Brand Engagement

Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]

Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a …

Marketing

Mastering the six steps of brand engagement

Brands that successfully connect with a consumer’s core values are significantly more likely to set a foundation for brand fidelity, advocacy, …

Marketing

60% Of CMOs Value Brand Experience For Creating Ongoing Relationships

Results of a recent survey revaled that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your …

Customer Experience

WeChat 101 for Western marketers

The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.

Marketing

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has influenced a purchasing decision within the last month. That’s one of …

Marketing

“If brands champion their people as their most valuable asset, why do they invest so little in understanding them?”

Gemma McGrattan of brand engagement agency Synergy Creative explains to The Drum Network why it’s time for large employers to treat employee comms …

Employee Engagement

6 Reasons Corporate America Misses Out On Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.<p>America is changing and becoming more multicultural. A big part of that has been due to the Hispanic market. They are not just a sub-segment of our economy anymore. They have become a powerhouse of economic and political …

Marketing

Marketers Are Using Instagram More Than Snapchat Right Now: Here's Why.

Audiences for the two platforms are entirely different.<p>If you’re a bit on the older side (like me) you might feel like all the cool kids are on Snapchat. They’re foregoing Instagram, particularly in its post-acquisition by Facebook era. However, businesses and marketers disagree.<p>According to Whit …

Snapchat

Email Ranks High in Brand Engagement, But Change May Be Coming

Email ranks in the top three tactics used by marketers to drive brand experience, according to a study released today by Freeman and SSI.<p>Of over …

Marketing

The Future Of E-Commerce Is Play

, CommunityVoice<p>Shutterstock<p>With e-commerce sales projected to nearly triple in 2017, competition for customers in online retail will increase significantly. Companies with the best user and brand experiences will be strongly positioned to beat out their competitors. While most e-commerce companies …

Digital Marketing

Augmenting Food - inspiring choice, helping preparation and enhancing enjoyment

• Anna Wilmot<br>• May 23, 2017<p>Changes in how people shop and eat is putting pressure on food companies. The average consumer is increasingly wary of what …

Augmented Reality

Agency Execs Focus On Voice For Brand Engagement

As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities.<p>That was …

Brand Management

9 Steps to Creating a Magnetic Blog

http://ift.tt/2qwSscR<p>9 Steps to Creating a Magnetic Blog<p>http://ift.tt/2qArUp8<p>It’s not surprising that you decided to dedicate yourself to work in the …

Digital Marketing

3 Ways to Create Meaningful Relationships Using Social Media

Not all engagement is created equal. Sure, some engagement is better than none, but thankfully, we’ve moved past the days when impressions were the …

Business

Photography Marketing: Creating Brand Engagement Through Instagram

Instagram is a constantly evolving tool, and one that has changed drastically over the past year. Now, more than ever, it’s important to follow some …

Social Media Marketing

DigitalF5 wins the digital mandate of Livpure

DigitalF5 will now manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions.

Digital Marketing

Make a big impact in social by shifting your brand's focus to human insight

Why would a consumer engage with a bank, insurer or energy brand in social media? It’s an interesting question and one we’ve been asked on a few …

Marketing

Five KPIs You Should Be Monitoring To Ensure Your Digital Strategy Is Working

, CommunityVoice<p>Shutterstock<p>With all the key performance indicators in the business industry, it can be hard to figure out which ones to focus on in order to effectively measure the success of your digital strategy. For starters, there are standard KPIs, which are the must-haves for any business. …

Digital Marketing

Humanizing the retail experience: Experiential shopping lives offline

March 23, 2017<p>Photo source: iStock.com<p><i>By Alex Vera, executive creative director, IDL Worldwide</i><p>If you're like most people, you can probably remember a …

eCommerce

Context Marketing – Putting it into profitable action (Part 3 of 3)

This is part 3 where we’ll give you the 5 action steps in Context Marketing that marketers must follow to ensure acceptance, adoption and ultimately …

Customer Experience

Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their …

Analytics

10 Ways To Humanize Your Brand Through Storytelling

We live in a noisy world. Nowadays to stand out as a brand you either have to offer an unparalleled customer experience or become a really engaging storyteller. Or both.<p>As I help companies small and large strategize on how to become ‘the beloved brand’ I walk them through a variety of things they …

Parenting

This Is The Beer Drinkers Are Most Loyal To

It's their first year on top.<p>As anyone who’s ever watched their uncle bring his own six-pack of Busch pounders with him wherever he goes can attest …

Brand Management

Does your website provide good experience from any device?

Nowadays mobile device users have rapidly increasing and thereby addicted to the social networking sites like Twitter, Facebook, linkedin and so …

Web Design

America's favorite beer may surprise you

If there's one industry that has consistently demonstrated its staying power over the years, it's the brewing business. After all, good, consistent …

Beer

America's Favorite Beer May Surprise You

Hint: It's not the self-proclaimed "King of Beers." And it's not named for an American patriot.<p>If there's one industry that has consistently …

Stocks

Analysis Reveals Generational Differences in Brand Engagement on Social

It’s probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it <i>is</i> more …

Millennials

How to use brand insight to your advantage and build brand engagement

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, …

Marketing

Global Media Firm Launches Native Ad Channel Via Data-Driven Agency

Global media company Matomy Media Group on Thursday said its data-driven advertising agency, dubbed "mtmy" will offer native advertising as a fully …

Advertising

Context Marketing – Putting it into profitable action (Part 1 of 3)

Sitecore’s recent release of Context Marketing for Dummies® has yet again challenged the marketer of today with the resounding truth that …

Marketing