Brands

Chinese brands have invaded Indonesia’s fast-growing smartphone market

If you’re looking for a market with smartphone sales growth potential then India usually comes to mind, but the market is moving forward with much promise in Indonesia, the world’s fourth largest country.<p>A new report from IDC shows that smartphones sales in the country accelerated by 13 percent …

Indonesia

Facebook is gearing up to serve branded Stories in your news feed

Facebook might be struggling to get you and your friends to use its recently introduced Stories feature, but it appears the company is already gearing up to expand the functionality to brands and pages.<p>The popular social media platform now has a dedicated Stories field in the Branded Content …

Facebook

4 tips for transforming your customer communications with AI

Machine learning and artificial intelligence (AI) are not just tools for streamlining customer engagement. They represent an opportunity for companies to completely rethink how they build context around each individual, ultimately creating a better experience and a more loyal customer.<p>By tapping …

Machine Learning

Learn the Content Marketing Secret that Increases Likelihood of Purchase by 131 Percent

Consumers who read an educational article about your company are significantly more willing to buy.<p>More than 87 percent of marketing executives are increasing their expenditure on content in 2017. Increasingly, that investment is going to "early stage content"--customer-focused material that …

Marketing

Facebook Adds Instagram Retargeting Options to Custom Audience

A feature that marketers have long been waiting for on Instagram is finally rolling out to the public.<p>Spotted within the “Audiences” tab in …

Facebook

How an emerging radiation technology could help brands identify consum...

Why become a SavvySME™ member?<p>SavvySME™ is a fast growing small business community in Australia. It's a place where you can learn and grow your …

Radiation

Target Is Launching 12 New Brands And Retiring 2 Old Favorites

They’re set to launch this fall.<p>You’re probably familiar with Target’s brands for home, apparel, and kids, like Threshold, Cat & Jack, and …

Family

5 killer stats to start your week

en_GB<p>article<p>We arm you with all the stats you need to prepare for the coming week and help you understand the big industry …

Marketing

Target rolling out fresh brands

Everyone was saying Target (NYSE:TGT) needed to make a move, and on Saturday the big-box retailer finally did.<p>Target has finally revealed where it's …

Blue Apron

10 Lingerie Brands That Prove the French Do It Better

Lingerie has always been important to me. I can't really explain why, but there's nothing quite like wearing a pretty, lacy matching set to instantly …

Lingerie

Why ‘thinking human’ is the key to driving long-term brand growth

The world is changing fast. Negotiating the pace of change is harder than ever and never has more been at stake. Extinction is an increasing threat …

Bounty

Some Brands Get Extra Clever On Social (And Some Consumers Aren't Feeling the Vibe)

Whether it’s using GIFs or the latest slang, brands do what they can to stay relevant on social media. But despite their best efforts, many people …

Social Media Marketing

17 Brands That Will Help You Up Your Swimwear Game This Summer

Finding the perfect swimwear never is easy. Trends come and go, new brands get discovered every season, and when it comes to choosing between a …

Swimwear

Swedish furniture retailer Ikea tops list of most authentic Australian brands

Proudly and unapologetically Swedish furniture brand Ikea has beaten out the likes of Bunnings, Qantas, and the ABC to land the number one spot on a …

Furniture

Hashoff creates a way for brands to sift through influencers who are safe to support

YouTube stars and other influencers are becoming increasingly important to brands, but they can be loose cannons.<p>With that in mind, Hashoff is launching a platform that makes it easy for brands to figure out which influencers are safe to work with.<p>New York-based Hashoff is creating a self-service …

Marketing

Society Wants More From Brands

Here on Branding Strategy Insider, we’ve written numerous thought pieces on the perils and opportunities for brands that address important and often …

Diversity

IDG Contributor Network: How venues are using technology to reinvent event marketing

Events are ideal for marketing, with thousands of potential consumers gathered in one place, sometimes for days. Whether it’s an industry-specific …

Marketing

The Top 5 Most Valuable Tech Brands For 2017

Just recently, Forbes released their new list of the top 100 most valuable brands of 2017. And guess what, 6, of the top 10 most valuable brands are …

Google Home

Why music festivals can still be an ideal match for brands

Brands have long looked to get into bed with the festival circuit to associate their products with the free spirited approach of music loving …

Festivals

The Brands Millennials Think Are Doing The Most Good For The Planet - B&T

The latest World Value Index is out and has revealed the brands that Millennials believe are doing most good for the planet and aren’t simply about …

Millennials

Ascendant Network, Signal Study Confirms Customer Focus Pays Off

Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for …

Customer Experience

Twitter gives brands DM buttons for people to open links, post pre-written tweets

Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.

Marketing

Why Social Media Keeps Brands Accountable (And 5 Key Lessons For Marketers)

We’re in a new age of consumer-brand relationships; consumers are more skeptical of brands than ever before, associating them with corporate greed and impersonal bureaucracy, and they’re more demanding of brands to step up their corporate social responsibility.<p>Some of this is a reaction to …

Social Media Marketing

4 miscues that turn popular brands into troubled brands

In the spotlight: Larry Light, Chief Executive Officer, Arcature Early this year, The Limited shut down its 250 clothing stores, and not long after …

Trends

16 Swatching Instagram Accounts You Need to Follow Right Now

Whenever a brand drops anything new, the first thing we want to see are the swatches. Swatching has changed the makeup game, and a lot of people (me included) refuse to buy a new product without seeing a swatch or review first. These strips of color on a forearm or a lip tell beauty bloggers and …

Makeup

Saks Gets the Message on Text Shopping

Saks shoppers can now use iMessage to inquire about and purchase products. Even though messaging technology holds significant potential for brands to …

Facebook Messenger

How CSOFT Translates Products, Brands and Operations

Shunee Yee, president and chief executive officer at CSOFT, discusses what her business does and why they call themselves the Uber of the language …

Business

Audience Buying Delivers People, Not Safety

At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform …

Marketing

Rant & Rave: High-End Brands

I like a mix of what’s more accurately termed mid-end along with high-end. I think that these brands often know how to get better textures out of …

Why Authenticity In Marketing Matters Now More Than Ever

, CommunityVoice<p>Shutterstock<p>For brands — just as for celebrities, politicians and anyone else in the media spotlight — scandals, PR mishaps and social media slip ups are nearly impossible to keep off the connected consumer’s radar. As a result, brands no longer have an option other than …

Marketing