Cannes Lions

Why Tech Companies Took Over The Beaches At Cannes Lions 2018

A tech takeover of the advertising business was in full swing at the annual Cannes Lions Festival of Creativity earlier this summer.<p>At the event, which is the equivalent of the Oscars for the advertising industry, technology companies like Google, Facebook, IBM, Pinterest, Twitter, Unity …

Advertising

CMA launches investigation into transparency in influencer marketing

The Competition and Markets Authority (CMA) has launched an investigation into influencer marketing to gather more information on whether social …

Public Relations

Learning Bonuses & Ethical Bribe for CMOs (expires Aug. 26)

We spend much of our work hours (and some great meals) with senior marketing leaders. One thing is certain and constant: we collectively strive to …

Customer Experience

Ads Are Made to Persuade Us to Buy Things….But These Ads Are to Be Admired

An advertisement is an engine for trade. It’s also a source of creativity, good humor, and irony. How else could you explain the tremendous …

McDonald's

Meet The Drum Advertising Awards judges: Facebook, Mr President, Adam&Eve/DDB & more revealed

It's a popular trend right now to think you're not in advertising at all. It’s almost as if the term has become a dirty word.<p>Following the …

Advertising

What you need to know in advertising today

From budgets being crunched and brands takingadfunctions in-house, to consulting firms swooping in on agencies' turf, the marketer-agency relationship is being transformed at an unprecedented scale.<p>These changes mean that ad holding companies need to adapt. But it also means that new stakeholders, …

Advertising

Host/Havas Creative Chief Darren Spiller To Depart

Creative agency Host/Havas has announced that its chief creative officer, Darren Spiller, will be leaving the agency.Spiller joined Host as its chief …

Advertising

Weber Shandwick's Swedish agency Prime names new CEO and deputy CEO

New chief executive Therese Bohlin <i>(pictured)</i> joined Prime in 2011 from McCann Sweden, where she was head of planning and strategy. She was most …

Public Relations

WPP to Leave London Headquarters After More Than 30 Years

The world’s largest holding group is set to abandon its small, quaint space in London’s West End.<p>The move comes more than three decades after WPP …

South Bank

Publicis creative chief Nick Law to chair judges at The Drum Advertising Awards 2018

Publicis’ creative chief, Nick Law is to chair the the inaugural jury for The Drum Advertising Awards.<p>By showcasing best in class work, The Drum …

Advertising

Winning ideas: Creative highlights from U.S. Hispanic agencies

U.S. Hispanic agencies this year didn't reach the highs of 2017, when they achieved record wins at the Cannes Lions–20 honors at seven different …

Advertising

Noel Franus named ECD at R/GA San Francisco

R/GA San Francisco has named Noel Franus as executive creative director. With nearly 20 years of work shaping brands, products and services while …

San Francisco

SimpliSafe Taps Former Arnold Executive To Lead Its In-House Agency

Boston-based SimpliSafe has appointed Wade Devers, former Arnold Worldwide executive creative director/managing partner, as the home security …

Advertising Industry

WPP to quit London headquarters in break with past after Sorrell departure

© Reuters. A logo hangs on the wall outside the WPP offices in London<p>LONDON (Reuters) - WPP (L:WPP) is set to move out of its central London …

Advertising

IBM to end digital spending waste via blockchain process

Keen on developing a programme to provide a comprehensive view of supply chain

Blockchain

The Power of Your Narrative

At the mere age of 19 Greg Logan secured himself a copywriting position at one of the world's top creative brand agencies, Leo Burnett. Having worked …

Advertising

Facebook is reportedly planning a major shuffle of its top management in India- Technology News, Firstpost

<b>Facebook</b> is reportedly shuffling the top management of its India operations, which handles the 250 million users in the country. Facebook has been …

Asia Pacific

Naomi Campbell to be Honored During New York Fashion Week

The iconic Naomi Campbell will be honored by Essence during New York Fashion Week. Page Six reports the legendary model will be celebrated at the …

Fashion Week

There’s No White Wine Emoji? Kendall-Jackson Aims to Fix That Oversight

Vino lovers: ever notice when the wine emoji comes up, you only have one option? Either did I, but for years, white wine lovers have lamented the …

Wine

Facebook in talks with banks to expand customer service

(Reuters) - Facebook Inc (FB.O) said on Monday it is in talks to deepen links with banks and financial institutions, saying it can help the firms improve their customer service.<p>The social media company said users of financial firms such as PayPal (PYPL.O), Citibank (C.N) and American Express …

Social Media

5 Must-Ask Questions for Prospective Creative Hires

Twenty-year veteran Christie Cordes, founder of Ad Recruiter—whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft—shares her five …

Digital Marketing

Design Conversation: Noreen Morioka

Join us for a Design Conversation with Noreen Morioka, Head of Design at Wieden and Kennedy.<p><b>About Noreen Morioka</b> <br>Noreen Morioka is a creative leader …

Los Angeles

Nashville Songwriting Documentary Earns Honors At Cannes Lions International Festival Of Creativity

<i>It All Begins With A Song: The Story of the Nashville Songwriter</i>, a new documentary that takes an in-depth look at Nashville’s songwriting community, …

Songwriting

Here’s how to make sure your marketing actually leads to sales

Does an ad campaign result in a company selling more products?<p>It's the ultimate question for marketers, in a world where chief executives and heads …

Marketing

First Lady, Mr President’s new Stockholm sister agency working with Greenpeace

First Lady, the creative innovation agency based in Stockholm and backed by Mr President, is working with Greenpeace as one of its inaugural …

Greenpeace

U.S. lawmakers demand firms do more to fight fake social media

WASHINGTON (Reuters) - U.S. lawmakers demanded that technology firms do more to fight “shocking” foreign efforts to influence U.S. politics on Wednesday, a day after Facebook Inc identified a new influence campaign tied to November’s elections and despite President Donald Trump’s denunciation of …

Social Media

40 Under 40 2018 | Rosette Pambakian

A woman in a male-dominated industry, Rosette Pambakian continues to come to the table with impactful results that not only meet, but also exceed …

World Economic Forum

This Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals

The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board.<p>Starbucks announced …

Pollution

Trevor Noah's 'Donald J. Trump Presidential Twitter Library Book' Hits Shelves Today

Earlier this year, Kanye West made headlines when he announced he was writing a book on Twitter in real time. Now, an even more famous Twitter user — President Donald J. Trump — has (sort of) authored a book via tweet. <i>The Daily Show</i>‘s book, <i>The Donald J. Trump Presidential Twitter Library</i> book hits …

Comedy Central

Nick Law: Change is a Design Problem

<b>Change is a Design Problem, by Nick Law</b><p>Please join us for a keynote lecture by Nick Law, Chief Creative Officer of Publicis Groupe, to launch the …

Johnson & Johnson