Digital Marketing

5 Marketing Success Metrics You Probably Aren't Measuring

These under-used indicators of success will help you see where you stand in the competitive landscape<p>Today's marketing landscape is more complicated and multifaceted than ever before: Marketers at multi-national corporations and solopreneurs alike are left to balance the demands and differing …

Viral Marketing

11 Insightful Content Marketing Books From 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your …

Viral Marketing

Apps for Instagram Followers

Instagram is one of the most popular social networking tools that exist which continues to grow. With the ability to share photos as well as look at …

Social Media Marketing

Beyond Marketing: 4 Departments That Need Your Content

Your content marketing efforts may start with the marketing department, but you're losing out if you let them end there.<p>Have you ever looked at all the apps and functions on your phone and thought, "Wow, I'm probably not using this for even half the things it can do"? My phone is like a …

Viral Marketing

What 10 Years Of Content Marketing Did For This Startup

True believers say content marketing has enormous long-term benefit. Skeptics say it’s just the latest marketing fad. As a startup or small business, do you go all in or go another route?<p>If you’re not sure whether content marketing is for you, here’s the story of a startup that’s now <i>10 years</i> into …

Entrepreneurship

It's Worse Than Pointless to Continually Ask 'What's a Good Conversion Rate?'

Settling for the norm keeps you from being your best.<p>Conversion rates are one of the most important metrics in PPC advertising. When you improve your conversion rate, the net profit of your business will also increase without you having to invest more money in ads.<p>Given the obvious financial …

Viral Marketing

Top 17 Google Search Ranking Factors [SEMrush Study]

A few days ago, SEMrush released Ranking Factors Study 2.0, an updated version of its research which looked into the factors that have the biggest …

SEO

47 Unusual but Effective Free Blogger Tricks You Will Love

<b>Deliver your blog posts using web push notifications.</b> The One Signal Push Notification plugin is free to use and easy to set up. Both Stephanie …

Viral Marketing

The Nitty-Gritty Guide to Content Marketing

<i>A 60-Minute Workshop</i><b><br>Wednesday, January 17, 2018</b>3:00 PM Eastern | 2:00 PM Central<br>1:00 PM Mountain | 12:00pm Pacific<p>Has your library just been "doing …

Content Marketing

3 SEO Trends to Watch in 2018

Shares 0<p>2017 was a big year for SEO with the introduction of AI and more emphasis on conversational SEO. This coming year will be no different and we …

SEO

By 2019 Two-Thirds Of Global Display Ads Will Be Traded Programmatically

Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis …

Advertising

The Evolution of Advertising cartoon | Marketoonist | Tom Fishburne

A few weeks ago, I drew a cartoon on the Future of Advertising, imagining increasingly invasive advertising in our homes, thanks to technology and …

Advertising

Marriage: Do You Make These Social Media Mistakes?

While social media is often viewed as a way to make new friends with people you have something in common with, a mounting body of evidence is …

Marriage

Inside Snapchat’s Battle to Win Back Its Momentum

After a tumultuous first year on the public market, the pressure is on for Snapchat to double down on growth and engagement. But will its …

Advertising

Where the speed cameras will be in and around Bristol, North Somerset and South Gloucestershire this week

Drivers be aware - the location of mobile speed cameras across Bristol, South Gloucestershire, North Somerset and Bath has been released for this …

England

What Pitbull and Andy Crestodina Taught a Salesperson About Marketing | LinkedIn Marketing Blog

<i>Editor's Note: This guest post was contributed by David J.P. Fisher.</i><p>I came up in a sales world that exalted individual effort. You lived and died …

Viral Marketing

Spending Surplus: Maximize Your Remaining 2017 Marketing Budget Now

2017 is coming to a close, but it’s not time to throw in the towel just yet. During this time of the year, you’re probably beginning to make plans …

Viral Marketing

Carnegie Clarity

Finally, there’s Clarity<p><b>Carnegie Clarity™</b> is the website personalization and full-funnel marketing attribution tool for higher education. Clarity …

Viral Marketing

Tweetup & Board Game Night with AWS Social Media Team!

GEN20 - Tweetup & Board Game Night with AWS Social Media Team!<p>Session Description<p>Come play board games with the AWS Social Media Team! Snacks and …

Social Media Marketing

20 Tips to Organically Market Your Brand on Instagram (Infographic)

The world's biggest brands are marketing with Instagram, and you can, too.<p>Instagram has proven to be the marketing platform of the future, catapulting many brands to new heights with millions of followers scrolling every day. Since the social media app allows companies to promote their brand …

Marketing

Complete Beginner’s Guide to Account-Based Marketing (ABM)

I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according …

Viral Marketing

Master SEO with this online tool and show up higher in search

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>SEO (Search Engine Optimization) are the three …

SEO

THE SOCIAL VIDEO REPORT: Content, distribution, and monetization across Facebook, YouTube, Snapchat, and Instagram - CLONE

<i>This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.</i><p>The “pivot to video” is digital media's megatrend of the moment. Globally, 47.4 minutes of online video will be watched daily in 2017, a 20% …

Advertising

How to Improve Your Website Speed? - and Improve Conversion by 70%

<b>After looking some posts and Examining lots of website, I decided to write some tips that can improve Your Website Speed as much as possible. Every</b> …

Web Design

‘Little People, Big World’: Audrey Roloff Is Losing Some Of Her Social Media Followers After Latest Upload

<i>Little People, Big World</i> star Audrey Roloff is no stranger to online abuse from social media users. Even before giving birth to her first child, …

Entertainment

Top of Mind – Book Interview

Heidi Cohen Interviews John Hall<p>Q: What’s your best piece of advice for readers looking to improve their marketing?<p>Focus on how you are building …

Viral Marketing

How 'The Trust Equation' Can Elevate Your Content | LinkedIn Marketing Blog

<i>Editor's Note: This guest post was contributed by Brent Trotter, CEO of People and Words.</i><p>Do you trust me?<p>That’s a heavy question. But it’s one that …

Viral Marketing

Google Changes AMP Policy, Sites to Retain Similar Content on AMP

Google Changing AMP Policy, Sites to Now Remain Similar to their Full Counterparts<p>The Accelerated Mobile Pages Project (AMP) is an open source …

SEO

Pentagon data leak: Massive trove of global social media data left accidentally exposed online

The data exposed included social media posts made by people across the globe, including the US.<p>The Pentagon accidentally exposed classified US …

Security

MediaPost – Email Insider Summit

Email 2018: ROI Is Always Trendy<p>Two decades after its introduction to most consumers, email remains king of the digital ROI hill despite waves of …

Direct Marketing