Digital Advertising
Facebook is making a big push this summer to sell ads to drugmakers
Facebook is hosting an invitation-only summit dedicated to health on June 6 in New York, according to a source familiar with the matter. CNBC tracked …
PharmaHow Pinterest Ads Are Changing The Game
Pinterest's ad platform is evolving, and providing new opportunities for brands.
PinterestT-Mobile's 'Digits' Service Will Sync Many Devices To One Number
Can T-Mobile modernize the phone number for the mobile era?<p>Well, we’re going to find out when the carrier launches its Digits service at the end of …
Mobile AdvertisingAd Fraud Found In Google Play's App Platform
Dubbed as "possibly the largest malware campaign found on Google Play," Check Point researchers have found another widespread campaign in Google's …
Google PlayMust We Be Bitmoji? Snapchat Says Yes
One could make a reasonable argument that the evolution of social media over the last few years has basically been the story of Facebook copying …
Advertising IndustryGoogle Reminds Publishers To Cut Spam Links From Contributor Posts
Google has sent a reminder to publishers that they should not misuse content -- which could put publishers and authors at risk of being penalized. …
Advertising IndustryGoogle Warns Syndicators Not To Misuse Links
Google is warning content distributors and syndicators not to misuse links. “Without care, they could be violating Google’s rules against link …
GoogleApple Adds AI Chip, Technology Adaption Speeds Up
To keep its edge in emerging technology, Apple is developing a processor devoted entirely to artificial intelligence.<p>Currently referred to as the …
Artificial IntelligenceFacebook: Here’s How to Prevent Other Users From Viewing Your Friends List
Have you ever looked at the many privacy options Facebook offers its users? One of these options allows users to prevent non-friends, or even their …
Fortune 500Pinterest Introduces Autoplay Video Ads, New Opportunities for Video Ad Exposure
Pinterest is adding autoplay video ads, while also expanding the opportunities for exposure through their video ad offerings.
PinterestFacebook recruits its top publishers for exclusive shows
Facebook is focusing on some of the biggest names on its platform to create video shows this summer.<p>The social media giant has signed deals with …
FacebookInstagram further emulates Snapchat by trialing direct response ads
Image sharing platform Instagram has dipped its toes in the direct response advertising market by allowing marketers to push sign-up and app-install …
InstagramNew Emojis Galore for Twitter Users, But Only via Desktop, Mobile Web and TweetDeck
Twitter users now have access to a host of new and updated emojis as part of the release of Emoji 5.0, but only via desktop and mobile web, as well …
Mobile WebGoogle Wants More Advertiser Dollars
Google announced new products and services that it hopes will encourage marketers to spend more money with it. <i>The Wall Street Journal</i> offered a …
Wall Street JournalThe Future Of Social VR Is NOT Facebook
Facebook recently found itself in a bit of hot water regarding allegations that it was targeting sad teens at their most vulnerable for advertisers. …
Advertising IndustryTwitter Kit 3 Brings Improved Sharing, Authorization to App Developers
Twitter announced the release of Twitter Kit 3, the newest version of its Twitter Kit software-development kit for application developers.<p>Twitter Kit …
Advertising IndustrySnap Giving Discounts for Ads Placed in Q2: Report
With the advertising wars heating up among the social media networks, Snap Inc. (SNAP), the maker of the disappearing-message app Snapchat, is …
AdvertisingBomb-Making Manuals On Social Media
It’s not just terrorist incitement and hate speech: social media users can also find detailed bomb-making instructions and how-to videos on Facebook …
TerrorismRedefining What Constitutes Mobile Marketing
Mobile marketing has been used for years to reach customers with contextually relevant messages on the go. And while most marketers would think the …
Mobile AdvertisingTwitter Adds New Video Features To Apple TV App
Twitter is giving users of its Apple TV app some new features, including live 360 degree video and Periscope’s Global Map. Along with Apple TV, it …
Apple TVOverkill On Hold: Facebook's Delayed Video Plans
Sharing content was, and still is, a brilliant billboard, just like a conventional trailer. Premium publisher apps ought to thrive, even when …
Advertising IndustryWhat social media platform do consumers trust the most?
<b>The Digital Trust Report was created for BI Intelligence subscribers. To learn more and subscribe, please click here.</b><p>Trust is timely. In an era in which fake news is trending, and brands are pulling advertising from large publishers because they don’t want their messaging associated with offensive …
MarketingFacebook Just Lost a Big Battle to Google for Publishers
Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.<p>The company said Thursday that it's …
Digital MediaInvest In Alphabet And Keep It Until You Retire
Alphabet continues to deliver tremendous growth.<p>Alphabet has fantastic returns on investment.<p>Alphabet has a debt-free balance sheet with 10% of its …
Mobile Advertising6 months in: Which mobile formats are living up to 2017 predictions?
It’s as reliable as your post-New Year’s Eve hangover. Every year, industry executives and self-proclaimed “thought leaders” cough up a dizzying …
Mobile Advertising6 Snapchat Tools To Level Up Your Brand's Marketing
Snapchat has quickly become one of the world’s most influential social media platforms. The once “novelty messaging app for teens” is now a staple for over 166 million daily active users who check the app, on average, over 18 times a day. Together, they send over 2.8 billion Snaps every single …
MarketingPinterest is putting its autoplay video ads in a lot more places
Pinterest wants to make $500 million in revenue this year. More video ads should help.<p>More video ads are coming to Pinterest.<p>The search and discovery startup, which started testing autoplay video ads back in November, will now run those ads in a number of new places inside the service, including …
AdvertisingGoogle’s latest tool will track offline purchases tied to online ad campaigns
Why it matters to you<p>Next time you buy something in a brick-and-mortar store, Google might know all about it.<p>The next time you pick up a discounted …
AdvertisingAds on Instagram Stories Are Now Available With Objectives Besides Reach
Instagram launched immersive, full-screen ads on Instagram Stories in January, making them available to all advertisers in March.<p>On Thursday, the …
Advertising IndustryGoogle plans to track credit card spending so it knows when you are buying things in shops - as well as online
Google has revealed “intrusive” new plans to track what we are buying in shops.<p>It will use credit and debit card information to prove that its online adverts can get shoppers to the till.<p>Determining how many sales are generated by digital advert campaigns has long been the “holy grail” among …
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