Digital Marketing

3 Important SEO Steps to Take Right Away - Copyblogger

What if we’re thinking about SEO all wrong?<p>You won’t be shocked to see such a question posed on this site — one that harbors posts in its archive …

Brands are Doubling Their Social Media 'Likes' with this 1 Surprising Move

Move over Michelle Phan: a group of influencers you've never heard of are pulling brands' social media dollars--and they're delivering far better ROI<p>Five years ago, many social media influencers were thrilled to promote partner brands in exchange for nothing more than a few product samples. Today, …

How to Understand User Behavior With Google Analytics

Between conferences, speaking engagements, and trips for work, I spend a lot of time on planes.<p>One of my favorite parts about flying is the …

The Improper Use of Canonical Tags Is Endangering Your SEO

The incorrect application of canonical tags might be ruining your past and current SEO efforts. This is because the use of canonical tags is a widely …

A Beginner’s Guide to Marketing Automation

To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit …

Why Brands Big and Small Continue to Fail at Influencer Marketing

Brands don't know how to use influencer marketing correctly, and it's destroying their businesses.<p>Seventy-eight percent of marketers who used influencer marketing in 2016 noted that calculating return on investment (ROI) would be a top challenge for 2017.<p>While many companies continue to pour money …

Should You Automate Your Instagram Marketing?

If<p>you're halfway through the year and your 2017 Instagram goals are starting to feel a bit too ambitious, bots may sound like a good answer.<p>Instagram …

How to Start an Influencer Marketing Program Without a Budget

Influencers can add authenticity and reach to your content that your brand can’t achieve alone.<p>The problem with influencers, though, is you usually …

The Five Pillars of a Solid Digital Marketing Strategy That Endures

It's 2017, and the digital marketing world is chaotic. Google powers 3.5 billion searches per day. Vine is dead, and Snapchat is SNAP. We live in a …

The great content marketing swindle

From time to time, I run workshops for freelance copywriters. Not to teach them to write better copy, but how to make better money at it.<p>I say they …

The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, …

Instagram tips from 7 pros with thousands of followers

Five tools to improve direct booking conversion rates

The average conversion rate for direct bookings is about 1%. How can hoteliers convert those 99% visitors who leave the website?<p>NB This is a …

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile

Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in …

5 Best Digital Marketing Courses to Take Your Career to the Next Level

Second, you nurture skills that are applicable in the real world. Simplilearn provides access to virtual simulations with their Mimic Pro environment …

Instagram gives businesses tools to keep comments in check

Instagram has updated its API and is giving businesses access to content metrics as well as new tools for managing comments. Now, through the API, businesses can turn comments on and off as well as hide them. Business accounts already had access to these sorts of features already, but this is the …

8 writing mistakes that ensure your guest post won’t get published

You might think that if you can write an informative and interesting post, it can be published on any blog.<p>You’re wrong.<p>Here are several common …

Why publishers are testing an old Facebook tool originally designed for brands - Digiday

With more publishers trying to prove their worth as commerce and affiliate partners, a growing number of them have dusted off an old Facebook …

A Refresher on Marketing ROI

Companies spend a lot on marketing communications. In fact, global spending on media is expected to reach $2.1 trillion in 2019, up from $1.6 trillion in 2014. But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those …

CPCs Reach All-Time High

Marketers feel the pressure to land their brand's content and search advertisements in the first couple of spots in mobile search queries. The drive …

Why Your Sales Strategy Needs to Become a Social Media Strategy, Immediately

4 valuable findings from LinkedIn's second annual State of Sales report that can help you close more deals<p>Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think.<p>LinkedIn recently gave me an early look …

5 New Facebook Ad Types You Should Be Using (But Probably Aren't)

If you’re still <i>boosting</i> Facebook posts, you’re doing it wrong.<p>It’s not that those are terrible.<p>It’s just that there are so many other better options …

These 5 Violations will Sink your Website with Google

For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media …

11 Marketing Experts Whose Insights Could Change Your Business

These guys (and gals) help some of the the biggest companies and ad agencies on the planet. Maybe they could help you, too.<p>Looking for guidance as you build your brand and connect with customers? There’s a lot of marketing wisdom out there if you just know where to look. And, in this regard 11 …

10 Leading Interior Designers to Follow on Instagram

<i>10 Leading Interior Designers to Follow on Instagram to Get Inspired — Nowadays, the use of the internet and social media happens so naturally in our</i> …

CrowdStrike launches Falcon MalQuery cybersecurity engine capabilities | ZDNet

The search engine has a new malware search and detection component for threat indexing.<p>CrowdStrike has unveiled new malware and intelligence …

Contempt laws should cover social media use - Chief Justice

The move, announced by Chief Justice Susan Denham, comes just weeks after the conclusion of the Jobstown trial during which the publication of …

Data Shows Search Engines Perpetuate Structural Racism

The worst of the real world has made its way online.<p><b>By Charlton McIlwain, New York University</b><p>The racial inequalities afflicting Americans and our …

The Ultimate Guide to Content Marketing Channels: Audio & Visual

Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and …

Email The Go-To Channel: Retailers Say It's Their Top Moneymaker

TurnTo and WBR Digital conducted a survey designed to show the strength of user-generated content (UGC) in retail. But one detail kept popping up: …