Digital Advertising

Facebook Advertising Benchmarks for 18 Industries [Infographic]

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. Read the full …

Digital Marketing

How to Use 1Blocker to Hide Everything That Annoys You On Mobile Sites

GIF<p>You’re browsing the web on your iPhone when you come across a pop-up box asking you to subscribe to a newsletter. You: A) frantically search for …

iOS

Twitter is adding pre-roll ads to Periscope as it warms up to profits

Twitter has opened up another place for video ads, the buzziest online advertising sector, as it looks to find more revenue for its flight to profitability this year.<p>Starting Tuesday, select partners can apply to have ads run in front of Periscope videos.<p>These pre-roll ads come at an important time …

Advertising

Many Cable TV Networks Continue To Lose Subscribers

by ,<p>Some cable networks from major TV cable groups continue to struggle -- losing high percentages of their respective subscriber bases.<p>Nielsen’s …

Net Neutrality

This YouTube Meltdown Comes at a Particularly Bad Time

Major advertisers, including Starbucks, General Motors, and Wal-Mart, have pulled their advertising from YouTube in recent days amid reports that the …

Advertising

Facebook Insights: The Beginner's Guide to Facebook Analytics

Facebook Insights is one of the most powerful Facebook analytics tools available.<p>When you dive into your Facebook Insights, you’ll receive a wealth …

Internet Marketing

How to Create Facebook Lead Ads: A Beginner's Guide

Ready to collect lead information directly from your Facebook ad campaigns? Learn the essential steps to creating effective Facebook lead ads in this …

Digital Marketing

Who Wins and Who Loses in YouTube's Falling Out With Brands

Most Popular<p>There are some in the ad industry who are likely a little gleeful about YouTube's current state. For them, it's rewarding to see such a …

Advertising

How Instagram beat out Snapchat as fashion’s ‘social darling’

Snapchat wants to rival Facebook, but it should worry first about Instagram.<p>Although Instagram and Snapchat were launched within just a year of each …

Snapchat

YouTube’s advertiser boycott probably won’t dent Google’s empire

Big-name advertisers are pulling back from YouTube after an investigation from The Times raised concerns about their ads popping up next to extremist content. More than 250 brands have reportedly frozen their (non-search) ad campaigns with Google, including the likes of AT&T, Verizon, Dish Network, …

Google

February Ad Revs Slow, Digital And News Up

by<p>After months of strong gains, February's U.S. advertising slowed down in many categories, either flat or rising modestly.<p>According to Standard …

Ad Exchange

The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%

Indiana man Bradley Reid Byrd’s wife, Nanette, got fired from Cracker Barrel after 11 years of service, and last week, the internet was having none …

Advertising Industry

Google’s ad fiasco could be a boon for TV networks

Google’s brand safety advertising imbroglio will likely benefit traditional TV networks and “safe” digital outlets, such as Sony’s Crackle, several …

Business

Twitter Will Sell Video Ads on Periscope

Twitter, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major …

Periscope

Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Most Popular<p>Periscope videos will start showing pre-roll ads on Twitter.<p>The media service is expanding a program it uses to push pre-roll video ads …

Advertising

Twitter Adds Video Advertising to Periscope, Focusing on Predictable Content - Bloomberg

Twitter Inc. is adding advertising to posts from its Periscope live-broadcasting tool -- but only on the safest videos.<p>As some of the world's largest …

Periscope

TV Networks See Opportunity in Google Ad Backlash

When Hallmark Channel makes its annual pitch to advertisers Wednesday at New York’s Rainbow Room, the network plans to emphasize how it offers brands safe, high-quality content compared to the unknown risks of the web.<p>The sell just got a bit easier.<p>For two weeks, digital juggernaut Google has been …

Business (UK)

Twitter Gives Users a New Revenue Stream With Expanded Pre-Roll Ads on Periscope

Twitter is introducing pre-roll ads to its Periscope livestreaming app, providing brands with a new way to reach Twitter’s audience.<p>The news, …

Periscope

Snap's Quiet Period Ends: Time To Focus On Ad Load

Snap received a plethora of 'Buy' ratings following the end of the analyst quiet period post-IPO.<p>Analysts suggest increasing ad load could lead to …

Snapchat

YouTube boycott by advertisers could cost Google $750 million in revenue

The boycott of video-hosting platform YouTube by advertisers could cost its parent company Google $750 million in revenue, a media report said.<p>Over …

Google

The Guardian is suing adtech outfit Rubicon Project for breach of contract

The Guardian has started legal proceedings against adtech firm Rubicon Project after it allegedly failed to disclose fees earned from advertisers …

Advertising

Google has become enemy of the state over its YouTube ads problem, but it's not solely to blame

Major brands pulled advertising after appearing next to extremist content but agencies need to step up, too.<p>For all its moonshots, funky offices, and …

Business (UK)

Twitter will start selling pre-roll ads ahead of Periscope videos

Twitter is looking for some more video ad dollars.<p>Twitter is going to start making some money from Periscope, its livestreaming video service.<p>The company announced on Tuesday that it will begin selling pre-roll video ads to run ahead of some Periscope content, which means users will have to sit …

Periscope

Rounding Up The Industry Coverage Of Google's Brand Safety Fiasco

Dear AdExchanger reader,<p>By now, Google’s brand safety issue has been covered across a broad spectrum of media outlets, ranging from The Washington …

Google

Facebook Just Copied 2 of Snapchat’s Most Popular Features

Did Facebook just put the final nail in the coffin for Snapchat? The social network is rolling out two Snapchat clone features for photos and …

Snapchat

Microsoft Store Services SDK launches support for interstitial banner ads

We are excited to announce the launch of interstitial banner ads support in the Microsoft Store Services SDK. Interstitial banner ads have been one …

Digital Marketing

Benefit Driven Headline For Facebook Ads

by , Staff Writer @mp_research, over 1 hour ago<p>According to reports from Facebook, authored by Eimantas Balciunas, CEO at Travel Ticker, and reported …

Digital Marketing

YouTube Advertisers Ask For Discounts (GOOG)

Following the recent revelation that ad content of many brands had appeared alongside extremist content on the video distribution platform YouTube, …

Advertising

Like to Visit the Pub Sometimes? Stella Artois Uses Location History to Know (and to Show You an Ad)

Most Popular<p>Stella Artois has run a campaign aiming ads at people based on the predicted likelihood that they'll stop by a bar soon.<p>But the increased …

Advertising Industry

The Daily Mail Leads UK's Biggest Ad Blocking Losers

The Daily Mail loses more money to ad blocking annually than any other site in the UK, according to ad blocking analytics site AdBack. It leads a …

Ad Blocking