Customer Experience

14 Strategies To Cut Through The Noise And Boost Brand Loyalty

Today’s consumers are constantly bombarded with marketing messages on every single device they use. With this ad overload, it’s become increasingly difficult for brands to stand out in a sea of competitors with similar offerings. Even if you manage to rise above the noise and reach a customer, you …

Customers

Retail Personalization Platforms: The Holy Grail of Meaningful Customer Experiences

But wait, take a pause. This doesn't mean you'll place an online order immediately after your research. You might, but not necessarily. You may also …

Omnichannel

How Artificial Intelligence Is Playing Role In Transforming Small And Medium Businesses?

The pace of change we are witnessing with advancements in AI adoption is incredible. For businesses of all sizes, AI can substantially impact the …

Artificial Intelligence

'Transform' Shows How to Use Digital Technology to Boost Customer Experience - Small Business Trends

It’s one thing to launch a business, but a different issue to change how a business operates to fit a major shift in the marketplace. That “but” is …

Small Business

Future of Financial Services 2015 - Reports - World Economic Forum

How will disaggregating forces across the value chain change the insurance landscape in the future?<p>Connected cars, homes and lifestyles may still be …

Customers

What Drives Customer Satisfaction

In a world full of bad customer service, what is it that consumers are really looking for in their experience with companies?<p>A happy customer is a …

Customer Service

How GDPR Forces Marketers to Rethink Data Security

The European regulation is making marketing technology companies re-examine their security, and that's a good thing.<p>Multinational marketers are …

Personal Data

Theatre Exhibitors Driving Revenue Results with Allure & SurveyMe Research Partnership

ATLANTA & NEWPORT BEACH, Calif., April 21, 2018 /PRNewswire-PRWeb/ -- Allure, A Christie Company, has announced its partnership with mobile feedback app provider, SurveyMe this week. Atlanta-based Allure, a leading digital signage, content, and analytics firm, has co-developed a thorough theatre …

Newport Beach

Customer Experience Is the Key Competitive Differentiator in the Digital Age

Digital customers can be fickle and hard to satisfy bunch<p>By<p>Irving Wladawsky-Berger<p>A company can differentiate itself from competitors in one of two key ways: by providing a superior customer experience or by offering the lowest prices. For companies that prefer the former, digital channels are, far …

Customer Service

How to Turn a Customer Experience Failure into Winning Differentiator

Identify the gaps in your customer experience and convert them into opportunities to delight.<p>Over the weekend my wife and I visited my daughter in Charlottesville, Virginia. Charlottesville is a great town and growing rapidly, attracting a lot of new residents and, better yet, good restaurants. …

Personal Finance

The Dos and Don’ts of Retail Loyalty Programs

Marketers in the retail space face tough competition when making the effort to gain consumer attention and brand loyalty. Certainly there are …

Loyalty

Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid …

eCommerce

5 ways to make your customers more loyal using technology

Follow them back on social media Social media is one of the most powerful marketing tools for small and medium-sized business owners, but if you’re …

Technology (Ireland)

3 Things Taylor Swift Can Teach Entrepreneurs About Reputation Management

Taylor Swift makes certain not one of her fans feels like a number, which is part of why she has more fans than she could possibly count.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you get customers to notice the release of a new product? If you're Taylor Swift, you delete …

Entrepreneurship

5 User Experience Trends Driving Healthcare Digital Transformation

It’s no secret healthcare has improved with technology. I can schedule an appointment with my doctor, view my medical record, and fill a prescription all from an app on my phone. Robotics has changed the way surgery is completed. Human organs are being printed using 3D printers. However, with all …

Digital Health

Digital touchpoints should be as beautiful as they are useful

People build a curious devotion to the look of their favorite airline brands, and airlines have invested billions over the years to ensure that their …

Graphic Design

Three reasons why businesses should deploy conversational marketing in 2018

Internet retailing has lost it’s human element. Over time e-commerce has become part of our routine and daily life. However, brands have inundated …

Chatbots

Physical Retail Isn’t Dead: It’s Working With Tech to Be More Human-Focused – Adweek

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk.<p>Early on, Daft Punk tried to …

Advertising Industry

Understanding the customer experience with government

Government agencies that are unclear on what matters most to their customers risk wasting time and resources on the things that don’t. Finding out is …

Customers

How Facebook, Data Privacy And GDPR Are Pushing Boundaries Of Trust

Mark Zuckerberg’s appearance before congressional investigators probing the Facebook user data scandal, has highlighted the trust chasm that has opened up between consumers and some of the biggest brands in the Internet era.<p>As a result, we have reached an inflection point in the debate over …

Privacy

and Other News

Senior Product Manager<p>Enjoy our weekly round-up of top news stories across the CX landscape.<p><b>Oracle CX Social Content:</b><p>Missed #FieldServiceUSA? No …

Customer Service

How To Improve Customer Experience With Social Intelligence and Audience Analysis - Social Media Week - New York

Modern marketers have a wealth of tools at their disposal to help optimize and validate the programs that they run. SAAS technology has empowered the …

Marketing

Why CMOs Must Become Chief Advocates of Social Messaging Customer Support

mohamed_hassan / Pixabay<p>52 percent of consumers say they are likely to complain publicly if customer service did a poor job resolving their problems. …

Customer Service

How to Deliver Personalized B2B Experiences With AI

The modern B2B buyer has been increasingly conditioned to personalized buying experiences due to advances in the consumer world driven by companies …

Artificial Intelligence

Five Ways IT Teams Can Build A Better Digital Employee Experience

According to <i>Forbes</i>, building the best employee experience is the next competitive frontier for companies in 2018. Employee experience is the sum of everything an employee perceives, lives and engages with during their journey within an organization. Driving factors include the increasingly …

Employee Engagement

The CX thinking behind Westfield A/NZ's new brand and digital identity

Westfield A/NZ’s new visual identity and digital platform relaunch represents a small part of a much wider change in strategy at the Scentre Group …

User Generated Content

PREMIUM PASS ONLY: What CMOs Need to Know about the Impact of AI on Marketing - Social Media Week - New York

Hosted by Sprinklr<p>wednesday, April 25, 2018<p>12:45 PM - 1:55 PM<p>Sheraton New York Times Square Hotel<p>Premium Lounge<p><i>This session is reserved for Premium</i> …

Times Square

7 Financial Services Marketing Ideas That Improve the Customer Experience

Your clients want a better customer experience. It’s something that other industries have already picked up on with 89% of companies competing …

Customer Experience

Kanmo Group Partners with SmartOSC to Launch Justice's First E-commerce Platform in Indonesia

JAKARTA, Indonesia, April 21, 2018 /PRNewswire/ -- Justice, a leading American brand for tween girls, today announced its very first e-commerce store in Indonesia at Shopjustice.co.id. Being in the top popular brands managed by Kanmo Group, Justice's brand new e-commerce site is the first step of …

eCommerce

What Citi's marketing leader has done to align team thinking

Marketing teams that don’t align on customer throughout the planning, launch and optimisation of brand campaigns are missing out on the opportunity …

Marketing