Advertising Diageo’s global media director: Marketers must keep ‘laser focus’ on digital brand safety marketingweek.com - By Michaela Jefferson While digital platforms including YouTube and Facebook have made “significant” progress in tackling harmful content and ensuring safety for both …
Seeking AlphaCEOs Fraud And Brand Safety - IPO Day, DoubleVerify CEO Mark Zagorski verified_publisherSeeking Alpha DoubleVerify CEO Mark Zagorski joins us on IPO day to discuss why now is the perfect time to go public. Getting rid of fraud in advertising, paying …
AvatarAd AgeSocial Media Brand safety report reveals the dangers for advertisers on Facebook and YouTube | Ad Age Ad Age - Garett Sloane and Mike Juang. An ad industry group has started grading the social media platforms—Facebook, YouTube, Twitter, Snapchat, TikTok and Pinterest—for how well they …
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Digiday Advertising 3 marketer imperatives for seizing post-pandemic CTV opportunities - Digiday Digiday - Premion Keith Norman, head of political and enterprise sales, Premion With renewed optimism around economic recovery, marketers are resetting priorities to …
Millennials 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte mediapost.com - Karlene Lukovitz While 40% of U.S. consumers overall say they’d prefer to pay $12 a month for a streaming video service with no ads, 60% say they would accept a light …
