Digital Advertising

Pinterest Now Offers 5,000 Interest Categories

To the best targeter go the ad spoils. Pinterest is now inviting brands to target users based on more than 5,000 interest categories. That’s up from …

Pinterest

Polly’s Social Polling App Is a Hit With Teens on Snapchat

Following in the footsteps of anonymous feedback application Sarahah, a new social application called Polly is taking Snapchat by storm. The social …

Advertising Industry

Holiday Gift Searching Happens All Year Round

Holiday retail sales during November and December of 2016 increased 4% over 2015 to $658.3 billion, according to a report from the National Retail …

Advertising Industry

Snapchat has inked 14 partners for post-swipe ads

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Snapchat has partnered with 14 companies to help brands make the "post-swipe" ad experience more enjoyable for users.<p>The term refers to what users are shown after they …

Advertising

Outside Voices: How Marketers Are Missing a Generation of ‘Unreachables’

Ad buying executive argues TV measurement systems aren’t capturing consumption by young audiences<p>It’s no secret we are witnessing a seismic shift in media consumption behavior. As of 2017, one in three “young households,” wherein the head of household is under 35 years of age, does not subscribe to …

Advertising

Google and ad exchange partners offer fake traffic refunds

Alphabet’s Google (GOOG, GOOGL) and some ad exchange partners will offer refunds for fraudulent traffic that expand on a prior refund program.<p>The …

Business

Google to refund advertisers over fake traffic

The use of bots to provide fake impressions is so prevalent on the internet that some advertisers only receive $0.01 for every $1 of impressions they …

UK News

Google To Launch Mini Version Of Google Home, Says Report

Smart home technology continues to grow and also get smaller, at least the devices themselves. Now Google Home is reportedly going to launch a …

Google Home

Patrón’s Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender

If you’ve ever wanted to plant a tiny cactus farm in the middle of your living room, Patrón is here to help.<p>The tequila maker is trying to help …

Advertising

Google To Automate Refunds For Ads Running On DoubleClick

Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. The …

Advertising

Google Makes $1.1B Development Deal With HTC To Create Hardware

Google has signed an $1.1 billion agreement with HTC to work with the Taiwanese's company's smartphone operations.<p>The deal -- announced late …

HTC

Mobile Broadband No Substitute For Wireline, Groups Tell FCC

Mobile broadband service is complementary to wireline service, not a substitute for it, advocacy groups say in a new filing with the Federal …

Internet

Google Puts AI Behind Sub Sales

As they remain locked in a struggle for the loyalties of online publishers, the escalating war of features and widgets between Google and Facebook is …

Advertising Industry

Facebook lets brands target ads based on offline behavior

Facebook has introduced more ways to help marketers re-engage offline audiences.<p>According to a blog post, since launching last year, thousands of …

Dick's Sporting Goods

The HTC acquisition is Google's sixth largest deal

Google announced on Wednesday night that it would acquire a team of engineers from Taiwanese smartphone company HTC for $1.1 billion. Many of the engineers were already working in partnership with Google on the company's Pixel phone, and the move suggests Google is doubling down on its hardware …

Advertising

Pinterest has new ad targeting options like ‘vegetarian barbecue’ and ‘desk yoga’

Better targeting = better ads, Pinterest hopes.<p>Pinterest makes money from advertising, and like other companies the make money from advertising (Facebook, Google), it can make more money if it gives advertisers better targeting so it can reach the right people.<p>So that’s what Pinterest is doing: On …

Advertising

Facebook Rolls Out Online Retargeting Based On Offline Activity

AdExchanger |Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is …

Advertising Industry

Advrty brings native ads to virtual reality

Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform aimed toward designing and incorporating nonintrusive product placement. It’s in beta.<p>“Initially, think billboards, posters and product …

Virtual Reality

Pinterest Opens Up 5,000 Keyword Searches for Ad Targeting

Pinterest is pinning its advertising goals on more targeted keywords.<p>Last year, Pinterest acquired a deep-linking startup called URX, which has now …

Advertising Industry

Facebook to share Russia-linked ads with US authorities

Facebook says it will share with US authorities political ads that it says Russia-based operatives ran on Facebook around the time of last year's US …

News (Ireland)

Facebook Messenger’s M Now Suggests GIFs and Quick Replies or Launches Fandango

M, Facebook Messenger’s virtual digital assistant, keeps getting smarter.<p>Facebook announced three new suggestions from M that are launching for U.S. …

Facebook Messenger

Facebook Releasing Thousands Of Russian Influence Ads To Congress

Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to …

Advertising Industry

Twitter Celebrates Rosh Hashanah With an Emoji

Twitter is marking the Jewish new year with a hashtag-triggered emoji for Rosh Hashanah.<p>Including the hashtags #RoshHashanah or #ShanahTovah in …

Advertising Industry

Facebook's Russian Ads Scandal? Trump Says It's a 'Hoax'

Facebook's leader, Mark Zuckerberg, appears to rather humbled in the wake of the revelation that his company collected $100,000 for shady political …

Advertising Industry

Instagram Adds Filters To Video, Enhances Engagement

Following the lead of rival social networks and messaging services, Instagram is adding face filters to live video.<p>As with similar features, the new …

Advertising Industry

TV Ads Breathe Life into Digital Channels

<i>"</i><i>On TV And Video</i><i>" is a column exploring opportunities and challenges in advanced TV and video.</i><p><i>Today’s column is written by</i> <i>Daniel Gulick, insights</i> …

Advertising Industry

Facebook Found Another Way to Keep Mobile Users From Leaving

Facebook doesn’t want you to leave Facebook, even if the applications you’re leaving Facebook for are owned by Facebook.<p>The social network confirmed …

Fortune 500

Google Doubles Down On Android With $1.1 Billion HTC Buy

The all-cash deal will see Google gain 2,000 HTC employees, roughly equivalent to one-fifth of the Taiwanese firm's total workforce. It will also …

Advertising Industry

Chartboost secures programmatic offering so brands can reach its 1bn monthly gamers

Mobile games discovery platform Chartboost has launched a programmatic offering that will let brands integrate into ads across the 300,000 titles it …

Advertising

FCC Urged To Put Bakes On Net Neutrality Repeal

Federal Communications Commission Chairman Ajit Pai has made no secret of his plan to gut the net neutrality rules.<p>Within weeks of Donald Trump's …

Net Neutrality