Branded Content

6 Snapchat Tools To Level Up Your Brand's Marketing

Snapchat has quickly become one of the world’s most influential social media platforms. The once “novelty messaging app for teens” is now a staple for over 166 million daily active users who check the app, on average, over 18 times a day. Together, they send over 2.8 billion Snaps every single …

Marketing

Build a Content Plan

Before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience. Our five …

Marketing

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

<i>A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…</i><b>Small Businesses Are Missing the Boat on Social</b> …

Pinterest

Viral Publisher Dose Cut Off Programmatic And Placed Its Bet On Branded Content

Not so long ago, Dose operated like a typical viral publisher, running tests to create the most clickable headlines and raking in revenue from banner …

Advertising

Why Taking the Brand Out Of Branded Content Is So Important

AdWeek just released a fantastic story about taking the “brand out of branded content” and I couldn’t agree more.<p>Eight years ago I left my post as head of the Global Strategic Media practice at Weber Shandwick for several reasons. Top among them was what I saw as the future of content: brands …

Marketing

For Gen Z, Branded Content Rocks; TV, Not So Much

Generation Z may be the first in three generations to not know what an ad break is. But that doesn’t mean they won’t know an ad, even if they aren’t …

Advertising Industry

Survey: Majority Of Gen Z Respondents Are OK With Branded Content, Even When It's Done Poorly

Generation Z, defined as the cohort born between the mid 90s and early 00s, are rabid consumers of digital media, and a new survey has offered some …

Millennials

It’s Time to Take the Brand Out of Branded Content

A young and adored celebrity supermodel breaks free of her gilded cage (and wig) to unite a diverse but misfit group of creative souls whose …

Marketing

How Bustle is making Instagram pay off

With many advertisers opting for Instagram over Snapchat, Bustle is betting on the photo-driven platform, hoping it’ll pay off with advertisers.<p>By …

Advertising

American Media launching ‘high-quality’ branded content studio

American Media said it will crank up a branded content studio and has hired three new creatives, reporting to Dylan Howard, the company’s chief …

Advertising

TV Networks Dramatically Boost Branded-Content Output on Facebook

Sponsored video posts spike 77% in six-month period on social service, analysis shows<p>Amid this year’s TV upfront hustle to lock down billions in …

Advertising

TV is thriving and changing at break-neck pace

The politics of what counts as "proper" TV or film are unfolding.<p>Despite five nominations, Netflix’s <i>The Crown (pictured above)</i> failed to take home an …

Cannes Film Festival

​ Creating a purpose-driven brand

Paul is co-founder and strategic partner of Brand+Story, a branded content + entertainment consultancy based in Sydney. He and creative partner, Josh …

Marketing

Does Branded Content Really Work?

That’s the question on the minds of most marketers that have employed some form of branded content, whether it’s in-feed native advertising or …

Marketing

Forget adblocking, your content is next

Like the newly converted, marketers are going all in on content creation. And for good reason. With growing numbers of consumers opting out of …

Marketing

Outside Magazine Begins Ascent On A New Summit: Digital

Even with the best audience targeting, it can be tough for advertisers to find adventurous consumers in need of bear spray for their next hike or …

Advertising Industry

'We want to take the secret sauce from the U.S.': How The Atlantic is planning European expansion

Like many U.S. publishers with global growth ambitions, The Atlantic has recently pitched up in London to expand international readership and foster …

Digital Media

Time Inc. CEO Vows to Make Progress After Firm Reports Q1 Loss

Shares of New York-based publisher Time Inc. fell more than 13 percent to the $13 range in late-morning trading after the company reported a steeper …

Advertising

The rise of the in-house creative agency – and why it's here to stay

Two things strike me as the word ‘advertising’ is increasingly replaced with phrases such as ‘branded content’, ‘native’ and ‘content marketing’.<p>The …

Advertising

What Is Influencer-Generated Content?

You already know what an influencer does, but what is influencer-generated content (IGC)? Specifically, what does IGC look like on the TapInfluence …

Marketing

HP's 'The Wolf' wins Best in Show at the Digiday Content Marketing Awards - Digiday

HP won Best in Show at tonight’s Digiday Content Marketing Awards gala for its video series, “The Wolf,” which reveals what can happen if offices …

Advertising

Disney Drops as Earnings Beat, Sales Miss

Shares of <b>Walt Disney</b> (DIS) are falling in after-hours trading after the media titan reported higher-than-expected earnings but light sales.<p>Walt …

Walt Disney Company

3 Ways to Make Your Branded Content Bingeable

We have become a nation of bingers. Some 70 percent of us binge-watch TV and consume an average of five episodes per session, according to a recent …

Advertising

How Vice plans to prove to advertisers its branded content works

Vice Media is the media empire largely built off being an content agency. For years, the Brooklyn media company has worked closely with brands to …

Advertising

Disney profit beats estimates, though revenue falls short

Walt Disney’s movie studio and theme parks business powered second-quarter profits to the top end of estimates, but revenues were lower than analysts …

Markets

How long does it take to colour grade a video?

Obviously, every TVC, movie or music video is different, so a rough guide is the best you can offer your client without seeing the footage. These …

IBM Report Shows How to Use Technology to Create Better Online and In-Store Customer Experiences

Global survey shows many customers aren't satisfied with in-store and digital shopping experiences.<p>Providing an enjoyable experience for consumers is necessary for businesses of all type. Whether it's by having knowledgeable sales staff or an easy to navigate website, businesses that change their …

Customer Experience

Branded content is forgotten by 80% of consumers

New research reveals shocking insights into the effectiveness of content marketing, showing just how much branded content goes ignored and …

Marketing

How Great Big Story's Matthew Drake approaches branded content

NEW YORK: Great Big Story’s director of programming and development Matthew Drake has no issue being frank with, or even declining to work with …

Public Relations

The Real Work on Your Content Begins After It's Published: Optimizing Performance

Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of …

Digital Marketing