Content Marketing

How to Build a Better WordPress Website ... One Week at a Time

What is the key to building a better website?<p>Well, you first need an idea. And it needs to be useful.<p>Next, you need to start with the right stuff, …

Web Design

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.<p>Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough to educate the content consumer. They have realized that it pays to …

Marketing

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)

Over 53% of content marketers are using interactive content to influence the buyer’s journey, with 3/4 indicating they plan to increase investment in …

Digital Marketing

5 Digital Marketing Trends to Implement in 2017

Savvy marketers know that they need to keep up on the latest digital marketing trends within their industry, but outside of marketing circles there’s …

Digital Marketing

How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)

Companies come in different sizes and budgets; but, in the end, they're all basically pursuing similar marketing goals: to <b>explain their product or</b> …

Marketing

Content Repurposing: Getting the Most Bang for Your Content Buck

Focus on creating a strong CTA (call to action) in every piece of recontent and bring prospects back to your site – that’s <b>your priority #1</b>.<p>SEO value …

Digital Marketing

Let, But Better: 4 Practical Ways To Create Enough Engaging Content

<i>This article originally appeared on Marketo.</i><p>“Brands need to be pushing out new content <i>all the time.</i>”<p>That’s what marketers have been hearing for the …

Digital Marketing

What Marketers Want From Conferences [Infographic]

Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research …

Digital Marketing

I Know Something You Don't Know: Understanding Knowledge Gaps in Content Marketing

My best friend is an award-winning high school English teacher with a Ph.D. She’s pretty darn smart. But she occasionally calls and asks if I can …

Internet Marketing

What Could the Echo Show Mean for Marketers?

The June 28 release of Amazon’s Echo Show, which combines digital in-home assistant technology with a seven-inch video screen, is making waves among …

Marketing

9 DATA SOURCES TO INSPIRE YOUR NEXT PIECE OF CONTENT

<i>This article originally appeared on Column Five.</i><p>Data storytelling is one of the best ways to create unique, original, and credible content marketing, …

Natural Resources Defense Council

11 creative ways to pump up your content marketing game

Coming up with fresh, new and exciting ideas for your organization isn’t easy.<p>Jeff Bullas identified eight main barriers to your content marketing …

Digital Marketing

10 Truths About Content Marketing You Need To Know

It was one of those days. My computer had stopped working.<p>Do I call the manufacturer and get them to step me through the trouble shooting process for …

Digital Marketing

7 Startups That Made It Big with Content Marketing

<i>[Editor’s Note: Please welcome me in joining Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and</i> …

Digital Marketing

When to Send Article Pitches (and Other Important Emails)

It feels good when you’ve done your research before pitching an article idea to an editor:<p>You know the publication’s audience<br>• You know your topic …

Internet Marketing

Marketing Too Well: Understanding the Marketing Hype

Paris is a beautiful city . . . so I’ve been told.<p>From books and films, to history and fine art, to fashion shoots and wine, the story of Paris to …

Marketing

7 Ways to Create Authoritative Content (Even if You’re Just Starting Out)

One of the biggest challenges that bloggers and content marketers face is writing content that stands out.<p>Many people think you have to be an expert …

Digital Marketing

How Technology Content Marketers Can Earn Trust

In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services.<p>From …

Digital Marketing

4 Places Marketers Are Safe From Other Marketers

A few months ago, I felt lost. I was looking for marketing communities of like-minded professionals, but every time I joined one, spammers, bots and …

Internet Marketing

5 things to keep in mind while building backlinks

By Eleonora Zolotaryova<p>In Content Marketing<p>0<p>Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds …

SEO

3 Ways to Succeed With Word-of-Mouth Referrals in a Hyperconnected Age

Dive into the realm of human connection and value, and you'll see exponential returns on your digital marketing efforts and your business growth.<p>These days, about 70 percent of companies use marketing automation to some extent. This makes sense; managing a large network can be challenging. However, …

Marketing

3 Ways to Maximize the Value of Your Brand's PR

Leveraged effectively, PR is one of the best tools in your marketing arsenal. Here's how your company can make the most of your earned press.<p>Content marketing trends have been pushing the evolution of the marketing industry for several years, and while I'm aware that I might seem biased as the …

Marketing

4 steps to content marketing that will grow your business

So, you’re a real estate agent in today’s market.<p>You have a website that’s supposed to help you get more clients. But no one’s visiting. Looking for …

Digital Marketing

The One Thing Every Digital Content Marketing Strategy for Manufacturing and B2B Companies Should Include

Consider that 85% of B2B marketing content developed by companies is never used by their sales forces. Read that again – 85% didn’t just not work – …

Digital Marketing

10 Niche-Specific Tips for Everyone from Business Bloggers to Franchise Owners

There are no tips that work perfectly for every small business, because there are so many different types of small businesses with different …

Small Business

10 Things Your Content Must Do to Succeed

Not all content is created equally. You can’t just start writing and see what happens if you want to create successful content.<p>To make the most of …

Digital Marketing

With the advent of AI and voice activated technology, marketers still struggling to create content that performs

With 50% of all consumers expecting to use AI and voice-activated technology in the coming years, B2B and B2C marketers must be preparing to adopt …

Digital Marketing

How content drives revenue (and how to prove it)

In business, revenue is often the bottom line. Let’s face it, as marketers, if we’re not driving new customers and business isn’t growing, we’re not …

Digital Marketing

HOW ZENEFITS USES CONTENT TO BUILD STRONG RELATIONSHIPS

<i>This article originally appeared on Column Five.</i><p>Laura Winkenbach is VP of Product Marketing & Content for HR software company Zenefits. In an …

Digital Marketing

Listen to Social Media Radio🎙 You're gonna love it!

BUSINESS<p>Curing your Tech, Digital Marketing, Entrepreneur Fear of Missing Out! F.O.M.O. Fanz is hosted by Brian Fanzo aka @iSocialFanz known as a …

Social Media Marketing