Copywriting

Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?

Free-Photos / Pixabay<p>You’ve got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging …

Marketing

Rate Problems: Plugging in Rate Problems - Work as an Invisible Variable | GMAT practice question

70+ point GMAT score improvement guarantee<p>The best guarantee you’ll find<p>Our Premium and Ultimate plans guarantee a 70+ point score increase or your …

Education

What to know about outsourcing your content creation

Let’s face it: We are not all skilled writers.<p>Producing compelling and engaging content is an art and science of its own—a combination of journalism, …

Marketing

6 Online Copywriting Strategies for Content Marketing Success

Copywriting can be overwhelming. It’s extremely time consuming, and it requires consistency and a solid strategy. Without those three key elements, …

Marketing

Illustration inspiration: Mackenzie Child

Sometimes you stumble upon illustrations that are so cheerful and playful that you just can’t help but smile. So if you’re looking for a pick-me-up, …

UX Design

How to Make Money as a Writer in 2018 [Infographic]

When you tell people you’re a writer, one of two things will happen. Either they instantly assume that you earn big bucks or they give you that look …

Writing

The Marketing Microscope

The Marketing Microscope is the official podcast of E2M Solutions Inc. The focus of this podcast is to examine the nitty gritty details of topics …

Marketing

The Copywriting Mastery Bundle

Reading Time: 1 minute<p>Given the right medium, your words can be valuable. Today’s Daily Deal, the Copywriting Mastery Bundle, teaches you how to …

Writing

Start freelance copywriting and become a digital nomad

For better or worse, Instagram has made us believe it’s possible to be able to afford to roam the world endlessly. Behind many well-liked photos from Machu Picchu to Koh Phi Phi is a “Digital Nomad,” who has learned to earn an income on the road. Like any career shift, it’s not as simple as it …

Digital Nomads

9 Website Copywriting Tips That Will Increase Your Search Ranking

Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web …

Google Search

Beginner's Guide to Email CTA

Why email marketing is important<p>We send more than 200 billion emails a day - every day. That number is mind-blowing and it tells you one thing: Email …

Marketing

Tuesday Morning Stir

-Saatchi & Saatchi and Burrell Communications launched this “Serious Play” campaign for the Toyota Avalon (video above).<p>-Laundry Service parted ways …

Advertising Industry

Better Brand Positioning, Copywriting, and You

designedbyjess / Pixabay<p>Brand positioning is critical for the well-being of your business.<p>When people think about your brand, what do they think …

Marketing

cnn

<i>As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you'll love. This week, we're highlighting</i> <i>the Copywriting Mastery Bundle</i>.<p>Learning to write well isn't an easy task. Most …

Writing

How to drive conversions with on-brand SEO copywriting

Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives …

Writing

How to Build an Online Business: win one of 10 copies

Bernadette Schwerdt is the founder of the Australian School of Copywriting and the author of <i>How to Build an Online Business</i> (published by Wiley, RRP …

Superannuation

Alibaba e-commerce merchants turn to AI for content creation

Chinese e-commerce operator says its artificial intelligence copywriting tool, which can produce 20,000 lines of copy a second, has been used by …

Artificial Intelligence

Alibaba Debuts ‘AI Copywriter’

Alibaba’s digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool.Tapping the huge pool of content on …

eCommerce

Copywriting Mistakes You Could Be Making Right Now

There’s an old joke about this non-English speaker who moves to the United States and decides to open a store. Like any great entrepreneur, he begins …

Marketing

Alibaba Says Its AI Copywriting Tool Passed the Turing Test

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool …

Digital Marketing

75 Resources for Writing Incredible Copy that Converts

Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across …

Marketing

10 Copywriting Mistakes That Will Hurt Your Marketing Efforts

Every brand needs to produce engaging, well-written copy, whether it’s for its website, blog, social media channels, press releases or other content marketing initiatives. Unfortunately, not every brand is good at this; even the most interesting and exciting topic will fall flat if it’s full of …

Marketing

Discover Copywriting Secrets And Launch A Flexible Freelance Writing Career

Whether you want to make our own hours, choose your own projects or work in a more one-to-one capacity with clients, freelancing can be a great …

Shopping

22 Copywriting Tips to Increase Your Website Conversion Rate [Infographic]

Are you looking for ways to increase your website conversion rate? Want to write more effective website copy that persuades visitors to take …

Writing

7-Figure Society: The 4 Essential Copywriting Habits of Rich and Successful Entrepreneurs

Copywriting can be tricky because it’s not just about writing beautiful words. It’s about writing words that motivate people to MOVE - to share, …

Entrepreneurship

The Best Copywriting Strategies to Attract New Business

designedbyjess / PixabayAttracting readers’ attention these days is harder than it’s ever been, but employing the best copywriting strategies …

Marketing

Deals: Launch Your Copywriting Career With This Course

It’s difficult to stretch your creative muscles and earn a living at the same time, but copywriting is a lucrative way to add some artistic flair to …

Writing

Web Design Company Adelaide | Think Marketing Sweet

Even though our websites look stunning, we pride ourselves on delivering long terms results not pretty pictures.<p>There is no website company that will …

Marketing

Copywriting Mastery 2.0: Updated Tips Strategies To Increase Your Conversion Rate Sales By Producing High Converting Copywriting Content Suitable For Any Situation

Overview<p>Copywriting Mastery 2.0: Updated Tips & Strategies To Increase Your Conversion Rate & Sales By Producing High Converting Copywriting Content …

Marketing

‘I was taken aback by how readily people gave me money’

Before falling pregnant, Ms Schwerdt had travelled extensively through Australia delivering short copywriting courses to clients, but once her son …

Writing