Branding

Patanjali Sets Remarkable Benchmark for Branding and Marketing Theories

Customer acquisition, the way this task is being carried out by Patanjali, has stunned domestic as well as international competitors. <b>Patanjali …

Health Information

4 Things To Expect When Building a Personal Brand (in an Old Industry)

How to boost credibility and network with the top people in your field<p>Having a personal brand is like possessing the master key to an entire high-rise--they open up doors on many levels.<p>In addition to establishing credibility, executing a high-powered personal brand can connect you with passionate …

Personal Branding

The Three Key Elements of Influential Digital Marketing

Ever see a numbered headline like the one above and try to guess what the three things are?<p>Sometimes it’s easy; sometimes it’s not. In this case, you …

Digital Marketing

10 Questions with Personal Branding Expert Barry Feldman

In interview with author Barry Feldman on his new book ''The Road to Recognition'.

Personal Branding

How to Solve the Problem of Storytelling by Utilizing the Power of YouTube

The ease of sharing content has dramatically increased when compared to 10 or even 20 years ago. In this day and age, it seems just about anyone can share their story or sell a product with just a click of a button.<p>However, simply being able to share an idea does not guarantee that people will be …

Storytelling

27 Ways These Experts Say Marketing Needs to be Different for Millennials

As the largest living generation, Millennials are a demographic every brand wants to charm. Here's how to do it.<p>As the largest living generation, Millennials are a demographic every brand wants to charm. But the first trick in garnering their loyalty involves getting their attention and keeping it …

Marketing

6 important questions to ask yourself about your leadership brand

I wish I had a dollar for every client that has come to see me wanting to work on his or her personal brand. It’s been touted by many as the silver …

Personal Branding

Research reveals the shocking amount of irrelevant marketing sent by brands

Consumers are being overwhelmed by irrelevant marketing campaigns and are losing trust with brands over their misuse of data, according to a new …

Data Management

6 Hacks for Writing Knockout Push Notifications

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users …

Marketing

Don't Be A Creep

Imagine, however outlandish the scenario might be for you, that you're a high school girl. Like any other teenager, your hormonal imbalance and …

UX Design

Custom Envelope Printing | Printed Envelopes Lewisham

Envelopes wrap up your emotions and special messages or invitations and hence are always required to be unique, proficient and attractive. The first …

3D Printing

Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 Instagram …

Content Marketing

Everything is branding: The expanding influence of the CMO

<i>by Alicia Hatch, CMO of Deloitte Digital</i><p>Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by …

Customer Experience

Jobs. Trump. Zuckerberg. What is the one question you would ask them?

I asked the LinkedIn community which famous business icon they would like to have dinner with and what burning question they would ask them. The answers may surprise you.<p>Last week I crowd-sourced a question on LinkedIn. The premise was quite simple: if you could have dinner with any business icon, …

Personal Branding

How to Use Social Media Activism to Build Your Brand

In the 90s, name brands enjoyed a particular, short-lived heyday.<p>You didn’t have to check the tag to know if someone was wearing Calvin Klein, Hugo …

Advertising Industry

Take Note, Brands: Trust, Engagement Drive Purchase Behavior For Millennial Consumers

Authenticity and transparency are today’s watchwords and have become synonymous with millennial audiences in our digital environment, the only …

Advertising Industry

Busting The 7 Biggest Employer Branding Myths Of All Time.

Based on Google Trends data and anecdotal evidence in the form of podcast topics in the HR, this is the year of Employer Brand (at least in the …

Employment

BrandTech Helps Put Brands First on Digital Platforms

As platforms continue to grow in dominance and video overtakes the Internet, brands now, more than ever, need to consider their equity across all …

Advertising

Turner’s Bleacher Report Hires Keith Hernandez to Lead Branded Content Strategy

Bleacher Report, Turner’s digital-media sports unit, has hired Keith Hernandez — the former BuzzFeed and Slate exec, not the former MLB all-star — as …

Advertising

Prudential’s New Podcast Chronicles Everyday Acts of Bravery

Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage.<p>Life insurance is there for you during life’s big …

Life Insurance

The influence line: When does sponsorship destroy your reputation?

Crossing the influence line: When does sponsorship destroy your reputation?<p>A comment, a question, and a blog post all came together last week to make …

Social Media Marketing

Why Do You Need a Brand Voice?

Do you have a business - brick, mortar, or online - a book to promote, a website that needs traffic, a podcast, a show you want audiences to attend or watch? Are you looking for a new or better job?<p>A clear brand voice will help you with all of that.<p>The voice of your brand is what helps people see …

Personal Branding

How to Blog a Short Book that Builds Expert Status

<i>Welcome to National Book Blogging Month 2017!</i> This year the focus of the event is on blogging your way to expert status. Your blog provides you with …

Personal Branding

Healthy Choice for millennials? Conagra hopes to rework old brands to lure in new consumers

Former ConAgra CEO Mike Harper didn’t just survive a heart attack. He leveraged his health scare to launch a new food brand — Healthy Choice — that …

eCommerce

Kirby: Personal revelation? It’s God speaking to me, not you — or to you, not me

One thing Mormons are big on is the right to personal revelation. We fully expect that behaving a certain way will allow our creator to personally …

Personal Branding

SEO Lesson: Branding vs. Performance

In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded …

Brand Marketing

Can Brands Be Cool Anymore?

The last two weeks have been a crash course in branding gone terribly, horribly wrong. After trying to capitalize on activist culture, Pepsi was forced to pull an ad and issue an apology for the campaign that had Kendall Jenner achieve peace between protesters and police officers with the help of a …

Brands

Brand Marketing In The Marvel Universe

A look at how Marvel Custom Solutions offers brands access to its writers, artists, and superheroes.<p>It would be tough to argue against Marvel being one of the strongest, most recognized brand names in the world. And with that strength, comes . . . responsibility? Sure, but also requests from other …

Luke Cage

How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes

Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.<p>Whenever the question of who the greatest athlete of all-time comes up my answer is always, Michael Jordan. You see, I'm a child of the '80s and '90s. Michael Jordan was everywhere. He was winning …

Snapchat

8 Reasons Why You Need to Rebrand + Free Brand Worksheet!

<b>We live in a fast paced world. Businesses change direction, companies grow, markets contract and new competitors arrive on the scene. No brand</b> …