Copywriting

What's Your 'Desert Island' Copywriting Technique? Answers from Our Team - Copyblogger

You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how …

Content Marketing

How to Incorporate Psychology and Emotions into Your Copywriting

Most of the questions people ask me are about SEO. Getting the #1 spot in Google is “sexy” in the marketing world.<p>I get it. I love seeing my domain …

Marketing

Why every copywriter must be able to work alone

If, like me, you’re not exactly a ‘people person’ I could cheerfully suggest a few careers you may enjoy. A surly mountain shepherd perhaps. A surly …

Opinion

Expert: Marketers too hyped over data forget the fundamentals

Malcolm Auld.<p>The usefulness of automated online marketing is an overblown "fallacy" because most consumers still purchase emotionally offline, an …

Forget

Full-Stack Marketer Bundle

<b>Digital Marketing Management</b><p>Create the Ultimate Marketing Strategy with This 10-Course Training<p>This in-depth training includes 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly …

Digital Marketing

6 Copywriting Tips That’ll Keep Readers Eyes Glued to Your Screen

55% of all page views only get a few seconds of attention.What does that mean for you?Your <i>hook</i> had better be good and quick. Otherwise, your blog …

Writing

Step-by-Step Copywriting Secrets Course

• Learn the most important principles of copywriting & nothing more<br>• Use words that deeply influence readers & persuade them to buy<br>• Multiply your sales even if you're not a natural writer<br>• Use copywriting to increase sales<br>• Start making a lot more money

Writing

Why Every Business Owner Needs to Master Copywriting (And 7 Free Resources to Start With)

Copywriting is difficult because it’s <i>nothing</i> like the writing we learned in college.Thanks for that, college!But the facts don’t lie:Content …

Digital Marketing

15 Awesome Links for Food Bloggers and Writers

Who has time to keep up with reading on the Internet about food writing and blogging? You probably don’t. But luckily, I do. I love to sift through …

Food

Email Copywriting: Drive Action at Every Opportunity

TeroVesalainen / PixabaySales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. …

Marketing

Matt Stillman: Rome Snowboards Marketing Manager and Team Manager – Snowboarding’s 30 Under 30

<b>Rome Snowboards Marketing Manager and Team Manager</b><p><b>Birthdate:</b> 12.27.1988<p>It is the rare individual that is able to work their ass off day in and day …

Snowboarding

5 Reasons SEO Copywriting Makes Your Website Better

You can never ignore the power of words in a business; can either boost or break a business depending with the choice of words you make. It is …

SEO

Why Becoming a Better Writer Can Help You Grow Your Business

If that didn't persuade you, read more.<p>What exactly is copywriting? It's the work of thousands upon thousands of individuals you see splattered everywhere on a daily basis; advertisements, websites, press releases, speeches, and all manner of communication channels that contain a component of …

Marketing

Inside the Content Machine

Many of the freelance writers I know cobble together their income from a mix of projects: journalism, copy writing, web production work, and cranking …

Long-form Journalism

Effortless copywriting (and why it takes sooooo much effort to get it right)

Why do people fancy Ryan Gosling? Apart from his impeccable suits, flawlessly rumpled hair and eyes that make your leg bones feel like chewed ham, …

Opinion

Cheat Sheet: 5 LinkedIn Profile Headline Writing Formulas

We hope you extract as much value as you can out of this free resource and ask for one little thing in return. If you love it, tell people about …

Digital Marketing

Copywriting Skills: The 4 Principles That Will Accelerate Your Income

Have you thought about improving your copywriting skills?You probably should. Why?I hear this lament from writers all the time: “How can I make a …

Marketing

5 Benefits of Copywriting for Real Estate Professionals

• <i>Copywriting in the real estate industry is vital to your success, such as building your reputation and thought leadership.</i>• <i><br>Unique and valuable</i> …

Real Estate

12 Common Copywriting Mistakes You Could Be Making

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put out is compelling and representative of what …

Marketing

Free Webinar and Q&A: How to Make $1000 as a Writer in a Weekend

Wondering if there are any well-paying writing projects can be done quickly? Join Katie and Rebecca for this FREE webinar and Q&A about making money …

Writing

Bad language – the positive power of reading terrible copywriting

Your granddad, with his flinty wartime gaze and workman’s fingers as thick as a hipster’s shin, may not believe that copywriting contains its own …

Writing

Copywriting: My Odd Love Brought Me to The Writer's Life

The writer's life calls. The pleasure. Profit. Passion. But why? Here’s why COS member David Colbert chose copywriting for his path to the writer's …

Writing

What is the Most Important Copywriting Skill to Master?

It’s not what you think.<p>There are a lot of essential skills to master if you are going to write effective copy. I don’t want to downplay the …

Digital Marketing

Psychology-based copywriting: What, Why and How?

The cool thing about copywriting is it is as much science as it is art. Great copywriters understand this and that’s what sets them apart from …

Marketing

6 SEO Copywriting Mistakes That Are Destroying Your Credibility

These days everyone wants to become a freelancer and work for themselves.<p>The problem is that everyone who doesn’t really have a marketable skill, but …

SEO

China's digital media is booming, but breaking in can be tricky

China has a notorious reputation as a hub for counterfeits, but that's far from the case in its digital media scene, where a unique ecosystem has …

Writing Skills List

Are you a born writer but have writer's block when it comes to your resume? First, determine your key selling points which highlight why you are the …

Employment

3 Keen Copywriting Tips to Create Better Content

If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering.Mum, dad… please look away now.I’m …

Writing

Hermione Olivia Takes Us Through a Day in Her Life

Founder of brand consultancy The H Collective, co-founder of jewellery label Atelier Romy, and the woman behind one of our favourite style and travel …

Notting Hill

Rise of the UX writer

<b>Right now is a very interesting time to be a copywriter in the UK.</b> As an industry, copywriting seems to be going through something of an identity …

UX Design