South Africa The personalization pioneers | Digital Summit | The Drum thedrum.com On Demand Whatsapp is truly a global brand, being used across hundreds of countries across the world. Whatsapp global head of brand and consumer …
Olusegun Oyekanmiflipped into SOCIALMEDIOLOGYGaming Why Twitch May Not Be Your Best Bet verified_publisherAdweek - Jonathan Harrop, Senior Director, Global Marketing and Communications, AdColony Even to reach casual gamers. Speaking of the holidays, this year at your socially-distanced/Zoom Thanksgiving, do me a favor and ask the younger …
AvatarRlentzflipped into Work stuffsEBay Does Advertising Actually Work? (Part 2: Digital) (Ep. 441) - Freakonomics freakonomics.com - by Stephen J. Dubner Produced by Daphne Chen Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we …
Forbesflipped into LeadershipBusiness Assumptions And Wishful Thinking Are Not A Marketing Strategy Forbes - Dr. Augustine FouMany marketers are guilty of wishful thinking when it comes to digital marketing. Of course some wishful thinking is fine. But when it comes to wasting billions of dollars on digital marketing that didn’t...
eMarketerAdvertising US Social Media Advertising in 2021 eMarketer - Debra Aho Williamson Executive Summary Businesses that cut ad spending in the early days of the pandemic have largely returned to social media. But as 2021 approaches, …
AvatarPFLflipped into Media & EntertainmentTechnology Snapchat's TikTok competitor "Spotlight" is another step it's taking to compete with social media heavyweights verified_publisherBusiness Insider - Mariel Soto ReyesSnapchat officially rolled out "Spotlight" yesterday, per TechCrunch. With the app's latest update, users will find a video play button on the far right of the icons bar, which will lead to vertically...
