Brand Engagement

Companies Taking To Social Media To Help With Hiring Millennials

<b>NEW BRUNSWICK, N.J. (CBSNewYork)</b> — Looking for a new job? You may need to do a “snaplication.”That’s how one of the biggest fast food chains is …

McDonald's

This Bud's for You: How Anheuser-Busch InBev Brews Brand Engagement | Sponsored Content

<i>This post was contributed and sponsored by</i> Twitter<i>.</i><p>It’s no surprise that the US beer industry has become hotly competitive. According to a Gallup …

Beer

8 brands using voice activation to boost brand engagement

The new voice-activated era is driving more brands to launch innovative marketing campaigns, with some reaping more success than others. We take a …

Automation

10 Tips for Increasing Engagement with Customers, Employees and More

Building a successful business requires engaging with a lot of different people — customers, social media followers, even your own employees. There’s …

Employee Engagement

How Anheuser-Busch InBev Used Twitter to Brew Brand Engagement

Beer is social, so what better venue to promote “happy hour” moments than on Twitter? That was the strategy Anheuser-Busch InBev (ABI) took to stay …

Anheuser-Busch InBev

What's the Twouble with Twitter Marketing?

What’s the Twouble with Twitter Marketing?<p><i>By Mark Schaefer</i><p>My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 …

Marketing

Smarter Back-to-School Consumers Change Shopping Patterns

simisi1 / Pixabay<p>Oh, and there’s a new BTS Sheriff in town and the 23rd annual Brand Keys back-to-School survey for households indicates that …

Shopping

The Art of Customer Loyalty in The Age of Consumer Experience and Engagement

For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand. However, …

Customer Experience

8 ways Snapchat's custom stories can improve brand engagement

Snapchat recently started offering custom stories, which lets specific people, or people at a geofenced location, create content to share with the world or specific groups.<p>While this feature offers a chance for some fun for Snapchat users, it also offers a way for businesses to get their word out …

Marketing

Email The Go-To Channel: Retailers Say It's Their Top Moneymaker

TurnTo and WBR Digital conducted a survey designed to show the strength of user-generated content (UGC) in retail. But one detail kept popping up: …

Marketing

Facebook Has One Big Problem in Its Quest to Transform Itself

Facebook this morning bolted yet another feature onto its framework, a mishmash known as Groups for Pages. Essentially, you can now create subforums …

Facebook

Puma Plans Huge Investment In Technology; Eyes 35 New Stores

The German sports apparel brand Puma has completed more than a decade in India. The clothing and sportswear brand was one of the late entrants in the …

Virat Kohli

If the BBC had advertising...

Because of "the unique way the BBC is funded", the Corporation doesn’t feature advertising in its programmes – and with the license fee secured till …

British Cuisine

155 chatbots in this brand new landscape. Where does your bot fit?

Since we started building bots at KeyReply more than two years ago, the industry has seen massive interest and change. This makes it hard for companies and customers to figure out what’s really happening — so we hope to throw some light on this industry by creating a landscape of chatbot-related …

Programming

Mastering the six steps of brand engagement

Brands that successfully connect with a consumer’s core values are significantly more likely to set a foundation for brand fidelity, advocacy, …

Brand Management

60% Of CMOs Value Brand Experience For Creating Ongoing Relationships

Results of a recent survey revaled that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your …

Marketing

How Chatbot Helps Businesses Improve Customer Service?

Chatbots are the future of brand engagement. Engaged customers are likely to proceed to the bottom of your sales funnel<p>The key to increase sales and customer loyalty is by improving your customer’s experience.<p>Customers are smarter today than they were five years ago and they expect you to be adept …

Chatbots

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has influenced a purchasing decision within the last month. That’s one of …

6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.<p>America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and political …

Marketing

Marketers Are Using Instagram More Than Snapchat Right Now: Here's Why.

Audiences for the two platforms are entirely different.<p>If you’re a bit on the older side (like me) you might feel like all the cool kids are on Snapchat. They’re foregoing Instagram, particularly in its post-acquisition by Facebook era. However, businesses and marketers disagree.<p>According to Whit …

Social Media Marketing

Email Ranks High in Brand Engagement, But Change May Be Coming

Email ranks in the top three tactics used by marketers to drive brand experience, according to a study released today by Freeman and SSI.<p>Of over …

Marketing

Augmenting Food - inspiring choice, helping preparation and enhancing enjoyment

• Anna Wilmot<br>• May 23, 2017<p>Changes in how people shop and eat is putting pressure on food companies. The average consumer is increasingly wary of what …

Marketing

Agency Execs Focus On Voice For Brand Engagement

As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities.<p>That was …

Brand Management

9 Steps to Creating a Magnetic Blog

http://ift.tt/2qwSscR<p>9 Steps to Creating a Magnetic Blog<p>http://ift.tt/2qArUp8<p>It’s not surprising that you decided to dedicate yourself to work in the …

Digital Marketing

The Q2 2017 Sprout Social Index

Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to …

Marketing

Influencer marketing is not a fad

"Influencer marketing is a bubble, and it’s about to burst," proclaimed a recent headline in <i>Campaign</i>.<p>Beyond the attention-grabbing rhetoric, the …

Marketing

Photography Marketing: Creating Brand Engagement Through Instagram

Instagram is a constantly evolving tool, and one that has changed drastically over the past year. Now, more than ever, it’s important to follow some …

Social Media Marketing

Make a big impact in social by shifting your brand's focus to human insight

Why would a consumer engage with a bank, insurer or energy brand in social media? It’s an interesting question and one we’ve been asked on a few …

Marketing

How In-Store Video Helps Optimize Brand Engagement

Point-of-sale marketing tactics have historically been limited to basic placards displaying outdated graphics along with some small print pushing …

Context Marketing – Putting it into profitable action (Part 3 of 3)

This is part 3 where we’ll give you the 5 action steps in Context Marketing that marketers must follow to ensure acceptance, adoption and ultimately …

Marketing