Branding

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seobuckinghamshireadded this to Branding
Brand Marketing
Redefining your marketing strategy in 2019
prdaily.com
It’s almost the end of the year, and as with every year’s end, it’s time for both reflection and looking ahead. To succeed in 2019, you need to learn …
Brand Marketing
Two step up at Dunkin’ Brands
foodbusinessnews.net - By Rebekah Schouten
CANTON, MASS. — Two executives have been promoted at Dunkin’ Brands Group, Inc. Tom Manchester has been named senior vice-president of integrated …
Brand Marketing
The changing nature of ownership: How brands are catering for ‘generation rent’
marketingweek.com - By Erin Lyons
The concept of ownership has completely evolved. Netflix has changed how we watch movies, Spotify has revolutionised how we listen to music and Uber …
Direct Marketing
Stirista Offers Web Data Service That Could Fuel Email Campaigns
mediapost.com - Ray Schultz
Stirista has launched Visitor ID Graph, a platform that provides access to data on website visitors, fueling email campaigns and other forms of …
IMANIMANadded this to Advertizing
Brand Marketing
Comscore hires Brittany Slattery as head of global marketing
prweek.com - Added 13 minutes ago by Oliver McAteer
Comscore has hired a global head of marketing as it powers ahead with a rebranding and new focus for 2019. Brittany Slattery, previously VP of …
The Drumadded this to Brands
Virgin Atlantic
‘We’re full steam ahead’: travel brands brush off Brexit concerns ahead of January marketing blitz
thedrum.com - Jennifer Faull
Contentious headlines emerged over the weekend declaring that no-deal Brexit contingency plans could see Britons advised not to book holidays after …
IMANIMANadded this to Advertizing
Brand Marketing
Traditional Family Man? Bonobos Offers New Definition
mediapost.com - Sarah Mahoney
Bonobos, the Walmart-owned men’s apparel company, hopes to shake up traditional values with a holiday campaign focused on different types of families. …
Markets Insideradded this to Markets Insider
Internet of Things
FleishmanHillard HighRoad Launches Tech Trends 2019 Report
Business Insider - PRESS RELEASE PR Newswire
Provides brands with tech insights for the New Year TORONTO, Dec. 18, 2018 /CNW/ - today released "Tech Trends 2019: The Fads. The Fears. The Future.", a new report offering insights and predictions for
IMANIMANadded this to Advertizing
José Mourinho
Paddy Power pounces upon Jose Mourinho sacking with Evening Standard ad
thedrum.com - John McCarthy
Irreverent bookmaker Paddy Power has capitalised on the sacking of Manchester United gaffer Jose Mourinho by running an ad next to coverage of the …
The Drumadded this to Brands
Spotify
The Shiny New Object Podcast: Marco Bertozzi, Spotify's VP of sales in Europe
thedrum.com
MediaPostadded this to Media News & Insight
Brand Marketing
How Does Audience Buying Fit Into The Next Upfront?
mediapost.com - Wayne Friedman
Against the pull of traditional TV advertiser systems, habits and price biases, TV advertising’s upfront market for the 2019-2020 season -- some $22 …
MillerCoors
ICF Next ups Bryan Specht to chief growth and innovation officer
prweek.com - Added 43 minutes ago by Diana Bradley
FAIRFAX, VA: ICF Next, the agency created this month via the the combination of Olson Engage, PulsePoint Group, and other shops, has promoted Bryan …
The Drumadded this to Brands
Thought Leadership
So you’ve had a bad year: advice for Facebook, Volkswagen and other beleaguered brands
thedrum.com - Jon Tipple
The clouds of corporate scandal that continue to cast shadows over Facebook might be obscuring a wider problem that could be even harder to solve: …
Howard Burkeadded this to Marijuana Legalization & News
Cannabis Industry
Episode 39: Branding and Marketing Part 2 with Shango Los
libsyn.com
Part 2 of my interview with Shango Los. For anyone growing cannabis as a business or working in the cannabis industry, you know that having a great …
The Drumadded this to Brands
Magic
The Alzheimer’s Society challenges stigma with Christmas poem penned by dementia patients
thedrum.com - Rebecca Stewart
Some sad news this year. I have dementia. I’m being positive. but I hope it’s slow. I’m looking forward to the festivities but I’d like you to know: All …
yeksoonadded this to China Business News
DUI
Harbin Beer uses time travel to tell a responsible drinking message in China
thedrum.com - Charlotte McEleny
Harbin Beer has launched an ad that depicts a young man being warned from drink driving by his future self. The responsible drinking message has an …
Social Entrepreneurship
Connecting With People
success.com - www.success.com
Everyone finds success differently, whether it’s by pulling bootstraps a little tighter or knowing the right people at the right time. In my case, I …
Brand Marketing
TSB’s digital marketing director on the ‘most challenging time’ of his career
marketingweek.com - By Lucy Tesseras
TSB’s digital marketing and ecommerce director Stuart Brann is not afraid to admit that 2018 has been tough, following an IT meltdown in April which …
The Drumadded this to Brands
FA Cup
Twitter to DM FA Cup highlight packages to international fans
thedrum.com - John McCarthy
Twitter is experimenting with a new way of directly distributing FA Cup highlights to football fans outside the UK. Fans in 10 markets can register to …
The Drumadded this to Brands
Charisma
Betway personifies the notion of 'having a hunch' with charismatic, sports-mad mascot
thedrum.com - Imogen Watson
Betway has personified the notion of 'having a hunch,' in its first campaign since Saatchi & Saatchi won the account in August. 'The Hunch' seeks to …
The Drumadded this to Brands
Burger King
Burger King UK's Kanye West tweet becomes the most ‘liked’ branded tweet of all-time
thedrum.com - Michael Feeley
Burger King UK is celebrating official confirmation from Twitter of having posted the most ‘liked’ branded tweet of all-time. On November 5, when …
allenmirelesadded this to Digital Marketing PR
Girl Scouts
Living Your Brand Promise: Why Storytelling And Company Values Win Hearts And Minds
Forbes - Patrick Galleher
Doing good is good business. Sure, it’s perfectly possible to make money being a bad business and sticking customers with shoddy products and services and hidden fees. But, if you want to sleep well at
IMANIMANadded this to Advertizing
After hitting 500m users, TikTok plots its monetisation stategy
thedrum.com - Imogen Watson
As its user numbers continue to soar, thoughts at TikTok now turn to how it actually starts making serious money. TikTok was the most downloaded app …
Content Marketing
3 Content Marketing Predictions to Guide Your 2019 Planning
customerthink.com - Randy Frisch
Above being a great communicator, fearless leader, or calculated analyst, staying ahead of the curve is one of the key things a strategic marketer …
IMANIMANadded this to Advertizing
Sriracha Sauce
Tuna Fish Is Struggling Because ‘Millennials Don’t Even Own Can Openers’
allrecipes.com - By Foodandwine.com
Photo courtesy of Foodandwine.com And plenty of other reasons that have nothing to do with can openers. This story originally appeared on …
jhaadded this to Interesting Stuff
Fenty Beauty
Inside P&G’s acquisition of Walker & Co – a deal of diversity for both parties
thedrum.com - Katie Deighton
Procter & Gamble’s latest brand buy is Walker & Company, a health and beauty outfit designed primarily to service people of color. The deal will …
The Drumadded this to Brands
Live action mashes up with anime in Crunchyroll campaign
thedrum.com - Kyle O'Brien
Crunchyroll, a destination for anime and manga fans, is blending anime and live action content in a vibrant campaign to promote the site. With 45 …
Brand Marketing
What Will Drive The Adtech Conversation Come 2019?
adotas.com - Rebecca Paddon
Kerry Bianchi, CEO of Visto talks “What’s Hot for 2019 vs. That’s so 2018” Goodbye Multichannel, Hello Omnichannel How can you up your customer …
Jalopnikadded this to Electric Cars
Taco Bell
Amazon Is Selling Its Own Brand of Motor Oil Now And It's Just Weird
Jalopnik - Jason Torchinsky
Amazon, the company that will probably be the only place to buy anything in the future (much like how Taco Bell will be the only restaurant in the …
The Washington Post
Banana Republic
We are the workers tasked with saving retail — for $9.50 an hour
The Washington Post
“Hi, what brings you in today?” I chirp for maybe the 40th time that day. Each customer who walks into the store is subjected to the same insipid script, which might vary slightly depending on the weather