Customer Experience
14 Strategies To Cut Through The Noise And Boost Brand Loyalty
Today’s consumers are constantly bombarded with marketing messages on every single device they use. With this ad overload, it’s become increasingly difficult for brands to stand out in a sea of competitors with similar offerings. Even if you manage to rise above the noise and reach a customer, you …
CustomersRetail Personalization Platforms: The Holy Grail of Meaningful Customer Experiences
But wait, take a pause. This doesn't mean you'll place an online order immediately after your research. You might, but not necessarily. You may also …
OmnichannelHow Artificial Intelligence Is Playing Role In Transforming Small And Medium Businesses?
The pace of change we are witnessing with advancements in AI adoption is incredible. For businesses of all sizes, AI can substantially impact the …
Artificial Intelligence'Transform' Shows How to Use Digital Technology to Boost Customer Experience - Small Business Trends
It’s one thing to launch a business, but a different issue to change how a business operates to fit a major shift in the marketplace. That “but” is …
Small BusinessFuture of Financial Services 2015 - Reports - World Economic Forum
How will disaggregating forces across the value chain change the insurance landscape in the future?<p>Connected cars, homes and lifestyles may still be …
CustomersWhat Drives Customer Satisfaction
In a world full of bad customer service, what is it that consumers are really looking for in their experience with companies?<p>A happy customer is a …
Customer ServiceHow GDPR Forces Marketers to Rethink Data Security
The European regulation is making marketing technology companies re-examine their security, and that's a good thing.<p>Multinational marketers are …
Personal DataTheatre Exhibitors Driving Revenue Results with Allure & SurveyMe Research Partnership
ATLANTA & NEWPORT BEACH, Calif., April 21, 2018 /PRNewswire-PRWeb/ -- Allure, A Christie Company, has announced its partnership with mobile feedback app provider, SurveyMe this week. Atlanta-based Allure, a leading digital signage, content, and analytics firm, has co-developed a thorough theatre …
Newport BeachCustomer Experience Is the Key Competitive Differentiator in the Digital Age
Digital customers can be fickle and hard to satisfy bunch<p>By<p>Irving Wladawsky-Berger<p>A company can differentiate itself from competitors in one of two key ways: by providing a superior customer experience or by offering the lowest prices. For companies that prefer the former, digital channels are, far …
Customer ServiceHow to Turn a Customer Experience Failure into Winning Differentiator
Identify the gaps in your customer experience and convert them into opportunities to delight.<p>Over the weekend my wife and I visited my daughter in Charlottesville, Virginia. Charlottesville is a great town and growing rapidly, attracting a lot of new residents and, better yet, good restaurants. …
Personal FinanceThe Dos and Don’ts of Retail Loyalty Programs
Marketers in the retail space face tough competition when making the effort to gain consumer attention and brand loyalty. Certainly there are …
LoyaltyOp-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'
YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid …
eCommerce5 ways to make your customers more loyal using technology
Follow them back on social media Social media is one of the most powerful marketing tools for small and medium-sized business owners, but if you’re …
Technology (Ireland)3 Things Taylor Swift Can Teach Entrepreneurs About Reputation Management
Taylor Swift makes certain not one of her fans feels like a number, which is part of why she has more fans than she could possibly count.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you get customers to notice the release of a new product? If you're Taylor Swift, you delete …
Entrepreneurship5 User Experience Trends Driving Healthcare Digital Transformation
It’s no secret healthcare has improved with technology. I can schedule an appointment with my doctor, view my medical record, and fill a prescription all from an app on my phone. Robotics has changed the way surgery is completed. Human organs are being printed using 3D printers. However, with all …
Digital HealthDigital touchpoints should be as beautiful as they are useful
People build a curious devotion to the look of their favorite airline brands, and airlines have invested billions over the years to ensure that their …
Graphic DesignThree reasons why businesses should deploy conversational marketing in 2018
Internet retailing has lost it’s human element. Over time e-commerce has become part of our routine and daily life. However, brands have inundated …
ChatbotsPhysical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused – Adweek
To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk.<p>Early on, Daft Punk tried to …
Advertising IndustryUnderstanding the customer experience with government
Government agencies that are unclear on what matters most to their customers risk wasting time and resources on the things that don’t. Finding out is …
CustomersHow Facebook, Data Privacy And GDPR Are Pushing Boundaries Of Trust
Mark Zuckerberg’s appearance before congressional investigators probing the Facebook user data scandal, has highlighted the trust chasm that has opened up between consumers and some of the biggest brands in the Internet era.<p>As a result, we have reached an inflection point in the debate over …
Privacyand Other News
Senior Product Manager<p>Enjoy our weekly round-up of top news stories across the CX landscape.<p><b>Oracle CX Social Content:</b><p>Missed #FieldServiceUSA? No …
Customer ServiceHow To Improve Customer Experience With Social Intelligence and Audience Analysis - Social Media Week - New York
Modern marketers have a wealth of tools at their disposal to help optimize and validate the programs that they run. SAAS technology has empowered the …
MarketingWhy CMOs Must Become Chief Advocates of Social Messaging Customer Support
mohamed_hassan / Pixabay<p>52 percent of consumers say they are likely to complain publicly if customer service did a poor job resolving their problems. …
Customer ServiceHow to Deliver Personalized B2B Experiences With AI
The modern B2B buyer has been increasingly conditioned to personalized buying experiences due to advances in the consumer world driven by companies …
Artificial IntelligenceFive Ways IT Teams Can Build A Better Digital Employee Experience
According to <i>Forbes</i>, building the best employee experience is the next competitive frontier for companies in 2018. Employee experience is the sum of everything an employee perceives, lives and engages with during their journey within an organization. Driving factors include the increasingly …
Employee EngagementThe CX thinking behind Westfield A/NZ's new brand and digital identity
Westfield A/NZ’s new visual identity and digital platform relaunch represents a small part of a much wider change in strategy at the Scentre Group …
User Generated ContentPREMIUM PASS ONLY: What CMOs Need to Know about the Impact of AI on Marketing - Social Media Week - New York
Hosted by Sprinklr<p>wednesday, April 25, 2018<p>12:45 PM - 1:55 PM<p>Sheraton New York Times Square Hotel<p>Premium Lounge<p><i>This session is reserved for Premium</i> …
Times Square7 Financial Services Marketing Ideas That Improve the Customer Experience
Your clients want a better customer experience. It’s something that other industries have already picked up on with 89% of companies competing …
Customer ExperienceKanmo Group Partners with SmartOSC to Launch Justice's First E-commerce Platform in Indonesia
JAKARTA, Indonesia, April 21, 2018 /PRNewswire/ -- Justice, a leading American brand for tween girls, today announced its very first e-commerce store in Indonesia at Shopjustice.co.id. Being in the top popular brands managed by Kanmo Group, Justice's brand new e-commerce site is the first step of …
eCommerceWhat Citi's marketing leader has done to align team thinking
Marketing teams that don’t align on customer throughout the planning, launch and optimisation of brand campaigns are missing out on the opportunity …
Marketing