Brand Engagement

8 ways Snapchat's custom stories can improve brand engagement

This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.

Brand Management

Email The Go-To Channel: Retailers Say It's Their Top Moneymaker

TurnTo and WBR Digital conducted a survey designed to show the strength of user-generated content (UGC) in retail. But one detail kept popping up: …

Marketing

Facebook Has One Big Problem in Its Quest to Transform Itself

Facebook this morning bolted yet another feature onto its framework, a mishmash known as Groups for Pages. Essentially, you can now create subforums …

Mark Zuckerberg

Puma Plans Huge Investment In Technology; Eyes 35 New Stores

The German sports apparel brand Puma has completed more than a decade in India. The clothing and sportswear brand was one of the late entrants in the …

Trends

If the BBC had advertising...

Because of "the unique way the BBC is funded", the Corporation doesn’t feature advertising in its programmes – and with the license fee secured till …

British Cuisine

Nokia touts future of virtual reality ads... but who's the audience?

<b>Opinion</b> Can you pick up product, examine it from all sides? Not yetNokia has premiered what it calls a first-of-its-kind immersive virtual reality …

Virtual Reality

155 chatbots in this brand new landscape. Where does your bot fit?

Since we started building bots at KeyReply more than two years ago, the industry has seen massive interest and change. This makes it hard for companies and customers to figure out what’s really happening — so we hope to throw some light on this industry by creating a landscape of chatbot-related …

Machine Learning

Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]

Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a …

Marketing

Are Bots Sabotaging Your Digital Marketing Strategy?

Marketers know word-of-mouth and social proof are two of the most powerful marketing tools at their disposal, and they’re increasingly using online …

Marketing

Mastering the six steps of brand engagement

Brands that successfully connect with a consumer’s core values are significantly more likely to set a foundation for brand fidelity, advocacy, …

Brand Management

60% Of CMOs Value Brand Experience For Creating Ongoing Relationships

More and more marketers are realizing the value of delivering the optimal brand engagement. Shutterstock<p>Results of a recent survey revaled that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand …

Marketing

WeChat 101 for Western marketers

The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.

Marketing

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has influenced a purchasing decision within the last month. That’s one of …

“If brands champion their people as their most valuable asset, why do they invest so little in understanding them?”

Gemma McGrattan of brand engagement agency Synergy Creative explains to The Drum Network why it’s time for large employers to treat employee comms …

Employee Engagement

6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.<p>America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and political …

Marketing

Marketers Are Using Instagram More Than Snapchat Right Now: Here's Why.

Audiences for the two platforms are entirely different.<p>If you’re a bit on the older side (like me) you might feel like all the cool kids are on Snapchat. They’re foregoing Instagram, particularly in its post-acquisition by Facebook era. However, businesses and marketers disagree.<p>According to Whit …

Snapchat

Email Ranks High in Brand Engagement, But Change May Be Coming

Email ranks in the top three tactics used by marketers to drive brand experience, according to a study released today by Freeman and SSI.<p>Of over …

Marketing

The Future Of E-Commerce Is Play

Shutterstock<p>With e-commerce sales projected to nearly triple in 2017, competition for customers in online retail will increase significantly. Companies with the best user and brand experiences will be strongly positioned to beat out their competitors. While most e-commerce companies focus their …

Digital Marketing

Augmenting Food - inspiring choice, helping preparation and enhancing enjoyment

• Anna Wilmot<br>• May 23, 2017<p>Changes in how people shop and eat is putting pressure on food companies. The average consumer is increasingly wary of what …

Augmented Reality

Agency Execs Focus On Voice For Brand Engagement

As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities.<p>That was …

Brand Management

9 Steps to Creating a Magnetic Blog

http://ift.tt/2qwSscR<p>9 Steps to Creating a Magnetic Blog<p>http://ift.tt/2qArUp8<p>It’s not surprising that you decided to dedicate yourself to work in the …

Digital Marketing

The Q2 2017 Sprout Social Index

Plenty of brands are doubling down on social snark and reaping the benefits of increased media visibility. But does this behavior correlate to …

Marketing

Photography Marketing: Creating Brand Engagement Through Instagram

Instagram is a constantly evolving tool, and one that has changed drastically over the past year. Now, more than ever, it’s important to follow some …

Social Media Marketing

Influencer marketing is not a fad

"Influencer marketing is a bubble, and it’s about to burst," proclaimed a recent headline in <i>Campaign</i>.<p>Beyond the attention-grabbing rhetoric, the …

Marketing

DigitalF5 wins the digital mandate of Livpure

DigitalF5 will now manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions.

Marketing

Make a big impact in social by shifting your brand's focus to human insight

Why would a consumer engage with a bank, insurer or energy brand in social media? It’s an interesting question and one we’ve been asked on a few …

Marketing

Five KPIs You Should Be Monitoring To Ensure Your Digital Strategy Is Working

Shutterstock<p>With all the key performance indicators in the business industry, it can be hard to figure out which ones to focus on in order to effectively measure the success of your digital strategy. For starters, there are standard KPIs, which are the must-haves for any business. These then get …

Digital Marketing

How In-Store Video Helps Optimize Brand Engagement

Point-of-sale marketing tactics have historically been limited to basic placards displaying outdated graphics along with some small print pushing …

Marketing

Context Marketing – Putting it into profitable action (Part 3 of 3)

This is part 3 where we’ll give you the 5 action steps in Context Marketing that marketers must follow to ensure acceptance, adoption and ultimately …

Marketing

Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and analytics into every phase of their …

Analytics