Digital Marketing

The best free SEO tools of 2018

Techradar, one of the largest technology websites in the world, is visited by millions of users each month, the majority of them coming through …

SEO

US smart speaker adoption rates soar, leapfrogging both phones and tablets

Sales of voice-activated smart speakers have soared over the past three years with one in six American adults, the equivalent to 39 million people, …

Marketing

These 5 New Marketing Trends Are Dominating 2018

This year is all about the ear: Don't miss out on the opportunity to connect with your audiences through audio optimization, branded podcasts and more.<p>At our content marketing company Masthead Media, we're always on the lookout for the "next big things" in branded content. In 2017, it was all about …

Marketing

5 Ways to Get More Comments on Instagram

Instagram doesn’t have a chronologically arranged newsfeed anymore. Posts are now organized based on engagement. If your posts get more engagement in …

Social Media Marketing

How To Overcome The Top Four Influencer Marketing Challenges Of 2018

Influencer marketing shows no signs of slowing down in 2018. A recent survey by my company of 181 marketers and their agencies found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018. On the other hand, only 5% plan to reduce their influencer marketing budget.<p>As …

Viral Marketing

State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Social Media Marketing

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive

It's time for companies to re-think their Facebook marketing strategies.<p>Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to figure out how to people going forward.<p>Of course, you can use conventional …

Facebook

How does social engagement contribute to the overall customer experience? New research!

It is now widely accepted that companies offering an excellent customer experience (CX) are more likely than their peers to deliver against their …

Customer Experience

SEO For Photographers - Digital Photo Magazine

Do you want people to find your photography website? Whether you’re displaying your images for fun or, more than likely, with the hopes of making a …

SEO

How To Build A Thriving Brand Presence On Instagram

Instagram is the number one social media platform where people share and discover new places, products, and experiences. In fact, 80% of Instagram users voluntarily connect with a brand on Instagram. People engage with brands on Instagram 10x more than Facebook, 54x more than Pinterest, and 84x …

Opinion

5 Rookie Mistakes You to Need to Avoid With Google AdWords

There are other mistakes, but these are the biggest I see<p>Google AdWords can be a hugely powerful tool to help you sell products online. Given the right amount of attention (and budget) the platform can generate as much as $2 in revenue for every $1 in spend. But, like everything in life, you get …

Google AdWords

Increase Your Marketing’s Success Rate; Start Measuring Your Campaign’s Effectiveness

There’s a great film out there called Any Given Sunday that is one of the greatest American sports films to date. It surrounds a fictional American …

Viral Marketing

Goodbye Facebook: how publishers can survive and thrive in 2018

Last week, Mark Zuckerberg outlined upcoming algorithmic changes to what Facebook shows you on your Newsfeed.<p>For the average Facebook user, this …

Digital Media

How to Build Quality Links – Not Quantity

I hate giving clients bad news.<p>In my 20 years as a digital marketing professional, I’ve had to deliver plenty of bad news.<p>Changes in an algorithm, …

SEO

'All Brands Can Benefit From Some Form Of Influencer Marketing' | Articles | Chief Digital Officer

Sean Swentek started his nonprofit career in 1999 with Special Olympics Southern California, who he continues to volunteer with to this day. He …

Viral Marketing

4 Marketing Musts for Growing a Startup

Don't be one of the 80 percent of starts ups fail<p>Did you realize that most businesses fail for the same reason? More than 8 out of 10 businesses fail due to cash flow and money management issues. That’s a frightening figure at any point in your business venture, but it’s especially scary if you’re …

Viral Marketing

Advertisers see merits of the Facebook algorithm change

Last week, Facebook unveiled its biggest news feed algorithm change to date, favoring content from friends and family over posts from companies. But …

Advertising Industry

The Case Against Storytelling in Content Marketing

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years …

SEO

How to Maintain Google Rankings When Changing Your Firm Name

Article ByRob DelroyTheeDesignWhether a law firm gains a new partner or feels the need to rebrand themselves, many practices from time to time choose …

SEO

Serverless, containers shape future of cloud computing

As trends like serverless and containers continue to sweep the enterprise market, app development teams need to know what to expect.<p>We caught up with …

Cloud Computing

ShaadiWish - A Promotion and Marketing Platform that Caters to Service Providers from Indian Wedding Industry

'We are planning to become a holistic touch point in the majorly unorganized Indian wedding category by innovatively marketing the B2B partners and …

Weddings

Marketing School | Digital Marketing | Online Marketing: 7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great …

Viral Marketing

‘Social media is the emerging tool for customer engagement’

Communication meet held in Ahmedabad<p>Ahmedabad, January 15:<p>Going beyond customer service area, social media researchers have underlined the need of …

Social Media Marketing

Facebook Changes News Algorithm, Email Offers More Manageable Alternative

Facebook’s decision last week to alter its News Feed algorithm was gloomy news for online-based brands and publishers, but marketers can turn to …

Facebook

How to Use Instagram Story Highlights for Business : Social Media Examiner

Shares 0<p>Do you want more value from your Instagram stories?<p>Interested in repurposing stories content on your Instagram profile?<p>Instagram’s Highlights …

Social Media Marketing

F1 still 'nowhere' on social media despite impressive 2017 growth

Formula One bosses know the series is still "so far" from rival sports in terms of social media despite registering a huge increase in followers …

Auto Racing

Chasing scale, Instagram influencer networks cut corners

Influencer talent agencies are using social-amplification practices to pump up results, creating erroneously successful campaigns or potentially …

Business

ASAI: Social media influencers should inform customers if using post-production techniques

Social media influencers should not mislead their followers with digitally enhanced products they are promoting.<p>That is according to the head of the …

News (Ireland)

Social media is not a neutral beast: Teesta Setalvad at Lit for Life 2018

It is when the micro aspects of social media communication are explored that one begins to understand the details of trolling. Narayan Lakshman, …

Social Media Marketing

Taking the Day to Honor Martin Luther King, Jr. - Copyblogger

Today is the U.S. holiday set aside to celebrate the life, accomplishments, and legacy of Dr. Martin Luther King, Jr.<p>No marketing lessons, no …

Content Marketing