Digital Advertising
Pinterest Now Offers 5,000 Interest Categories
To the best targeter go the ad spoils. Pinterest is now inviting brands to target users based on more than 5,000 interest categories. That’s up from …
PinterestPolly’s Social Polling App Is a Hit With Teens on Snapchat
Following in the footsteps of anonymous feedback application Sarahah, a new social application called Polly is taking Snapchat by storm. The social …
Advertising IndustryHoliday Gift Searching Happens All Year Round
Holiday retail sales during November and December of 2016 increased 4% over 2015 to $658.3 billion, according to a report from the National Retail …
Advertising IndustrySnapchat has inked 14 partners for post-swipe ads
<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Snapchat has partnered with 14 companies to help brands make the "post-swipe" ad experience more enjoyable for users.<p>The term refers to what users are shown after they …
AdvertisingOutside Voices: How Marketers Are Missing a Generation of ‘Unreachables’
Ad buying executive argues TV measurement systems aren’t capturing consumption by young audiences<p>It’s no secret we are witnessing a seismic shift in media consumption behavior. As of 2017, one in three “young households,” wherein the head of household is under 35 years of age, does not subscribe to …
AdvertisingGoogle and ad exchange partners offer fake traffic refunds
Alphabet’s Google (GOOG, GOOGL) and some ad exchange partners will offer refunds for fraudulent traffic that expand on a prior refund program.<p>The …
BusinessGoogle to refund advertisers over fake traffic
The use of bots to provide fake impressions is so prevalent on the internet that some advertisers only receive $0.01 for every $1 of impressions they …
UK NewsGoogle To Launch Mini Version Of Google Home, Says Report
Smart home technology continues to grow and also get smaller, at least the devices themselves. Now Google Home is reportedly going to launch a …
Google HomePatrón’s Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender
If you’ve ever wanted to plant a tiny cactus farm in the middle of your living room, Patrón is here to help.<p>The tequila maker is trying to help …
AdvertisingGoogle To Automate Refunds For Ads Running On DoubleClick
Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. The …
AdvertisingGoogle Makes $1.1B Development Deal With HTC To Create Hardware
Google has signed an $1.1 billion agreement with HTC to work with the Taiwanese's company's smartphone operations.<p>The deal -- announced late …
HTCMobile Broadband No Substitute For Wireline, Groups Tell FCC
Mobile broadband service is complementary to wireline service, not a substitute for it, advocacy groups say in a new filing with the Federal …
InternetGoogle Puts AI Behind Sub Sales
As they remain locked in a struggle for the loyalties of online publishers, the escalating war of features and widgets between Google and Facebook is …
Advertising IndustryFacebook lets brands target ads based on offline behavior
Facebook has introduced more ways to help marketers re-engage offline audiences.<p>According to a blog post, since launching last year, thousands of …
Dick's Sporting GoodsThe HTC acquisition is Google's sixth largest deal
Google announced on Wednesday night that it would acquire a team of engineers from Taiwanese smartphone company HTC for $1.1 billion. Many of the engineers were already working in partnership with Google on the company's Pixel phone, and the move suggests Google is doubling down on its hardware …
AdvertisingPinterest has new ad targeting options like ‘vegetarian barbecue’ and ‘desk yoga’
Better targeting = better ads, Pinterest hopes.<p>Pinterest makes money from advertising, and like other companies the make money from advertising (Facebook, Google), it can make more money if it gives advertisers better targeting so it can reach the right people.<p>So that’s what Pinterest is doing: On …
AdvertisingFacebook Rolls Out Online Retargeting Based On Offline Activity
AdExchanger |Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world. “Reporting on the impact of ads is …
Advertising IndustryAdvrty brings native ads to virtual reality
Advrty wants to offer a new avenue of monetization for virtual reality developers, which doesn’t involve full field-of-view pop-up ads. Instead, it’s a platform aimed toward designing and incorporating nonintrusive product placement. It’s in beta.<p>“Initially, think billboards, posters and product …
Virtual RealityPinterest Opens Up 5,000 Keyword Searches for Ad Targeting
Pinterest is pinning its advertising goals on more targeted keywords.<p>Last year, Pinterest acquired a deep-linking startup called URX, which has now …
Advertising IndustryFacebook to share Russia-linked ads with US authorities
Facebook says it will share with US authorities political ads that it says Russia-based operatives ran on Facebook around the time of last year's US …
News (Ireland)Facebook Messenger’s M Now Suggests GIFs and Quick Replies or Launches Fandango
M, Facebook Messenger’s virtual digital assistant, keeps getting smarter.<p>Facebook announced three new suggestions from M that are launching for U.S. …
Facebook MessengerFacebook Releasing Thousands Of Russian Influence Ads To Congress
Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to …
Advertising IndustryTwitter Celebrates Rosh Hashanah With an Emoji
Twitter is marking the Jewish new year with a hashtag-triggered emoji for Rosh Hashanah.<p>Including the hashtags #RoshHashanah or #ShanahTovah in …
Advertising IndustryFacebook's Russian Ads Scandal? Trump Says It's a 'Hoax'
Facebook's leader, Mark Zuckerberg, appears to rather humbled in the wake of the revelation that his company collected $100,000 for shady political …
Advertising IndustryInstagram Adds Filters To Video, Enhances Engagement
Following the lead of rival social networks and messaging services, Instagram is adding face filters to live video.<p>As with similar features, the new …
Advertising IndustryTV Ads Breathe Life into Digital Channels
<i>"</i><i>On TV And Video</i><i>" is a column exploring opportunities and challenges in advanced TV and video.</i><p><i>Today’s column is written by</i> <i>Daniel Gulick, insights</i> …
Advertising IndustryFacebook Found Another Way to Keep Mobile Users From Leaving
Facebook doesn’t want you to leave Facebook, even if the applications you’re leaving Facebook for are owned by Facebook.<p>The social network confirmed …
Fortune 500Google Doubles Down On Android With $1.1 Billion HTC Buy
The all-cash deal will see Google gain 2,000 HTC employees, roughly equivalent to one-fifth of the Taiwanese firm's total workforce. It will also …
Advertising IndustryChartboost secures programmatic offering so brands can reach its 1bn monthly gamers
Mobile games discovery platform Chartboost has launched a programmatic offering that will let brands integrate into ads across the 300,000 titles it …
AdvertisingFCC Urged To Put Bakes On Net Neutrality Repeal
Federal Communications Commission Chairman Ajit Pai has made no secret of his plan to gut the net neutrality rules.<p>Within weeks of Donald Trump's …
Net Neutrality