Chief Marketing Officers

Six Questions Every CEO Needs to Ask Their CMO

Research from the Forbes CMO Practice reveals that marketing is a key driver of enterprise value and should be managed as an asset, rather than a cost center. According to the analysis -<b>Marketing Accountability: A CEO Blueprint for Driving Enterprise Value</b> – marketing can contribute over 50% of …

Determine

Digital in detention: can cross-platform measurement help ease industry anguish?

Reflecting on the themes from this year's conference season, it is clear the digital advertising industry still has some work to do to prove its …

Digital Media

Insider buying at GNC Holdings

GNC Holdings (NYSE:GNC) Executive Vice President and Chief Marketing Officer Tim Mantel acquired more than $110K worth of shares in a new round of …

Business

Sprint Announces Unlimited Freedom Customers Will Get Free Access to Hulu Starting This Friday

Sprint and Hulu today announced a partnership that will bundle the Limited Commercials tier of the streaming TV service into Sprint's Unlimited Freedom cellular plan. This means that new and existing Sprint customers who sign up for Unlimited Freedom beginning Friday, November 17 will be able to …

Netflix

TechBytes with Monica Behncke, VP and Group Director - SiriusDecisions

Monica Behncke <br>VP, SiriusDecisions<p>Bringing transparency and relevancy to marketing data are key to effectively churn ROI from sales and advertising …

Customer Experience

BIRTHDAY OF THE DAY: Jeremy Skule, SVP and chief marketing officer at Nasdaq

<b>How/where are you celebrating your birthday and with whom?</b> “It will be a quiet family celebration. ... ‘There is still no cure for the common birthday’ (John Glenn).”<p><b>How did you get your start in your career?</b> “Victor Kamber and the Kamber Group took a chance on me, taught me how Washington works …

C-suite Leadership

At 13th Annual Forbes CMO Summit, Talk Of Reinvention And Connecting The Dots For Future Growth

Chief marketing officers’ roles within organizations are only getting more complex; the new CMO is indeed the chief dot connector. That takeaway, coined by EY Partner Janet Balis, was just one of many from this year’s Forbes CMO Summit, held last week at the Ritz-Carlton Laguna Niguel.<p>With so much …

Advertising

Healthcare marketers are evolving to stay in-step with industry trends

Healthcare organizations that fail to embrace new ways of engaging consumers risk becoming the next Blockbuster or Borders. As a result, many …

Digital Health

Interview with Dvir Doron, Chief Marketing Officer - Cedato

Dvir Doron<p>Chief Marketing Officer, Cedato<p><i>On Marketing Technology</i><p><b>MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most</b> …

C-suite Leadership

Filipino couples lead Asia in relationship satisfaction

MANILA - Filipino couples are among the most satisfied in their relationships in Asia, next only to Cambodia, according to a study by pre-need …

Marriage

AT&T Names Kirk McDonald Chief Marketing Officer of Advertising and Analytics Company – Company Announcement

DALLAS--(BUSINESS WIRE)--Nov. 9, 2017-- AT&T* Inc. today namedKirk McDonaldas chief marketing officer of AT&T’s advertising and analytics company. …

Advertising

Get an Exclusive Look Inside BAIT x NBA 2K's Mega-Activation at ComplexCon 2017

"We're probably one of the biggest booths at ComplexCon," says Eric Phan, chief marketing officer at BAIT, and that's not a hyperbole. Speedy Morman …

Basketball

Forbes Expands its European Presence with Launch of First Annual CMO Summit Europe

<i>Speakers include Unilever CMO Keith Weed; Microsoft UK CMO Scott Allen; Santander’s CMO Keith Moor; IBM’s CMO UK and Europe Lisa Gilbert; and Founder of Temperley London Alice Temperley, among others</i><p><b>LONDON (9 November, 2017) –</b> Forbes today announced that it will host its first annual CMO Summit …

Business

Subway's Tripodi: The Ever-Evolving Chief Marketing Officer

For more than 30 years, Taylor has collaborated with some of the most innovative and influential CMOs representing the world's leading consumer …

Advertising Industry

Starbucks makes its next move: Italian cafes

Starbucks Coffee Company is doing something it has never done before: breaking bread on site.<p>Starbucks has opened its first Princi bakery and café …

eCommerce

New Power Players of Marketing Aren't Always Even Marketers | CMO Strategy - AdAge

MARC PRITCHARD<p>Chief Brand Officer, P&G<p>ANGELA AHRENDTS<p>Senior VP of Retail, Apple<p>ALEX BEHRING<p>Co-founder, 3G Capital<p>MORGAN FLATLEY<p>Chief Marketing …

Business

Why customer acquisition is so difficult for financial startups

<i>Tearsheet’s one-day “Hot Topic: Mobile Payments” event is coming up in NYC on Nov. 30 and we’re opening up a few complimentary spots to executives</i> …

Business

Mozilla Is Taking Brooklyn Commuters To Manhattan 10 mins Faster

Software developer Mozilla is launching a new browser that is supposed to be faster and take up less memory than Chrome. The company brings a ferry …

Business

global-support-icon

Scott Heimes<p>As Chief Marketing Officer at SendGrid, Scott is responsible for SendGrid’s brand strategy, driving demand for its solutions, and leading …

Business

Hudson's Bay names chief marketing officer

Hudson’s Bay names chief marketing officer<p>Hudson’s Bay Company has appointed a veteran retailer to be its chief marketer.<p>HBC named Milton Pappas as …

eCommerce

Is Your CMO - or Any CMO - Still Relevant?

Is it blasphemous to say CMOs have outlived their usefulness? Marketing looks nothing like it did 10 years ago, yet the title of CMO still lingers …

C-suite Leadership

Xerox's CMO Doesn't View the Workplace of the Future as a Place

Engaged workers want flexible work environments. In her vision of the future of work, Xerox CMO Toni Clayton-Hine says workers can continue staying …

The Workplace

PE-backed G5 hires CMO

Bend, Oregon-based <b>G5</b>, a marketing company for the property management sector, has appointed <b>David Roussain</b> as chief marketing officer. Previously, …

C-suite Leadership

Target, Walmart, and Ebay are pushing Christmas way too early

Halloween’s over, and Christmas is right around the corner.<p>At least that’s how the retail gatekeepers of America’s ever-elongating holiday shopping …

Business

Walmart to throw 20,000 holiday ‘parties’ at its stores

Walmart is planning to boost sales and fend off rivals this holiday season by doubling down on incentives for shoppers who buy online and those who …

Business

CMO Pay Is Rising. Who Makes the Most Money?

Chief marketing officers might have a harder time holding onto their jobs, but don't feel sorry for them—they're still raking in the cash, despite …

Advertising

Consultancies' Impact is Exaggerated... For Now

When WPP releases results, you always know the business pages will be either ringing alarm bells about adland and the economy or praising some great …

Advertising Industry

Hold This 8.5% Dividend Yield In A Sector Of Overpriced Junk

The biggest fundamental problem for CMO is the high level of prepayments.<p>Prepayments lead to higher amortization charges. Net interest income was so …

Stocks

Marketo® Names Chief Marketing Officer and Chief Customer Officer

SAN MATEO, Calif., Oct. 30, 2017 /PRNewswire/ -- <b>Marketo, Inc.,</b> the leading provider of engagement marketing software and solutions, today announced that it has hired <b>Sarah Kennedy</b> as its chief marketing officer (CMO). In addition, it has promoted Matthew Zilli to the role of chief customer officer …

C-suite Leadership

How Hootsuite's global marketing chief holds her strategic seat at the executive table

Marketing leaders who can think strategically about growth, digital and bring the customer voice to the executive table are the ones being allowed to …

Marketing