IMANIMANflipped into AdvertizingAdvertising Industry Apple, Google and Amazon Remain Top Brands While Facebook FallsAdweek - Ryan Barwick For the first time, Facebook fell out of the Top 10 in Interbrand’s 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad …
Digiday Technology Mirror parent Reach is getting around news-blocking keyword blacklistsDigiday - Jessica Davies The Daily Mirror’s parent company Reach wants to drastically reduce how much ad inventory and revenue is blocked by lengthy keyword blacklists used …
Reuters UKflipped into BusinessDigital Marketing AT&T's Xandr purchases TV advertising company clypd: sourceReuters - Sheila Dang(Reuters) - AT&T Inc’s (T.N) advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target television ads, a source familiar with the matter said, as Xandr seeks make
Adweekflipped into Top StoriesSocial Media Facebook’s Tweak May Cause Organic Page Impressions to DropAdweek - David Cohen Facebook page administrators may start seeing a dip in organic page impressions this month, but likely nowhere near the scale of the social network’s …
Icon version of the Flipboard logoDigital Marketing What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?mediapost.com - Dave Morgan What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Folks would be up in …
FOX Businessflipped into TechnologyStreaming These are the 'sleeping giants' of streamingFOX Business - Angelica StabileAre these big tech companies the 'sleeping giants' of streaming? Streaming services are becoming increasingly competitive as big tech progresses. With all the services and subscriptions available, some
Jacob Loftisflipped into StuffMarketing This massive bundle covers all things digital marketingSalon - Shopping Content By Salon MarketplaceThe Salon Marketplace team writes about stuff we think you’ll like. Salon has affiliate partnerships, so we may get a share of the revenue from your purchase. Digital marketing is a constantly evolving
Adweekflipped into Top StoriesMobile Photography Instagram Stories: Here’s How to Use GIFs in Create ModeAdweek - Brandy Shaul Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don’t contain any of your photos or videos. The …
Audioburstflipped into Audioburst Business NewsBusiness Listen: IBM stock falls on revenue missAudioburst - Bloomberg Radio New York "IBM shares down more than four percent after the company reported third quarter revenue that missed Wall Street estimates we get more from Bloomberg …
Business Insiderflipped into MarketsSocial Media Facebook CEO Mark Zuckerberg names the largest threats to free speech - Business InsiderBusiness Insider - Kevin WebbSpeaking to a live audience at Georgetown University, Facebook CEO Mark Zuckerberg defended Facebook's role in providing a voice to more than 2 billion people of around the world, and why he feels it's
Scotlcky13flipped into 420 Budz'nMarketing How to Market Your Cannabis Brand on InstagramSFGate - Kendra LoseeWhile advertising is largely off the table for companies in the cannabis space, Instagram provides a robust platform for brand building. Discover everything you need to know about Instagram marketing cannabis
allenmirelesflipped into Digital Marketing PRNative Advertising Why Most DSPs Have Failed to Deliver Full-Funnel Content Return on Investment – inPowered bloginpwrd.com One of the leading industry questions that’s been around for more than 10 years is, “How do I deliver and measure the ROI of content marketing?” This …
News (Hong Kong) Freezing hand laid on dodgy tradersthestandard.com.hk - Reuters US authorities have obtained an asset freeze against 18 traders who are primarily China-based over an international market manipulation scheme that …
AdTech Snap launches dynamic ads to draw more advertisersyahoo.com - By Sheila Dang (Reuters) - Snap Inc. said on Thursday it is introducing dynamic advertising that automatically create ads and target audiences in …
Advertising (UK) Adidas: We over-invested in digital advertisingmarketingweek.com - By Sarah Vizard Adidas is on a journey to shift from marketing efficiency to marketing effectiveness, admitting a focus on ROI led it to over-invest in digital and …
CBS Newsflipped into PoliticsWall Street Report: Political campaigns tracking Americans' location through cellphonesCBS News Political groups are now using the phones in the pockets of Americans to track their past locations. Patience Haggin, who covers digital advertising …
Adweekflipped into Top StoriesAdvertising Industry Music Is in the Air for Facebook and Instagram Users in More European MarketsAdweek - David Cohen Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for …
Social Media Facebook's Zuckerberg says company considered banning political ads Byinvesting.com - Reuters WASHINGTON (Reuters) - Facebook Chief Executive Mark Zuckerberg said in a speech on Thursday that the social media company had considered banning all …
IMANIMANflipped into AdvertizingSocial Media Why Your Favorite Denim Brands Are Advertising Like It’s the ’90sGlamour - Hilary George-ParkinWhen Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages—those smiling, glossy-haired models in crewneck sweaters and button-down shirts. "The imagery
Icon version of the Flipboard logoNews Industry 'Telegraph' Results Beg The Question: How Long Does Print Have Left?mediapost.com - Sean Hargrave If you want evidence that those of us who can only see limited hope for printed journalism are not just doom mongers, look no further than the case …
Business Insiderflipped into AdvertisingAdvertising Advertisers' results from Google's ad format that copies Facebook - Business InsiderBusiness Insider - Lauren JohnsonGoogle wants a piece of Facebook's ad revenue with its new social ad formats. Google in May announced a new ad format called Discovery Ads that look like social posts on Facebook, Instagram and Pinterest.
Digiday flipped into DigidayAdvertising Industry How ABC’s Localish is using Facebook to incubate TV showsDigiday - Tim Peterson Disney-owned ABC’s year-old local news video property Localish is inverting the model of TV networks cutting short clips from their linear shows to …
Adweekflipped into Top StoriesAdvertising Industry 5 Celebs Who Are Experts at Branding ThemselvesAdweek - Desirée O Stars are experts at using social media to define and expand their image, something that marketers have taken note of and could learn from. There’s a …
IMANIMANflipped into AdvertizingProfit Singapore Press Holdings to cut 5% of media jobs as part of restructuring exercisechannelnewsasia.com - CNA SINGAPORE: Singapore Press Holdings (SPH), which on Thursday (Oct 15) posted a 23 per cent fall in full-year net profit, announced it will cut 5 per …
Business Insiderflipped into PoliticsAdvertising Bernice King, daughter of MLK, criticizes Mark Zuckerberg - Business InsiderBusiness Insider - Alexei OreskovicBernice King, the daughter Martin Luther King Jr, slammed Facebook's CEO on Thursday after he invoked the civil iconic rights leader's name to defend the social networking platform from critics. Referring
eMarketerMobile Mobile In-Game Advertising - eMarketer Trends, Forecasts & StatisticseMarketer With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games …
Beth Blechermanflipped into Consumer TechAdvertising Industry 5 Key Parts of Mark Zuckerberg’s Talk on Free Speech at Georgetown UniversityAdweek - David Cohen Facebook CEO Mark Zuckerberg spoke about his views on free speech and expression at Gaston Hall at Georgetown University in Washington, D.C., …
Marketing Twitter Roundup: August Voices in SEM | Adliftadlift.com - www.adlift.com Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is …
MediaPostflipped into Search MarketingIcon version of the Flipboard logoSearch Engine Marketing Verizon Media To Run Native Ads In Apple News, Apple Stock Feedsmediapost.com - Laurie Sullivan Advertisers now have the option to run native ads from Verizon Media in Apple News and Apple Stocks in Australia, Canada and the U.K. across iPhone, …
Business Insiderflipped into StrategyAdWords Google's pitch to steal ad budgets from Facebook with a new format - Business InsiderBusiness Insider - Lauren JohnsonGoogle unveiled Discovery Ads at its annual Google Marketing Live event in May. The ad format is akin to a social media ad that uses images to grab people's attention while scrolling on three Google properties:
