Customer Experience
Customer Experience: Are Silos Still Tripping You Up?
In the world of digital marketing, the pursuit of complete integration is nearly as old as mainframes. However, as technological capabilities …
Advertising IndustryThe Haves and Have Nots of Digital Transformation
As we move further into the digital transformation, the gap between the companies that get it—and those that don’t—continues to widen. Companies that have mastered digital are moving lightyears ahead of their sluggish counterparts. From the big enterprises like Microsoft, Apple, Facebook, Google, …
EntrepreneurshipHow Financial Institutions Are Turning AI Into ROI
Financial institutions are beginning to explore how artificial intelligence (AI) decrease costs, enhance revenue, reduce fraud and improve the …
IntelligenceJames Norwood: What Digital Experience Is Right for Your Product?
James Norwood has helped fan the flames of interest in cloud-based suites across several key segments of business software, the most recent being …
Beyond A/B button colors: Building a data-driven marketing model (VB Live)
<b>Customers expect fully personalized brand experiences every time or they’ll walk. But with marketing analytics, you can figure out what they want before they do, deliver it, and cement their loyalty. Join our latest VB Live event to learn what data to collect, the KPIs to watch, and how to turn</b> …
Digital Marketing10 Benefits of a Loyalty Rewards Program [Infographic]
If you're thinking of launching a loyalty rewards program, today's infographic by loyalty and referral company Zinrelo will convince you to. It lists …
MarketingCustomer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy
As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model …
Digital MarketingThe Customer Experience Behind The Customer Experience
The American Marketing Association (AMA) shared some insights about the focus on the customer experience (CX). The organization cited a study by Forrester that found more than 90% of senior executives say that improving CX is a “top strategic priority” for their companies. A 2014 study by the …
Food and BeveragePersonalize Your Marketing With Deeper Customer Segmentation
Personalization, personalization, personalization.<p>It's all anyone can talk about in e-commerce marketing lately. You can't just create general …
MarketingSAS® helps marketers improve the customer experience with real-time marketing analytics
WASHINGTON, Sept. 18, 2017 /PRNewswire/ -- ANALYTICS EXPERIENCE -- What drives customers to choose one retailer or telecommunications company over another? Brands no longer compete on price alone; the real differentiator is customer experience. To deliver outstanding customer experiences, brands …
Business IntelligenceWhy hyper-personalization is infiltrating every industry (VB Live)
<b>As deluged by content as consumers are, they know they have the luxury of simply ignoring you. Join Lyft’s Head of Local Marketing and AutoGravity’s CTO in this VB Live event to learn how to stand out of the crowd by delivering what they want, exactly when they want it, with …
CTOsWhy Instant Gratification Isn't So Gratifying
Ask shoppers what they want and you’ll find they want it all — good quality products, wide selection, low prices – and they want it all now. That is the reason that Amazon.com gives every other retailer fits because in the first of those three wants, Amazon pretty well beats all comers. On the …
HappinessCustomer Experience Is The Product
The number of connected devices on the Internet will exceed 50 billion by 2020, this according to Cisco. By 2022, 1 trillion networked sensors will be embedded in the world around us, with up to 45 trillion in 20 years. The number of devices connected to IP networks will be three times as high as …
Internet of ThingsBase and Zendesk Enter Strategic Partnership to Help Businesses Deliver Great Customer ExperiencesAlliance answers demand for modern customer experience technology stack
Mountain View, CA, Sept. 18, 2017 (GLOBE NEWSWIRE) --<p>Base, the all-in-one sales platform, announced today a strategic partnership with Zendesk, which builds software for better customer relationships. The partnership combines Base’s sales force automation platform with Zendesk’s customer service …
Customer ServiceAlterian Launches Real-Time Email Content Tool
Alterian has launched Real-Time Adaptive Email, a tool designed to deliver relevant content based on all engagement and behaviors up to that …
Advertising IndustryChase names former Amazon exec as head of customer experience
Marbue Brown will oversee customer experience in Chase’s branch network, call centers and digital and mobile platforms.
BankingWhat does GDPR European Union law mean for your business?
Today’s consumers are more powerful than ever before, and get every bit of information that they can before they make a purchase. The Internet is helping them greatly, and most of the buying is done online. The pace is so rapid that it won’t be long before online purchases are more common than …
PrivacyRetailers fine tune collection of data, to improve customer experience
As consumer choice continues to expand both online and offline, retail businesses need to focus on using technology to personalise their customer …
MobileDigital and OmniChannel User Feedback
Great speaking with Charlie Ungaschick, CMO of Applause about their new user feedback solution to help companies increase conversions and brand …
DevOpsFive Things to Know About the Customer Connection
Takeaways from the C-Suite: Two Strategies For Success<p>September, 2017<p>There’s an old saying, “The customer is king.” Today, the customer really is a …
HawaiiAre you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to …
Digital MarketingSurvey Says: Brands Woefully Behind In Personalization Features
In a competitive market, with key shoppers (think Millennials and Generation Z) craving unique experiences, offering customers a personal touch is …
Fashion IndustryHow to Increase Your Customer Lifetime Value [FAST]
Getting new customers can take a lot of courtship.<p>You wine and dine them, so to speak, to get them to fall in love and eventually tell you they love …
Digital MarketingStudy Reveals Roadblocks in Airline Website User Experience
Image via Pexels<p>APEX Insight: The Airline Customer Experience Index suggests that airlines can learn from other industries in order to improve the …
AirlinesCustomer feedback platform AskNicely grabs funding
New Zealand-based <b>AskNicely,</b> a customer feedback platform, has secured NZ$6.7 million in funding. <b>Blackbird Ventures</b> led the round.PRESS …
Startups4 Questions You're Not Asking of Your Customer Experience
According to Forrester, 80 percent of US adults report that what they most value in a customer service exchange is when a company values their time. …
Customer ServiceThe Rise of Dual-Brain CMO
<i>4 Keys to Creating Top Line Growth as a Marketer</i><p><i>By</i> <b>Thom Gruhler</b>, Founder at Fjuri<p>Let’s face it. The world of marketing hasn’t just evolved. It’s seen a radical, seismic shift. The rise of data intelligence, AI and new technologies from machine learning to live content has completely changed the way …
Chief Marketing Officers4 Brands Changing Customer Loyalty
Loyalty isn’t static. It’s constantly shifting and evolving with customer expectations, technology disruptions, and innovations.<p>Some brands are on …
Advertising IndustryFive Habits of Highly Effective CGC Marketers
Who better to tell you how your business is doing than the people purchasing from you?<p>Having a conversation with your customers has never been easier …
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