Branded Content

IAB’s NewFronts L.A. Edition to Feature Streamy Brand Awards for Advertising

When the Digital Content NewFronts West makes its debut this fall in L.A., it will include an additional element the content-pitchfest organizers …

Coors Light Partnered With NatGeo to Follow 2 Explorers on Epic Journeys

A branded content partnership may not sound like the most thrilling kind of advertising, but when it comes to NatGeo and MillerCoors, a branded …

Netflix Recovery Boys | Mic

An unforgiving society may view the disease at the heart of the opioid epidemic, which now claims the lives of 115 people every day, as a choice—that …

How to Make Employees Happy to Be Brand Advocates

Employee advocacy is a wonderful tool for reaching expanded audiences and creating a more dedicated work environment. Here are four ways to make the …

Facebook Tests New Info Labels for Branded Content Partnerships

Facebook looks to be testing out another measure to improve transparency on the platform.<p>Following on from The Social Network’s political ad labels, …

Sr. Manager - Sales (Branded Content) at Inc42 Media

<b>About us</b><p><b>Inc42 is a leading Indian media and information platform, known for its end-to-end coverage of the Indian startup ecosystem.</b> We work with the …

Inside Influencer Marketing: Success Strategies & Pitfalls to Avoid

<b>Register via the link in your email invitation. Qualified brands and agencies interested in attending can request an invitation here.</b><p><b>Join us in New</b> …

Caliroots Just Dropped the Ultimate Cozy Tracksuit

Earlier this year, sneaker and streetwear retailer Caliroots debuted its first own-brand collection of quality wardrobe staples. Now, the brand is …

How earned media’s value is shifting

There is immense value in PR, no matter how many “experts” claim PR is dead.Brand managers, marketers and even PR professionals overseeing paid …

How The Telegraph ties native ads to brand metrics

Like many publishers, The Telegraph is working to prove its native ad campaigns work.<p>From crunching data from thousands of branded content campaigns …

Online Commercials & Promos: GQ Branded Content Video

Success of 'Uncle Drew' Portends More Branded Movies

Given that almost 1.7 million people saw the movie, co-produced by Pepsi, in its first weekend, it seems clear that more “branded content” movies are …

Content Marketers, It's Our Obligation to Fact

Most media publishers put a premium on accuracy and have a robust fact-checking apparatus in place for their content before it goes to press. But …

All-Star Week Hits a Home Run With Four-Day ‘MLB Assembly’ Pop-Up

To celebrate All-Star Week, Major League Baseball has put together MLB Assembly—its most ambitious event to date celebrating baseball at the …

To retain subscribers, Crunchyroll looks past performance marketing

After years of focusing on performance marketing to grow subscriptions, Crunchyroll is shifting its approach.<p>This week, production began on the …

Dugout form distribution partnersship with Mailman to expand in China with localised content

Football site Dugout has partnered with digital sports consultancy Mailman to distribute its original and branded content in China and expand its …

The Future According to Now

Groundbreaking innovations hold real potential to change our lives in the foreseeable future—but not always in the ways you might imagine.<p>Subscribe<p>What's Season 2 About?<p>Keeping up with the latest tech trends can feel like a full-time job. As an investor, it’s not enough just to keep up; you have to …

Debating America's role in US-South Korea alliance

July 07, 2018 5:00 AM<br>There are both positive and negative developments regarding efforts to reduce military tensions between the two Koreas. The …

‘Uncle Drew’ shows that audiences will pay to watch branded content

Nearly 1.7 million people saw the movie “Uncle Drew” during its opening weekend, paying money to watch what some consider to be an hour-and-45-minute-long Pepsi commercial. But experts say that it probably won’t be the last time we can expect consumers to pay to see branded content.<p>The film, which …

‘The whole industry has to think about quality’: Hearst UK introduces new metric to prove branded content works

Hearst UK has introduced a branded content metric combining dwell time and scroll depth. The metric, dubbed Engaged View Rate, calculates a score …

Here’s Where You Can Cop adidas’ All-New 3MC Skate Shoe Right Now

adidas’ all-new 3MC skate shoe launches today and if you’re looking for a source, Caliroots has the goods.<p>The 3MC is a skate and a lifestyle shoe, …

iflix creates private marketplace for advertisers with the help of Ada

OTT platform iflix has signed a private marketplace deal with Ada to offer premium inventory and targeting capabilities to advertisers.<p>The …

Moving On

And now the news about a TVNewser.<p>After 11 years and 14,668 posts, I’m moving on. About 6 months ago I took on the added role as Adweek’s director of …

SPH strengthens in-house creative and branded content services with Sweet move

Singapore Press Holdings (SPH) has taken the wraps off its new in-house creative and content marketing venture as part of its move to innovate its …

IAB Creates Branded Content Studio Directory To Aid Media Buyers

The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help …

3Headed Monster Adds New Head Of Client Services Role

Dallas-based 3Headed Monster has tapped Ashley Parker for a new head of client services role. She previously served at Expedia Group, where as head …

How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands from Brooklinen to Curology try to wean themselves off of Facebook ads, commerce-focused publishers are trying to help …

10 tips to get to grips with contract publishing - Content Marketing Association - CMA

June 27th, 2018<p>The basics of creating luxury editorial in contract publishing<p>Creating a high-end magazine can be the perfect way to engage your …

NYC Now Casting: Italian Model Wanted for GQ Branded Photo Shoot + 2 More Gigs

Get ready to do your little turn on the catwalk, New Yorkers. GQ is currently seeking an Italian-skewing model for a branded shoot. Plus, dance on …

Online Commercials & Promos: DGM Smart Iron Product Video

Casting multiple actors and models (female; 25-38) for branded content video for new tech/beauty product. Synopsis: We're looking for warm smiles and …