Content Marketing

The Content Marketer's Guide to Starting a Meditation Practice Today - Copyblogger

You and I are storytellers. We’re content creators and copywriters. Our livelihoods depend on spinning creative yarns that compel our readers to …

Meditation

The Future of Content Marketing: 40 Experts Share Their 2018 Predictions

mistockshop / Pixabay<p>Last year, industry experts predicted that content marketers would need to focus on a variety of content types to be successful …

Digital Marketing

Report: 47 percent of content marketers struggle to measure ROI

If content is king, marketers are making sure it stays on the throne.<p>A recent report by Content Marketing Institute and MarketingProfs surveyed more …

Digital Marketing

Academy Pro: A WordPress Theme for Online Courses and Membership Sites - Copyblogger

Introducing Academy Pro … the theme for online course creators, membership site owners, and educational content marketers.<p>Academy Pro is the latest …

Marketing

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration.<p>Smart and savvy marketers know the days of …

Digital Marketing

The Buyer's Journey's End—Why Story Is the Better Metaphor for Marketers

There are myriad marketing metaphors out there—the customer <i>lifecycle</i>, the loyalty <i>loop</i>, the purchase <i>funnel</i>. We’ve all heard of the buyer’s <i>journey</i>, of …

Marketing

4 Content Marketing Trends for Business Owners in 2018

Posted on Nov 29, 2017 | Views : 52<p>As we approach 2018, it's interesting to think about where we're headed in the coming year when it comes to …

Digital Marketing

How to Make Hiring Easier With Content Marketing

Content marketing lets you attract an audience of likely customers. Can it also attract prospective employees? And can you use content to attract …

Digital Marketing

As Marketers Shrug at Snapchat, the Social Platform Tries to Prove Itself

It wasn’t long ago that Snapchat was the hot new arrival on the social networking scene. Its fast rise and bright future were made possible by the …

Marketing

Resources for Writers: How to Find Amazing Clients - Copyblogger

A quick note if you write for a living: This week you have the chance to get on our list of recommended writers by joining the Certified Content …

Marketing

Your Content Marketing Strategy Is Incomplete Without PR

By Guest Author<p>In Content Marketing<p>0<p>Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content …

Digital Marketing

A Chance to Join the Copyblogger Certified Content Marketers - Copyblogger

The other day, I was talking to a friend who has a very cool business. Lots of customers, lots going on, very profitable.<p>He just has one annoying …

Marketing

The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration

If all the news seems negative these days, fear not: Your favorite brand has you covered.<p>From inspirational videos to long-form stories, brands are …

Marketing

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.<p>We've reached a tipping point in content marketing where there is so much content published on a daily basis that no one can consume even a small percentage of it precisely …

Digital Marketing

Good Content Marketing Means Avoiding These Types of Content

When it comes to content marketing, it is best to not only have a solid and sound strategy to boost your website’s rankings, but you must also have …

Digital Marketing

Get Your Cyber Security Marketing Locked Down with these Proven Strategies

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million – in a cyber-threat …

Cybersecurity

2017 Content Excellence Challenge: The December Prompts - Copyblogger

Late last year, I had the wild-hair idea to create a year of prompts that I called the Content Excellence Challenge.<p>We’ve had a year of these …

Marketing

The Case Against Thought Leadership Content (Mostly, Anyway)

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I …

Leadership

What's Actually Stunting Your Productivity (It's Not Multitasking) - Copyblogger

Lately, a common theme in productivity advice is bashing multitasking.<p>“You suck at multitasking!” shrieks one headline. “Multitasking: the most …

Marketing

How to Connect in the Connected Era: Building Your Community Through Events

The <i>Content Standard</i> has written extensively about how content can appeal to consumers on a more meaningful level. Relevant and informative content is …

Marketing

What Is Content Marketing And Why Is It Important

Simply put, content marketing is all about how a business communicates effectively with existing and potential customers about their company, …

Digital Marketing

The Ultimate List of Content Marketing Resources

We’ve compiled a list of our favorite content marketing resources to help you shape your efforts to build awareness, improve lead generation, and …

Digital Marketing

The Seven Deadly Sins of Content Marketing

By onNovember 30, 2017 in DTC in Focus, Guest Columnist<p>“Content” has replaced “digital” as the biggest buzzword in marketing today—and is now at the …

Digital Marketing

Transparency as Disruptor in Retail Brand Storytelling

How we shop and what we expect from the brands we buy is changing. A whole new generation of consumers—yes, millennials—are demanding more than a …

Marketing

Why Content Marketing Is About Education Not Sales

Today’s world is jam packed with ads and brand messages. No matter if we, as consumers, are watching TV, listening to the radio, browsing the web, …

Digital Marketing

Writers: It's Time to Get Paid What You're Worth - Copyblogger

This week is for our professional writers — whether you’re a freelancer or you work for a bigger organization.<p>We’re tired of you missing out on the …

Marketing

Report: PR pros excluded from content marketing efforts

Many organizations’ content marketing efforts don’t properly align with their PR strategies.<p>Version 2.0 Communications recently released a report …

Digital Marketing

Lest We Forget: How Memory Works and How to Apply It to Marketing Strategy

It’s a constant battle for marketers: How do we keep our products and services top of mind for our audiences and consumers? We’re continually …

Marketing

Looking for Content Strategy Buy-In? Don’t Rely on the Same Arguments

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read …

Digital Marketing

How Will Content Marketing Change You?

The IAB has said 70 percent viewability is what advertisers should accept as the best possible ad viewability. Robert Rose wants to know why "we're …

Digital Marketing