Digital Marketing

27 things to know before you work in social media

I’m immersed in social business every day.<p>I spend as much time on my computer as some people spend in their shoes. I rarely talk about “social media” …

Social Media Marketing

The Paradox Of Buying Influence

<i>“You keep using that word. I do not think it means what you think it means.” Inigo Montoya, The Princess Bride.</i><p>Influencer marketing is somehow both …

Influencer Marketing

13 Brilliant Tools To Spy & Outrank Your Competitors

Do you know the secret of success in Internet Marketing?<p>No, it’s not working hard for x months.<p>Also, it’s not anywhere close to learning new tactics, …

SEO

PewDiePie Dust-Up Shows Risks Brands Take to Tap Into Social Media

Social media has produced its own breed of stars, from the video bloggers of YouTube to the style mavens of Instagram, and major media companies and brands have increasingly turned to this group as a way to reach the ad blockers and cord cutters of the world.<p>But they also come with their own set of …

Digital Advertising

Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There’s no pick-up location anywhere near …

Content Marketing

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

<i>Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been</i> …

Content Marketing

Hate Ads on Facebook? They're About to Get Worse

Mid-roll ads have the potential to be extremely disruptive for the viewer.

Digital Advertising

13 Best Free Tools You Need to Improve Your Long Tail Keywords

Do you want more organic traffic?<p>Who doesn’t?<p>Even if comments are low, when you see people coming from search engines, you know you are helping …

SEO

Chiropractic Email Lists & Chiropractor Email Marketing

<b>Company Information:</b><p>Phone: 201-298-1998<p>Toll Free: 866-625-8724<p><b>Chiropractor Email Lists</b><p>(Updated on 02/01/2017)<p>50% off this week<p>There are Now 18,645 …

Viral Marketing

Marketing School | Digital Marketing | Online Marketing: How to Get Your Content into Google's Featured Snippet | Ep. #203

• <b>What should we talk about next?</b> Please let us know in the comments below.• <b><br>Did you enjoy this episode?</b> If so, please leave a short review.

Marketing

Cocktail Investing Ep 4: Yellen, South Korea, Plastic Surgery And Mobile Advertising With Digital2Go

Will Yellen and the Fed have enough reasons to boost interest rates come March?<p>While Facebook and Google have a near lock on digital advertising …

Mobile Advertising

Intro | List of Chiropractors

<b>Welcome to the Directory of American Chiropractors –</b> <b>Your Information Gateway To Over 19,000 Online Contacts</b><p>Do you supply to or network with …

Viral Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.<p>When I talk to small-business owners, they often tell me they're “doing” social-media marketing. I’m always glad to hear this, …

Social Media Marketing

10 Social Media Mistakes That Are Killing Your Business

As important as it is to be on top of the latest new social media trends, it’s also equally important to be constantly cleansing your social media strategy from consistent mistakes. When you’re so “in the trenches” in your plan, it’s hard to notice the simple, but harmful mistakes your business …

Social Media Marketing

Which Social Media Platforms Are Right For Your Business

Most startups have two major challenges: limited cash flow and very limited manpower. While the internet has created a low barrier to entry for e-commerce businesses, allowing people to start companies with just an idea and a laptop, it’s also created a world where new social media channels are …

Social Media Marketing

5 Business Strategies To Boost Your First Quarter Sales

Stop wasting money on ads that don't work and start using these tips to make more sales.<p>You might have succeeded in turning a great idea into a business, but if you can't get people to purchase your product or service, you don't really have anything. Sales are what validate a business, the reason …

Small Business

42 Facebook Post Ideas from Businesses That Know What They’re Doing

Are you marketing on Facebook, wondering what to post next or what’s going to work best for your business?<p>We’ve all been there, our creative juices …

Social Media Marketing

10 Fatal Mobile SEO Mistakes Standing Between You and Your First 1000 Visitors

By now, most SEOs are pretty good at mobile SEO.<p>Mobile SEO has been around for a while. We’ve heard the same things about mobile first design, …

SEO

Ready for ads on Alexa and Google Home?

When I search for a movie time on my phone or computer, I am presented with ads (for example, from Google AdWords). When I ask Alexa, no such ads exist. Yet.<p>The growing proliferation of voice-enabled devices like Amazon’s Echo and Google’s Home raises some interesting opportunities and challenges …

Digital Advertising

Ad Blocking Battle Drives Disruptive Innovation

If you normally run an ad blocker and you’re reading this article on Forbes.com, then you probably had to turn the blocker off to access this content or any other on the site.<p>Grumble if you will – but put yourself into Forbes’ shoes for a moment, or any other firm that depends upon ad revenue. Ad …

Digital Advertising

#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

This week's 'Skim highlights two giants taking on a third: Facebook undermines Microsoft's LinkedIn with job application tools, and Amazon launches …

Content Marketing

10 Ways to Wake Up a Tired Digital Marketing Approach

Chances are, your business uses some kind of content marketing already. But there’s also a pretty good chance that other businesses in your niche use …

Content Marketing

Benefits of Faster Website Page Load in 2017, Is It Really Worth It?

Website speed is an extremely important determinant of your website success in 2017. It’s no more a luxury, but a necessity and surely is more …

SEO

Say goodbye to YouTube's long, unskippable ads starting next year

Starting next year, you'll no longer have to sit through a half-minute of advertising to watch a YouTube video.<p>On Friday, the Google-owned video giant announced that it will no longer offer its 30-second pre-roll ad format without a "skip" button in 2018, <i>Campaign</i> first reported. It will, however, …

Digital Advertising

5 Most Important Things Startups Should Know About Social Media

Launching a startup is always hard, so you’ll need all the help you can get, both offline and online. In this increasingly digital era, if your …

Social Media Marketing

Unleash Breakthrough Profits By Unifying Your Sales And Marketing

In most businesses, there’s a huge disconnect between sales and marketing. Because sales teams usually exist as an island, content marketing teams have no way to influence sales. And then apart from sending leads to the conversion funnel, marketing never knows what happens to those leads once …

Content Marketing

How to See a 10x Growth in Your Blog Traffic Now with Flipboard

Do you ever check Alexa.com to see which keywords bring you search engine traffic?<p>As my recent article about Alexa explained, I check …

Viral Marketing

PewDiePie taught YouTube a valuable lesson

YouTube made a big bet in the fall of 2015: Viewers would pay a monthly fee in order to strip adds from the platform's videos and gain access to original shows starring some of the site's biggest personalities.<p>The idea was to leverage the massive audiences these stars draw into subscribers paying …

Digital Advertising

A simple 10-step book launch plan you can easily use to outrank bestselling authors.

I tend to go overboard with my courses and tutorials, and am trying to simplify.<p>Today I’m at the San Francisco writer’s conference and I keep finding …

Publishing

Best Practices for Measuring Your Social Influencer Program

Influencers are an essential link between conversations and conversions, especially for brands in crowded, competitive spaces. They give your brand …

Social Media Marketing