Branded Content

The New York Times’ branded content studio is coming for ad agency business

The New York Times is changing the game in branded content, and that means that creative advertising agencies, as well as the paper’s traditional …

Advertising

VR Is At An Impasse; Amazon Launches A Pinterest Competitor

<i>Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.</i><p><b>VR Impasse</b><p>Virtual reality is at a standstill. While a handful of …

Amazon

Facebook is gearing up to launch Stories for Pages and Brands [UPDATED]

Facebook might be struggling to get you and your friends to use its recently introduced Stories feature, but it appears the company is already gearing up to expand the functionality to brands and pages.<p>The popular social media platform now has a dedicated Stories field in the Branded Content …

Facebook

Discover Uses Digital-First Approach To Reach Millennials

Discover has made a strategic digital shift in order to better connect with Millennial customers.<p>This isn’t a one-off, but is a concerted and …

Millennials

How To Avoid Ruining Your Brand With Branded Content

Marketing is increasingly more complex, what with disruptive technologies in mobile, the Internet of Things, cloud computing, artificial intelligence, and automation. Consumers are now more empowered and more skeptical than ever about businesses. The media is fragmenting in today’s “always-on” …

Marketing

10 startups in Asia that caught our eye

Here’s our newest round-up of the featured startups on our site this week. If you have startup tips or story suggestions, feel free to email us. …

Startups

Advertising's trust deficit: why branded content is the way forward

If you believe that today’s mass-media audience is still majorly influenced by the glare of traditional advertising as we know it, take a glance at a …

Marketing

Authentic Branded Content vs. Paid Advertising

I recently read a post by my buddy Mark Schaefer about Coke firing its CMO. The firing wouldn’t be remarkable except for the fact that Coke’s CMO had …

SEO

Don't interrupt me: utility and branded content are the future of VR in marketing

It feels like VR has been hailed as being on the verge of 'going mainstream' for some time now. And, more than a year on from the launch of the …

Virtual Reality

NBCU upfronts: TV ads up 8% to nearly $6.5B

NBCUniversal (CMCSA +1%) reports its upfront efforts brought 8% volume gains, to almost $6.5B in advertising commitments for the upcoming TV …

Advertising

size? launches Spaces In-Between - a brave new campaign exploring the influence of sub-culture on style - The Home of Content Marketing in Online, Mobile, Video & Print - Content Marketing Association - CMA

July 7th, 2017<p><b>size?, the global footwear and apparel retailer, is focusing on using deeper engagement to drive brand loyalty through the …

Content Marketing

#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

In this week's 'Skim: Facebook set to spend significantly more than thought on original shows, and hits a major new user milestone; YouTube's major …

YouTube TV

How Bloomberg is proving to advertisers its branded content works

As more money flows into branded content, marketers are searching for more evidence of its effectiveness.<p>For Bloomberg Media Studios, this means …

Advertising

5 millennial desires that brand managers should fulfill

Millennials have become a highly coveted consumer group.<p>The problem is that these young adults (born between the early 1980s and mid-’90s) aren’t …

Marketing

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.<p>Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough to educate the content consumer. They have realized that it pays to …

Marketing

Watch: Experience Las Vegas with AlunaGeorge

“I think what’s inspiring about Las Vegas is that everybody is searching to feel connected to something bigger than themselves,” muses Aluna Francis, …

Las Vegas

Are You Entertained? Eyeing the Past, Present and Future of Branded Content at Cannes

<b>By John Limotte, CEO, Mustache</b><p>From its inception as a judging category, Branded Content has always had a shaky presence at Cannes Lions. Infamously, there were even a couple of years where no Grand Prix winner was awarded at all. But why? I’ve found that there are generally two widely accepted …

Advertising

This Former Hollywood Writer Is Helping Netflix Create Daring Campaigns

Betsy Rosenbloom found an entirely new way to say, “Be mine,” to promote a Netflix variety show this past February called Michael Bolton’s Big, Sexy …

Advertising Industry

China Marketing Trend: Ads That Take Forever To Get to the Point

In China, a country of 695 million mobile internet users, some creative new forms of smartphone-friendly branded content have emerged. Consider a …

Advertising Industry

How news publisher Attn is getting Instagram to pay off

Over the past six months, news publisher Attn has created a new revenue stream from Instagram, which now accounts for about 10 percent of its overall …

Advertising

Rules of engagement: the modern day travel influencer

Travel bloggers have fast become more influential than review websites for those looking to escape to dreamy beaches and buzzing cities. The Drum …

Marketing

Snapchat's New Map Feature Is a Sign of Hope

The photo-sharing platform launched a social map feature, which shows the company may be thinking about improving its network effects and monetization.<p>Young people rejoice! The Snapchat app rolled out a new feature this week called Snap Map which allows users to view their friends' locations in …

Business (UK)

Microsoft Launches New Branded Podcast On How The Future Of Tech Is Decided Today

The podcast “.future” is a partnership with Gimlet Creative, the company behind other branded podcasts for Virgin Atlantic, eBay, and more.<p>As the popularity of podcasts continues to grow, more marketers are considering and investing in the medium, beyond the host reading out their brand name during …

Virgin Atlantic

Facebook Page Admins Have a New Way to Control Creators’ Tags in Branded Content

Facebook added a new feature to the Page Roles section of the admin panel for page administrators, giving them more control options over branded …

Fortune 500

How NPR Continues to Develop Its Podcasting Ad Game With Data and Branded Content

There may not be a traditional media brand that has its podcasting vehicle firing on all cylinders like 46-year-old NPR, which sponsored the Rain …

Advertising Industry

WPP Takes Minority Stake In Mic Network

WPP has invested $6.5 million in millennial media company Mic Network.<p>Mic has developed a network of news and culture 'channels' that appeal to …

Digital Media

Cheatsheet: How brands can work with influencers

As influencer marketing has grown, it’s gone way beyond a one-note business transaction between advertisers and a so-called social star. Between …

Marketing

Instagram gives social media influencers the benefit of the doubt

The chaos surrounding the cancelled Fyre Festival is a perfect example of how social media influencers can misguide consumers. Instagram users were led to believe they would be rubbing shoulders with supermodels like Kendall Jenner and Bella Hadid in the Bahamas, after both of them heavily promoted …

Fyre Festival

Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising

The findings of a new study by Time Inc. reveal that two in three consumers trust branded content more than traditional advertising. For the study, …

Marketing

How PopSugar leveraged data to increase its branded content deals by 85 percent

Although many publishers are facing content studio growing pains, PopSugar has grown its number of branded content deals by 85 percent so far this …

Business