Brand Engagement

Sorry internet: Reddit just sold its soul to brand engagement

Last month, someone posted a request on Reddit titled "Mission Impossible."<p>The Redditor @aishaboya was on the hunt for a Tonka Hummer truck that …

Reddit

The Untold Love Story Between Brand Engagement and Earned Media Marketing

Love is creating a connection that runs deeper than small talk, finding someone or <i>something</i> that believes in you and that you believe in.<p>It's finding …

Marketing

Companies Taking To Social Media To Help With Hiring Millennials

<b>NEW BRUNSWICK, N.J. (CBSNewYork)</b> — Looking for a new job? You may need to do a “snaplication.”<p>That’s how one of the biggest fast food chains is …

Millennials

This Bud's for You: How Anheuser-Busch InBev Brews Brand Engagement | Sponsored Content

<i>This post was contributed and sponsored by</i> Twitter<i>.</i><p>It’s no surprise that the US beer industry has become hotly competitive. According to a Gallup …

Beer

8 brands using voice activation to boost brand engagement

The new voice-activated era is driving more brands to launch innovative marketing campaigns, with some reaping more success than others. We take a …

Automation

Something Big is Happening at Mediabrands ... We Think?

We get press releases. Do we ever. Many of them are given to hyperbole -- which is probably to be expected, because they are at heart promotional …

Advertising Industry

What's the Twouble with Twitter Marketing?

What’s the Twouble with Twitter Marketing?<p><i>By Mark Schaefer</i><p>My very wise friend Jay Baer wrote a thought-provoking post entitled Is Twitter in 2017 …

Marketing

Smarter Back-to-School Consumers Change Shopping Patterns

simisi1 / Pixabay<p>Oh, and there’s a new BTS Sheriff in town and the 23rd annual Brand Keys back-to-School survey for households indicates that …

Trends

8 ways Snapchat's custom stories can improve brand engagement

Snapchat recently started offering custom stories, which lets specific people, or people at a geofenced location, create content to share with the world or specific groups.<p>While this feature offers a chance for some fun for Snapchat users, it also offers a way for businesses to get their word out …

Brand Management

If the BBC had advertising...

Because of "the unique way the BBC is funded", the Corporation doesn’t feature advertising in its programmes – and with the license fee secured till …

British Cuisine

Mastering the six steps of brand engagement

Brands that successfully connect with a consumer’s core values are significantly more likely to set a foundation for brand fidelity, advocacy, …

Brand Management

How Chatbot Helps Businesses Improve Customer Service?

Chatbots are the future of brand engagement. Engaged customers are likely to proceed to the bottom of your sales funnel<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>The key to increase sales and customer loyalty is by improving your customer’s …

Chatbots

Survey: Social-Based Marketing Videos Drive Purchases

Nearly two-thirds of consumers say watching a marketing video on Facebook has influenced a purchasing decision within the last month. That’s one of …

Email Ranks High in Brand Engagement, But Change May Be Coming

Email ranks in the top three tactics used by marketers to drive brand experience, according to a study released today by Freeman and SSI.<p>Of over …

Marketing

How In-Store Video Helps Optimize Brand Engagement

Point-of-sale marketing tactics have historically been limited to basic placards displaying outdated graphics along with some small print pushing …

Humanizing the retail experience: Experiential shopping lives offline

COMMENTARY<p>Humanizing the retail experience: Experiential shopping lives offline<p>March 23, 2017<p>Photo source: iStock.com<p><i>By Alex Vera, executive creative</i> …

eCommerce

This Is The Beer Drinkers Are Most Loyal To

It's their first year on top.<p>As anyone who’s ever watched their uncle bring his own six-pack of Busch pounders with him wherever he goes can attest …

Marketing

Does your website provide good experience from any device?

Nowadays mobile device users have rapidly increasing and thereby addicted to the social networking sites like Twitter, Facebook, linkedin and so …

Web Design

Analysis Reveals Generational Differences in Brand Engagement on Social

It’s probably not too surprising to learn that Millennials (49%) are twice as likely as Boomers (25%) to follow brands on social media. But it <i>is</i> more …

Marketing

How to use brand insight to your advantage and build brand engagement

What results pop up when you type your firm’s name or brand into Google? If you’ve optimised your SEO, the first result should be your website, …

Marketing

Global Media Firm Launches Native Ad Channel Via Data-Driven Agency

Global media company Matomy Media Group on Thursday said its data-driven advertising agency, dubbed "mtmy" will offer native advertising as a fully …

Advertising

Tottenham Hotspur's stadium naming rights package might not delight fans, but it will entice brands

Spurs chairman Daniel Levy is not known as one of football's great romantics, instead enjoying a reputation as the game’s toughest negotiator.<p>This …

Tottenham Hotspur FC

73% of HR professionals tie culture to employee, brand engagement

Dive Brief:<p>The results from a survey by CultureIQ with HR.com found that 73% of respondents believe a great corporate culture gives their …

Employee Engagement

Employee brand engagement

If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason.• Facebook Like<br>• Google …

Employee Engagement

3 ways CMOs can win the hearts of customers -- and CEOs

Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they'll need to lead the charge in building customer obsession across the …

Customer Experience

employee brand engagement

If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason. The Gallup …

Employee Engagement

REVOLVING DOOR: Landor Lands Lange As Brand Engagement

Landor is naming Colin Lange as executive director, brand engagement. Based in Landor's New York office, he will be responsible for furthering the …

Advertising Industry

5 Disrupting E-Commerce Startups E-Commerce Site Owners MUST know

Boasting over 205 million shoppers from the US alone, the e-commerce industry will only keep growing as we get more comfortable living in a digital …

eCommerce

These retail brands are tops in brand engagement

Modern furniture retailer opens largest store to date<p>Design Within Reach has opened a store in Portland, Ore., in an historic building that dates …

eCommerce

Brands Struggle to Meet Consumer Expectations

Soaring customer expectations are creating an increasingly challenging environment for products and services seeking brand engagement, according to …

Customer Experience