Digital Marketing

5 Emerging Content Marketing Trends You Need to Know in 2017

Content marketing is an integral part of your digital marketing strategy.<p>In 2016, we saw extensive adoption of content based promotion across all …

Content Marketing

5 Reasons Your Content Strategy Is Failing (And The 1 Thing You Should Do To Fix It)

Seems obvious, doesn't it?<p>Let me run you through a hypothetical.<p>A team of content strategists runs into a meeting room (if this sounds like the beginning of a bad joke, that's because it kind of is). The meeting room has everything they need: a whiteboard for lots of brainstorming, sticky notes, …

Content Marketing

28 Business-Boosting Marketing Activities You Can Do in 1 Hour or Less

The entrepreneurial lifestyle is often a hectic one.<p>Some “treps” easily end up working 50, 60, or even more hours per week.<p>Don’t get me wrong.<p>I love …

Content Marketing

Free SEO Tools

Website audit<p>Get a deeper understanding into how visible your site is to search engines and what you can do to improve its traffic-generating …

SEO

Top 5 Strategies that Will Boost Your Website’s Conversion Rates

Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can …

SEO

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Subscribe: iTunes | Android | RSS<p>Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you …

Social Media Marketing

How Super Bloggers Blog: Creating A Blog Schedule That Works

Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop …

Content Marketing

Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts

An influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience.<p>“Influencer …

Social Media Marketing

What's The Value of a Top Search Ranking in Google?

How much is a number one ranking in Google worth to your business?<p>Obviously, ranking in first place (or lots of top rankings) will mean different …

SEO

Marketing with a Facebook Business Page

Facebook Business Pages are quickly becoming an essential part of online marketing. If you are just starting your Business Page, or have been using …

Social Media Marketing

Why You Need Content Strategy Before Editorial Planning

<i>Editor’s note: You may have missed this article when CMI first published it. We’re sharing it now because businesses need to put content strategy</i> …

Content Marketing

Google is letting its advertisers who bolted see which videos their ads could run on

Google has faced advertiser angst over ads appearing alongside inappropriate content.<p>Google is giving advertisers more information about where their ads display on YouTube after marketers pulled business because ads were funding videos of hate speech and terrorism.<p>GroupM, the world’s largest media …

Digital Advertising

BETTER SAFE THAN SORRY

We’re in a digital marketing firestorm and in that chaos there will be winners and losers. Some brands will thrive and leverage social influencers to augment their brand awareness with cool content and creative, while others will fundamentally up-end the stalwarts in their industry by leveraging …

Influencer Marketing

How to Go From Blogger to Social Media Guru in 3 Easy Steps

Remember the old days, when being bloggers put us in high demand with large and small companies alike? Then, as time progressed, we were expected to …

Content Marketing

How to create must-read content for your B2B blog

How one engaging article nails six magic content marketing ingredients. Ensure these six ingredients are in your content and you should see your …

Content Marketing

Influencer Marketing Works

by , Staff Writer @mp_research,<p>170 marketers from CPGs, food-and-beverage companies, media players, retailers, and agencies participated in Linqia's</i> …

Influencer Marketing

Content Marketing Advice, with a Side of Snark

So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date.<p>Not …

Content Marketing

Hootsuite founder says social media managers are the CEOs of the future

Many people I spoke with in the Singapore startup community knew about Hootsuite, but few could tell me the name of its founder, Ryan Holmes, or …

Startups

Why Congress's Rejection Of Proposed FCC Data Rules Will Not Affect Your Privacy In The Slightest

The Internet is buzzing this week over a House vote Tuesday to permanently bar proposed FCC regulations regarding data collection and use first published in December from taking effect.<p>The rejected regulations were a radical departure from policies enforced by the Federal Trade Commission since the …

Net Neutrality

Gary Vernechuk use trendy social media habit to create wealth

Do you know Gary Vernechuk? The social media expert who is creating fame and wealth by doing what he loves to do. Let check what Gary is doing …

Social Media Marketing

How to Customize Your Facebook News Feed to Maximize Your Productivity

Facebook is still the leading platform for marketers. From our State of Social Media 2016 report, we found that 93 percent of marketers are actively …

Facebook

How Google May Rank Websites Based Upon Their Databases Answering Queries

Sharing is caring!<p>shares<p>Imagine that some sites might be ranked by Google based upon how their databases might answer queries. A patent from Google …

SEO

How To Improve Your Organic Reach On Facebook And Twitter

Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great …

Social Media Marketing

The 5-Step Guide to Email Marketing Personalization

Personalization goes far beyond a custom name field. Personalization means relevance and that’s why it lies at the heart of effective marketing …

Viral Marketing

Top 10 Social Networks: How Many Users Are on Each?

A list of the world's biggest social networks reveals three surprising insights.<p>A network effect is arguably one of the most powerful competitive …

Social Marketing

5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social …

Social Media Marketing

Writing Digital Content That Works (Wherever It Might Live)

Once upon a time, websites were akin to brochures—these fairly static, informational <i>things</i> that all organizations should have. And once they were up, …

Content Marketing

Why should marketers focus on the Instagram platform? | Infographic

Shares 28<p>Why should marketers focus on the Instagram platform is a question that has an obvious answer. But convincing the leadership and C-Suite of …

Social Media Marketing

Getting to Know Your Community, One Emoji at a Time

Can a smiley face actually impact your social strategy? Yes, when it happens to be an emoji.<p>What used to be seen as a frivolous tween communication …

Social Media Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.<p>Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to …

Marketing