Content Marketing

How to Write Emails That People Want to Read

If you think you can write the perfect email for your list then think again, because there’s just no such thing.<p>The perfect email is a subjective …

Email Marketing

9 Link Building Email Outreach Templates That Actually Work

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know …

SEO

How to Know If You Have a Book or a Blog

Deciding the correct format for your content is harder than it seems.<p>When we receive a submission at Greenleaf Book Group, we vet the content of the book for its marketability. We consider the audience it serves, the author's credentials, and whether or not there are already other popular books on …

Publishing

Facebook Marketing: Why It Is Time to Rethink Everything

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s …

Facebook

Ex-SSA man given top energy post

New Energy Minister Mmamoloko Kubayi has moved swiftly to bring her personal touch to the office and has placed its administration firmly in the …

News (South Africa)

6 Ways SEO Can Improve an Advisor's Website

To many financial advisors, search engine optimization (SEO) sounds like an intimidating term best left to tech-minded professionals. In reality, SEO …

SEO

Google+ adds new Topics feature that will show you targeted content from members

If you are still using Google+ as part of your social networking activities, then you might see some new stuff popping up in your account in the very near future. Google is adding a feature called Topics that will start showing up in your home stream, with content that the company hopes that you …

Google

Tips to Finding Great Ideas for Video Content

Everyone knows the importance of video content, but what do you do when you need inspiration?<p>In this video, Entrepreneur Network partner Salma Jafri gives helpful tips on how to start making video content. Even if you have the right equipment and mindset, you might not know exactly which topics or …

Marketing

BBC Travel author brief

What is BBC Travel?<p>BBC Travel is a feature section within BBC.com that provides inspiring and high quality content on destinations around the world. It is fuelled by new, unexpected and emotionally engaging stories from a global community of editors and authors who provide a trusted perspective on …

Internet Marketing

Readers recommend: share your tribute songs

Make your nomination in the comments and a reader will pick the best eligible tracks for a playlist next week – you have until Monday 1 May<p>Your nominated musical tribute could be to a person alive or dead, or even an act or event ... whatever it is, share it now. And for more on interpreting the …

Playlist

Facebook Stories: The Video Tipping Point For Publishers

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, …

Snapchat

Google+ adds ‘Topics’ to help find high-quality content from Communities and Collections

Google+ is a niche community in the bigger picture of online social networks, but it’s one that’s filled to the brim with Google fans. Now, those super-fans — yes, some of us included — have a new way to find content from Communities and Collections: Topics…<p>Google announced Topics today on The …

Google+

Essentials for a Winning Social Media Marketing Strategy

Social media continues to be a powerful way for brands to reach their audiences. They can use it to create more awareness of their brand, to build …

Social Marketing

What Is Online Marketing? The Definitive Guide To Internet Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that …

Digital Marketing

5 Things You Need to Know About Video Marketing

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.<p>You have probably heard it everywhere: video marketing is the future -- and the present. Hubspot claims that “video content in no longer an option, it’s a necessary …

Marketing

Beginners Guide to Instagram Stories

If you are a social media professional, odds are you’ve seen Instagram Stories. And, if you’re providing social media services for small businesses, …

Social Media Marketing

What Should My Business Post on Social Media?

What should you post on social media? Here are 11 creative ideas.I’m sure you hear it over and over again –post regularly on social media to leverage …

Social Media Marketing

5 Unique Ways to Drive Targeted Traffic in 2017

10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in…<p>But in 2017 things are different.<p>Even with the growing …

Digital Marketing

A Modern Guide to Social Media Content Marketing, Part 5: Instagram

<i>This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big</i> …

Social Media Marketing

21 Simple Ways to Improve Your Blog Post in Minutes

<i>Take the time to improve your blog post before you hit publish.</i><p>The web is a crowded place. You can’t open up your browser without tripping over the …

Internet Marketing

How to Create a Social Media Marketing Content Plan in 7 Steps

Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media …

Social Media Marketing

How To Fill Your Next Webinar With Engaged (and Enthusiastic) Attendees

Here are 6 foolproof methods to fill up your next webinar with engaged and enthusiastic attendees.<p>If you put massive effort into to creating a pitch-perfect, effective webinar presentation, your work is only half done.<p>The name of the game is traffic -- getting people to your webinar registration …

LinkedIn

How Reebok Exploits Real-Time Content Marketing | Articles | Digital Publishing

In the last 20 years, Reebok has undergone a serious image shift. Where previously the apparel and footwear company was known for its sneakers and …

Internet Marketing

The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on …

Digital Marketing

Gear Up for a More Powerful Online Presence

Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time.<p>Because we love …

Internet Marketing

BuzzFeed Thinks Marketers Will Find More Success With Psychographics Than Demographics

BuzzFeed sees the rise of the individual as a new trend that should drive marketing because more and more millennials are striving to be recognized …

Digital Marketing

Cyber Security Marketing Tactics That Actually Work

Whether you want to attribute it to the rise of interconnected devices in the IoT revolution or just the growing instances of cybercrime, the cyber …

Cybersecurity

Academy Logo

<i>(From a talk given by FEB Digital's Vaughan Evans at the BBC's Develop 2016 conference)</i><p>Organisations like the BBC are sitting on a massive opportunity. Much of the vast amount of content produced over the years is just sitting there gathering dust. Not just stuff from 50 years ago, but stuff from …

Internet Marketing

DNN Launches New Liquid Content Channels for Omnichannel Publishing

Ever wanted to ask Amazon’s Alexa for the newest menu items at your favorite restaurant? It’s now possible, if the restaurant uses omnichannel …

Enterprise Tech

Stop killing your social stories with bad headlines and images

Photo credit: Christian Schnettelker<p><b>If you were breathing</b> and near a computer or TV in April 2017, you couldn’t escape the story where a passenger …

Columbia University