Digital Marketing

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, …

Social Media Marketing

Google is testing 11 variations of black links in search results

Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to black.<p>First …

SEO

6 Super Simple Content Marketing Hacks to Double Your Lead Generation

If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.<p>If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine. The power of …

Content Marketing

Why you need to write multiple headlines for every article

For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article.<p>I don’t believe the perfect headline exists, though. Not anymore, anyway.<p>The …

Marketing

Best U.S. vacation cities: SF still chasing Stockton

Good news, San Francisco. You're gaining on Stockton.<p>In 2016, WalletHub rated San Francisco No. 46 among desirable places to take a vacation and Stockton No. 23. People were shocked! How could our internationally beloved metro area be crushed by the Central Valley town best known lately for an …

San Francisco

Landing Page Strategies That Will Grow Your Email List

I’ve already espoused on how important it is to incorporate email into your marketing strategy as soon as possible. A well-rounded marketing plan …

Viral Marketing

How To Optimize Your LinkedIn Profile If You're an Entrepreneur

Image Source: Lynda<p>You probably already know LinkedIn as the platform for professionals who want to grow their careers. But did you know that …

SEO

Essential Guide for Conversion Rate Optimization in Ecommerce – 7 Step Guide Which Will Skyrocket your Shop Sales

We mean by <b>conversion</b> a desired action the visitor takes upon visiting a website.<b> Conversion Rate Optimization</b> (CRO – industry accepted acronym) …

SEO

How Brands Can Identify the Best Influencers

The use of celebrity endorsements has a long and interesting history. To market his china and pottery in the 1760s, <b>Josiah Wedgwood</b> solicited the …

Influencer Marketing

Essentials of Effective Email Marketing Approaches

When it involves email marketing, there’s quite a way to live success. A large number of metrics will indicate overall performance and gift new areas …

Marketing

The Ultimate SEO Audit Checklist

If you want the Ultimate SEO Audit Checklist, you’ve come to the right place.<p>Did you know that Google has approximately 200 ranking factors? For …

SEO

Social Media Marketing: Employee Sharing and New Business

Businesses are learning that employee social networks have the power to raise awareness and increase audience engagement, and media companies have a need to measure and sell social sharing and reach.<p>Splash Media Founder Chris Kraft is CEO at Share Rocket – “a social media ratings company” that …

Social Media Marketing

This social media habit could mean your relationship is doomed

One simple thing could indicate that you’re insecure in your relationship — and if your partner does it too much, you should be worried.<p>According to …

Social Media Marketing

3 Tips on High-Conversion Copy from a Sales Page Specialist

I know what some of you are thinking.<p>You’re asking:<p>“Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog …

Content Marketing

Search results, not business websites, shape 70% of a company's digital footprint

As B2B and B2C companies and organizations tend to rely on their websites to shape their public images or tell their stories, a new report revealed …

SEO

Meet Hopper, the startup on a mission to transform the lives of Instagram’s superstars

Instagram’s popularity is still growing, but there’s one key feature the service lacks – Hopper is here to fix that<p>Instagram is quickly emerging as …

Social Media Marketing

Tips & Tricks: How to Search YouTube Like a Pro

Most of us have spent a lot of time surfing through loads of videos on YouTube. Now we might have our own preferences over the kind of videos we like …

SEO

Lessons from 1,000 Voice Searches (on Google Home)

It's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing …

SEO

Inspire your PR and marketing efforts with these smart quotations

Rudyard Kipling wrote, “Words are, of course, the most powerful drug used by mankind.”<p>They can inspire, motivate, invigorate … and sometimes they’re …

Content Marketing

HOW TO DO EFFECTIVE CONTENT MARKETING: USE EMPATHY

<i>This article originally appeared on Column Five.</i><p>In 2015, branded content output climbed 35% per channel, but content engagement decreased by 17%. …

Content Marketing

'Gold from a marketer's perspective': Pinterest is quietly gaining a foothold among marketers

Pinterest has long been seen as a laggard behind the giant platforms, but it’s slowly gaining traction with one key constituency: ad buyers.<p>After a …

Digital Advertising

How Google Plans to Kill 'Last Click Attribution'

Most Popular<p>Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide …

Digital Advertising

Docs Want Warnings On Social Media

Concern about mental health issues associated with social media is serious enough to warrant a health warning alerting users to the risks of …

Social Media Marketing

PB091: 19 Tools We’ll Use In Our Blogging in 2016

Note: you can listen to this episode above or load it up in iTunes.<p>How to Use Tools to Save Time and Make Your Blog Stronger<p>Today’s episode is about …

Blog Marketing

Google Following Your Offline Credit Card Spending To Tell Advertisers If Their Ads Work

Google’s holding its annual conference for marketers today in San Francisco, and to kick it off they’re announcing some new tools advertisers can …

Digital Advertising

3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns

Here are sme quick and easy ways to use hashtags on Instagram to boost your on-platform efforts.

Social Media Marketing

Content Marketing Stats and Trends in 2017 [Infographic]

How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, …

Content Marketing

Losing Net Neutrality Could Destroy Internet Marketing: What You Need to Know

Marketers are wondering what the consequences of a future without net neutrality are and how that could affect the internet marketing industry as a whole.<p>Amid recent developments in proposals, passes, and controversies of policies, you might have missed an important issue. Recent debate over the …

Net Neutrality

Design 'No Results Found' Pages that Get Results

Despite being a staple of web design, poor search usability is something I encounter all the time. Recognising the impact of failed searches (and …

SEO

Google finally matching in-store purchases to online activity, vastly raising value of ads

Keeping track of in-store purchases is the final step of measuring effectiveness of online ads.<p>Google is finally figuring out how to close the most …

Digital Advertising