Digital Advertising

Twitter Is Testing A $99 Per Month Advertising Subscription Service

Twitter sets its sights on recurring revenue with a new test.<p>Twitter is testing an advertising subscription service that automatically promotes advertisers' tweets and profiles for $99 per month.<p>The service, if successful, could provide Twitter with a source of recurring revenue it can count on …

Advertising

Google tests autoplay video in search results

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Google is testing placements of autoplay video directly into search results, according to The Guardian. The videos are placed on the right side of search results in the …

Advertising

Altice USA Cable Video Loses More Subscribers

Altice USA, the fourth-largest U.S. cable TV operator, in line with other traditional pay TV cable operators, endured substantial losses among video …

Internet

Best of the week: Instagram has a pod problem - Digiday

This week, our top stories examined the proliferation of Instagram comment pods, Amazon’s continued expansion and more. As always, a full list of …

Advertising Industry

Facebook Video and Ads Are Driving Its Business More Than Messaging

Travelers are watching more videos on mobile devices than ever before and Facebook is seizing that trend to help grow its business and introduce more …

Facebook

Twitter Growth Stalls

Twitter failed to attract new users in Q2, despite seeing a 6% rise in Q1 this year, <i>The Telegraph</i> reveals. Instead, users level remained at 328m and …

Advertising Industry

After Trump bump, Twitter's US user base tumbles

In its latest earnings call, Twitter reported better-than-expected results, but the troublesome number that stood out was a loss of 2 million monthly …

Anthony Noto

When Does The Facebook Piggy Bank Fill Up?

I am sure you join me in feeling just terrible for Facebook because its second-quarter ad revenue increased by a mere 47% year-over-year to $9.16 …

Advertising Industry

User Counts And Revenue Tumble At Twitter

Twitter’s revenue and user growth story – especially US user growth – is grounded in a harsh reality.<p>Overall revenue for the quarter came in at $574 …

Anthony Noto

Google's Smart Reply Now Available In Spanish

Smart Reply on both iOS and Android devices will soon support the Spanish language, according to a social media post published by Google.<p>Spanish …

Google

AT&T Complains It Was 'Blocked' By Twitter

In a demonstration of its questionable views on net neutrality, AT&T this week suggested that Twitter violated open Internet principles by flagging …

Net Neutrality

Match Media Group’s Ad Biz Takes User Experience Into Account

Match Media Group runs an ad business for a dating subscription company. Because ad business revenue accounts for only a small piece of the pie, the …

UX Design

Sephora Chatbot On Facebook Messenger To Aid In Search, Discovery

Facebook on Thursday unveiled several tools and updates to Messenger that will make search and discovery much easier for consumers. Natural-language …

Chatbots

Facebook totally dominates the list of most popular social media apps

The good times keep on rolling for Facebook, as the tech giant on Wednesday reported another stellar quarter.<p>Thirteen years into its existence, the company is as dominant as ever. As this chart from Statista shows, Facebook runs four of the five most used social network and messaging services in …

Advertising

Facebook shares hit record high as mobile ad sales soar

(Reuters) - Facebook Inc's (FB.O) mobile advertising business grew by more than 50 percent in the second quarter, the company said in its earnings report on Wednesday, as the social network continued to establish itself as the venue of choice for an ever-growing array of online advertisers.<p>Shares …

Mobile Advertising

Facebook's David Marcus told us how Messenger will threaten advertising on the open web

LONDON — Last night's Facebook earnings call focused so heavily on monetization inside Messenger that CEO Mark Zuckerberg had to remind analysts he thought video will be a much bigger driver of revenues in the near future than Messenger: "So many of the questions here today have been about …

Facebook

What Marketers Should Note From Facebook’s Second-Quarter Earnings

Advertisers spent 47% more with the company than they did a year ago<p>By<p>Jack Marshall<p>Jack Marshall<p>The Wall Street Journal<p>Biography<p>@JackMarshall<p>Google+<p>jack.marshall@wsj.com<p>Facebook FB 2.87% reported yet another surge in revenue during the second quarter, as advertisers spent $9.16 billion with the …

Facebook

Baidu Q2 profits beat expectations on mobile advertising growth

Chinese tech giant Baidu’s profits surged to beat analyst expectations in the second quarter of the year after recovering from a healthcare …

Mobile Advertising

Twitter shares tumble 5 percent as it fails to deliver user growth

Twitter reported lower than expected monthly active user growth in its second-quarter earnings report before the bell Thursday.<p>EPS: 12 cents vs. 5 …

Monthly Active Users

Facebook Profits Are Up 71% In Latest Earnings Results

Facebook has revealed its latest earnings results for Q2. The company announced a net income of $3.89 billion.<p>This is up some 71% on the same quarter …

Mobile Advertising

Digiday Research: Sports Illustrated scales VR with Everest - Digiday

“They were looking for the proper production and distribution partner,” said Josh Oshinsky, executive producer on the project. “That’s really what we …

Virtual Reality

Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants – Adweek

Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more …

Digital Marketing

Facebook revenue soars as mobile advertising sales boom

Facebook shares hit an all-time high on Thursday night, after it said it enjoyed a 45pc surge in revenue in its recently-ended quarter thanks to continued dominance in the mobile video advertising market.<p>The company's stock closed up 0.2pc on Thursday, but rose 4.5pc in after-hours trading to …

Advertising

Facebook flush with advertising money

<b>Facebook revenues and profits soared in the most recent quarter, as advertising dollars poured into the social media company and users continued to flock to the site.</b><p>More than 2 billion people - more than a quarter of the world's population - log into the site every month, a powerful draw for …

Advertising

Now Twitter Is Losing Monthly Users in the U.S.

Twitter failed to attract more global monthly users in the second quarter, spooking investors looking for evidence that the company is on a …

United States

Twitter’s user growth goes nowhere and the stock is collapsing

The small nice-ish story Twitter had going for itself for the past few quarters was that, at the very least, its monthly active users were growing quarter-over-quarter.<p>While MAUs might not be the right number to look at these days, for better or worse it’s one of the core metrics that Twitter is …

Anthony Noto

Google trials autoplay videos in search results

Google is experimenting with autoplay videos in its search engine that could see trailers and clips playing in search results.<p>Users have reported videos automatically playing when they search for movies or television shows within Google's web browser.<p>The videos appear either to the right of the …

Google

Facebook posts 45% revenue gain hitting $9.3bn based on continued mobile growth

Despite earlier warnings of a potential slowdown in ad spend, Facebook’s revenue growth remains robust, with the social network posting revenues of …

Facebook

Despite High Hopes, Twitter’s User Growth Fell Flat in the Second Quarter of 2017 – Adweek

After a couple of promising quarters showing an increase in user growth, Twitter once again seems to have fallen flat, with monthly active users …

Markets

Facebook Revenue Up 45% Year-Over-Year to $9.3 Bil., Claims 2 Billion Monthly Active Users

Facebook had a strong second quarter, reporting revenue of $9.32 billion, up 45 percent from the same period last year, showing that it still does a …

Monthly Active Users