Content Marketing

5 Tools to Supercharge Your Content Marketing Results

Being a content marketer is no easy task. Every day we are battling changing algorithms and chasing more and more data — and this is on top of …

Digital Marketing

How to Become a Champion at Content Marketing!

Use your content portal as a platform for people to share their pains and gains<p>With the rise and emergence of new trends to reach out to the public, content marketing is believed to have an ever-rising effect on the marketing graph. Content marketing is nothing new, but people have become aware of …

Digital Marketing

The Complete Content Marketing Certification Bundle

Content Marketing is aimed at building authority and amplifying a message to acquire, engage, and retain an intended audience. This can be achieved through social media, writing LinkedIn articles, online journals, magazines, digital newspapers, or a slew of other mediums. Well-written and …

Internet Marketing

12 Reasons Why Your Emails Aren't Driving Business

With the numerous methods out there to increase your conversions on email, choose one! It will bolster your business.<p>Email marketing is one of the most effective methods of content marketing . . . if you know how to do it right.<p>While we can all admit that we need to engage more in a strategy to …

Marketing

How to make your content marketing stand out in 2017

Content marketing has become one of the top ways for businesses and marketers to reach their audiences online in recent years. With the competition …

Digital Marketing

The Value of Brand Audiences in A Post-Digital World

I am struck by the notion that we have spent the last few years talking about how content marketing, as an approach, focuses on one thing: building a …

Digital Marketing

10 Tips for Being Innovative in Marketing and Business

Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different …

Small Business

Immersive, Experiential, and Multisensory: Deciphering the New Digital Marketing Buzzwords

If you’ve been in the marketing biz for a while, you know that this industry loves its jargon. While some digital marketing expressions are easier to …

Digital Marketing

How to Become a More Productive Blogger in 10 Easy Steps

Blogging isn’t dead.<p>It’s alive and kicking.<p>I’m living proof that you can grow your business and personal brand just by writing.<p>As Andrew Chen …

Digital Marketing

What Will Online Marketing Be Like In the Future?

It feels like online marketing changes every day.<p>New growth hacks emerge, and old tactics fade off in the distance.<p>Our daily tactics shift because …

Marketing

How Skyrocket Your Traffic by Bring Your Old Content Back From the Dead

It takes over 3 hours to write the average blog post<p>And those blog posts are barely over 1,000 words.<p>Unfortunately, 1,000 words of content just won’t …

Digital Marketing

6 Crazy Effective Growth Hacks for Your Next Content Marketing Campaign

Content marketing campaigns have many names, but only one goal: company growth.<p>If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride <i>It’s a Small World</i>. While it may have taken you days of agony and despair to remove that oddly catchy tune from your …

Digital Marketing

How to Write Articles That Sell With These 30 Strategic Steps

Have you recently started your own blog or a new business? Even if you’re just hanging around in some entrepreneurial circles, you’ve likely heard …

Digital Marketing

How to Create (and Sell) Products People Actually Want to Buy - Copyblogger

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting.<p>On Monday, I shared some of the …

Internet Marketing

7 Impactful Ways to Increase Content Engagement

Here are a few simple ways to make your content count.<p>Like most everything else, successful content marketing is really about working smarter and not harder.<p>Anyone who has ever started a blog knows firsthand how much of an undertaking that is. Developing consistent, riveting content takes a strong …

Marketing

Fighting Creative Burnout: How Creative Managers Support Good Content Marketing

James’ company is in crises.<p>His mid-size lifestyle brand has been doing so well, but suddenly they’ve hit a wall. Sales are flat and web traffic is …

Management

Global Content Marketing Revenues Poised For 14% Growth In 2017

It’s no secret that businesses’ use of content marketing is growing. In fact, global content marketing revenues grew 14% in 2016 to $28.1 billion -- …

Digital Marketing

9 Ways to Generate Qualified Leads with Content Marketing

Many business owners and marketers fail because they don’t know how to grow enough leads or potential clients.<p>It’s because they’re not following the …

Digital Marketing

How to Tear Down Silos to Create a Culture of Content

You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved …

Digital Marketing

10 Media Events You Should Have on Your Radar This Fall

If you’re working in the digital media industry, you don’t want to miss these events. Even if you can’t attend, add them to your calendar and follow …

Digital Media

Is it time to get more aggressive with your content marketing?

Content marketing is essential in business today.<p>Now that both audiences and commerce are online, it’s crucial that you produce engaging, …

Digital Marketing

21 free image sites to spruce up your visuals

To keep pace online, PR and marketing pros should have an arsenal of images.<p>Much more than mere aesthetic afterthoughts, compelling visuals can boost …

Graphics

How To Ensure Your Content Stands Out on LinkedIn

LinkedIn recently surveyed 9,000 members across the globe to understand how people engage with content on the platform. Here's what they discovered.<p><b>"Content marketing results happen when the right content meets the right audience."</b><p>Some very wise words LinkedIn shared in a recent report on the power …

Digital Marketing

5 Ways to Convert More Prospects by Making Your Case - Copyblogger

Your headline draws them in, while your opening copy maintains the magnetic hold.<p>The express benefits give them hope that they may have found the …

Internet Marketing

How FedEx Delivered a Better Content Process

<i>Editor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before</i> …

Digital Marketing

Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today - Copyblogger

Daydreaming is inherently flexible.<p>You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out …

Internet Marketing

No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget

Are you ready to hear a harsh truth?<p>The <i>‘if you build it, they will come’</i> approach to marketing is dead.<p>Sure, you can throw hordes of cash at paid ads …

Digital Marketing

Your Content Marketing Isn't Providing Results, What Can You Do?

It doesn’t seem fair, does it?<p>You dedicate your time and resources to publishing exceptional content.<p>You follow the content marketing experts and put …

Digital Marketing

5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never …

Digital Marketing

Content Marketing, Blogging, And SEO

My own little small-sample case study.<p>Blogging is big business, and Google thinks so, too. Rand Fishkin of Moz has a series of YouTube video I highly …

Digital Marketing