Copywriting

Jobs, NHL

Communications: Media/Public Relations Servicing<p><b>Social Media Correspondent - World Juniors (Buffalo, NY)</b><p>Pegula Sports & Entertainment is seeking a …

working knowledge

Write now: The lost art of copywriting

<b>David Abbott used to write radio ads</b><br>Not when he was a junior, but when he was the chairman and creative director of the biggest agency in the …

Ricky Gervais

How to Make a Living as a Writer When Creative Writing Isn’t Paying the Bills

I never thought of myself as an entrepreneur.<p>Growing up, I filled journals with poetry, drawings, and stories. I studied playwriting and performance …

Digital Marketing

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips

“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true.<p>Our work lives are filled with ways to do sales and marketing, whether that’s through social networks, emails, on-the-go conference calls, and even text …

Marketing

Good copywriting leads to better web design

Quick show of hands: How many of you Designers are guilty of using lorem ipsum in your mockups? If you didn’t raise your hand, you’re lying.<p>As …

Web Design

Boundless

Creative Agency: The Collaborators<br>Creative Director: Mary Lewis<br>Illustrator: Ben Wills<br>Copywriting: Nicky Roberts<br>Strategy: David Webb<br>Artwork: Chris …

Incorporated

UX Writing vs Copywriting

Write First, Design Later<p>I recently stumbled across the term, “UX Writer” and since then I’ve had plenty of questions- the most important one being, …

UX Design

Use These 4 Copywriting Pillars to Craft Kickass Presentations - Copyblogger

I love presentations. I love going to them and I love giving them.<p>You have a defined amount of time, during which a bunch of people come together to …

Content Marketing

Heading Pro font family from Zetafonts

Heading Pro, a font family designed by Francesco Canovaro for Zetafonts.This geometric condensed font provides a great legibility and a powerful …

Typography

4 Steps To Gain Clarity On What You Really Want To Do In Your Career

Gaining clarity in your career can be approached similarly to gaining clarity in any area of your life. It isn’t something that is done overnight, but there are specific things that can be done to get yourself moving in the right direction.<p>I’ve personally held various careers, and right now I have …

Careers

Joanna Wiebe Old School Copywriting for New School Businesses

Behind every high-converting acquisition campaign and onboarding email, there’s killer copy.<p>And behind every killer copywriter is a stack of yellowed books written decades before anyone here was born. In this talk, Joanna will walk you through top copywriting techniques stolen from the late greats …

Marketing

ELLINIKOS KIPOS Salads

Creative Agency: Superfy®<br>Project Type: Concept<br>Location: Athens, Greece<br>Packaging Contents: Food, salads, fresh<br>Packaging Substrate / Materials: Plastic …

Packaging Design

10 Steps to Creating Great SPEC ADS

1<p>First, Find an Advertisement to Rewrite<p>It can be a print ad, a billboard, something online, whatever you want. But, for the purposes of growing your …

Writing

The top five UX ingredients a designer should always keep in their back pocket

<i>Lessons on “doing” the process of user experience design.</i>Everything has a user experience. Your job is not to create the user experience. Your job is …

UX Design

The Middle Child of UX Design – Muzli -Design Inspiration

Copy writing is the secret weapon of UX.<p>Jeff Gothelf<p>UX Writing is like the well neglected middle child of UX Design. Which is unfortunate because …

UX Design

5 Powerful Writing Books For Mastering The Art of Web Copywriting

Words sell your wares online… it’s true! Even if you load your website with images and rely on a high-res Instagram account, you still need …

Writing

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to …

Writing

Three terrible reasons to become a copywriter

Looking back at the archives of this column, you’d be forgiven for thinking I’d sooner be jimmying the barnacles off a narwhal’s anus than working as …

Opinion

2 Myths About Writing Fiction: Debunked!

I recently joined a writing club at my neighborhood library. About 12 of us sat around the table and we took turns introducing ourselves. I decided …

Writing

What's Your 'Desert Island' Copywriting Technique? Answers from Our Team - Copyblogger

You’ve been shipwrecked on an uninhabited island, somewhere with blue skies and dazzling aquamarine waters. But after some time passes, no matter how …

Content Marketing

SEO copywriting for multilingual and multi

Multilingual sites and SEO<p>As SEOs, it is our job to know what search terms people use. After all, that allows us to optimize our pages for those …

SEO

Exit Intent Modal Windows: Design Trends & Examples

You're reading Exit Intent Modal Windows: Design Trends & Examples, originally posted on Designmodo. If you've enjoyed this post, be sure to follow …

Web Design

The Most Important Thing You Can Do in Marketing: Practice

You should be learning from everything you're doing to continue getting better.<p><i>In what ways, especially regarding B2B marketing, does practice improve one's performance? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

Self-improvement

How to Incorporate Psychology and Emotions into Your Copywriting

Most of the questions people ask me are about SEO. Getting the #1 spot in Google is “sexy” in the marketing world.I get it. I love seeing my domain …

Marketing

Why every copywriter must be able to work alone

If, like me, you’re not exactly a ‘people person’ I could cheerfully suggest a few careers you may enjoy. A surly mountain shepherd perhaps. A surly …

Opinion

Expert: Marketers too hyped over data forget the fundamentals

Malcolm Auld.<p>The usefulness of automated online marketing is an overblown "fallacy" because most consumers still purchase emotionally offline, an …

5 Reasons Why Mediocre Copywriting Can Crush Your Startup's Chance for Growth

I was recently at a conference and spoke with a founder who seemingly did all the right things to grow his business.<p>He built a solid team, raised …

Marketing

Use These 5 Copywriting Techniques to Start Converting Like a Pro

Website copywriting is in a weird place today.Even if you’re not super familiar with the field of copywriting, you’ve probably observed the three …

Marketing

6 Copywriting Tips That’ll Keep Readers Eyes Glued to Your Screen

55% of all page views only get a few seconds of attention.What does that mean for you?Your <i>hook</i> had better be good and quick. Otherwise, your blog …

Writing