Content Marketing

Mercedes Launches Revenue-Based Content Model

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you</i> …

Digital Marketing

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?<p>I struggle choosing a visual for my content. Yet, …

Digital Marketing

Tips for Nurturing Marketing Leads

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no …

Digital Marketing

5 Surprising Benefits of Content Marketing Campaign

There’s one vital question you should be asking about your business: “<i>How will I find my next customer?</i>” Or, better yet, “<i>How will my next customer</i> …

Digital Marketing

Engaging with influencers is an important part of any content marketing strategy, and more marketers are using social media for influencer marketing. But, of course, we’ve known that for a long time. Back in 2014, we published a list of 140 Super Awesome Content Marketing Accounts Every Marketer Should Follow – and we thought it … Continued

140 people every content marketer should follow on Twitter<p>Engaging with influencers is an important part of any content marketing strategy, and more …

Digital Marketing

How We’re Building a Content Marketing Dream Team

<i>A few members of the TopRank Marketing content marketing dream team.</i><p>As the digital landscape continues to grow and shift, digital marketing — …

Digital Marketing

Clickbait, Insomnia, and Writing Fears ... Nevermore - Copyblogger

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy.<p>On Monday, Stefanie Flaxman …

Internet Marketing

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams …

Digital Marketing

How You Can Avoid These Content Marketing Pitfalls

Content marketing is a big part of a brand and its presence online. If it is done right, it will enrich the audience’s experience and build authority …

Digital Marketing

10 Easy Ways to Measure the Effectiveness of Your Content [Infographic]

The most effective marketers have their content strategies firing on four cylinders:• Planning<br>• Content creation<br>• Content promotion<br>• Analytics<br>The list I just …

Digital Marketing

Why and how is content marketing better than advertising? Benefits

Do you know that 89% B2B businesses are using content marketing to promote themselves (source)? 73% among these say that they plan to continue with …

Marketing

How to pick the Keywords that really matter

Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and …

SEO

What's Your Worst Writing Fear? Dread and Trepidation from Our Editorial Team - Copyblogger

It seems straightforward enough. We human beings are innately verbal creatures. Writing is just taking the language we dream, think, and speak in, …

Internet Marketing

The Best Place to Consistently Find Winning Content Ideas - Copyblogger

For the fourth night in a row, I woke up at 4:00 a.m. to the sound of a bird outside my window squawking in a unique, almost understated, way that …

Digital Marketing

Don't Risk an Outdated Marketing Strategy - Make This 1 Type of Content Your Top Priority in 2018

There is a new age of content marketing, and if you don't implement this one strategy by 2018, it will be too late.<p>The year was 2009: content marketers were focused on establishing guest blogging relationships, expanding websites with keyword specific content hubs, and pushing text-heavy …

Digital Marketing

When You Should NOT be Blogging

Free-Photos / PixabayEver since I started blogging about blogging for business (how meta can you get??) I’ve attracted a lot of new business owners …

Digital Marketing

Gamification for Freelance Writing Tasks

Writing this introduction right now earns me three points.<p>At the beginning of this week, I decided to gamify my freelance writing work. As a serial …

Internet Marketing

Content Marketing Is Dead! Long Live Marketing!

For the past several years, content marketing has been all the rage and has been viewed as a discrete discipline within marketing. With no disrespect to the great folks at Content Marketing Institute who have done amazing work in helping marketers better understand the value of content, it’s time …

Digital Marketing

5 Must-Dos for an Effective Content Marketing Strategy

In case you are new to the world of content marketing, creating your own strategy might seem like an overwhelming task. Even though the first steps …

Digital Marketing

5 Mistakes Sabotaging Your Content-Marketing Success

Content is everything. Learn how to create and promote solid messages.<p>They say that content marketing is king. Personally, I feel like it’s more of a benevolent dictator because in reality, if you are running a business without a content marketing strategy, it's doomed to fail.<p>Regardless of the …

Digital Marketing

5 Content Marketing Tactics to get Attendees to your Event

In 2011, not many people knew who Jason Lemkin was. Sure, he’d just sold his SaaS company to Adobe for a nice sum, but he didn’t stand out from other …

Digital Marketing

Project Management Lessons From a Project Without a Manager

Team projects are a necessary evil in school. The teacher randomly assigns the group, four or five students reluctantly push their desks together, …

Project Management

3 Ways to Generate Free Leads for Your Business

Marketers around the world wake up each day to new research that confirms the steady decline in the effectiveness of their old playbooks designed to …

Digital Marketing

King? 3 Reasons Why (And How) Interactive Content is the Future

Whatever instincts got ‘expert’ content marketer, Mark Schaefer, to identify long ago the position we find ourselves today was definitely one of a …

Digital Marketing

In the Future of Social Media, Will Every Platform Look the Same?

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already …

Digital Marketing

20 Must-Follow Content Marketing Experts on Medium

Medium publications may have a set of regular contributors or the editor(s) may simply reshare stories around a particular topic. Theoretically, …

Digital Marketing

Beware the unfollows caused by content marketing, study says

Let’s talk ‘tent, shall we?A study from <b>Temple University</b> researchers found content marketing posts led to a 5 percent sales hike, but came at a cost: …

Internet Marketing

We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations

Social media agency We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations. The agency is up for Best Use of …

Advertising Industry

How To: Get More From Your Content Marketing | Articles | Digital Publishing

Content marketing has been a part of business for decades. From Jell-O’s free recipe book distributed in 1904 to Lego’s Brick Kicks Magazines in the …

Digital Marketing

The Changing Horizons of PR Industry

PR is way beyond media stories & is touching boundaries of advertising & marketing<p>The long-term future of PR is an integral part of marketing strategy for any brand. All the activities like Public Relations, Digital Marketing, Social Media, SEO, Content Marketing, Corporate Communications and …

Public Relations