Chief Marketing Officers

Surat man booked for ‘posing as CMO officer’

In her complaint, Sagathiya said that Halani, posing as police inspector Gohil, allegedly abused some Bharwads who had developed enclosures for their …

Bigg Boss

Searches for the ‘Super-CMO’ Are on the Rise

×<p><i>Proven leaders are in demand as the CMO’s roles and responsibilities expand into broader business and technical areas.</i><p>Greg Welch has been helping companies fill executive positions for more than two decades, conducting more than 600 executive searches for consumer product manufacturers, …

Leadership

Tips from Top Marketers on Balancing Data and Intuition

Marketers have more access to data and means of measurement than ever before. So, where does that leave the more amorphous and subjective tools that …

Tech Industry

Union Pacific expects to move Permian crude in tank cars, exec says

A shortage of pipeline takeaway capacity from the Permian Basin is creating opportunities for Union Pacific (UNP +1%) to move crude oil in tank cars, …

Business

Nimble Money launches search for chief marketing officer ahead of brand positioning

Financial services company Nimble is looking for a CMO as part of what the company describes as a ‘repositioning strategy.’Nimble, a short term …

Financial Services

DialogTech Hires Agency Vet For Marketing Role

Analytics firm DialogTech has appointed Viji Davis senior vice president marketing.<p>Davis was previously chief marketing officer at Omnicom’s …

Marketing

AMC Theatres, Facebook announce in-platform ticket buying partnership

AMC Theatres and Facebook announced today (July 19) the launch of a partnership, allowing customers to purchase movie tickets directly through the …

Branding

Facebook is getting in on the movie ticket battle royale

In AMC's continuing quest to invigorate moviegoing and destroy MoviePass, the company has now joined up with Facebook to offer users another …

MoviePass

Ryanair cancels 600 flights to three European countries

Irish low-fares airline, Ryanair, has announced it will cancel up to 600 daily flights to Spain, Portugal and Belgium next week.<p>Ryanair said it …

Flying

The CMO CubHouse interview with Casey Terrell

The Face Behind the Brand<p><b>Casey Terrell</b><p><b>The CMO Club</b> recently sat down with Casey Terrell, <b>West Point graduate</b> and <i>Vice President of Marketing &</i> …

Burger King

Tuning in to Context

There is a saying that you can’t know what you don’t know. This has never been truer than in today’s digital landscape. The reality of measurement …

C-suite Leadership

Join Fortune and Worldz in Los Angeles This October for our 'Future 50' List Reveal

Hey, Angelenos: If you’re in town this October, join <i>Fortune</i> as we reveal our Future 50 list of companies best positioned for breakout growth.<p>This …

Los Angeles

Mobile-first banking startup showcases fresh brand identity

Just weeks after revealing plans to launch its new mobile-first, customer-led banking offering to Australian consumers later this year, newly …

Financial Services

Allstate taps Kohler exec as new CMO

There's a new top marketer at Allstate. The Northbrook, Illinois-based insurer has tapped Elizabeth Brady, a marketing veteran with experience on …

Fortune 500

This is why Tiger Woods is wearing KT Tape on his neck at British Open

Have you ever slept wrong and awoken with a stiff neck?<p>Sure, it happens to many of us.<p>But have you ever slept wrong and awoken with a stiff neck on …

Tiger Woods

Former KSL Media CMO Gets New Gig As Agency's Bankruptcy Case Inches Forward

This came over the transom today: Velocity Mortgage Capital “is pleased to announce” the hiring of Michael Oddi as the firm’s CMO.<p>Prior to joining …

Media Industry

CMO Interview: Joe Chernov (Coffee With a CMO)

Go behind the scenes with this CMO interview of Joe Chernov (former VP of Marketing at HubSpot and current Chief Marketing Officer at InsightSquared).

Marketing

CERIA Beverages Names Chief Marketing Officer

<b>ARVADA, Colo.</b> — CERIA Beverages, the THC-infused craft beer launching in late 2018, has appointed former Coca-Cola and MillerCoors industry executive …

Beverages

The rise of the specialist CMO - blogs by Kimberly Whitler

We love to talk about the future and, in particular, attempt to identify exactly what the future will look like. Whether it’s the future of medicine, …

CEOs

Lisa Nirell on LinkedIn: “What are the top marketing…

What are the top marketing innovation opportunities and challenges your CMO peers are facing today? (hint: it is not a lack of technology prowess). …

Marketing

Domino's appoints new local CMO

Domino’s has brought on a new local chief marketing officer to support activities across the Australian and New Zealand markets.<p>Melody Livingston …

Marketing

Coffee with a CMO – Behind The Scenes CMO Interviews

Join Drift’s VP of Marketing, Dave Gerhardt, as he takes some of the leading Chief Marketing Officers out for coffee. This video series offers a …

Marketing

Huawei lures photographers to phone brand with AI-judged competition

An algorithm and a human will judge a photography contest in Huawei's latest push to get prospects to consider its P20 Pro smartphone.

Advertising (UK)

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CMO<p>When<p>Nov 14–16, 2018<p>Where<p>Dana Point, CA<p>Social<p>#ForbesCMO<p>About the Event<p><b>Champions of Change: CMOs at the Center of Business, Tech and Cultural Innovation</b><p>The world’s top marketing leaders from a wide variety of industries join together at Forbes CMO Summit to exchange insights, enhance leadership …

C-suite Leadership

Pete Krainik on LinkedIn

Explore how marketers are incorporating earned media into their overall integrated marketing mix in this CMO Club Solution Guide! …

LinkedIn

Allianz's Push Into the Tech Space

Allianz is out to redefine the insurance industry by betting big on tech. The world's largest insurance company is investing in a bevy of companies …

Insurance Industry

Richard Honiball on LinkedIn: “More great content from The…

Richard HoniballCMO | Marketer | Merchant | Maker | World Traveler | Customer Advocate | Mentor | Team Builder | Husband | DadView public …

Marketing

Digital and Marketing Leadership: Kevin Cochrane, CMO SAP Customer Experience

By Kevin Benedict | on July 13, 2018<p>Interview<p>I am excited to share my interview with Kevin Cochrane, SAP’s CMO of Customer Experience. SAP, as one of …

Customer Experience

The Financial Evolution of the CMO

One of the topics that has come up repeatedly on CMO Moves is the need for CMOs to expand their financial ownership and acumen to clearly articulate …

Marketing

American Express CMO Elizabeth Rutledge: Transforming The Relationship With Work

How American Express chief marketer Elizabeth Rutledge is positioning the brand as the one that “has your back.”

American Express