Branded Content

How Facebook Has Swiped Digital Ad Revenue From Publishers (Guest Blog)

Look for buyers to reduce their direct spend on branded content and reallocate distribution budgets directly to Facebook, warns Polar CEO Kunal …

Entertainment

Pinterest's latest feature helps connect brands with influencers

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Pinterest announced its new self-service tool that helps brands more easily connect with influencers and create ads for the platform. The tool is available to brands that …

Advertising

Celebrate the best in brand storytelling: Brand Film Festival London opens for entries

Brand Film Festival London, the awards scheme and seminar from PRWeek and Campaign that celebrates brand storytelling, has opened for entries for the …

Film Festivals

Facebook Stops Advertisers Changing News Headlines

When advertisers find positive news articles about their products or services, or content that in some way supports their marketing mission, it’s …

Advertising Industry

Havas global MD Dominique Delport on Vivendi, transparency branded content: 'We absolutely need to be radical'

One of the key opportunities that will be opened up if the proposed tie-in between Havas and Vivendi does take place will be around the content …

Advertising

Awesomeness Spins ‘Wildness’ Research Division Into Branded Content Agency - Tubefilter

<b>Awesomeness</b> has announced today the formation of a branded content agency called <b>Wildness</b>.<p>Back in 2015, Awesomeness launched Wildness as a youth …

Viral Videos

A vision for the future: Essential insights from British influencers at dmexco

Innovation is in the air in Cologne, Germany this week. September is getting off to a remarkably innovative start — dmexco is in town. A conference …

Innovation

Facebook will tell brands where ads appeared, demonetize certain content

Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads.

Advertising

This Short Film Is A Surreal Rebuke To The Scourge Of Branded Content

<b>What:</b> <i>Whiskey Fist</i>, a NSFW short film made in response to labor-exploiting branded content.<p><b>Who:</b> Filmmaker Gillian Horvat<p><b>Why we care:</b> In 2015, Jameson Whiskey held a short film competition called First Shot. The brand asked for submissions that evoked “the great and/or unexpected things that happen …

Advertising

The Branded Content Barometer: AXA, Volvo and Take Note social video campaigns reviewed

As branded content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill, using its ratings …

Advertising

Awesomeness Starts an In-House Creative Shop

Gen Z-focused multimedia company Awesomeness has formed an in-house creative agency, dubbed Wildness, to help advertising clients develop branded …

Advertising Industry

No Longer a Digital Native's Game: TV Fuels Social Branded Content

In less than a year, branded content from TV networks on Facebook has more than doubled. No longer are these social media executions viewed as merely …

Advertising

Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It.

<i>This article was originally published on the NewsWhip blog.</i>On social, content is the unchallenged king and users detest ads in their feeds. In turn, …

Social Media Marketing

The Newest Frontier in Branded Content: Print

I<p>vividly remember the look on my finance guy's face when he saw the invoice. "This food better look f'ing amazing," he said. It was $1,500 billed to …

Marketing

Mediacorp launches Bloomr.SG to improve branded content offerings

Mediacorp has launched Bloomr.SG, which aims to help content creators in Singapore produce creative formats in original content and brand …

Tulu Cinema

Branded Content Marketing Association expands with Canadian chapter

The Branded Content Marketing Association (BCMA) has opened a Canadian chapter that will be led by Kaaren Whitney-Vernon, chief executive of …

Advertising

Supercharging your branded campaigns with social data

NewsWhip & Playbuzz Webinar:<p>Supercharging Your Branded Campaigns with Social Data<p>September 19th, 2017 11AM EST<p>How can you know what branded content …

Advertising

WPP invests $5m in US podcasting specialist Gimlet

WPP has opened its wallet to the tune of $5m to acquire a minority stake in US podcasting specialist Gimlet, a provider of advertising and branded …

Podcasting

3 Successful Ways to Promote Your Business on Social Media

Looking for new ways to put your brand in front of social media users? Wondering what’s working for others? It’s possible to keep your social posts …

Marketing

Infographic: How and Where Women Prefer Their Branded Content

From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women—87 …

Advertising Industry

Vice NZ: 'the best branded content is the stuff we would have made anyway'

The most effective branded content is content Vice New Zealand would have created regardless of commercial objectives, according to the publication’s …

Advertising

The Washington Post brings artificial intelligence to its native ads - Digiday

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to …

Digital Media

'The Cut' Redesigns, Staffs Up Sales, Video Staff

New York Media’s style site <i>The Cut</i> has undergone a redesign and announced new hires in its sales and video department.<p>The redesign is being touted as …

Advertising Industry

Mining Data to Create Content That Drives Engagement

StockSnap / PixabayWhen we hunt for tips on building great content there’s a mantra often banded around that’s lost in translation, which is that …

Digital Marketing

Blueprint for social media success

Managing multiple social media accounts can be a time-consuming nightmare.<p>If only there were a cheat sheet for navigating and mastering each …

Social Media Marketing

LinkedIn Updates, New Facebook Ads, and the New Facebook Design

Shares 0<p>Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of …

Social Media Marketing

CNN And Volvo Hope Their Upcoming VR Ad Campaign Eclipses Conventional Advertising

AdExchanger |It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks …

Advertising

Join

Located on Fort Pond in scenic Mantauk, NY, the Surf Lodge is a popular destination for locals and travelers searching for the ultimate summer …

Advertising

New Facebook Features Let You Promote Brand Ambassador Content and Posts

Marketing your business on Facebook (NASDAQ:FB) just got easier.New Facebook Branded Content FeaturesThe social media giant has introduced some new …

Social Media Marketing

Block party: reaching people in the age of ad blocking

Reaching affluent and tech-savvy consumers with digital ads is increasingly difficult. A recent study showed that 91% of people say ads are more …

Advertising