Branding

4 Essential Social Media Lessons for Near and Recent Grads

<b>The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement.</b><p>Just the mention of a job …

Personal Branding

How a Blog Can Help You Build a Personal Brand Online

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more …

Digital Marketing

Be Unforgettable: 6 Tips to Creating a Brand Experience

<b>Every week as</b> <b>SmallBizLady</b><b>, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter</b> …

Business

Black buying power to hit $1.5 trillion, thanks to Black women

African-American media entities unite to bring awareness of black buying power to the mainstream.<p>According to a new Nielson report called …

Black Women

Young shoppers want to pay robots, not humans

Flagging down a waiter to ask for the bill is too time consuming and socially awkward for young Britons, who prefer the idea of paying a robot instead.<p>Two-thirds of those aged between 21 and 34-years old would be happy to pay via a machine instead of a person, according to a survey from …

Robots

From Teen Runaway to TV Celebrity: 8 Personal Branding Lessons

Jeannie Mai discusses eight powerful lessons on building a celebrity personal brand from our conversation.<p>If you're into fashion, you've probably heard of Jeannie Mai. She rose to fame as the sassy host of The Style Network's Emmy-award winning show <i>How Do I Look?</i> and is currently a co-host of …

Why and How You Should Build a Web Presence

<i>Today’s guest post is by Lindsay M. Chervinsky. She is a postdoctoral fellow at the Center for Presidential History at Southern Methodist University.</i> …

American History

How entrepreneurs can build their personal brand

When it comes to building a personal brand, the golden rule is to be authentic to who you truly are.<p>Most people get caught up in trying to paint a picture of who they wish they were, instead of expressing what it is they know best. Aspiring influencers, especially, forget that what makes a personal …

Personal Branding

5 keys to successful branding

Whether you're clueless about media production, or the next Martin Scorsese, there are endless ways to get your name out there. Modern businesses realize that success means changing with the times, and adapting your brand to current technology. I'm not talking about changing your business plan. …

Social Media Marketing

15 essential things to remember when crafting your brand story

Branding is the lifeblood of any business. It distinguishes you from your competitors and helps your products and services stand out in an ever-crowded market.<p>Creating a definitive brand story for your company can propel it to the next level and truly resonate with customers on the value of your …

What's the Twouble with Twitter Marketing?

What’s the Twouble with Twitter Marketing?<p><i>By Mark Schaefer</i><p>My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 …

Marketing

Branding For Small Businesses Made Simple

There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon. It may be written using terms you don’t understand and business processes …

Entrepreneurship

Don't Get Too Fancy in Your Marketing -- Authenticity Always Wins

Focus less on the product and more on the company and the people who work there.<p>When building a messaging strategy, the first question young startups typically asks themselves is, <i>What do my customers want?</i> In the digital-first world that we live in today, consumers value authenticity more than ever …

Marketing

How Fonts Help Clever Footwear Brands Tell Fascinating Stories

Amid a notoriously shaky retail climate, footwear brands and businesses are increasingly searching for points of differentiation. Compelling visual …

Fashion Industry

How to Create a Brand-Building Blogging Strategy

Let’s talk about blogging.<p>Brands that blog regularly see ROI increases across the board, according to HubSpot’s data.<p>But just having a blog on your …

Digital Marketing

How to Build a Brand Story: Lessons from Retail Branding Experts

Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a …

Storytelling

Adieu, JetBlue, I'll Miss You

Alas, we have to split up: Your brand mistakes have sent this loyal customer -- me -- packing.<p><i>Dear JetBlue:</i> <i>I miss you. We were great together, weren’t we? We liked and understood each other. I was the loyal customer, with “Mosaic” status, who flew twice per week and bragged about you to my friends.</i> …

Airlines

10 Questions To Ask When Crafting Brand Stories

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer …

No, you don’t need a personal brand

When it comes to career lingo, no phrase has gotten more buzz over the past several years than “personal branding,” an all-encompassing …

Business

Take control of your personal brand with Office - Office Blogs

These days—with so many social media channels competing for our attention—creating a personal brand is the best way to stand out from that vast crowd …

Personal Branding

Is Brand Loyalty Dead? [Infographic]

In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand.<p>Today, markters know it's not that …

Loyalty

Soulful Integrated Branding Defined

Integrated Branding is the use of brand identity, personality, advertising, retail promotions & services, product design, print collateral, website …

Emotions

10 Simple Tips to Design a Standout LinkedIn Profile

LinkedIn is the world’s largest professional network, with some 500 million people using the service. That number represents <i>a lot</i> of opportunities …

Personal Branding

The Marketing Role and Owning the P&L

The marketing role is always evolving. Increasingly marketers are taking on P&L responsibility. CMO marketing technology spend is now rivaling CIO …

Marketing

How to Design and Craft a Killer Author Bio Readers Will Love

To many, author bios are an afterthought. An easy way to give some significance to the creator of a certain piece of content—nothing more, nothing …

Web Design

Brand loyalty is evolving. Are brands keeping up?

Brand loyalty used to be a race to the top and once you got there you were relatively assured you’d stay there for the foreseeable future. Now brand loyalty is on shaky ground thanks to how easy it is to find and purchase new brands. Consumers are no longer limited to what is on the shelves in …

Loyalty

How to Strengthen Your Personal Brand in Order to Grow Your Business

You know what’s been on my mind lately? The importance of the B2C relationship.<p>Okay, hear me out.<p>Long before the days of ecommerce, most small …

Marketing

Building brand equity in B2B – think beyond media relations

When it comes to reputation and brand equity, many small businesses and start-ups in the B2B space still think of media relations as the one stop …

Marketing

New chatbot Assisto helps airlines and banks keep millennial customers

Comtrade Digital Services announce the launch of new chatbot platform that works with instant messaging apps.<p>The new chatbot platform, Assisto, was …

Chatbots

Why Color Psychology is Key to Digital Marketing

From the orange at Hermès to the red coating of Christian Louboutin‘s shoe soles, brands have often distinguished themselves by incorporating …

Fashion Industry