Conversion

The Simple Test That Doubled Leads in One Week

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But …

Digital Marketing

This is the Relationship Between UX Design & High Conversion Rates

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, …

UX Design

7 Tricks to Boost Your Revenue Using Sales Psychology

It’s not a secret that good marketers and sales representatives have to master the art of human behavior and psychology in order to reach desired …

Marketing

The Power of Surveys: How to Ask Questions to Bolster Conversion Research

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can …

Digital Marketing

How To Increase Website Conversions With The Right Messaging

<i>Note: This is a guest article written by Josh Mendelsohn, VP of Marketing at Privy. Any and all opinions expressed in the post are Josh’s.</i><p>Let’s cut …

Marketing

CMOs now see value in building brands

Contemporary marketing is getting redefined by the use of technology. From acquiring customers to giving them an unforgettable experience, technology …

Marketing

8 Step Guide to Help Your Blog Improve Conversion Rate

<b>What is a blog?</b>According to Andrew Sullivan (former editor to The New Republic, author, publisher and blogger) a <b>blog</b> is “<i>the first journalistic model</i> …

SEO

8 Tips for Maximizing Results With Navigational Filters

Filtered navigation helps users to be automatically directed to the desired search item, without the hassle of getting lost in the way to the …

Usability

From Social Connection to Conversion

Most Popular<p>For most marketers, social media is an equally tantalizing and frustrating opportunity. The average consumer spends more time during the …

Marketing

How to easily quantify the precise value of display advertising

Proving the value of 'display' without running a time and budget consuming test has always been difficult. But no more. The below analysis can not …

Analytics

Swap instant impact for long-term conversion by utilising the marketing funnel

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by …

Marketing

How Instagram Stories Could Change Commerce As We Know It

The option to add links to Instagram Stories could have significant implications for marketers.

Traditional Media

7 Psychological Triggers to Convert Leads into Customers

Businesses these days are spending an awful lot of time generating leads. While most marketers have learned the ropes and are generating a lot of …

Marketing

Why businesses need to move beyond user funnels

In today’s era of cheap metrics, highly quantitative marketing, and growth hacking, everyone’s talking about funnels. The most colorful explanation of a startup funnel is easily Dave McClure’s Startup Metrics for Pirates, which goes something like this: (1) user signs up (2) user starts using the …

Conversion Rate

Mobile Usability Increases Conversions

Mobile users have unique needs and understanding their behavior is important for SEO as well as PPC conversions. But PPC experts especially need to …

Usability

Optimizing Content Marketing: 3 Ways To Growth Hack Your Blog Engagement

One helpful thing to keep in mind when we’re talking about the relationship between blog engagement and growth hacking is how conversion rate fits into the entire scheme of things. As a quick refresher, achieving a conversion is equated with having a visitor fulfill one of your site goals, whether …

Digital Marketing

Google launches free Google Attribution, hopes to kick last-click attribution to the curb

en_US<p>article<p>Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding …

Analytics

5 Strategies for Boosting Media Shares and Conversion

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much …

Social Media Marketing

Marketing to the middle of funnel is where the magic really happens

There are few markets where a person converts instantly, with no prior knowledge or opinion on the product/service. As a result, the marketing funnel …

Marketing

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended.<p>Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact, there are 2.3 billion active users on social media presently and those numbers are on the rise. This …

Social Media Marketing

My Top 5 Conversion Secrets — Lessons From Writing 176 Content Articles

My Top 5 Conversion Secrets — Lessons From Writing 176 Content Articles<p>I write a unique piece of content every single day. I’ve done it for 176 …

Digital Marketing

7 Reasons Why Qualified Leads Aren't Converting on Your Website

In novels, a “red herring” is a plotline that is inserted by the author to distract the reader from the real culprit or source of mystery. You know, …

Digital Marketing

Tips for Optimizing Your Conversion Paths

Sales representatives and marketing specialists are a bit like Hansel and Gretel. They leave little breadcrumbs and hope that someone will follow the …

Digital Marketing

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff.<p>The ‘macro conversions’ like form submissions, phone calls, and product purchases.<p>But lying in between those are …

Conversion Rate

Many Bites Of The Apple: New Ways To Look At Attribution

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Analytics

Podium Raises $32 Million To Turn Product Reviews Into Conversion Opportunities

The customer review platform Podium on Tuesday announced it had raised a $32 million Series A round on Tuesday to support product development for …

Startups

Facebook Lead Ads just got a whole lot more useful with offline conversion data

en_US<p>article<p>The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion …

Facebook

Seven Important Features To Look For In Marketing Software

, CommunityVoice<p>Shutterstock<p>To effectively and efficiently manage your businesses growth, it is imperative to have a marketing software platform that has at least these seven marketing software features. I have developed this list of features while working on my company’s marketing platform; they …

Digital Marketing

Brands Using Facebook Lead Ads Can Now More Effectively Measure Offline Conversions

Facebook continues to take steps to better enable businesses to attribute conversions to the actions that drove them, online or offline, and its …

Fortune 500