Branding

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

May 25, 2017<p>Share this content:<p>The marketplace for short-term home rentals relies on data and testing and learning to drive ROI<p>Photo source: …

Brand Marketing

Here's Why You Can't Afford to Skip LinkedIn When Developing Your Personal Brand

Trying to take your personal brand to the next level? This personal branding aficionado tells you how to do it using LinkedIn.<p>This past week, I was fortunate enough to sit down with someone who just might know how to develop your personal brand on LinkedIn better than anybody: Tai Tran.<p>Tran is a …

Business

Build a Content Plan

Before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience. Our five …

Digital Marketing

Brand Journalism and the Case for Optimism

It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism. I’m a …

Journalism

Chihuahua Disruption

I met a great young doctor tonight, he 'scoped my throat because I thought I was going to die. My hypochondria, as it turned out, had merely toyed …

Disruption

Branding 101 for Freelancers

Branding seems like marketing jargon, but it’s actually an extremely important part of freelancing – much more than it’s given credit for. Whether or …

Web Design

6 Books to Help You Make a Name for Yourself

It's all about your brand.<p>Summer reading isn't just for school.<p>As the weather gets nice, you'll have more opportunities to sit outside with a book. And trust me, while I get the allure of reading the latest thriller, I promise that what you'll gain from the tiles below is definitely worth your …

Personal Branding

Your Message Comes First, Everything Else Follows

Expert advice on message-first branding to rise above the noise of a billion websites.<p>Want to become the "go to" creative brand builder for industry luminaries and heavyweights? Then you need to go way beyond logos, graphics and sites like Marisa Murgatroyd, founder of Live Your Message. She helps …

Business

The Four Types of Content Recruiters Should Be Sharing To Build Their Personal Brands

Recruiting is a busy gig. There’s a lot going on everyday—from intake calls, to phone screens, to offers, not to mention all the note taking and …

Employment

The Future Of E-Commerce Is Play

, CommunityVoice<p>Shutterstock<p>With e-commerce sales projected to nearly triple in 2017, competition for customers in online retail will increase significantly. Companies with the best user and brand experiences will be strongly positioned to beat out their competitors. While most e-commerce companies …

Brand Engagement

Four Steps to Influencing Customers With a Smart UGC Campaign

People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their …

Marketing

Overall Experience Drives Loyalty Program Satisfaction

Brands are spending a lot of time and money on loyalty programs. And while the enrollment keeps increasing, satisfaction levels are not moving up …

Advertising Industry

The Future of Whole Foods Isn’t About Groceries - Bloomberg

Inside the Whole Foods Market in midtown Manhattan at lunchtime, it’s easy to forget that the organic supermarket chain is suffering its biggest …

Trends

5 Personal Branding Tips for Every Marketer

Today, building a personal branding is just as important as building your company's brand<p>In just a single minute, people perform 3.5 million searches on Google, send 452,000 tweets, create 1.8 million snaps and spend $751,522 online. There's so much online activity today that making your voice …

Personal Branding

6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur

Exposure and visibly are essential components to running a successful business. However, in the age of digital media and influencer marketing, …

Personal Branding

The Purpose-driven Brand Is Key To 21st-Century Success

A convergence of forces — from economic disruption caused by radical new technologies, the impact of the global economy, a dangerous trend toward …

Advertising Industry

6 Guidelines to Build a Compelling Personal Brand

Quick: Think of three famous people.What comes to mind when you think of each one?Chances are that each of those people represents specific things in …

Marketing

Be the Most Likable Person in the Room: How You Treat People Has Far Greater Impact Than Personal Branding

Napoleon Hill saw having a 'million-dollar personality' as a foundation of success -- but real likability is not based on branding or positioning.<p>Saturday night, Kyle Busch pulled off a risky pass -- nearly driving onto the infield grass -- at the start of the final 10-lap shootout to win the …

Motorsport

Millennials Most Likely To Spend On Brands They Love

Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships between consumers …

Customer Experience

How Brands Rode The IPL Wave In The Last Decade

Ever since its inception in 2008, the India Premier League (IPL) has become a robust platform for brands to reach out to potential customers. Given …

IPL

How Casey Neistat Redefined Branding

For years, marketing and branding experts are telling businesses to use storytelling to differentiate themselves. And for years, most companies have …

Marketing

Building Identity Loyalty Through Social Media

Think of a brand you fervently believe in, a brand you use to express yourself and one you would recommend to friends. When consumers deeply connect …

Brand Management

After Rebranding Your Nonprofit, Then What?

Each year, I crisscross the country speaking at various nonprofit conferences. And while the conversation around nonprofit branding is gaining …

Why It's Important to Build a Personal Brand -- and How You Can Do It

Make your social brand authentic and fun and your audience will notice.<p>On this episode, Entrepreneur Network partner Matt Holmes interviews Kimbal Musk, founder of The Kitchen and board member of Tesla. In the video, Musk breaks down the importance of authentic personal branding and how …

Agency Execs Focus On Voice For Brand Engagement

As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities.<p>That was …

Brand Engagement

9 Steps to Creating a Magnetic Blog

http://ift.tt/2qwSscR<p>9 Steps to Creating a Magnetic Blog<p>http://ift.tt/2qArUp8<p>It’s not surprising that you decided to dedicate yourself to work in the …

Brand Engagement

3 Ways to Create Meaningful Relationships Using Social Media

Not all engagement is created equal. Sure, some engagement is better than none, but thankfully, we’ve moved past the days when impressions were the …

Brand Engagement

4 Simple Ways to Improve Your Social Media Marketing Strategy

More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials</i> …

Social Media Marketing

How to Create an Influencer Marketing Strategy for your Brand | Peg Fitzpatrick

About This Class<p><b>Wondering how to grow your brand and build awareness for your next big event or project launch? Working with an influencer could be</b> …

Social Media Marketing

5 Ways to Tell Your Brand Story on Social Media

Just like the everyday social media user, a successful brand should have its own story and personality.Brand storytelling, when done properly, allows …

Storytelling