Digital Marketing
4 Techniques Pros Use to Make Their Content Fascinating
Marketing > Business Moving Forward<p>Images, data, quotes and storytelling are important.<p>Next Article<p>Mike Taylor - Guest Writer<p>Have you ever wondered why you read the articles you read online? How it is that some articles manage to grab our attention even with all the distractions online today? No …
Viral MarketingThis Attorney Can Teach You More About Building a Brand Using Social Media Than Any Marketing Book
Mitch Jackson leveraged the power of social media and live streaming to take his brand from local to international. Here's what you can learn from it.<p>When you hear the word 'law', a lot of things come to mind. More than likely, none of those things are the phrase 'social media', but that didn't …
Social Media MarketingThe Best Podcast Search Engine
Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast …
Podcasting5 Tactics to Supercharge Your Website Conversion Rate
How about a quick 7 percent conversion-rate increase just from adding a few logos on an opt-in page?<p>Online marketing conveys a perception of being relatively straightforward. Unfortunately, however, most businesses have a hard time converting their visitors to sales. Still, they may see some real …
MarketingGet a lifetime subscription to Serpstat, a powerful SEO tool, for just $35
Companies that live online are all about Search Engine Optimization (SEO). Major search engines have a certain ranking formula, and if your site …
SEOAre old school marketing tactics underrated?
<i>Do you have a marketing strategy that provides the confidence you need to make key decisions regarding this aspect of your business? Are you willing to consider each and every marketing method, even if it initially appears outdated?</i><p>Most companies understand the importance of creating a detailed …
MarketingWhat Is A Sales Funnel? And How To Create Your First One
Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up.<p>Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as though I’d just stood on my head whilst singing the alphabet.<p>“What’s a sales funnel?” Amanda asked …
Entrepreneurship19 Tools for Growth Hacking You’ll Actually Want to Use
Lalmch / Pixabay<p>Growth hacking is a combination of marketing experiments to grow a start-up or a business, to stay connected, and to cut on the daily …
Viral MarketingThis Facebook Ad Strategy Will Drastically Improve Your Next Influencer Marketing Campaign
Digital ads are critical to running a successful campaign.<p><i>Who is my targeted audience for content marketing? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Justin Rezvani, Influencer Marketing</b> …
Viral Marketing11 Reasons Why Audiences Are More Important Than Keywords
There’s a lot of talk about the importance of keywords in online content.<p>And that’s good. Keywords are important.<p>But they’re not the most important …
SEOThe Power Of Content Marketing
<i>Tell me something I don’t already know.</i> That’s the objective, and the power, of content marketing. Today’s consumers are savvy and a bit leery of …
MarketingSEO for Small Business Owners: How to Compete with SEO Giants!
SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.<p>As a …
SEO7 Guaranteed Ways to Make Your Blog Better
In the online world, everyone is always trying to one-up each other.I see it all the time.It’s not that competition is a bad thing. I love a little …
Viral Marketing5 Social Media Trends That Will Have Maximum Impact in 2018
With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a …
Advertising IndustryWhat Entrepreneurs Will Find New and Cool About the IOS 11 App Store
You're already familiar with SEO, or search engine optimization. Now, meet ASO, or app store optimization.<p>Apple recently announced the new iPhone 8 and X (pronounced "Ten"). There are some nifty new features to them, but one you may have overlooked in the burst of enthusiasm attending the phones' …
SEO3 Social Media Marketing Trends You Need to Know to Recruit Your Best Talent
HR and Marketing are becoming more and more entwined as social media becomes the top platform for finding talent. Here's what you need to know.<p>When I started my first company Information Experts 22 years ago, every key organizational function was siloed - and they didn't even like each other. Sales …
Social Media MarketingThis Instagrammer With More Than 2 Million Followers Literally Cooks Her Content
Learn how Yumna Jawad, the owner of the Instagram @feelgoodfoodie, turns her passion into profits.<p><i>In this series, Instagram Icon,</i> Entrepreneur <i>speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.</i><p>For most food bloggers, it’s all about the cooking. …
Social Media MarketingPancakes And Social Media: How One Small Bank Engages Its Community
Serving pancakes in the bank lobby? Just one way to encourage interaction with the community. Another is the use of social media. To find out the details, I spoke with Jill Castilla, the president and CEO of Citizens Bank of Edmond in Oklahoma, located on the same intersection where it was founded …
Social Media MarketingBeyond YouTube and Facebook, Defy Media's Clevver eyes direct connections - Digiday
After building sizable audiences on YouTube and Facebook, Defy Media wants to create more direct connections for its entertainment and women’s …
Advertising Industry7 Tips For New Internet Marketing Companies
So you want to start your own Internet marketing company? That's great, now you need to make sure that you succeed.<p>When you offer services as a digital strategist, you're entering a very crowded market. You'll have to stand head and shoulders above the competition.<p>Fortunately, that's possible. Here …
Viral MarketingFemale Influencers Sidestep Snapchat
Snapchat has obsessive teen users and a growing millennial user base, but one group seems to be resistant to its charms so far: female influencers.<p>In …
MarketingGoogle admits it was serving ads on the 'ad-free' YouTube Red
Earlier this week, we reported that Google was purportedly serving ads on its premium YouTube Red service, which promises an ad-free watching experience across the board.<p>The internet giant has now admitted it was indeed running ads on Red – which should be fully ad-free – blaming the erroneous …
AdvertisingHow to Choose the Right Martech and PRtech Solutions
Once considered the final piece of the automated marketing puzzle, public relations technology (PRtech)—like marketing technology (martech) several …
MarketingThree steps to avoid influencer marketing disaster
<i>By Kerry Gorgone, {grow} Contributing Columnist</i><p>There’s little room for doubt these days that influencer marketing can work. According to a study from …
Viral MarketingYour Headline Is Your One-Second Chance To Make Your Reader Care. So Make The Most Of It.
<i>This week’s takeaway comes from Claire Robinson, vice president, BrandVoice Services, who manages the BrandVoice account services and analytics teams that collaborate with partners to execute winning programs and advise on content marketing strategy.</i><p>“What’s in it for me? That’s what your potential …
Viral MarketingPhotos show blood and embalming fluid pooling in street behind Louisiana funeral home
Sickening photos show blood and embalming fluid leaking from behind a Louisiana funeral home Thursday and seeping onto the street, according to WBRZ.<p>To many, the large puddles that formed from the mixture appeared to be straight from a horror film, but a spokesperson for Greenoaks Funeral Home …
Crime3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing
How to best present yourself and your brand to your audience.<p>In this video, Entrepreneur Network partners Jason Balin and Chris Haddon break down three great ways to use content marketing to engage your audience and build your brand.<p>The first way is by pulling back the curtain and giving your …
Marketing19 Ideas for a Facebook Live Video to Boost Brand Awareness
If you’re looking to grow your brand, you need to start using Facebook Live.<p>It’s one of the biggest new trends on social media, and it’s going to …
MarketingDigital marketing company to double headquarters space in uptown Charlotte move - Charlotte Business Journal
By Ashley Fahey <br>– Staff Writer, Charlotte Business Journal<p>Sep 20, 2017, 1:33pm EDT<p>A Charlotte-headquartered company that owns and markets speciality …
Viral MarketingPinterest launches self-serve platform for Promoted Pin advertisers - Digiday
Social networks like Instagram, Facebook and Snap have all developed self-serve platforms in some capacity for advertisers. Now, Pinterest has joined …
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