Digital Advertising

THE SOCIAL VIDEO REPORT: Content, distribution, and monetization across Facebook, YouTube, Snapchat, and Instagram - CLONE

<i>This is a preview of a research report from BI Intelligence, Business Insider's premium research service. To learn more about BI Intelligence, click here.</i><p>The “pivot to video” is digital media's megatrend of the moment. Globally, 47.4 minutes of online video will be watched daily in 2017, a 20% …

Advertising

The startup VidMob says it can quickly make ads for Snapchat — and it's raising money to help it take on ad agencies

• <b>VidMob – a Task Rabbit for video ads and content - has raised $7.5 million in new funding.</b>• <b><br>The company helps marketers crank out lots of ads for Snapchat, Facebook and Instagram, often by using existing TV ads.</b>• <b><br>The firm promises it can make these ads much faster and cheaper than ad …

Entertainment

One to Watch in 2018: Augmented Commerce

At the<p>start of November, Amazon introduced a new feature called AR View, which lets customers visualize online products in their own living space, …

Augmented Reality

Billionaire Snapchat CEO Evan Spiegel and supermodel Miranda Kerr are having a baby — here's a look inside the power couple's 2-year whirlwind romance

It's been an exciting year for Evan Spiegel and Miranda Kerr.<p>In May, the 27-year-old billionaire Snap CEO and the Australian supermodel tied the knot, with an early morning yoga session and an intimate backyard setting.<p>Now, the couple is expecting their first child together.<p>Kerr and Spiegel started …

Entertainment

Survey: Millennials Are More Likely to Get Video News From Social Networks

Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people …

Digital Marketing

Murdoch Is Right On Print Growth -- Swapping Fivers For A Pound Has Little Future

Yesterday saw media writers focus on Rupert Murdoch's very frank admission that he had no interest in buying any more newspapers because the company …

Rupert Murdoch

Another one of Snapchat's first 20 employees has left the company

• <b>One of Snap's first 20 employees, Chloe Drimal, has left the company.</b>• <b><br>She was behind the initial launch of Snapchat's "Our Stories" feature.</b>• <b><br>Tim Sehn, Snap senior VP of engineering and another one of the company's first 20 employees, resigned last week.</b><p>Chloe Drimal, one of Snap's first 20 employees …

Advertising

Federal Agency Drafts New Rules For Transparency In Political Social-Media Ads

Support the news<p>The Federal Election Commission is moving to improve disclosure of the money behind Internet and digital ads, as the shadow of …

Government

Google AMP Update To Discourage Publishers From Using 'Teaser Pages'

Consumers searching for information, products and services on google.com certainly like the idea of pages loading faster on the engine, but some …

Advertising Industry

Prepare Today For AI Tomorrow

<i>The following post was first published in an earlier edition of AI Insider:</i><p>"Be prepared" is more than just the Boy Scout’s solemn creed, or a …

Advertising Industry

Google Reimagines AdWords With New Features

Google reintroduced AdWords on Thursday, tweaking existing features and adding new ones that are intended to assist marketers in promoting products …

Marketing

A Deeper Look Into How People Use Facebook Messenger and Similar Channels

More than 1.3 billion people are now using Facebook Messenger every month, but why, and how?<p>The social network commissioned an online survey by …

Digital Marketing

Four Reasons Your Digital Ads Are Being Blocked And What You Can Do About It

Spending on digital media advertising is on par to reach over $580 billion this year, with a growth rate of 7.3%. That is big money spent on big advertising. Do you know what else is experiencing a surge this year?<p>Ad blocker usage.<p><b>Ad Blockers: Users Love It, Businesses Hate It</b><p>According to Business …

Advertising

Digital in detention: can cross-platform measurement help ease industry anguish?

Reflecting on the themes from this year's conference season, it is clear the digital advertising industry still has some work to do to prove its …

Digital Media

Zero-Data Media Could Be The Future Of Digital Advertising

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising Industry

FCC Authorizes Next Gen TV, Paves Way For Targeted Broadcast Ads

The Federal Communications Commission voted 3-2 Thursday to allow TV broadcasters to adopt Next Generation TV technology, an Internet-Protocol-based …

Advertising Industry

Snapchat Launches Revamped Ads Manager, Provides New Ad Options

Despite the negative press, Snapchat still remains popular with younger users, and still holds a level of cool cache that other platforms can’t …

Advertising

Facebook's New App Connects Creators With Video, Fans and Watch Shows

Facebook is trying to win over the influencer crowd with an app built just for them, and it connects to Watch for those influencers with an official …

Advertising Industry

Google Maps Gets Redesigned, Color Coded

Google, known for search advertising and location-based directories, has updated driving, navigation, transit and ways to explore locations at a …

Google

IAB Names Orchid Richardson Vice President & Managing Director of the IAB Data Center of Excellence

<i>Experienced Digital Advertising Leader Will Leverage Expertise to Drive Value In the Data Supply Chain for Publishers, Brand Marketers & Other Key</i> …

Advertising

Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

strong>There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked on …

Marketing

The Acquisition of Musical.ly Is Either Ridiculously Expensive or Insanely Cheap

Last Friday, it was reported that Chinese company Bytedance is acquiring social video app Musical.ly for $800 million to $1 billion.<p>Musical.ly is an …

Advertising Industry

Audience Suppression Helps SeatGeek Make More Efficient Snapchat Buys

AdExchanger |There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek found …

Mobile

Mobile Execs Reveal Their Predictions for 2018

It’s that time of the year again, when all of us are summing up our activities for the year and planning ahead for the next one. Like we did in the past, I would like to present you with some very interesting mobile industry predictions made by some of the most interesting executives and rising …

Trends

How A DOJ Suit Vs AT&T-Time Warner Deal Could Impact Other 'Vertically Integrated' Media Giants

A legal challenge by the Department of Justice to the $85 billion merger of AT&T and Time Warner appears increasingly likely. And a comments Thursday …

Advertising Industry

Twitter Seizes Verification Badges To Fix System Failures

Still trying to find its ethical footing, Twitter has decided to seize verification badges from rule-breaking users.<p>The decision comes amid the …

Advertising Industry

Instagram Stories and Saving Posts Are Now Available via the Mobile Web

Instagram users who access the Facebook-owned photo- and video-sharing network via the mobile web now have access to two of its most popular features.<p>…

Digital Marketing

It's Time To Put The Consumer Front And Center In Publisher, Advertiser World

All the discussion about programmatic advertising has typically focused on the relationship between advertisers and publishers with the consumer a …

Advertising

Facebook Launches Dynamic Ads For Auto As Mobile Starts To ‘Replace The Showroom’

Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on Thursday.<p>Dynamic ads for …

Advertising Industry

Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'

The mobile video advertising platform Receptiv is launching an outstream video product, Reveal, set to roll out Thursday to about 40 publishers, …

Advertising Industry