Tom Eaganadded this to Potential buys, ideas and eventsSocial Media Marketing Deal: Become a social media marketing specialist for just $29Android Authority - AA PicksUnsurprisingly, more than two-thirds of the U.S. population has a profile on at least one social networking site. You might have even found yourself on this page via a tweet. From politicians to businesses,
FlipboardIcon version of the Flipboard logoDigital Advertising Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuanaadexchanger.com - AdExchanger "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …
Alan Austin-Smithadded this to BE FantasticInfluencer Marketing Social Influencers Can Give Your Marketing More PowerInc Magazine - Inc. MagazineThere’s a reason that, according to influencer marketing platform SocialPubli.com, 93 percent of marketers use influencer marketing. Six in 10, in fact, are growing their influencer budgets in 2019. When
Digiday added this to DigidaySnapchat With Pepsi’s AR filters, Instagram is coming for Snapchat (again)Digiday - Kerry Flynn Instagram’s next attempt to overshadow Snapchat is here — well, almost. On May 20, Pepsi revealed its annual summer campaign, where millions of Pepsi …
Pearl Ooiadded this to Apple Cannes Lions Cannes Lions hails Apple’s creative genius for advertisingCult of Mac - David PieriniApple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise. The Cannes Lions International Festival of Creativity announced
MediaPostadded this to Search MarketingFlipboardIcon version of the Flipboard logoGoogle Google Ban Prompts Rush To Trade-In Huawei Handsetsmediapost.com - The Mirror UK Brits are reported by The Mirror to be scrambling to sell off their Huawei handsets, following an announcement that Google will no longer allow its …
MarketWatchNordstrom Nordstrom stock tanks after retailer posts Q1 sales missMarketWatch - By Claudia Assis Shares of Nordstrom Inc. JWN, +1.04% fell more than 9% in the extended session Tuesday after the retailer reported first-quarter sales below …
IMANIMANadded this to AdvertizingGoogle Responding to backlash, Google changes abortion ad policyAd Age - George P. Slefo. Google is updating its policy in regards to how ads are displayed for abortion services in search results. The company will require organizations to …
Curtis Kingadded this to Read Later (SMMA)Advertising (UK) Five excellent and innovative examples of content marketingthe-cma.com Every few months we like to highlight a few content marketing campaigns that have caught our eye. This time there’s a mixture of content from the UK …
Stefanie Charlesadded this to Money and MeFlipboardIcon version of the Flipboard logoContent Marketing Content Marketing Strategy: Avoid These 10 Mistakes for Big Resultsthemarketingnutz.com Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your …
TechCrunchadded this to News about startups from TechCrunchStartups Who helped your startup grow? Nominate a growth marketing agency.TechCrunch - Yvonne LeowGrowth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house
IMANIMANadded this to AdvertizingNBC NBC Wins the Season in the 18-49 Demo for the Third Straight YearAdweek - By Jason Lynch A year ago, NBC cruised to its second consecutive season victory in the 18-49 demo on the strength of the Super Bowl, the Winter Olympics and …
EvGadded this to Business, Marketing & Social mediaAdvertising Industry Platform ad revenue opportunities are growing for publishers, but scale still mattersDigiday - Sahil Patel Publishers still need a ton of scale on Facebook to earn decent-sized checks from pre-roll and mid-roll ads. But with YouTube and Snapchat also able …
kkgainsadded this to ContentAdvertising (UK) 5 Innovative examples of content marketing from the USthe-cma.com The content marketing industry in the UK is buoyant. According to a recent-ish report from Yahoo and Enders Analysis, it will apparently be worth …
MediaPostadded this to Search MarketingFlipboardIcon version of the Flipboard logoSearch Engine Marketing Gmail Sends Sign-In Alerts -- By Mistakemediapost.com - Ray Schultz Gmail users were sent a security alert on Monday, advising them that an unknown device had checked into their account. But the alerts were sent by …
Los Angeles Timesadded this to BusinessTwitter New Twitter experiment is showing some users more adsLos Angeles Times - Kurt WagnerIf you feel like you’ve been seeing more Twitter ads lately, it’s not just your imagination. A Twitter Inc. spokeswoman said Tuesday that the company is experimenting with ad load, the industry term used
Adweekadded this to Top StoriesChina Amid Trade Tensions, Game of Thrones Finale Blocked in ChinaAdweek - By Lisa Lacy Higher prices from retailers like Walmart and Macy’s are a fairly predictable outcome of the U.S.-China trade war. The ability of Chinese fans to …
Influencer Marketing The Final Social Media Week Los Angeles Agenda is Now Live!socialmediaweek.org - SMW Staff SMW Los Angeles kicks off in just three short weeks and today we are excited to announce the final agenda for our forthcoming event. This year’s …
Anatoliy Ivantchoukadded this to AD + MARKETING STUFFAdvertising (UK) The CMA's 2019 content marketing trendsthe-cma.com Many CMA members are already using data to power their content creation and distribution processes. Several of our experts predict that brands and …
Social Media The Solution to Social Media Censorship Is Simplefee.org - Atilla Sulker Individuals from all corners of the political spectrum have been stirred up by the recent bans of various figures including Alex Jones and Louis …
IMANIMANadded this to AdvertizingFlipboardIcon version of the Flipboard logoCord-Cutting Millennials hail cord-cutting, but still indulge in linear TV outside the homemarketingland.com - Taylor Peterson OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials. Please visit Marketing Land for the full …
Business Insideradded this to AdvertisingAdvertising TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights backBusiness Insider - Lucia MosesWelcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. The direct-to-consumer boom was a big theme in our reporting. It's
Copybloggeradded this to CopybloggerContent Marketing Why Clear Communication Mirrors a Growing Garden - Copybloggercopyblogger.com If you work with a team or for clients, you probably wish you had better communication. Even with the best, most productive teams and client …
MediaPostadded this to Search MarketingFlipboardIcon version of the Flipboard logoSearch Engine Marketing The Amazon Factor: The Push To Align CPG Shopper, Brand Marketing Teamsmediapost.com - Karlene Lukovitz For CPGs, Amazon is a proverbial game changer — not only as a powerful direct sales platform, but as a channel for testing products and garnering …
Adweekadded this to Top StoriesAdvertising Industry As the USPS Awaits Relief, It’s Testing Autonomous TrucksAdweek - By Lisa Lacy The beleaguered U.S. Postal Service said it will test autonomous 18-wheelers from TuSimple in a two-week pilot between distribution centers in …
IMANIMANadded this to AdvertizingFlipboardIcon version of the Flipboard logoMobile Marketing MoPub gives publishers impression-level revenue data, links with attribution platformsmarketingland.com - Amy Gesenhues The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns. Please …
South-east Asia 5.23 Emerge Shanghai | Telling China’s stories in Southeast Asia and Indiatechnode.com - Suzanne Loo After evolving in the Chinese market, these firms must now do battle with both local upstarts and Silicon Valley titans in unfamiliar territory.
FlipboardIcon version of the Flipboard logoGoogle Mr. O’Kelley Goes To Washington, Calls For a Breakup Of Googleadexchanger.com - Allison Schiff The programmatic advertising ecosystem is a mess – even its main architect agrees. In testimony before the Senate Judiciary Committee on Tuesday, …
MediaPostadded this to Search MarketingFlipboardIcon version of the Flipboard logoSearch Engine Marketing Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparentmediapost.com - Laurie Sullivan LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages in an effort to become more transparent. Those using the site will have an option to view …
Adweekadded this to Top StoriesAdvertising Industry Bravo and Oxygen’s Free Loyalty Programs Will Reward Viewers With Exclusive ContentAdweek - By Sara Jerde For those jonesing for more content from your favorite Bravolebrities, Bravo and Oxygen Media are answering the call. The networks are launching new …
