Branding

Tesco poaches Havas Helia CEO Tash Whitmey for loyalty lead role

Havas Helia's chief executive Tash Whitmey is to depart to take on the role of loyalty and membership director at Tesco – an account her agency has …

17 Smart Strategies For Young Brands To Tell Their Story

One of the most important activities for a startup to engage in is branding. Developing a strong voice and presence that potential customers can associate with your company is critical to earning their trust – and therefore, their business.<p>The idea behind branding is to create a clear, consistent …

Storytelling

Ikea assembles budget da Vinci replica in ad mocking pricey art

Swedish retailer Ikea has made a name for itself on the reactive marketing front – when news broke that Game of Thrones cast members were wearing its …

Leonardo Da Vinci

How Driscoll's Has Navigated The Reinvention Of Its 100-Year-Old Brand

<i>This article is by Frances Dillard, Driscoll’s Global Brand Lead.</i><p>The sweet, juicy taste of fresh strawberries is often associated with nostalgic memories of summer, smiles and time well-spent with family and friends. With more than 100 years of family farming, Driscoll’s is passionate about growing …

Emotions

5 Ways Philanthropy Can Help Your Company Grow

What is your company doing to give back?<p>According to the 2016 PwC Global CEO survey, 64% of CEOs consider corporate social responsibility (CSR) central to their business strategy and essential to growth. Company leaders are incorporating philanthropy into their workplace culture, by stepping …

Philanthropy

3 professional tips to help you build a brand as a photographer

Turning your work into a brand is not an easy task, and it may seem overwhelming if you’re just starting it out. In this episode of Chase Jarvis RAW, …

How China’s oldest beer brand Harbin Beer has won over young males through eSports

China’s oldest beer brand Harbin has won over the elusive audience of males aged 18 – 29 through a series of collaborations and sponsorships of …

Marketing

Aleph Objects 'Make Everything' campaign aims to reboot interest in 3D printing

A campaign to help reboot interest in 3D printing has been developed for Aleph Objects, with the creative attempt to riff on luxury watch adverts.<p>The …

The Important Lesson Elon Musk, Richard Branson, and Other Leaders Have Learned About Personal Branding

Companies and people have more in common than you'd think.<p>While running for President of the United States in 2012, Mitt Romney famously said: "Corporations are people, my friends." Actually, the converse is true as well: people, in a sense, are corporations. Until recently, we thought that only …

Personal Branding

Bollywood actress Alia Bhatt acquires minority stakes in an e-commerce startup

Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers …

Alia Bhatt

Young girls pull off slick dance moves to show 'there's more to football than football' in FA's latest film

The Football Association (FA) rolled out the second phase of its ‘For All’ campaign to promote equality within the sport.<p>As part of the campaign, FA …

Prabir Jha: Strong personal brands don’t really need a résumé

Prabir Jha. Photo: Abhijit Bhatlekar/Mint<p>Personal branding has been a much used strategy among entrepreneurs and independent professionals, but it is …

Emotions

95% of UK CMOs review digital strategy in light of brand safety concerns

The vast majority (95%) of chief marketing officers (CMOs) at some of the UK's biggest brands have overhauled their digital marketing strategy in the …

Advertising

Bitesize highlights: Roma 2-1 Lazio

This site uses analytics cookies from other sites in order to monitor usage on the site and optimise functionality. If you would like to find out …

Roma

Google responds to brand safety reports it benefited from child abuse on YouTube

Google has responded to reports that it has benefited through adverts appearing on channels that supported child abuse after it closed channel Toy …

Technology

The 7 Essential Questions To Build Your Business On

Expert lessons on a 'New" Taylor Swift misstep & avoiding Brandslaughter by building an unshakeable foundation.<p>"Look what you made me do... look what you made me do..." The song oozes victimhood and a lack of accountability. Unless you watch the video, and then you immediately understand the level …

Business

A Resilient Personal Brand Ensures Your Competitive Edge

Building your relevance for a future workplace based on lateral movement.<p>“The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job …

Give Your Brand A Real Voice

You’re all dressed for work and ready to head out the door when you spill that last sip of coffee on your nice white shirt. Because you’re living in …

Advertising Industry

Lawyers and LinkedIn Skills and Endorsements

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from …

Personal Branding

9 Reasons To Log Back Into LinkedIn And Get Your Networking On

LinkedIn is probably the single best website for professionals who want to promote their personal brands, network with others and practice some …

Personal Branding

Everything You Need to Create an All-Star LinkedIn Profile

We’ve all had that college professor or career adviser who urged us to create a LinkedIn profile. But for first-time users, it’s can feel …

Employment

Introducing The Social Impact App Connecting Consumers To Retailers Passionate About Charitable Giving

Introducing beam, the social impact app turning everyday retail experiences into opportunities for social good. The app encourages users to donate …

Loyalty

From the right photo to an attention-grabbing headline, here’s how to attract clients on LinkedIn

From the right photo to an attention-grabbing headline, here’s how to get noticed<p>If someone you meet at a networking event searches your name on …

Personal Branding

New Book: MODERN PHOTOGRAPHER: Marketing, Branding, Entrepreneurship Principles For Success

MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.<p>YOU ARE A MODERN …

Eric Kim

Is Your Brand Crushworthy? Here are 5 Actions to Take to Make Sure It Is

If you're struggling to make your brand cut through the clutter, you're not alone. Here are a few steps to help you get some quick wins with your brand.<p>One of the most important things you can do to succeed in business is to uncover how you stand out from all of your competitors. But how do you …

Business

PODCAST: Using Self Branding to Grow Influence With Mark Schaefer

Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become …

Success

Your Real Brand > Your Personal Brand

This idea is not what you think it is. It’s different and in some ways, more important. It’s about your brand. Not the manufactured and manicured …

Business

Learn how to market yourself by creating a personal brand

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission.<p>Hey, I've got a question for you. How would you …

Business

4 Ways to Future-Proof Your Brand

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way …

Digital Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.<p>Musicians and actors seem to change their persona or stylistic choices almost overnight. One bad album release or a terrible film doesn't appear to make or break their careers. It's …

Madonna