Cannes Lions

FCB Issues Mandate Requiring 75% of 2018 Cannes Attendees Be Creatives

It’s now been four days since the Cannes Lions makeover, and agencies around the world are still asking, what does this mean for meeeeee???<p>The …

Advertising

8 design industry trends for 2018

We all like to think we’re immune to trends. And it’s certainly true that we shouldn’t follow them blindly. By and large, clients are looking for …

Black Lives Matter

Ads Are Made to Persuade Us to Buy Things....But These Ads Are to Be Admired

An advertisement is an engine for trade. It’s also a source of creativity, good humor, and irony. How else could you explain the tremendous …

Advertising

As focus turns to creativity, Facebook, Google et al will have to rethink their Cannes activity

The news of Cannes Lions’ ‘streamlined’ proposition has been largely welcomed by the belt-tightening creative community, who will enjoy both the …

Advertising

Pivotal: "Tepid" Marketing Spend Growth In Q3

Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year—traditional …

Marketing

Cannes Ad Conference Cuts Fees as Publicis Skips 2018 Event

The world’s biggest and most expensive advertising conference just got a little shorter and a little cheaper.<p>A full pass to the French Riviera’s …

Business

Cannes Lions shortens festival to five days with 'simplified' awards structure

The ad industry’s annual jamboree has been subject to unprecedented scrutiny following Publicis Groupe’s decision to pull out of all marketing …

Advertising

Publicis Groupe to Return to Cannes Lions Ad Fest in 2019

Publicis Groupe will be coming back to the Croisette after all starting with the 2019 Cannes Lions — after skipping next year’s global …

Advertising

Cannes Lions boss Jose Papa: 'WPP is a key partner, I expect all the industry to engage with us'

These have been testing times for Cannes Lions-owner Ascential, and the festival’s managing director Jose Papa, who only took on the role in August …

Advertising

Cannes Lions Gets a Major Overhaul, and Publicis Says It Will Return in 2019

Under pressure from advertising holding companies who have come to see it as too expensive, Cannes Lions owner Ascential unveiled a sweeping revamp …

Advertising

Journalist: Jesse Jackson Sexually Harassed Me

In a piece for <i>The Root</i>, journalist Danielle Young alleges that social justice activist Jesse Jackson sexually harassed her at a conference at which …

Conservative View

The 14 Creative Directors You Should Have On Your Speed Dial

I once asked legendary creative director, the late Roy Grace what’s the job of a creative director. “To take the garbage out,” he replied. It was a funny answer. But accurate. Creative directors often don’t write the ads themselves, but their job is to make them better, and kill the garbage, the …

Advertising

10 questions with... Dom Joseph, chief executive officer co-founder at Captify

The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to …

CEOs

At last, some data behind what impresses Cannes Lions juries

Agencies invest vast amounts of time and money each year into creative awards shows. Some holding groups, including Publicis Groupe and WPP, are …

Advertising

Is Your CMO - or Any CMO - Still Relevant?

Is it blasphemous to say CMOs have outlived their usefulness? Marketing looks nothing like it did 10 years ago, yet the title of CMO still lingers …

Marketing

Ace Metrix Reveals How to Win a Cannes Lion

<i>White Paper Uncovers the Emotional DNA of Award-Winning Ads</i><p>LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, has …

Advertising

Recruitment Strategies You Haven't Thought of Before

There were 5.7 million job openings in May 2017, according to the Bureau of Labor Statistics. With such a high number of job opportunities available, …

Human Resources

WPP Lowers Earnings Forecasts Again, Slams Cannes Lions for 'Unacceptable Practice'

Battling a slowdown in client spending, the world's largest communications group cut its 2017 growth expectations to zero Tuesday, two months after …

Advertising

Behold the first razor designed to shave someone else.

"It takes me like a half an hour to shave my father because I have to be so careful," a middle-aged man declares.The man, identified as New Jersey …

Procter & Gamble

Does winning a Cannes Lion actually help brands?

Long known as the most prestigious award of the ad industry, the Cannes Lions have come under increasing pressure lately. Holding companies such as …

Advertising

Why Facebook and Apple want to move into TV

It seems the death of TV has been greatly exaggerated, writes the chief strategy officer at Ebiquity.<p>To continue reading this article you need to be …

Advertising

Does winning a Cannes Lion actually help brands?

A new study unmasks the growing disconnect between what juries view as a success and public reaction says Ace Metrix's CEO.

Advertising

Facing Up To Face Id

Reading Time: 8 minutesfI want to get my two cents in on the iPhone X’s Face ID feature so I can jump up and down for the rest of eternity shouting: …

Apple

’It's an all-in, all-out crusade’: Momentum and opportunities in industry conference diversity

As this year’s slate of conferences and events gets closer to the finish line, the conversation around inclusion continues to lie at or near the …

Diversity

10 Trends Shaping Travel Marketing Today

Why do we travel? That was the central question I wanted to answer when I began researching a book about the travel business. Its title, The Escape …

Advertising Industry

Sean Combs' Creative Director on Working with Diddy and Cîroc's New Campaign

Sean "Diddy" Combs—or some may better know him as Puff Daddy—has hired Rana Reeves as the new creative director of his agency Blue Flame, a creative …

Sean Combs

PopSugar's co-founder, Lisa Sugar, shares what makes a great story

<b>What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent</b> …

Storytelling

Dove's 'racist' ad might have cost the brand an advantage it spent 13 years building

• <b>Dove is hardly the first marketer to find itself embroiled in a public-relations crisis this year, but it's likely to take a bigger hit than others, experts say.</b>• <b><br>This is because the digital ad — which many say carries an overtly racist message — flies in the face of everything Dove has been trying</b> …

Advertising

The One Industry AI Won't Replace

In re-reading Peter Thiel’s <i>Zero to One</i>, I stopped on page 141 to look up a Forbes article Theil mentions. The article, published on June 22, 2009, is “Will A Machine Replace You?” by Courtney Boyd Myers.<p>The title was rather stark but honest. Physical machines had been displacing manufacturing and …

Networking

Why I Still Love 'Fearless Girl' Despite The Recent Negative Press

On the eve of International Women’s Day this past March, State Street Global Advisors, which manages some $2.5 trillion in assets, installed a 50-inch-tall bronze statue named <i>Fearless Girl</i>, standing defiantly in front of Wall Street’s charging-bull statue. The reaction was overwhelmingly …

Fearless Girl