Forbes · 12hB2B Tapping Into The Anonymous Buyer JourneyForbes - Peter IsaacsonDigital advertising came on the scene with so much promise. When some of the first digital ads were introduced in the mid-1990s, we were told that digital would give us an easy way to track and measure
Adweekadded this to Top Stories · 6hEstée Lauder 75% of Estée Lauder’s Marketing Budget Is Going to InfluencersAdweek - Diana Pearl Estée Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This …
Stewart Irvineadded this to Tech, Blockchain & Marketing Intelligence · 12hDigital Media Brian Weiser: Exploring America’s digital advertising trendsthedrum.com - Brian Wieser Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so …
Evangelos Avramakisadded this to Sales Strategy · 3hSocial Commerce Social Commerce Leads Consumer Adoption of New Retail Technology - eMarketer Trends, Forecasts & StatisticseMarketer In an effort to engage customers, online retailers are incorporating a variety of emerging technology tools into their ecommerce platforms. Social …
MediaPostadded this to Media News & Insight · 14hFlipboardIcon version of the Flipboard logoSearch Engine Marketing Google: Publishers Lose Half Of Ad Revenue From Cookie Blockingmediapost.com - Rob Williams Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online …
Business Insideradded this to Careers · 12hAdvertising Google's new community guidelines tell employees not to talk politicsBusiness Insider - Nick BastoneGoogle has a message for its employees: No more talk of politics or other polarizing topics on company time. The new restrictions were first announced internally late Thursday in a company-wide email Google
Ad Ageadded this to Ad Age · 9hAdvertising Industry Facebook users revive lawsuit over Cambridge Analytica scandalAd Age Four Facebook users revived a lawsuit against the social media company, claiming it invaded their privacy and violated its terms of service by …
Business Insideradded this to Entertainment · 11hAdvertising How Instagram and YouTube influencers get their first brand sponsorship deals, according to industry insidersBusiness Insider - Amanda PerelliGetting a brand sponsorship deal might seem like something only open to celebrities, but even if you're just starting out as an influencer, there are steps you can take to secure one. We spoke to influencers
Matt Bevin Republican super PAC late on reporting its spending for support of Gov. Matt Bevincourier-journal.com - Tom Loftus FRANKFORT — An obscure Republican super PAC spent nearly $50,000 on advertisements supporting the reelection of Gov. Matt Bevin without reporting its …
The Wall Street Journal. · 10hFacebook Facebook’s Secondhand Shopping ProblemThe Wall Street Journal. - Laura FormanFacebook needs Marketplace to work, but it shouldn’t be in a rush Facebook says it is a changed company, but recent problems suggest it is still struggling to enforce its own rules on its platforms. The
Business Insideradded this to Markets · 7hInstagram Facebook reviewing all official Marketing Partners, Instagram data scrapingBusiness Insider - Rob PriceFacebook is launching a review of all its "Facebook Marketing Partners," a group of more than 600 marketing and advertising firms bearing the social network's official seal of approval, amid indications
Ad Ageadded this to Ad Age · 8hAdvertising Industry Google doesn’t want staff debating politics at work anymoreAd Age Alphabet Inc.’s Google posted internal rules that discourage employees from debating politics, a shift away from the internet giant’s famously open …
AAdweek · 11hPlay buttonChicken Sandwiches Friday Morning StirAdweek - Erik Oster -Vans celebrates “The Spirit of DIY” in a new in-house campaign (video above). -David&Goliath hired Laura Forman from TBWA\Chiat\Day New York as chief …
Ad Ageadded this to Ad Age · 4hAdvertising Industry Facebook releases emails showing data debates, launches new probe of marketing partnersAd Age - Garett Sloane. On the same day that Facebook released a batch of emails revealing new details about how it shared data with political advertisers, the company also …
Adweekadded this to Top Stories · 6hCambridge Analytica Facebook Again Tries to Clarify When It First Knew About Cambridge AnalyticaAdweek - David Cohen Facebook ramped up the semantics in its latest attempt to address its long-simmering Cambridge Analytica scandal. Vice president and deputy general …
Adweekadded this to Top Stories · 11hFacebook Facebook: Here’s How to See How Much Time You Spend in the AppAdweek - Brandy Shaul Did you know Facebook allows you to see how much time you spend in its mobile application, for both individual days and as a weekly average? Our …
Ad Ageadded this to Ad Age · 1dAdvertising Industry Google says killing the cookie has consequencesAd Age - Garett Sloane. Google, warning that strict privacy measures can limit online publishers' ad revenue, is developing new ways to serve higher-value ads without …
Jamesadded this to Microsoft · 1dSocial Media Marketing LinkedIn’s Marketing Success Hub Now Has an Insights and Research PageAdweek - David Cohen LinkedIn added an Insights and Research page to its Marketing Success Hub. Information available via the professional network’s Insights and Research …
Digiday added this to Digiday · 21hAdvertising Industry ‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost | Modern Retailmodernretail.co - By Anna Hensel But, the customer acquisition challenges DTC brands face go beyond cost. Even though Facebook and Google may be a more expensive way to acquire …
Adweekadded this to Top Stories · 1dAdvertising Industry Facebook Released a Playable Preview Tool for Its Playable AdsAdweek - David Cohen Facebook introduced the Playable Preview Tool, which advertisers and developers can use to test and validate assets that are used in its Playable Ads. …
CNBCadded this to Business · 1dT-Mobile T-Mobile for Business: Next-gen NetworksCNBC Sign up for free newsletters and get more CNBC delivered to your inbox Get this delivered to your inbox, and more info about our products and …
Polling Tough choice ahead for low-polling Democratsdispatch.com - The Washington Post Low-polling candidates are facing banishment from the prime-time glow of a national audience. The party's rules for the next faceoff, on Sept. 12 and …
Mobile Gaming GameDaily Connect USA: MoPub to present on data analytics and mobile gamesyahoo.com - Ginny Woo We invited MoPub, as one of our platinum sponsors, to answer some questions about the industry and about the insights attendees will be able to take …
Digital Marketing Pocketmatch Named 2019 MarTech Breakthrough Award Winneradtechdaily.com - Ad Tech Daily SINGAPORE — Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, …
Adweekadded this to Top Stories · 1dSocial Media Companies For Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than InstagramAdweek - Ann-Marie Alcántara As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on …
IMANIMANadded this to Advertizing · 1dApple Arcade Apple readies several camera-focused Pro iPhones, new iPads, and a larger MacBook ProAd Age Apple Inc. is readying a clutch of new hardware for the coming weeks and months, including “Pro” iPhones, upgrades to iPads and its largest laptop in …
Business Insideradded this to Advertising · 1dFacebook Former Facebook news curator reacts to its latest plan to tackle newsBusiness Insider - Tanya DuaFacebook just announced its forthcoming news section, News Tab, would have a team of journalists along with being algorithm-driven. The team is expected to number fewer than 10 and report to Campbell Facebook's
Adweekadded this to Top Stories · 1dMyanmar Facebook Discovered and Removed More Coordinated Inauthentic Behavior in MyanmarAdweek - David Cohen Facebook removed 89 accounts, 107 pages, 15 groups and five Instagram accounts for coordinated inauthentic behavior originating in Myanmar. Head of …
Adweekadded this to Top Stories · 1dAdvertising Industry Google Rolls Out Proposal to Bring a Bit More Privacy to Online AdvertisingAdweek - Shoshana Wodinsky After a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of …
Adweekadded this to Digital Marketing · 1dAdvertising Industry Food, Health and Beauty Topped Facebook IQ’s Topics to Watch for July 2019Adweek - David Cohen Facebook users looked to add some green to their living spaces in July, as aglaonema was one of Facebook IQ’s Topics to Watch for the …
