Conversion

How this handy tool could help double website conversion rates

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>You’d never leave a party without saying …

Handy

Moving Beyond 2% Conversion Rates: Introducing Big Data | BCW

<b>E-commerce accounts for around 6% of the entire retail industry, which is now at $2 trillion and growing steadily. Yet, this is tough ground, where</b> …

Big Data

5 Tactics to Supercharge Your Website Conversion Rate

How about a quick 7 percent conversion-rate increase just from adding a few logos on an opt-in page?<p>Online marketing conveys a perception of being relatively straightforward. Unfortunately, however, most businesses have a hard time converting their visitors to sales. Still, they may see some real …

Marketing

Top 8 Ideas to Optimize Your PPC Performance

PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals.<p>Sometimes it …

SEO

Want to Increase Your Traffic Conversion Rate in Just Minutes? Try These 3 Tools.

With the help of the latest apps, increasing your ecommerce business's conversion rate isn't nearly as challenging as it once was.<p>You may already be driving a high volume of traffic to your ecommerce website. Unfortunately, many ecommerce business owners find that most of this traffic doesn't …

Digital Marketing

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s …

Analytics

Three Seconds And You're Out

According to the recent <i>State Of Online Retail Performance</i> by Akamai, retail businesses today face enormous challenges in delivering the fast, …

eCommerce

Report: subscription based apps in $7-$20 price range have highest conversion rates

Dalai Lama

Declines in Traffic to Your Retail Store May be Slowing - Finally!

U.S. brick-and-mortar stores including small businesses are showing signs of life again. In the retail month of July 2017, in-store analytics company …

Small Business

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a …

Digital Marketing

Analyzing Conversion Rate Data

Conversion rates are a life and death matter for online businesses.<p>When someone sees your checkout page, how likely are they to open up their credit card and actually buy something? Figuring out what factors cause someone to abandon a purchase is of keen interest to anyone who sells something …

Analytics

How to Craft an Effective Contact Us Page to Improve Conversion

Our digital properties are our windows to the online sphere. These websites, mobile apps, forums, and communities help us communicate with …

Web Design

Apply These 3 Techniques to Supercharge Your Conversion Rates

When Tom Green first founded Writers Per Hour, he knew the business would face a challenge generating qualified leads. The “writers for hire” …

Digital Marketing

Personalization Perks Performance

According to a new study by KIBO, however you define conversions, whether by revenue, downloads, or sign ups, the right personalization will …

eCommerce

The 3 Biggest Challenges Facing Social Marketers in 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. …

Digital Marketing

The Power of the Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the smartest way possible to maximise your lead conversion …

Digital Marketing

Easily optimize images using PHP (and some binaries)

Our recently released image-optimizer package can shave off some kilobyes of PNGs, JPGs, SVGs and GIFs by running them through a chain of various …

Web Design

Seven Content Types That Will Increase Leads and Conversions

If you want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable …

Digital Marketing

What’s Y Combinator’s conversion rate?

Code<p>A few months ago, I was walking around Mountain View while chatting with Zapier’s Co-founder Bryan. I wondered, “what’s Y Combinator’s conversion …

YCombinator

6 Steps to Measure Your Social Media ROI [GRAPHIC]

I believe in measuring <i>everything</i>. And if you are investing your hard-earned dollars in social media marketing for your law firm, you should be …

Social Media Marketing

From Social Connection to Conversion

For most marketers, social media is an equally tantalizing and frustrating opportunity. The average consumer spends more time during the day on the …

Marketing

How to easily quantify the precise value of display advertising

Proving the value of 'display' without running a time and budget consuming test has always been difficult. But no more. The below analysis can not …

Analytics

5 Things You Should Do Now to 10X Your Store's Conversion Rate [Research]

<i>What makes an online store convert well? What does the data say about stores that have a 9% (and higher) Ecommerce Conversion Rate instead of the</i> …

eCommerce

Why businesses need to move beyond user funnels

In today’s era of cheap metrics, highly quantitative marketing, and growth hacking, everyone’s talking about funnels. The most colorful explanation of a startup funnel is easily Dave McClure’s Startup Metrics for Pirates, which goes something like this: (1) user signs up (2) user starts using the …

Conversion Rate

How to Calculate Your Website Conversion Rate

When looking at managing the return on investment (ROI) or performance of a website, setting up conversion goals is one of the simplest and best ways …

Small Business

Google launches free Google Attribution, hopes to kick last-click attribution to the curb

Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.<br>Please visit Marketing Land for …

Analytics

A 41 point conversion checklist, so that you can get as much revenue and as many leads as possible out of your website

Getting Started...<p>Have you set up analytics and conversion tracking?<p>This is pretty basic, but so necessary. Some people use Yandex for analytics, but …

SEO

Marketing to the middle of funnel is where the magic really happens

There are few markets where a person converts instantly, with no prior knowledge or opinion on the product/service. As a result, the marketing funnel …

Digital Marketing

My Top 5 Conversion Secrets — Lessons From Writing 176 Content Articles

My Top 5 Conversion Secrets — Lessons From Writing 176 Content Articles<p>I write a unique piece of content every single day. I’ve done it for 176 …

Digital Marketing

Facebook Lead Ads just got a whole lot more useful with offline conversion data

The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.<br>Please visit Marketing Land for the full …

Facebook