Conversion

How to Design Your Ecommerce Store to Boost Conversion

How many times have you landed on an ecommerce site only to click away?<p>Not because it doesn’t have the product you need, but because it’s so …

eCommerce

Report: subscription based apps in $7-$20 price range have highest conversion rates

Dalai Lama

Declines in Traffic to Your Retail Store May be Slowing - Finally!

U.S. brick-and-mortar stores including small businesses are showing signs of life again. In the retail month of July 2017, in-store analytics company …

eCommerce

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a …

Marketing

Improve Your UX With a Niche Approach

Mass appeal is a myth. I know that goes against what we’d all like to believe, and your eternal optimist inside probably shouts, “Hey! My product is</i> …

Web Design

3 Most Common Ways to Transition Your Nonprofit to a For-profit Business

It is very easy to go from a for-profit to a nonprofit. Going the other way is not.<p>After my team made the decision to convert our legal status from a nonprofit to a for-profit, the next thing we needed to figure out was how. We navigated the internet for hours and realized there was a dearth of …

Entrepreneurship

Apply These 3 Techniques to Supercharge Your Conversion Rates

When Tom Green first founded Writers Per Hour, he knew the business would face a challenge generating qualified leads. The “writers for hire” …

Digital Marketing

Quantifying Online Conversion Rates

Data that answers the most important question for people who sell things online - what causes potential customers to open their wallets?

Analytics

Personalization Perks Performance

According to a new study by KIBO, however you define conversions, whether by revenue, downloads, or sign ups, the right personalization will …

eCommerce

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and …

Analytics

The 3 Biggest Challenges Facing Social Marketers in 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. …

Social Media Marketing

Why Future-Proofing Your Content Makes Good Business Sense

Your content should be optimized so it's accessible, searchable and findable. That means it needs to be converted to a structured digital format. …

Digital Marketing

Experience as a Metric: Changing the Convert-Sation

Conversion is an alluring end-game, but it’s not the only one. Before we celebrate the small percentage of customers who convert, shouldn’t we …

Customer Experience

The Power of the Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the smartest way possible to maximise your lead conversion …

Digital Marketing

Report: Content, video and conversion dominate 2017’s marketing trends

When it comes to marketing a product or service what are your biggest challenges?<p>How about your biggest priorities? What trends are shaping your …

Digital Marketing

Easily optimize images using PHP (and some binaries)

Our recently released image-optimizer package can shave off some kilobyes of PNGs, JPGs, SVGs and GIFs by running them through a chain of various …

Web Design

Seven Content Types That Will Increase Leads and Conversions

If you want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable …

Digital Marketing

Do You Know Why Your Content Works?

Videocraft / PixabayMaybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a …

Conversion Rate

Optimizing Your Social Media Conversion Strategy From the Top Down

Social media is ideal for both lead generation and lead nurturing. In this post, we’ll focus on the latter and explain what you can do to convert more leads on Facebook, Twitter, and Instagram. We’ll start from the beginning of the process and make our way towards the end.<p><b>Generate better …

Digital Marketing

4 under-the-radar UX flaws that are killing your conversion rate

<b>As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate.</b>When results are …

Web Design

Strengthen Your Personalization Strategy with Google Optimize 360

<i>As a business, you always strive to make your website better for the users. Providing them with quality content is one of the major aspects to …

New Delhi

This is the Relationship Between UX Design & High Conversion Rates

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, …

UX Design

6 Steps to Measure Your Social Media ROI [GRAPHIC]

I believe in measuring <i>everything</i>. And if you are investing your hard-earned dollars in social media marketing for your law firm, you should be …

3 Things You Need to Know to Create Content that Converts

Whether it’s for your landing page, blog post, or sales page, you need content that inspires your audience to take action. You need to create content …

Digital Marketing

7 Tricks to Boost Your Revenue Using Sales Psychology

It’s not a secret that good marketers and sales representatives have to master the art of human behavior and psychology in order to reach desired …

Marketing

How To Increase Website Conversions With The Right Messaging

<i>Note: This is a guest article written by Josh Mendelsohn, VP of Marketing at Privy. Any and all opinions expressed in the post are Josh’s.</i><p>Let’s cut …

Marketing

8 Step Guide to Help Your Blog Improve Conversion Rate

<b>What is a blog?</b>According to Andrew Sullivan (former editor to The New Republic, author, publisher and blogger) a <b>blog</b> is “<i>the first journalistic model</i> …

SEO

The Power of Surveys: How to Ask Questions to Bolster Conversion Research

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can …

Analytics

Mobile conversion rates: How does your site compare?

<b>With conversion on mobile much lower then desktop, improving it is a priority for retailers.</b><p>How does your mobile conversion measure up?<p>How does your …

Analytics

Forbes

Written by Versions Collective<p>Perspective on strengthening the connection between consumer and brand through digital strategies and …

Interactive Video