Branding

4 Steps to Building a Stellar Personal Brand

Answering four simple questions will draw the blueprints for a powerful personal.<p>As an entrepreneur, you want to build a personal brand that shines—and sparkles. And pops. In essence, you want to be <i>seen</i>. You see other brands with loyal followings, and you wonder how you can get there, too. You know …

Marketing

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.<p>When most people think of "branding," they envision entrepreneurs conjuring up a fancy name, registering an associated domain and working with a designer to create the perfect logo.<p>Reality …

Influencer Marketing

What is executive branding? 10 tips for reputation success

Executive branding is a key facet of professional networking. By establishing a strong professional brand for yourself as an executive, you enforce …

Personal Branding

The Rise (and Rise) of Branded Podcasts

Brands are clamoring to jump on the podcast bandwagon. But before you invest in a podcast production for your organization, there are a few steps you need to take.<p>Are podcasts the new blogs? Judging by the way brands and publishers are doubling down on podcasts, it seems like we may have already …

Podcasting

Social media do's and don'ts

Shutterstock<p>By | Posted Jul 27th, 2017 @ 3:00pm<p>This story is sponsored by KSL Jobs. Look forward to Monday. Find your dream job.<p>“Personal Branding.” …

Personal Branding

Eight tips for building your personal brand in 2017

Branding is such a crucial component of success. Think of some of the largest companies in the world -- from Nike’s “swoosh” to Apple’s icon -- everyone is familiar with the brands they created.<p>Today, building your personal brand is just as important as building your company’s brand -- in fact, it …

Personal Branding

What Are You Famous for? How SEO Impacts Personal Branding

<b>By Tim Hughes | @Timothy_Hughes</b><p><b>Get your next job by creating an on-line presence</b><p>Go on-line and search and you will see many articles about search …

Personal Branding

How to Turn Your Personal Brand Into a Life Strategy

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, …

Personal Branding

11 Powerful Approaches to Marketing Highly Unsexy Products

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a …

Marketing

How to Create a Content Marketing Strategy for Your Personal Brand

You probably already know what branding is.<p>It’s the look and feel of a company, like its logo and website, as well what people think of it. In other …

Digital Marketing

Foul Play: Brand Management In Sports In The Era Of Social Media, Part 2

*Read part 1 of ‘Foul Play: Brand Management In Sports In The Era Of Social Media’ here.<p>Athletes aren’t the only ones who face the challenges of managing a brand in the digital age, entities such as teams and venues do too.<p>One team that has experienced a great deal of crises and issues managing …

Brand Management

5 Stupid Mistakes Smart People Make When Building A Personal Brand

Common mistakes many people make when they first begin developing a personal brand<p>I began building my personal brand ten years ago. It was born from necessity and ambition. At the time, I was a Director of Sales and wanted to get a job as a Vice President of Sales.<p>I realized that the only people …

Business

9 Ways to Build a Strong Personal Brand

Here's how you can gain the personal and professional benefits of having a strong personal brand.<p>Building a personal brand is important for people who desire significant professional and personal opportunities. From attracting talent, customers, and capital to a business, to obtaining good jobs and …

Personal Branding

7 Easy Ways To Begin Building Your Own Personal Brand

Most people think of brand building as something you do for your business. See how and why the same principles apply equally these days to your career.<p>In this age of information overload, success is all about building a brand that stands out above the competition. Whether you are focused on your …

Networking

Building Your Company Brand with Values and Vision with Marci McCue of Flipboard

How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad …

Flipboard

Foul Play: Brand Management In Sports In The Era Of Social Media, Part 1

Media, as the world knows it, has been rapidly changing—and it doesn’t appear to be slowing down anytime soon. Whereas society previously relied on traditional forms of media, such as print and television, it now relies more heavily on newer forms such as digital and social. The shift in the …

Brand Management

The case against personal brands

Building a personal brand has become common practice in the business world - but what if you want to get ahead without curating and sharing a particular version of yourself?<p>Sheryl Sandberg, noted author and Facebook’s Chief Operating Officer, was recently asked how business people should manage …

Personal Branding

Go Beyond All-Star: How to Create an Extraordinary LinkedIn Profile

If you received All-Star status on LinkedIn, I hate to burst your balloon. But that lofty rating has very little to do with how successful you’ll be …

Personal Branding

How to Use Social Media to Increase Brand Loyalty

If you want your social media marketing to be effective, you need active, engaged, and loyal followers.<p>Social media follower counts are a …

Social Media Marketing

Business Mentor: Is Branding That Important To An Entrepreneur?

A lot of businesses are so focused on their products and services that they sometimes forget about the company’s brand image.<p>But an effective visual …

Philippines

Five Ways To Position Yourself As A Thought Leader On LinkedIn

Courtesy: Chris Ratcliffe/Bloomberg<p>If you’re interested in leadership and personal branding, chances are you’re on LinkedIn. That’s great, but how are you building your thought leadership platform there?<p>Do you know where to start? What to do? When and how to do it?<p>If you’re like the many leaders, …

Personal Branding

6 secrets to inspire brand loyalty

How do you keep consumers coming back for more?<p>Many brand managers have mastered the art of creating and sharing great content across their social …

Marketing

Why Humanizing Your Brand With a First Name Will Resonate With Customers – Adweek

Driving a Henry, eating a Milton bar or shopping at Rowland. These are experiences customers might be having were Ford, Hershey and Macy’s named …

Advertising Industry

The 30-Minute Master Plan For Giving Your Personal Brand A Makeover

You don’t have to spend lots and lots of time on it.<p>You’re ready to make a career move–maybe you’re looking for a new job, launching a side business, or eyeing a promotion. In all of these instances, boosting your personal brand can help you achieve your goal.<p>That’s because a strong personal brand …

Personal Branding

How to build your personal brand—from A to Z

Your personal brand is what people say about you when you are not around.It is how the world sees you, your reputation, who you are, what you value …

Personal Branding

Vodafone brand chief: 'The broadcast era of marketing was an aberration'

Vodafone’s outgoing director of brand marketing, Daryl Fielding, said the one-to-many broadcast model currently seen as the norm was, in fact, an …

Brand Marketing

How to Actually Make Your Marketing and Branding Work Together

Emily Heyward, co-founder of branding agency Red Antler, breaks down the biggest misconception she sees between marketing and branding.

Marketing

Digital First Impression: How to Leverage Social Media in Your Job Search

While the job market is greatly improved, there is another source of anxiety for job seekers: the sheer number of applicants. Add in the fact that …

Personal Branding

Building a Social Media Monitoring Strategy for Your International Brand

Building a strong brand requires a significant investment of your time and resources. Building an international brand is exponentially more difficult.<p>…

Social Media Marketing

Inspiring Your Network: Tips From Swish Goswami On Personal Branding And More

Shutterstock<p>Imagine you’ll be speaking alongside Gary Vaynerchuk next February. You’ve received an international award at the United Nations General Assembly. You’ve spoken around the world and your recent TEDx talk is accumulating thousands of views. You’ve been recognized by UPS Canada as “The …

Personal Branding