Consumer Behavior

Gas prices could hit $3 nationwide Memorial Day weekend

Gas prices are marching toward the $3 mark nationwide as the summer driving season begins.<p>"I think we could see three bucks on Memorial Day," said Patrick DeHaan, senior petroleum analyst at gas-station finding app GasBuddy. "It's going to be really close."<p>Fuel prices were not expected to rise this …

Business

Is financial infidelity worse than cheating?

It's all about the money, honey.<p>Although a cheating heart is likely to get you into hot water with your significant other, some consider financial …

Personal Finance

More People Are Now Prioritizing Their Phone Bill Over Their Car Payment

Phones are less expensive than a car, I get that, but here’s another bullet point to help illustrate the fact that more people are struggling to make …

Mobile Devices

Rent the Runway CEO: People should think about their closets like stock portfolios

Rent the Runway may be a private company, but co-founder and CEO Jennifer Hyman told CNBC that people could benefit from viewing her retail disruptor …

Money

Americans Are Prioritizing Phone Payments Over Car Loans

U.S. consumers are more devoted to their mobile phones than their automobiles.<p>The sea change has taken place over the last few years as mobile …

Loans

PetSmart Names New CEO as Retailer Grapples With Retail Disruption

J.K. Symancyk to lead the pet-store chain as it looks to stem a decline in sales at its brick-and-mortar stores<p>PetSmart Inc. has named J.K. Symancyk as its new chief executive as the specialty pet retailer looks to stem a decline in sales at its 1,600 stores.<p>Mr. Symancyk most recently served as the …

Private Equity

OMNIVORE: About that

We’ve all been waiting

Royal Weddings

Top 3 Ways to Effectively Measure Consumer Behavior | eMarketer Retail

<i>This post was contributed and sponsored by Bazaarvoice.</i><p>Today’s marketers have an unprecedented amount of technologies, tools and data available to …

Marketing

4 Qualities of Good Parents

Studies show that good parents are those who consistently support their children. In addition, good parents would probably agree that raising …

Parenting

What's The Value Of Consumer Data (To The Consumer)?

What began as a discussion about the role blockchain technology likely will play in removing friction and increasing transparency for business turned …

Media Industry

Lectra Conference Tackles Retail Industry Challenges

The footwear retail industry is moving at an unprecedented pace. From Amazon’s “in-car” delivery service to millennial and Generation Z’s changing …

Innovation

Email Lures Back Abandoned Cart Shoppers: Study

Want to win back customers who abandon carts? Email is the best way, according to Online Consumer Behavior 2018, a study by Namogoo.<p>Of the 1,300 …

eCommerce

Data firm dunnhumby acquires Aptaris Software

The merger caps a strategic partnership that creates what the companies call the only end-to-end promotions management platform in the market.

eCommerce

Reaching The 'Unreachable' Audience With Podcast Advertising

It’s no secret that millennials and Gen Xers are continuously redefining media consumption behavior, so much so that they are often unreachable.<p>According to The Wharton University of Pennsylvania and Hearts & Science’s latest report, “unreachables” are made up by a growing audience of millennials …

Marketing

Coca-Cola, Bluetooth let you make personalized drinks

You use your smartphone to do everything from booking concert tickets to hailing a cab. Now you'll be able to use it to fill a cup with Coca-Cola.<p>Coca-Cola is unveiling a new fountain drink machine this weekend that lets you use Bluetooth technology to prepare your drink precisely the way you want …

Business

Local Search: How It's Evolved and How You Can Improve Your Rankings [Infographic]

Marketers must keep an extra close eye on changes in search algorithms if they want their brand's search results to stay high in the rankings. And …

Local Search

TBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of Modern Slavery

TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of “unboxing” videos to educate viewers about …

Advertising Industry

Sabio Mobile Promotes Ashley Perkins to VP of East Coast Sales

NEW YORK – Sabio Mobile, a leading mobile advertising company that developed App Science®, the first predictive AI for mobile data, is pleased to …

Advertising Industry

Smartphones Are Reshaping Customer Journeys; Marketing Must Now Align With CX To Improve Experiences

People check their phones every 15 minutes or so, about 47 times a day, even if they have no alerts or notifications , according to a Deloitte study. And that number has remained steady for the past few years.<p>Mobile isn’t just the first screen or the only screen — it’s become part of everyday …

Customer Experience

Profit From Rising Consumer Spending And Household Debt

The U.S. personal savings rate has been trending down for nearly 60 years.<p>Household debt service relative to disposable income has been steady, …

Investing

Empath wins Tech in Asia Singapore 2018 Arena

Japan’s Empath came out on top today at the Tech in Asia Singapore 2018 Arena pitch battle. The startup beat five other candidates to bag the prize: …

Asia

The Trend in Fintech Collaboration Starts with User Experience

As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer …

Banking

Online Grocer Good Eggs Rebounds With $50 Million From Benchmark Capital

San Francisco online grocer and meal kit delivery company <b>Good Eggs</b> has some very good news: After downsizing and closing in several markets back in 2015, it’s now scored a new $50 million investment round led by prestigious venture capital firm Benchmark Capital, whose partner Bill Gurley will join …

eCommerce

Why Rising Gasoline Prices Won't Cut Into Consumer Spending

Despite the hand-wringing in the headlines<p>The price of oil has soared about 150% from the oil-bust low in early 2016, with WTI hovering at around $71 …

Business

Consumer Behavior Online: A Playbook Emerges

Access to case studies expires six months after purchase date.<p>Publication Date: <b>May 01, 2018</b><p>As consumer touchpoints increasingly migrate online, it is important to understand how human nature manifests itself in a digital environment. The authors-including the head of the University of Toronto's …

Behavioral Economics

Paytm automates monthly expenses with 'My Payments' feature

Hack:<p>Paytm has now unified bank transfers for its customers through its new 'My Payments' feature on its app<br>• Users will now be able to make recurring, …

Paytm

Expansion of global forests reflects well-being, not rising CO2, experts say

Brunei is the sole wealthy nation with decreasing forest resources. "Highly developed countries apply modern agricultural methods on good farmlands …

Ecology

South Africa Mobile Commerce

South Africa Mobile Commerce: Investment and Business Opportunities to 2025 – is a report that offers a data-centric study of mobile commerce market …

South Africa

This Gurugram-based start-up brings cashless remote diagnosis to villages

Gramin Health Care maintains electronic record of farmers' health on cloud, making remote diagnosis easier

Business (India)

Infographic: What trends spell success for email marketing?

What is the secret to a successful email marketing campaign?<p>Make it a personal experience.<p>Email marketing continues to be a successful channel for …

Marketing