Conversion

Marketing to the middle of funnel is where the magic really happens

There are few markets where a person converts instantly, with no prior knowledge or opinion on the product/service. As a result, the marketing funnel …

Marketing

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended.<p>Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact, there are 2.3 billion active users on social media presently and those numbers are on the rise. This …

Social Media Marketing

Crucial things you MUST do before you think about how to promote your blog!

How to promote your blog? You must do these BEFORE you promote your blog<p>Shares 0<p>If you want new readers and targeted blog traffic, then you should …

Digital Marketing

My Top 5 Conversion Secrets — Lessons From Writing 176 Content Articles

My Top 5 Conversion Secrets — Lessons From Writing 176 Content Articles<p>I write a unique piece of content every single day. I’ve done it for 176 …

Digital Marketing

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff.<p>The ‘macro conversions’ like form submissions, phone calls, and product purchases.<p>But lying in between those are …

Conversion Rate

Tips for Optimizing Your Conversion Paths

Sales representatives and marketing specialists are a bit like Hansel and Gretel. They leave little breadcrumbs and hope that someone will follow the …

Digital Marketing

Podium Raises $32 Million To Turn Product Reviews Into Conversion Opportunities

The customer review platform Podium on Tuesday announced it had raised a $32 million Series A round on Tuesday to support product development for …

Startups

Many Bites Of The Apple: New Ways To Look At Attribution

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Analytics

Seven Important Features To Look For In Marketing Software

, CommunityVoice<p>Shutterstock<p>To effectively and efficiently manage your businesses growth, it is imperative to have a marketing software platform that has at least these seven marketing software features. I have developed this list of features while working on my company’s marketing platform; they …

Digital Marketing

Brands Using Facebook Lead Ads Can Now More Effectively Measure Offline Conversions

Facebook continues to take steps to better enable businesses to attribute conversions to the actions that drove them, online or offline, and its …

Fortune 500

Redefining Conversion: The New (And Shorter) Path To Purchase For CPGs

At a recent trade show, a major CPG company shared what it thought of as its customers’ typical “path to purchase.” It involved an offline ad, a …

eCommerce