I was on a party yacht in Cannes the other night when I found myself locked in one of the classic dilemmas of life on the French Riviera: canapés, crudités, or rosé? I’m joking, of course! Why choose one?
Jope continued: “There are too many examples of brands undermining purposeful marketing by launching campaigns which aren’t backing up what their brand says with what their brand does. Purpose-led brand
Welcome to the second edition of Moral Money! This week’s big stories include an exclusive from our chat with Dallas Fed president Robert Kaplan and a dispatch from my visit to the Cannes Lions festival.