Content Marketing

5 Emerging Content Marketing Trends You Need to Know in 2017

Content marketing is an integral part of your digital marketing strategy.<p>In 2016, we saw extensive adoption of content based promotion across all …

Internet Marketing

6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load.<p>However, with the use of …


26 Lessons From Social Media Marketing World 2017

Forget Paris, I love San Diego in the springtime. I particularly love the Social Media Marketing World event.<p>It is a great chance to catch up with …

Internet Marketing

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

<b>TL;DR — Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset</b> …

Internet Marketing

How Super Bloggers Blog: Creating A Blog Schedule That Works

Managing a blog is not easy work, especially if you strive to publish quality posts that your readers love while you must also make time to develop …


How to create must-read content for your B2B blog

How one engaging article nails six magic content marketing ingredients. Ensure these six ingredients are in your content and you should see your …

Internet Marketing

How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

Prepare your editorial strategy for the coming year with must-know statistics and surprising trends in content marketing.

Internet Marketing

The 4 Ways to Fix Your Broken Content Marketing

As more and more (and more) content is created, the performance of the average piece of content is plummeting.<p>There is no shortage of content about …

Internet Marketing

Chin Up: How to Stay Confident when Commenters Attack Your Freelance Writing

After years of working as an editor, I recently began to dabble on the side with freelance writing. To be honest, I was pretty pumped to see my …


LinkedIn’s CMO on being a marketing boss with ‘PR DNA’

“I didn’t really want to do it at first as I wasn’t sure I was going to be good at it,” says LinkedIn’s Shannon Stubo, reflecting on her promotion to …


Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale

Most Popular<p>Every day,<p>digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile …

Machine Learning

How to Know if Your Employee Advocacy Program is Working

<i>Here at Leadtail, we’re noticing a growing interest in the topic of employee advocacy. And as our blog readers know, we’ve even posted about this</i> …

Internet Marketing

3 Steps Before Purchasing a Marketing Tool

By Jacob Warwick<p>In Content Marketing<p>0<p>Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of …

Internet Marketing

Simple Marketing Strategies For Photographers

Get My FREE Ebook: “Simple Marketing Strategies For Photographers”<p><i>Five Things You Are Not Doing To Grow Your Business Today</i><p><i>“If you build it, they</i> …

Digital Marketing

5 Steps to Hero: Using Story to Transform Social Media Reporting

Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the …

Social Media Marketing

1 hour or less Business Boosting Marketing Activities<p>28 Business-Boosting Marketing Activities You Can Do in 1 Hour or Less<p><p>The entrepreneurial lifestyle is …

Internet Marketing

How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Learn about how inbound marketing can help manufacturers reach a wider audience, improve their sales, and increase their revenue.


Navigating Healthcare with Content Strategy

Designing for healthcare is difficult enough without the added complexity of internal politics, governance, and issues of content ownership. Yet many …

Health Care

Demand for digital marketers and content curators exceeds supply in 2017

Digital marketing jobs are the most in demand for marketing departments, while advertising and content rank as the most sought after skills, …

Digital Marketing

How to Create the Perfect H1 Tag for SEO

That’s because I <i>love</i> content marketing. In my case, that involves writing long form articles like the one you’re reading now.<p>I love content marketing …


“Brand Safety” Means Another Step Toward Content Marketing

For some reason the entire marketing community woke up last week and realized that a lot of big brand advertising is being placed in and around …

Internet Marketing

Advanced Questions Publishers Should be Asking in Google Analytics

If you are a publisher, using Google Analytics, but only relying on Pageviews and Sessions metrics, with all due respect, you are doing it wrong. Or …

Google Analytics

Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and …

Internet Marketing

How different generations consumer video content [Infographic] - TFM Insights

<b>Lead generation in B2B marketing is evolving.</b><p>We’re seeing a content marketing explosion and the B2B buying process is becoming more complex and more …

Internet Marketing

How to Create personas for your Content Marketing

Far from being just another faddish marketing tool, marketing personas can make or break your inbound marketing. They can help you to produce great …

Internet Marketing

How to Creatively Re-Share Your Own Content on Social Media

Are you spending too much time each week creating your own content?<p>I have a big secret for you…. share your old content…. (Gasp)<p>When you create a …

Social Media Marketing

How Outlines Hone Your Content and Improve Your Writing

Copywriting comes naturally for some marketers—yet for many others, writing can feel like absolute torture. It’s no surprise, really. Writing …

Internet Marketing

7 Tips for Telling Content Unicorns from Content Donkeys

Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).<p>Individuals, businesses, and brands are producing a ridiculously enormous …

Internet Marketing

Podcasters: Stop Looking for an Audience (and Let Them Find You)

“Three … two … one … Ready or not, here I come!”<p>My daughter Sadie hides anxiously behind the living room couch, while her best friend is searching, …


How to Create the Right Content for Each Stage of Your Inbound Sales Funnel

Customer personas are a key part of your content marketing strategy, but you also need to understand each stage of the buying process.