Coca-Cola

An anthropologist in the boardroom

A number of years ago, Coca-Cola, the mighty US beverage group, decided to sell bottled tea products in China. It set about marketing its …

Anthropology

72 hours in Atlanta

I never had a yearning to visit Atlanta. It just wasn't a city on my radar. I'd flown through it a few times on my way to other cities, but hadn't …

Travel

What can we learn from the Swedish Museum of Failure’s biggest product flops in history?

Marathon training week 13: The final push<p><b>People say you should always celebrate life’s small victories, but failure is underrated.</b><p>That’s all about to …

Everything You Need To Know Coca Cola Journey - Infographic

Coca cola is a successful and well-established company. It is loved and considered a favorite by a lot of people all around the world. When one is …

Customers

10 Bizarre Ad Campaigns That Translated Badly

When it comes to advertising, sometimes the biggest names can make small, yet hilarious mistakes. We all have our selected ads that we seem to love …

Advertising

90s Nostalgia Sells So Well Because We're Chasing Fleeting Happiness - Motherboard

Last week, <i>Beauty and the Beast</i>, the live-action remake of the original 1991 animated film, passed the $1 billion mark at the box office. That's impressive—it's the first film of 2017 to reach that peak—but it's far from surprising. Disney excels at repackaging and reselling our childhoods back to …

Nostalgia

Why you might want to stop drinking Diet Coke

A new study links diet soda to an increased risk of dementia and stroke<p>Fizzy drinks are perhaps one of the hardest vices to break. We all know …

Eating

Deepika Padukone gets TROLLED for her latest Coca Cola ad!

Looks like Deepika Padukone's latest ad for the soft drink brand Coca Cola hasn't gone down well with her fans on social media. The actress features …

Advertising

The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peak

The Office of National statistics last year revealed a fall in global alcohol consumption for the first time this century. It has been reported by …

Alcohol

Anyone for eau de Bristol council borehole? Six of the silliest bottled waters

Mineral or tap? The bottled-water issue is a divisive one. For every person who swears by the pure virtues of spring water, there are those who see it as fool's gold.<p>The latter camp is sure to feel vindicated following the news that cash-strapped Bristol Council is considering raising money by …

Water

PepsiCo, Coke Lose Market Share as Americans Drink Less Soda - Bloomberg

Coca-Cola Co. and PepsiCo Inc.’s sodas continued to lose U.S. market share in 2016, hurt by Americans ditching the drinks in favor of bottled …

Beverages

How a Gift of Coke Shares Helped Make These Colleges Richer - Bloomberg

College endowments are increasingly complex. To stretch for higher returns and take advantage of their long time horizons, university money managers …

Investing

Pigs And Paw Sox Postponed In Season Opener

<i>Due to the postponement, fans holding tickets to Thursday's game can exchange each ticket for a ticket of equal or lesser value to any 2017 home game</i> …

Minor League Baseball

Coca-Cola expected to get frisky with M&A

Credit Suisse lifts Coca-Cola (KO -0.1%) to an Outperform rating after having the Dow stock set at Neutral.<p>The investment firm thinks incoming CEO …

Business

Coca-Cola in North Korea? It's (usually not) the Real Thing

PYONGYANG, North Korea (AP) — Coca-Cola is possibly the world's most recognizable brand, an almost inescapable symbol of the global appeal of American-style consumer culture. There are only two countries in the world where Coke doesn't officially operate, and one of them is North Korea.<p>But even the …

North Korea

Coca Cola nudges us to #LiftTheFeeling with Deepika Padukone

Coca Cola roped in diva Deepika Padukone as their brand ambassador for the new campaign #LiftTheFeeling, wherein she plays her own self.

Deepika Padukone

PubMed Begins Flagging Conflicted Research: Coke Science Now Searchable

Good news for public health; bad news for the International Life Sciences Institute: PubMed will now flag all new papers declaring conflicts of …

Research

10 Companies Control Most Food and Drink in the Grocery Store

In today's increasingly corporate world, we all have certain brand allegiances. They (sad but true) make us who we are in today's America. But it …

Advertising

Coca Cola Bottles Will Soon Feature Surnames, Too

You'll soon be able to look for both first names and last names on Coke bottles.<p>You may be able to have a Coke with your name on it this …

Advertising

London-Based Studio Teams Up With Coca-Cola To Create Creative Bottle Cap Emojis

<b>The three</b> founders of London-based studio Koto—James Greenfield, Caroline Matthews and Jowey Roden—spoke to It’s Nice That about their recent …

Advertising

On A Hot Day, Indians Love To Sip A Spicy Soda That's A Bit Funky, Too

It was a warm January day in Vadodara, in western India, when my aunt, Apeksha <i>Kaki</i>, announced that we were going to a soda shop. This was my first time visiting extended family in India, and I was eager to try local foods and drinks. So, I was a bit disappointed at the mention of soda.<p>"What kind of …

Beverages

The Worst Veggies That Are Slowing Your Metabolism, According To Doctors

First things first, you should absolutely eat a veggie-heavy diet when you're trying to lose weight. This story isn't going to tell you otherwise. …

Nutrition

Here’s why some Coca-Cola bottles have a yellow cap

In the 1930s, Coca-Cola began producing their signature soft drink with a different sugar substitute, sucrose, that made it kosher for Passover. Jews observing Passover cut out chametz, or any grain-based products that are capable of leavening. Some Jews also cut out kitniyot, which includes foods …

Passover

Coca-Cola Bottling declares $0.25 dividend

Coca-Cola Bottling (NASDAQ:COKE) declares $0.25/share quarterly dividend, in line with previous.<p>Forward yield 0.49%<p>Payable May 12; for shareholders …

Investing

Coca-Cola kicks off biggest plant in central China

MUHTAR Kent, chairman and chief executive officer of The Coca-Cola Co, and Zhao Shuanglian, chairman of COFCO Corp, officially kicked off operations …

China

Is the world running out of fresh water?

Increasing temperatures and populations threaten a precious resource and pose a serious problem. What can we do about protecting our most vital resource?<p>The next time you open a can of soft drink, consider where the water inside it came from: For example, did you know that the water in an Indian …

Water

Better Buy: The Coca-Cola Co. vs. Philip Morris International

<b>Coca-Cola</b> (NYSE: KO) and <b>Philip Morris International</b> (NYSE: PM) are both classic consumer staples stocks. Coca-Cola's diverse portfolio of beverages and PMI's iconic Marlboro cigarettes often hold up well through recessions and market crashes. However, consumption of soda and cigarettes has declined …

Investing

How to Treat Waiters, According to Waiters

"Diet Coke" is not a greeting.<p>They say you can tell a lot about a person by the way they treat restaurant workers, and no one understands the truth in this statement better than servers themselves. These food-slanging soldiers deal with a lot—the occasional condescending customer, picky eaters, bad …

Don't Ask

The Larger Marketing Trouble that Marvel’s “Diversity” Woes Revealed

In case you didn’t hear, Marvel comics have been having a rough time lately. It all hit the proverbial fan in recent weeks when in an interview with …

Comics

This Court Just Ruled Coca-Cola Products are POISON

While Coca-Cola and the NBC hope for a successful appeal to rebuild their reputation and restore trust, consumer groups are calling for immediate …

Customers