Digital Advertising

Majority of advertising and media professionals find digital advertising research studies 'inadequate'

A newly-conducted research has shown that only 5% of media and advertising professionals believe commercial research studies on digital advertising …

Advertising

Montana Governor Signs Net Neutrality Order

Montana Governor Steve Bullock on Monday issued an executive order aimed at restoring the net neutrality rules, at least within the state.<p>"Montana's …

Net Neutrality

TopRank Marketing’s 2018 Integrated Digital Marketing Predictions

The new year is barely underway and already we’re already seeing significant shifts in digital marketing.<p>Facebook recently announced their decision …

Digital Marketing

Rupert Murdoch Tells Facebook to Pay 'Trusted' Publishers

Rupert Murdoch is calling on Facebook to pay "trusted" publishers if it wants to carry their news stories and videos, much like a cable company pays …

Rupert Murdoch

The best Twitter brand campaigns of 2017 and why they worked

Looking back at the campaigns that got noticed on Twitter in 2017 offers a useful way to examine what works on the platform, as well as broader …

Advertising (UK)

Fake News And Algorithms -- Is Boosting Facebook Instant Articles The End Game?

It would be difficult to find two developments that are more ironic. But if you think about where Facebook is headed, it may make sense.<p>On the one …

Fake News

Snapchat capitalizes on Facebook's News Feed tweak

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>Snapchat is placing more emphasis on courting and growing its relationships with publishers, Digiday reports.<p>Last week, Snap …

Digital Media

How Smart Tech And People-Based Marketing Is Disrupting The Future Of Digital Advertising

Since being founded in 2012, Bounce Exchange has swiftly grown to become a leader in cloud-based behavioral marketing and analytics software.<p>Their proprietary technology has been adopted by marketers looking to shift their strategy, moving away from audience segmentation and fragmented targeting to …

Marketing

5 Lessons Algorithms Must Learn From Journalism

As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously …

Mike McCue

Facebook: The Ministry of Truth?

Facebook CEO Mark Zuckerberg recently wrote, "Today I'm sharing our second major update this year: to make sure the news you see, while less overall, …

Advertising Industry

Start Your "ToDo" List Now

According to AmazonPay/BigCommerce 2018 eCommerce resolutions, now is a good time to pause and look inward at what did and didn’t work with your …

Social Commerce

After one year of Trump, Google CEO Sundar Pichai sounds a lot different about immigration — and that might be a good thing

• <b>Google CEO Sundar Pichai said the company wants to be a constructive voice in the immigration debate.</b>• <b><br>The immigration issue hits very close to home for Silicon Valley tech companies, and Pichais' comments signal that the industry is rethinking its tactics to fight for the cause.</b><p>Almost exactly one …

U.S. Politics

As Facebook Changes Its Feed, Advertisers See Video Ambitions

Facebook made waves in the media industry with its recent announcement that it would put a new focus on “meaningful social interactions” with close friends and family in its News Feed — the column that people scroll through when they open the site — instead of content from publishers and brands.<p>The …

Business

Digiday Research: Brand marketers see more potential in AI than other technologies

Digiday+ Member Article<p><i>Digiday’s “Research in brief” is designed to give you quick, easy and digestible facts to make better decisions and win</i> …

Advertising Industry

Today in Apple history: Super Bowl Mac ad airs against the odds

<b>January 22, 1984:</b> Apple’s “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of the Super Bowl.<p>Probably the most famous TV ad for a computer in history, the commercial is directed by <i>Alien</i> and <i>Blade Runner</i> director Ridley Scott. It very nearly didn’t air, though.<p>Will it …

John Sculley

Facebook To Measure User Trust In Publications

To fill feeds with higher quality news, Facebook plans to begin surveying a representative sample of users to measure their familiarity with -- and …

Facebook

Facebook news-feed changes will cut into publishers’ branded-content revenue

Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored …

Digital Media

FCC Democrats Criticize Broadband Report, Want Higher Standards

The Federal Communications Commission's two Democrats are criticizing the agency's plan to conclude that broadband is being deployed on a reasonable …

Internet

Apple CEO Tim Cook: 'I don't want my nephew on a social network'

• <b>Apple CEO Tim Cook spoke out Friday about the overuse of technology, saying he wouldn't allow his nephew to use social networks.</b>• <b><br>Cook is the latest in a long line of tech executives and others in the industry who have raised concerns about the downsides of technology products and services.</b>• <b><br>A former</b> …

Advertising

As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

Publishers still reeling from the Facebook news feed-pocalypse might find comfort in Snapchat. The disappearing messages app is stepping up efforts …

Digital Media

Snapchat Will Bring In More U.S. Ad Revenue Than Twitter This Year

Snapchat has long been Twitter's biggest threat, but Snapchat faces threats itself.<p>I've written about how <b>Snap</b>'s (NYSE:SNAP) Snapchat is a bigger …

Stocks

Twitter is emailing 677,775 people in the US who interacted with Russian propaganda 2016 election

• <b>Twitter will email 677,775 users in the US to let them know that they interacted with Russian propaganda during the 2016 US presidential election.</b>• <b><br>All of those users either followed an account, liked or retweeted content associated with the Internet Research Agency (IRA) — an organization associated</b> …

U.S. Politics

YouTube Plans "Intelligence Desk" To Spot Inappropriate Content Early

Following a series of scandals and advertiser boycotts, YouTube takes a more proactive approach to hateful and offensive content.<p>YouTube is planning to proactively seek out and police inappropriate or offensive content following public backlash over its repeated failures to keep hateful, exploitive …

Technology (India)

'NYT,' Fox News Lead Momentum Awards In Web Traffic

Coming out ahead in this year’s Momentum Awards from SimilarWeb are <i>The New York Times</i> and Fox News, which both saw impressive traffic increases from …

Advertising Industry

Execs from Wavemaker and Mobext share their thoughts on what's in store for mobile this year

2018 promises to be one of reckoning for the advertising industry. With unresolved topics such as ad fraud, transparency, brand safety, and …

Advertising

'HuffPost' Shutters Contributor Platform, Adds Opinions And Personal Sections

Yesterday, <i>The Huffington Post</i>announced it would discontinue its Contributors Platform, launched in 2005.<p>The platform, which hosted more than 100,000 …

Advertising Industry

Twitter Notifies Almost 700,000 Users About Russian Tweets

Twitter said it found another 1,062 accounts linked to the Russian government-backed Internet Research Agency accused of trying to influence the 2016 …

Technology

‘It’s still an important platform’: HuffPost continues to roll out verticals on Facebook

Facebook’s recent decision to deprioritize news has many publishers re-evaluating their commitment to the platform. But the HuffPost is plowing ahead …

Advertising Industry

Key Trends To Watch As Verizon Reports Q4 Results

Verizon is scheduled to publish its Q4 2017 results on January 23, reporting on a quarter that likely saw the carrier continue its momentum in the postpaid wireless space. Below, we take a look at what to expect when Verizon reports its numbers.<p>We have a price estimate of $52 for Verizon’s stock, …

AOL

Instagram Added Activity Status to Instagram Direct

Instagram’s latest update to its iOS and Android applications borrowed a feature from sister app Facebook Messenger.<p>The app’s messaging feature, …

Digital Marketing