Digital Marketing

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.<p>Every day, a story emerges about brands doing influencer marketing wrong. Often, the reason for these brands' errors is inexperience with the marketing tactic. Big brands like PayPal, Dell and Coca-Cola have been in the influencer …

Influencer Marketing

The best apartment rental sites and apps

A comprehensive list of national rental websites to aid your next apartment hunt<p><i>Editor's Note: This post was originally published in October 2016 and has been updated with the most recent information.</i><p>Long gone are the days when apartment hunters had to carefully scan the newspaper classifieds to …

SEO

Don't Believe Those Reports You're Hearing About the Death of Social-Media Marketing

It's getting harder to get anybody's attention. That's why you can't afford to stop trying.<p>Is social media marketing really dead? That’s one question business owners, marketers and leaders are currently struggling to answer. According to recent reports, social media platforms are losing their …

Social Media Marketing

Get to Google page 1 without SEO expertise

It doesn’t matter how good your blog or website is, if no one sees it then what’s the point? Unfortunately <b>the internet isn’t a meritocracy</b>; you don’t get traffic to your website by being innovative or hilarious with your content. You get it by playing the SEO game. <b>Webtextool</b> is the <b>hack for that …

SEO

How Your Startup Can Harness The Power of Social Media

, CommunityVoice<p>Shutterstock<p>Thank goodness we don’t have to rely on mailers and word-of-mouth to market our businesses anymore. Now, thanks to social media, business owners can advertise their services and interact with customers with just the click of a mouse or the touch of a screen. Social media …

Social Media Marketing

Reddit Looks to Lure Advertisers With Video and Redesign

CANNES, France – While Snapchat had its Ferris wheel and Google and Facebook had their beach setups, Reddit was low-key at the Cannes Lions ad festival this year, renting a modest apartment near the action on the busy coastline.<p>But the high-trafficked website did come with a fresh pitch for …

Digital Advertising

The Best Time to Post on Facebook, Twitter, and Instagram

What is the best time to post on social media? This is a pretty basic question frequently asked by social media beginners.<p>And this topic has already …

Social Media Marketing

How to Hack YouTube SEO - 26 Tactics for Gaining Top Results

When you think of SEO, you probably think of Google.<p>It’s easy to understand why. Google is the most powerful search engine, period.<p>But that doesn’t …

SEO

8 signs social media is f*cking with your mental health

Do your social media feeds have you feeling down and like less than your typically fabulous self? It may be time to take a step back from the web and …

Social Media Marketing

What Social Media Influencers Worry About Most

It's not all fun and games.<p>From free merchandise to all-expense paid vacations -- being a social media influencer sounds like a dream job. But how do you really make it as an influencer?<p>Influencer marketing firm Open Influence surveyed more than 400 influencers who have followings between 75,000 to …

Influencer Marketing

A Developer’s Guide to Hosting Webinars

It may be hard to remember, but there was once a time when to learn something new meant paying for classes, searching for free courses or heading to a physical bookstore or library, and facing the checkout persons thinly veiled judgment of your new chosen area of study. Coding for dummies? Hmmm. …

Viral Marketing

Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies

Search engine marketing and advertising strategies also appeal to firms that manage consumer wealth such as Edward Jones, Morgan Stanley, and Chase. …

SEO

Facebook to give free advertising to anti-terror groups

Facebook will give free advertising to anti-terror groups in an attempt to counter extremism after it was accused of allowing radical propaganda to flourish online.<p>The social network will today promise a new crackdown on hate speech and videos glorifying violence with a UK-focused “counter speech” …

Facebook

What We Learned From Spending $100k On Facebook Ads

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly …

Technology

Facebook has a new mission statement: 'to bring the world closer together'

Facebook has a new mission statement.<p>Instead of making the world "more open and connected," Facebook's goal now is to "bring the world closer together," CEO Mark Zuckerberg said at a Thursday event in Chicago for Facebook group admins.<p>The announcement comes in the wake of a lengthy manifesto …

Digital Advertising

Wantrepreneurs Here’s The Article You Have Been Waiting For!

So this article is dedicated to all the wanna-be-entrepreneurs, also known as Wantrepreneurs — these excited lot belong to people who talk about …

Social Media Marketing

The Most Important Skills for B2B Tech Marketers

B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the …

Content Marketing

7 Ways to Use Video to Drive More Marketing Qualified Leads

It’s a fascinating time to be a marketer. As technology begins to catch up with creativity, now more than ever, marketers can deploy interactive …

Marketing

How to Use Historical Quality Score Data for Better Ads

Are your PPC advertising campaigns performing as well as they could be?<p>Truthfully, in the world of paid search, there’s always room to improve.<p>That’s …

SEO

10 Things You Need to Do After You Publish Your Blog Post • Smart Blogger

Can I ask you a question?<p>What do you do <i>after</i> you hit the “Publish” button?<p>If your blog isn’t getting any traction, you probably aren’t doing the …

Viral Marketing

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey …

Digital Advertising

Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?

As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective<p>The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his …

Marketing

How The Best Marketers Make Their Email Signatures Stand Out

If you have any experience with sales or marketing, then you know just how important email is to your business. At the same time, that means you understand just how frustrating it can be to sift through hundreds of emails that all look exactly the same.<p>Whether you are working on a cold sales email …

Viral Marketing

A user's guide to links in the Linux filesystem

In articles I have written about various aspects of Linux filesystems for Opensource.com, including An introduction to Linux's EXT4 filesystem; …

Linux

Campbell Soup Hires VP To Helm Digital Acceleration Push

Most Popular<p>Campbell Soup is upping its digital game with the hire of a VP to run a nascent digital team within its U.S. retail marketing …

Advertising Industry

Mobile App Marketing – Important Strategies That Lead to Success

This column is authored by Jyoti Bharwani, Sr. Content Developer at Space-O Technologies<p>Did you know that there were approximately 2.8 million …

Apps

Is Less More In Content Marketing? | Articles | Digital Publishing

In a list of things most consumers have definitely never said, ‘I want to see more content marketing!’ would probably rank highly. Every brand has …

Content Marketing

Social Media Is As Harmful As Alcohol And Drugs For Millennials

"<p>Tony Rao, <i>King's College London</i><p>The word "addiction" brings to mind alcohol and drugs. Yet, over the past 20 years, a new type of addiction has emerged: addiction to social media. It may not cause physical harm, such as those caused by tobacco and alcohol, but it has the potential to cause long-term …

Social Media Marketing

Reddit Is Pitching Brands at Cannes on Why Its Ripe for Advertisers

Among the normal group of digital players like Facebook, Google, Twitter and Snapchat in Cannes this week is Reddit, which is pitching its still …

Digital Advertising

How Cool Am I? Just Check Social Media!

A University of Oxford’s Computational Propaganda Research Project reported on by MediaPost says basically that much of what folks are seeing in …

Social Media Marketing