Content Marketing

The Content Path: Moving from Attention to Action - Copyblogger

We work so hard to get attention.<p>We craft our headlines to make them irresistible.<p>We strive to display enticing images that make a great first …

Marketing

How (and Why) Dove Is Marketing to Dads

Women have been fighting the good fight on the career front for centuries. While there are still strides to be made towards equality, we’ve gained a …

Marketing

How to Hook Your Ideal Prospect with Content that Connects - Copyblogger

When it comes down to it, “content” is simply information.<p>And in an age of information (and opinion) overload, your content can contain incredibly …

Digital Marketing

How Search Trends Can Help Address the Challenges of Creating Financial Content

Ask any marketer what their goal is for their day-to-day work, and you might get a long list of acronyms, metrics, or business jargon in response. …

Marketing

Your Editorial Calendar is Not Your Content Marketing Strategy

<i>Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial</i> …

Marketing

Four Nonprofit Content Marketing Mistakes And How To Avoid Them

When I started my nonprofit organization, I was focused entirely on my passion for helping others with grief. As the organization has grown, I’ve learned many things about marketing, including new platforms and technologies that enable reaching our target audience in a much more effective way.<p>As …

Marketing

Will Facebook's Sweeping Political Ad Policy Have a Chilling Effect on Brands?

America’s collective racist uncles can post whatever they want to on Facebook. Companies, not so much.<p>While Facebook’s new policy, which requires …

Social Media

Get More Subscribers by Provoking People to Ask This Question - Copyblogger

Immediately after getting an idea for a content project, many content creators become preoccupied by the existing competition:<p>“It will be extremely …

Marketing

What Does ‘Quality’ Really Mean in Content Marketing?

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content …

Marketing

Content Marketing – Creation, Curation & Strategies [MASTERCLASS]

Content Marketing. Are you making a difference or just adding to the noise?<p>In today's busy world content might be King, but context is Queen.<p>Creating …

Marketing

Content Marketing Services

Is Your Agency Providing True Content Marketing Services, or are they Just Posting Internet Memes?<p>Jun 22, 2018 -- Posted by : admin<p>Have your worked …

Marketing

How Tech Debt Is Bankrupting Content Marketing

The pizza was delicious. It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of …

Marketing

How to grow your business with Social Media and Content Marketing

Want to attract, convert and retain more of your ideal customers using social media and content marketing? Now you can!<p>Discover how you can leverage …

Marketing

What Can Brands Learn From the Resurgence and Rebranding of English Soccer?

There’s nothing sports fans or marketers love more than a good comeback story.<p>Surprisingly, given the global popularity of many of the big teams and …

Marketing

Insights from Food Brands on Marketing to Generation Z: It's Not a Product, It's an Experience

Despite all the focus on marketing to millennials in recent years, we now must shift our attention to an even younger portion of the population that</i> …

Marketing

Avoid 'All-or-Nothing' Advice to Get Smarter about Your Business and Marketing - Copyblogger

Most sites that teach digital business and marketing have absolutist prescriptions.<p>“You must do this.”<p>“You must never do that.”<p>But the web is a …

Marketing

What Hank and John Green's YouTube Community Can Teach Us About Youtube Marketing

Video marketing—unlike the written word, where it can often be difficult to convey tone, or audio, which lacks the benefit of facial expressions—is …

Marketing

How do we know if content marketing works? Content Consumption!

Bouncers: Didn’t stay on the page long enough to read it and didn’t scroll to the end of the content.<p>Skimmers: Scrolled to the end of the content, …

Marketing

2018 Content Marketing Award Winners & Top Finalists RevealedContent Marketing Institute announces winners in 2018 Content Marketing Awards

CLEVELAND, July 11, 2018 (GLOBE NEWSWIRE) -- The Content Marketing Institute (CMI) just announced the 92 category winners as well as the finalists for the top four prizes in the prestigious 2018 Content Marketing Awards. The Content Marketing Awards, produced by Content Marketing Institute, is the …

Marketing

TVC bolsters senior team with director of client services appointment

TVC Group has boosted its senior team with the appointment of Wayne Nguyen as director of client services (Integrated).<p>Reporting to group managing …

Marketing Strategy

Ditch Boring Event Coverage and Turn Event Recap Pieces into an Ongoing Conversation

As more and more marketers operate journalism-inspired brand newsrooms, teams are adopting crossover skills like research, interviewing, and accurate …

Marketing

How to Build a 90-Day Data-Driven Content Marketing Strategy

Before you start content marketing, you need a plan. To have a solid plan, you need goals.Before any of that, though, you need to understand what …

Marketing

5 Bad Habits that Will Tank Your Social Media Marketing - Copyblogger

When I think about social media, I start to sound a lot like somebody’s cranky grandma.<p>Back when I was starting out in marketing, we didn’t have all …

Social Media

INFOGRAPHIC: How to Create Values-Driven Content for Content Marketing

<i>In this infographic series, we share the top five trends that will shape content marketing in 2018, as well as key tactics for implementing them into</i> …

Marketing

How to Write Facebook Ads that Get Approved

If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … …

Marketing

How to make automotive SEO and content marketing work - Content Marketing Association - CMA

July 9th, 2018<p><b>Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have</b> …

Advertising (UK)

CMWorld Interview: Getting the Full Story from Gartner’s Heather Pemberton Levy

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is …

Marketing

Content from All Angles: Are SEO Content, PR Content, and Content Marketing All That Different?

I don’t care about your ego or what your textbooks told you: Content and story are the nucleus of all communications. It’s true whether you’re …

Public Relations

How to Challenge Unrealistic Content Marketing Expectations—Without Backing Down on Its Effectiveness

So the word seems to be out about content.<p>A marketing approach that even just a decade ago was gathering its footing is now fully grown and building …

Marketing

15 Golden Rules of Content Marketing in 2018

Content marketing is becoming more challenging even for the most experienced marketers.Gone are the days of simply needing to know how to write …

Marketing