Adweekadded this to Top StoriesAdvertising Industry Facebook’s Stop Opioid Silence Campaign Debuted in the U.S.Adweek - By David Cohen Facebook teamed up with the Partnership for Drug-Free Kids+ Center on Addiction on the Stop Opioid Silence campaign, which debuted in the U.S. …
Shane Leschasinadded this to APPLE UPROOTEDCannes Lions Apple earns Cannes Lions ‘creative marketer of the year’ honor for the first time9to5Mac - Chance MillerThe Cannes Lions International Festival of Creativity today awarded Apple the title of 2019’s Creative Marketer of the Year. Despite having won other awards for its marketing efforts, this is the first
Cult of MacCannes Lions Cannes Lions hails Apple’s creative genius for advertisingCult of Mac - David PieriniApple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise. The Cannes Lions International Festival of Creativity announced
dnongbriadded this to CMO DailyGoogle Shopping How Google is pitching retailers as it looks to grow its commerce businessDigiday - Anna Hensel As Google’s advertising growth is slowing, it’s getting more aggressive in courting retailers. And it’s bulking up its capabilities as a commerce …
Ad Ageadded this to Ad AgeGoogle Responding to backlash, Google changes abortion ad practicesAd Age - George P. Slefo. Google is updating its policy in regards to how ads are displayed for abortion services in search results. The company will require organizations to …
Ty Braswelladded this to Future of TVFlipboardIcon version of the Flipboard logoFraud Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudstersyahoo.com - Business Wire A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via …
Mobile Marketing MoPub gives publishers impression-level revenue data, links with attribution platformssmarketingland.com - Amy Gesenhues MoPub gives publishers impression-level revenue data, links with attribution platformss - Marketing Land A-Post to MarTech Today,Channel: Mobile …
PodcastingDevice Spoofing, Uncovering a Massive Attribution Fraud Scheme and More with Garrett MacDonald, EVP Sales @ Kochava by Mobileanchor.fm - By Thalamus Tune in to the Thalamus Mobile Performance Advertising Podcast, where we interview Mobile Growth Marketers, Performance Advertising Experts, & User …
Fox NewsSpying Is your smartphone spying on you?Fox News Cell phone users get answers on how marketing and tech firms use their digital footprints to push advertising on target groups.
Adweekadded this to Top StoriesAdvertising Industry What Google’s War on Fingerprinting Means for MarketersAdweek - By Ronan Shields Google’s intended changes to how advertisers can target and track users in its market-leading Chrome browser were made apparent this month. The …
Ad Ageadded this to Ad AgeAT&T Watch the newest commercials on TV from Google Nest, Citi, AT&T and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads …
FlipboardIcon version of the Flipboard logoAdvertising Industry Twitter’s 2019 Priorities: Health, Revenue And Trying To Be Less Toxicadexchanger.com - Allison Schiff 2018 was a pretty good year for Twitter, all things considered. Users are growing, if you don’t look at monthly active users (MAUs). Twitter is …
James Riceadded this to Knowledge For Great DecisionsFlipboardIcon version of the Flipboard logoAdvertising Industry Google Aligns With Consultants On Cloud As Marketing Converges With The Enterpriseadexchanger.com - Alison Weissbrot Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud …
Ad Counciladded this to AdLibbingAdvertising Industry Programmatic Media 101adlibbing.org - Mikaela James Image Courtesy of Bonadza BlogIn a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re …
Ad Ageadded this to Ad AgeJosh Hawley Facebook, Google data collection under fire in new privacy billAd Age A Republican senator plans to propose a bill that would let consumers block all websites from collecting unnecessary data, a measure that would …
Digiday added this to DigidayInstagram As IGTV expands in Instagram app, advertisers push for more analyticsDigiday - Kerry Flynn Instagram has given IGTV, its home for long-form video content, more prominence in the app with a new tab on Instagram’s Explore page. But despite …
Ad Ageadded this to Ad AgeMazda Watch the newest commercials on TV from Mazda, Facebook, Allegiant and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads …
Starbucks 'Game of Thrones' Season Finale Had HUGE Production Error!iheart.com - @AniCaribbean Where are all my 'Game of Thrones' fans at?!... that was the part you would make noise because I assume you care about the most expensive to EVER hit …
Adweekadded this to Top StoriesAdvertising Industry Facebook Created 3 Types of Maps to Help Nonprofits and Others in the Public Health SectorAdweek - By David Cohen Facebook Monday introduced three types of maps to aid nonprofit organizations and universities working on public health in their efforts to stay …
Business Insideradded this to MarketsCrime Facebook CTO Mike Schroepfer cried in NYT interview about violence on platformBusiness Insider - Paige LeskinThe pressure Facebook has faced trying to eliminate violent and offensive content from the platform is enough to make a grown man cry — literally, if you ask Facebook executive Mike Schroepfer. Schroepfer,
Ad Ageadded this to Ad AgePepsi Pepsi goes Instagram-heavy for summer campaignAd Age - E.J. Schultz. Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its …
Adweekadded this to Top StoriesGIF Animations Twitter Added GIFs, Emojis, Polls, Threads and Image Tagging to TweetDeckAdweek - By David Cohen Twitter’s TweetDeck desktop dashboard application, thought by many to be left for dead, received its first round of updates in over one year last …
Business Insideradded this to ScienceU.S. Politics Facebook is using its trove of data on 2.4 billion people to build maps to help fight diseasesBusiness Insider - Rob PriceFacebook is using its hoards of data on two billion-plus users to build maps to help combat the spread of diseases. On Monday, the Silicon Valley technology giant announced disease prevention maps — a
Business Insideradded this to MarketsGoogle Shopping Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads businessBusiness Insider - Nick BastoneWhen Prabhakar Raghavan was teaching at Stanford University some 20 years ago, he was recruited by two grad students — Larry Page and Sergey Brin — to help run their search engine startup company. He down
dnongbriadded this to CMO DailyAdvertising Industry Advertisers fear losing consumers who snap away their Facebook historyAd Age - Garett Sloane. With Facebook letting users erase their web tracks, some advertisers worry they will lose an important connection to potential customers. Meanwhile, …
Jayadded this to This WorldGoogle How to prevent Google from using information it tracks about your purchasesBusiness Insider - Lisa EadiciccoThe fact that Google keeps track of information such as search and location history is fairly well-known, considering the widespread popularity of its search engine and navigation app. But what may be
Business Insideradded this to MarketsSheryl Sandberg Sheryl Sandberg revealed the new scare-tactic Facebook is using to stop regulators from breaking up FacebookBusiness Insider - Julie BortIn what seems like an scene from Groundhog Day, Facebook executives are once again on the apology-and-promises tour about the company's lax attitude towards privacy and security. On Friday, Facebook COO
dnongbriadded this to CMO DailyRita Ora Alcohol advertisers warned of possible court action for flouting rulesthedrum.com - John Glenday Alcohol brands are being warned that they must be ready to face potential court action for conveying irresponsible messages to consumers through …
IMANIMANadded this to AdvertizingFlipboardIcon version of the Flipboard logoEating The Walled Gardens Are Eating Open Programmatic – Here’s How They Do Itadexchanger.com - Allison Schiff Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every …
IMANIMANadded this to AdvertizingSearch Engine Marketing Publishers Need To Adopt STrategies To Better Optimize Mobile Header Bidsmediapost.com - Melynda Fuller Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding among other trends in …
