LLeeadded this to Marketing Class · 5hMarketing Marketers should focus on brand metrics when it comes to building long-term brand strategythedrum.com - Danielle Gibson In this fast-paced industry, it’s easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some …
The Drum · 4hPlay buttonRyan Reynolds Ryan Reynolds tries out hilariously awful new slogans for Aviation Ginthedrum.com - Kyle O'Brien In his role as the face and owner of Aviation Gin, Ryan Reynolds is has shot some hilariously weird ads. This latest effort isn’t even an ad, but it …
HYPEBEASTadded this to HYPEBEAST: AUTOMOTIVE · 1hPlay buttonVolkswagen Volkswagen Set to Debut New Minimal Logo at Frankfurt Motor ShowHYPEBEAST - Emily Engle A 2D approach to the iconic interlocking “V” and “W.” The end of the current Volkswagen logo as we know it is fast approaching, as the German car …
The Drumadded this to Brands · 2hPlay button Ads We Like: Whimsical animations form Dum Dums' first lollipop campaign in 30 yearsthedrum.com - Kyle O'Brien Dum Dums lollipops are still around after nearly a century. Now they're making a mark with the confectionary maker’s first advertising effort in 30 …
The Drumadded this to Branding · 17hPlay buttonBreast Feeding Ads We Like: Elvie introduces Bobo and Bladder to tackle incontinence stigmathedrum.com - Rebecca Stewart Women’s health startup Elvie is no stranger to busting taboos and now it’s turning its attention to incontinence with its animated ‘Free From Pee’ …
The Drumadded this to Branding · 3hNorthern Europe 10 questions with... Gemma Knox, MD of northern Europe for Virtue Worldwide at Vicethedrum.com - Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing …
The Drumadded this to Brands · 6hPlay buttonCar Insurance Droga5 tones down GoCompare's flamboyant opera singer first campaignthedrum.com - Imogen Watson Marking Droga5 London’s first campaign for GoCompare since it won the creative account in March, the price comparison site's brand ambassador Gio …
iMoreadded this to iMore.com · 1hiPhone iPhone users are upgrading more slowly than ever, says reportimore.com - Danny Zepeda What you need to know• A new study by Strategy Analytics reveals iPhone upgrade times are longer than ever. • The average U.S. smartphone user now waits …
Reader's Digest Canadaadded this to Reader's Digest Canada · 19hLifestyle (Canada) 6 Polite Ways to End a Conversationreadersdigest.ca - By Dani Walpole, RD.com Bound by manners and common decency, you can find it difficult to walk away from a conversation without seeming rude. Next time you feel trapped, …
JJerryyaknowadded this to Adz · 1hAdvertising Are You Advertising For The Competition?Forbes - Kirk WestwoodWhat's left of your business if you remove you? If you were to go to your website, collateral or even your personal sales pitch and remove everything that counted as personal branding, what would be left?
The Drumadded this to Brands · 7h Puma 'endorphin store' prescribes exercisethedrum.com - John McCarthy Puma has launched an endorphin pop-up prescribing attendees exercises while also promoting the credentials of its new LQD CELL trainer. Virtue, Vice's …
Skiftadded this to The Rise of Airbnb · 22hAirbnb Airbnb Beat Expedia in Booked Room Nightsskift.com - Dennis Schaal It’s time to retire the notion of an Expedia-Booking Holdings online travel duopoly in the United States, or even a triumvirate, including Ctrip, …
FlipboardIcon version of the Flipboard logoWeb Design A peek into the world of startup branding. | Slangbusters Blogslangbusters.com - www.slangbusters.com Entrepreneurs spend a whole lot of blood, sweat, and the infamous black coffee in kickstarting a startup. They envision it as a potential business …
The Drum · 21hPlay button Timberland Pro campaign seeks more trade workers to help communities rebuild and thrivethedrum.com - Kyle O'Brien Builders and skilled tradespeople are dwindling in the US workforce. Workplace footwear and apparel maker Timberland Pro is seeking to get more …
The Drum · 22hSerena Williams Serena Williams illuminates the invisible signs of domestic abuse in Allstate Foundation spotthedrum.com - Ellen Ormesher The Allstate Foundation, a charity that works to create a more prosperous communities by breaking the cycle of domestic abuse, has released its …
The Drumadded this to Brands · 7hPlay buttonBBDO Walkers gives Wotsits, Monster Munch and Quavers TV airtime to reignite latent lovethedrum.com - Imogen Watson Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three brands have aired on TV …
The Drumadded this to Brands · 5hDoritos Junk food dominates YouTube's most popular six-second adsthedrum.com - Ellen Ormesher YouTube has released a Bumper Ads Leaderboard that showcases the top 10 most popular six-second adverts on the platform this year. The ads were …
AAjadded this to Marketing Campaign · 10hMarketing Strategy What Does 'Marketing Strategy' Really Mean?Forbes - Shannon Pragersuccessful marketing strategies contain three core elements: deep customer knowledge, distinct branding and messaging, and market analysis. This sounds simple. You probably already have some idea of who
IMANIMANadded this to Advertizing · 22hPersonal Branding How to Effectively Use Social Media for Your Company and Personal Brandingstanford.edu BUS 176 W — How to Effectively Use Social Media for Your Company and Personal Branding As a business owner or marketing professional, you need to find …
Designsiteadded this to Designsite · 1dSquarespace Designsite's Latest Small Business Websites Showcase Fairfield County Professionalsdesignsite.com - Designsite BRANDING & WEBSITE DESIGN FOR JOSEPH MARINO CONTRACTORS OF FAIRFIELD CTDesignsite has completed branding and website assignments for three Fairfield …
Laddersadded this to Career Advice & News · 1dSuccess How to close a business deal successfullyLadders - Ceren Cubukcu A business deal is actually a transaction.Some transactions are very easy such as buying inventory with a fixed price but some transactions are very …
The Drumadded this to Media and Agencies · 1dFerrari Nick Ferrari on how the ‘perfect storm’ of Brexit is taking his LBC show to the massesthedrum.com - Ian Burrell Having added a quarter of a million listeners to his show in the past year, breakfast presenter Nick Ferrari says Brexit has delivered a “perfect …
The Drumadded this to Mobile · 1dMattel Mattel zooms into adult gaming in IP push: ‘We’re building digital marketing muscle’thedrum.com - Katie Deighton Mattel’s radical, sometimes painful transformation from a toy brand to an IP-driven franchise business will see the company make its standalone debut …
The Drum · 1dFlipboardIcon version of the Flipboard logoSouth London For and against: The Home Office's #knifefree chicken shop campaign | The Drumthedrum.com - The Drum "It's a brilliant piece of media placement, but will it be effective?" The case for – David Felton is a freelance creative copywriter based in …
The Drumadded this to Branding · 1dHygiene Why a lacklustre ‘hygiene-only’ approach can lead to a multitude of sins for FMCG brandsthedrum.com - Tom Quick Digital marketing came with the promise of greater accountability and less waste but reports frequently remind us that this is not always the case. …
The Drum · 1dPlayStation Business on the move including Papa John's, PlayStation, Mondelez and Tommy Hilfigerthedrum.com - Imogen Watson Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions. This …
IMANIMANadded this to Advertizing · 22hHulu Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watchthedrum.com - Shawn Lim Consumers around the world are rapidly shifting away from their traditional TV packages in favor of advanced TV. But while not all markets are set up …
The Drumadded this to Branding · 1dRace & Ethnicity Channel 4’s Dorothy Byrne – ‘TV needs to reinvent itself’thedrum.com - Rebecca Stewart Dorothy Byrne, head of news at current affairs at Channel 4 has issued a rallying call to the TV industry to “reinvent itself” to better reflect …
IMANIMANadded this to Advertizing · 22hCambridge Analytica Carole Cadwalladr slams 'missing in action' BBC amid Cambridge Analytica falloutthedrum.com - John McCarthy Speaking after BBC and Channel 4 execs pulled out of Edinburgh TV Festival panel ‘Who Gets a Voice?’ (leaving her as a sole panelist), Carole …
The Drumadded this to Brands · 1dFlipboardIcon version of the Flipboard logoPodcasting PrettyLittleThing wants podcasts to take it from fashion retailer to ‘entertainment brand’thedrum.com - Jennifer Faull Online fashion retailer PrettyLittleThing began an experiment in podcasting earlier this year and results, so far, have been promising. The podcast, …
