Cannes Lions

5 New Rules for Today’s Designers and Creatives

There are certain truths that many people in the industry cling to like a child hugging a blanket. These are “rules” that were learned during college …

Personal Finance

Ad Agencies Target Cannes Festival Amid Broader Cost-Cutting

Earlier this year, an executive at advertising giant WPP sent an internal email asking agencies at the company to cut about 25% of their expenses for the Cannes Lions International Festival of Creativity, and to send a list of the people going to the week-long event in June.<p>More recently, he sent …

Advertising

Up The Quality And Decrease The Blockers, Says Unilever CMO

<i>Marketing Week</i> readers have a sneak preview of Keith Weed's Cannes Lion speech. The Unilever CMO is urging advertisers to improve the quality of …

Advertising Industry

Havas Group expands its health and wellness offerings in India after acquiring agency Sorento

Havas Group is expanding its foothold in India by adding health and wellness agency Sorento to its roster, the company announced today.<p>Sorento will …

Johnson & Johnson

Airbnb CMO Wants to Meet Women and ‘Creatives of Color’ at Cannes

Airbnb wants the creative team behind its marketing to be as diverse as the world it represents. That’s why Jonathan Mildenhall, the brand’s chief …

Advertising Industry

Keith Weed: Improving ad quality will solve the industry’s digital issues

en_GB<p>article<p>Previewing his Cannes Lions keynote, Unilever chief marketing and communications officer Keith Weed says brands must focus on ad quality …

Advertising

You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook’s initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a …

Fortune 500

The Real Winners at Some Awards Shows Are the Promoters

"Best Recycled Plastic Product of the Year."<p>"Human Resources Department of the Year."<p>"Best Branded Prescription Drug Communications Directly to …

Advertising

Is Cannes Lions Now Glitzier Than the Film Festival?

The eight-day media conference has become a star-studded affair where Hollywood A-listers and Silicon Valley titans come together to strategize, talk …

Advertising

10 Sessions You Can’t Miss At Cannes Lions 2017

<b>Cannes Lions is only one month away – Cannes you believe it! So in true Unruly style, we’re kicking off our countdown with the 10 sessions you</b> …

Advertising

U.K. Ad For Volvo's Grand Prix-Winning LifePaint is Banned

Most Popular<p>Volvo's "LifePaint" won two Grand Prix at the Cannes Lions International Festival of Creativity in 2015 – in the Design and Promo & …

Advertising Industry

Cannes: Tentpole Billboards, Marketing Stunts Hit the Croisette

Unlike Super Bowl ads, these spots aren't terribly expensive, but they offer a way for studios to drum up buzz for their upcoming big releases.<p>Call …

Movies

These 15 Women in Advertising Have Earned a Free Trip to the Cannes Lions

The Cannes Lions International Festival of Creativity has selected 15 rising women in the ad industry to send to this year’s weeklong event as part …

Advertising

Why Cannes Still Draws A-Listers, Hint: It's Not The Money

Last year, Channing Tatum made a big splash at Cannes to announce his line of American-made vodka Born and Bred. Brett Favre made the rounds talking …

Advertising Industry

Here’s Why These Advertising Giants and Mothers Are Bringing Their Daughters on Stage at Cannes

Last year for Mother’s Day New York Magazine interviewed 11 kids about what it’s like to have a mom who is also a boss. Sophie Lefebure, daughter of …

Advertising Industry

Marketers Take a Trip to 2020 in News Corp.'s Home of the Future

Most Popular<p>Future Home. Photo credit: Unruly.<p>Samsung Smart Fridge. Photo credit: Unruly.<p>Microsoft Hololens. Photo credit: Unruly.<p>Wardrobe. Photo …

Advertising

It's Not Too Late: 5 Plays In Digital Activation For 2017

Now that we are deep into creative and marketing awards season, it’s a good time to be motivated to up one’s game in digital activation before the year’s out. As a former creative director, these shows —whether it’s the globally influential Cannes Lions, digitally-focused Shorty and Webby Awards, …

L'Oréal

Dynamic video will convert the last digital skeptics

Contributor Joe Sabol believes marketers need to stop worrying that data will ruin the creative process for video. It's time to learn to love …

Advertising

Facebook May Unveil VR Dating Show, Other Originals at Cannes Lions (Report)

Facebook is getting ready to unveil a slate of professionally-produced serialized long-form shows, according to a Business Insider report. These …

Advertising

Cannes Lions 2017 Jurors Announced

The Cannes Lions International Festival of Creativity announced the jury members who will select the 2017 winners for the annual advertising and …

Advertising

India Will Always Be A Top Priority For JWT

For Matt Eastwood, the focus for 2017 is largely on South Asia, especially India, for its vast market potential. He, in fact, recently visited agency …

India

At Cannes, 8 Jury Presidents and 43.5% of Judges Are Women This Year

Most Popular<p>The number of female judges at the Cannes Lions International Festival of Creativity has doubled in the last five years to 43.5% for next …

Advertising

Could bar entry restrictions at Cannes Lions 2017 kill the festival magic?

The <b>Cannes Lions</b> is quite comfortably the brightest spot in the creative calendar. With a heritage stretching back more than half a century and a …

Festivals

Chevy 'Real People' TV Campaign Deserves A Second Look

I have not been a fan of Chevy’s “Real People” television campaign. From where I sit, the “focus group” format seemed contrived, the “moderator” seemed a little smug and the participants’ reactions seemed edited. But when I read that Chevy’s first-quarter profit jumped 34%, largely due to North …

Advertising

Sir Lucian Grainge, UMG Chairman & CEO, Named Cannes Lions Media Person of the Year

Sir Lucian Grainge is set to be honored as media person of the year by the Cannes Lions International Festival of Creativity. As Universal Music …

Advertising

Universal Music Group’s Lucian Grainge Named Cannes Lions Media Person of the Year

Universal Music Group chairman/CEO Lucian Grainge has been named Cannes Lions Media Person of the Year — the first music executive to receive the …

Advertising

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Alphabet beat earnings expectations with revenues up 22%.</b> The Google parent company's stock went up 4% after the announcement.<p><b>2. Google wants to monetize Maps through ads.</b> CEO Sundar Pichai said the company sees …

Advertising

Internal Memo: Andreas Dahlqvist Leaves Grey New York, Returns to Stockholm and DDB | AgencySpy

Grey New York has parted ways with chief creative officer <b>Andreas Dahlqvist</b>, who has elected to return to Sweden to serve as CCO NORD DDB, a new …

Advertising

Australia's Clemenger BBDO Is Most Awarded Agency at D&AD

Most Popular<p>Clemenger BBDO's grotesque road safety sculpture campaign "Meet Graham" and Channel 4's 2016 Paralympics spot "We're the Superhumans" won …

Advertising

Inside Activision’s 'Call of Duty' marketing playbook

Video game franchise “Call of Duty” is a moneymaker that has brought in at least $15 billion in revenue for its parent company Activision Blizzard …

Gaming