Branding
4 Essential Social Media Lessons for Near and Recent Grads
<b>The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement.</b><p>Just the mention of a job …
Personal BrandingHow a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more …
Digital MarketingBe Unforgettable: 6 Tips to Creating a Brand Experience
<b>Every week as</b> <b>SmallBizLady</b><b>, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter</b> …
BusinessBlack buying power to hit $1.5 trillion, thanks to Black women
African-American media entities unite to bring awareness of black buying power to the mainstream.<p>According to a new Nielson report called …
Black WomenYoung shoppers want to pay robots, not humans
Flagging down a waiter to ask for the bill is too time consuming and socially awkward for young Britons, who prefer the idea of paying a robot instead.<p>Two-thirds of those aged between 21 and 34-years old would be happy to pay via a machine instead of a person, according to a survey from …
RobotsFrom Teen Runaway to TV Celebrity: 8 Personal Branding Lessons
Jeannie Mai discusses eight powerful lessons on building a celebrity personal brand from our conversation.<p>If you're into fashion, you've probably heard of Jeannie Mai. She rose to fame as the sassy host of The Style Network's Emmy-award winning show <i>How Do I Look?</i> and is currently a co-host of …
Why and How You Should Build a Web Presence
<i>Today’s guest post is by Lindsay M. Chervinsky. She is a postdoctoral fellow at the Center for Presidential History at Southern Methodist University.</i> …
American HistoryHow entrepreneurs can build their personal brand
When it comes to building a personal brand, the golden rule is to be authentic to who you truly are.<p>Most people get caught up in trying to paint a picture of who they wish they were, instead of expressing what it is they know best. Aspiring influencers, especially, forget that what makes a personal …
Personal Branding5 keys to successful branding
Whether you're clueless about media production, or the next Martin Scorsese, there are endless ways to get your name out there. Modern businesses realize that success means changing with the times, and adapting your brand to current technology. I'm not talking about changing your business plan. …
Social Media Marketing15 essential things to remember when crafting your brand story
Branding is the lifeblood of any business. It distinguishes you from your competitors and helps your products and services stand out in an ever-crowded market.<p>Creating a definitive brand story for your company can propel it to the next level and truly resonate with customers on the value of your …
What's the Twouble with Twitter Marketing?
What’s the Twouble with Twitter Marketing?<p><i>By Mark Schaefer</i><p>My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 …
MarketingBranding For Small Businesses Made Simple
There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes …
EntrepreneurshipDon't Get Too Fancy in Your Marketing -- Authenticity Always Wins
Focus less on the product and more on the company and the people who work there.<p>When building a messaging strategy, the first question young startups typically asks themselves is, <i>What do my customers want?</i> In the digital-first world that we live in today, consumers value authenticity more than ever …
MarketingHow Fonts Help Clever Footwear Brands Tell Fascinating Stories
Amid a notoriously shaky retail climate, footwear brands and businesses are increasingly searching for points of differentiation. Compelling visual …
Fashion IndustryHow to Create a Brand-Building Blogging Strategy
Let’s talk about blogging.<p>Brands that blog regularly see ROI increases across the board, according to HubSpot’s data.<p>But just having a blog on your …
Digital MarketingHow to Build a Brand Story: Lessons from Retail Branding Experts
Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a …
StorytellingAdieu, JetBlue, I'll Miss You
Alas, we have to split up: Your brand mistakes have sent this loyal customer -- me -- packing.<p><i>Dear JetBlue:</i> <i>I miss you. We were great together, weren’t we? We liked and understood each other. I was the loyal customer, with “Mosaic” status, who flew twice per week and bragged about you to my friends.</i> …
Airlines10 Questions To Ask When Crafting Brand Stories
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer …
No, you don’t need a personal brand
When it comes to career lingo, no phrase has gotten more buzz over the past several years than “personal branding,” an all-encompassing …
BusinessTake control of your personal brand with Office - Office Blogs
These days—with so many social media channels competing for our attention—creating a personal brand is the best way to stand out from that vast crowd …
Personal BrandingIs Brand Loyalty Dead? [Infographic]
In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand.<p>Today, markters know it's not that …
LoyaltySoulful Integrated Branding Defined
Integrated Branding is the use of brand identity, personality, advertising, retail promotions & services, product design, print collateral, website …
Emotions10 Simple Tips to Design a Standout LinkedIn Profile
LinkedIn is the world’s largest professional network, with some 500 million people using the service. That number represents <i>a lot</i> of opportunities …
Personal BrandingThe Marketing Role and Owning the P&L
The marketing role is always evolving. Increasingly marketers are taking on P&L responsibility. CMO marketing technology spend is now rivaling CIO …
MarketingHow to Design and Craft a Killer Author Bio Readers Will Love
To many, author bios are an afterthought. An easy way to give some significance to the creator of a certain piece of content—nothing more, nothing …
Web DesignBrand loyalty is evolving. Are brands keeping up?
Brand loyalty used to be a race to the top and once you got there you were relatively assured you’d stay there for the foreseeable future. Now brand loyalty is on shaky ground thanks to how easy it is to find and purchase new brands. Consumers are no longer limited to what is on the shelves in …
LoyaltyHow to Strengthen Your Personal Brand in Order to Grow Your Business
You know what’s been on my mind lately? The importance of the B2C relationship.<p>Okay, hear me out.<p>Long before the days of ecommerce, most small …
MarketingBuilding brand equity in B2B – think beyond media relations
When it comes to reputation and brand equity, many small businesses and start-ups in the B2B space still think of media relations as the one stop …
MarketingNew chatbot Assisto helps airlines and banks keep millennial customers
Comtrade Digital Services announce the launch of new chatbot platform that works with instant messaging apps.<p>The new chatbot platform, Assisto, was …
ChatbotsWhy Color Psychology is Key to Digital Marketing
From the orange at Hermès to the red coating of Christian Louboutin‘s shoe soles, brands have often distinguished themselves by incorporating …
Fashion Industry