Branded Content

Genesis Uses Branded Content Via TEN To Launch G80 Sport

Genesis chose an elegant black-and-white video series featuring brand enthusiasts talking about what luxury means to them.<p>The Enthusiast Network …

Advertising Industry

Guardian to explore 'human' side of business with B2B branded content service

The Guardian is courting big brand advertisers looking to grow their enterprise divisions with the launch of a B2B service that aims to communicate …

Advertising

Holiday cards and house ads: The role of publishers’ content studios is ever-expanding

On any given day, Time Inc.’s branded content studio, The Foundry, is churning out campaigns for advertisers, to the tune of more than 1,000 over the …

Advertising Industry

Vice is bringing its brand content measurement tool to the UK

Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. …

Advertising

Beyond Interruptive: Leading CMOs Look At The Future Of Advertising, And It's Not What You'd Think

While CMOs, particularly the CMOs of large companies, are often portrayed as roadblocks to innovations in advertising, a recent series of interviews sponsored by WhoSay at the ANA Conference in Orlando proved otherwise.<p>Many of executives interviewed seemed to have a strong handle on the challenges …

Advertising

FanDuel breaks into branded content with series starring ESPN’s Adam Schefter

ESPN reporter Adam Schefter is the star of FanDuel’s new branded content series, in which he finds himself unable to escape conversations about …

Adam Schefter

Render's Eytan Elbaz on How Content Creators Boost Facebook's Ad Space

Render Media's co-founder Eytan Elbaz joined Cheddar to discuss the evolution of native advertisement and how content is changing the digital ad …

Business

Instagram's Expanding Access to Branded Content Tags

After starting their initial roll-out of their branded sponsorship tools back in June, Instagram has this week announced that they’re broadening …

Social Media Marketing

Instagram Is Shooting for More Clarity by Expanding Access to Its Branded Content Tool

More brands and creators on Instagram will gain access to the branded content tool it introduced in June.<p>The Facebook-owned photo- and video-sharing …

Digital Marketing

We Are Pi snap up top accolade while AnalogFolk sweep the board at The Drum Content Awards 2017

We Are Pi and AnalogFolk have taken home the top accolades at The Drum Content Awards 2017.<p>Amsterdam company, We Are Pi, have snapped up the grand …

Love Island

Finally, Instagram is getting serious about influencers tagging #ads

Instagram wants more people to share when they're being paid to post.<p>The Facebook-owned app announced Tuesday it will expand its official branded …

Business

Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.<p>The company first introduced the tool in June, then made it available to more accounts in August ,while also establishing a …

Advertising

Mobile Sponsored Content Is Read More Often, Longer

The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on …

Advertising Industry

As branded content pivots to video, publishers face new challenges

Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for …

Advertising

When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)

It turns out longer is better—at least when it comes to writing headlines for branded content.<p>Branded content technology provider Polar analyzed a …

Advertising

The Drum appoints Rebecca Allen as head of branded content and Sonoo Singh as associate editor

The Drum’s branded content business has announced two major appointments as it seeks to consolidate its position as the most creative and effective …

Advertising

Freshpet Spoofs 'The Bachelor' In New Branded Content Series

Freshpet is introducing “First, Date Dog” a seven-minute branded content series that plays off reality themed shows "The Bachelor" and "Love …

Advertising Industry

‘In the UK, it’s about survival’: Why UK publishers aren’t going all-in on video

While publishers in the U.S. have “pivoted to video” in droves, those in the U.K. haven’t done so to the same degree, due to a smaller market, fewer …

Digital Media

These 14 Digital Publishers Are the Hottest Voices on the Internet. Here’s What They’re Doing

In the world of digital publishing, sites, brands and podcasts saw tremendous growth this year thanks to politics, partnerships and social media. By …

Digital Marketing

How To Talk About Hot-Button Topics Without Alienating Your Audience

<i>This week’s takeaway comes from Allison Lurker Rickert, associate director, BrandVoice Services, responsible for overseeing BrandVoice Special Features, BrandVoice Stories and Forbes Custom programs.</i><p>Mining politics for branded content stories makes people nervous. All those chances to offend – …

Advertising

ESPN, FourFourTwo and Guardian team up for Russia World Cup

The media sales teams of ESPN, FourFourTwo and The Guardian are partnering to offer advertisers a joint ad proposition for the 2018 football World …

Advertising

Publishers Pivot To Video, Extend Reach

The key to the "pivot to video" mantra: Keep it short and distribute it well.<p>Publishers' pivot to video has become something of a trope, as media …

Marketing

LinkedIn Embraces Video Advertising; Vox Debuts 'Explainer' Ads

<i>Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.</i><p><b>Pivot To Video</b><p>LinkedIn is finally selling video ads: native, autoplay …

Advertising

Vox Media Pitches Signature ‘Explainer’ Format to Advertisers

The digital media company has launched a new branded content division that will create its signature wonky videos for advertisers<p>By<p>Benjamin Mullin<p>Shortly after Vox was launched in 2014, the news site quickly won attention for its explainers: straightforward walk-throughs of topics such as the …

Advertising

We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations

Social media agency We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations. The agency is up for Best Use of …

User Generated Content

Be Relevant: Sync Up Your Stories With Events And People

<i>This week’s takeaway comes from</i> <i>Christina Lambert Clarke, director of marketing, Forbes BrandVoice, who helps conceptualize brand content programs that connect companies with their audiences on Forbes.com.</i><p>Every story needs a news peg. A piece about backyard grilling will get more traction before …

Entrepreneurship

'Small budgets don't deter social success' says Jamie Oliver Group's chief content officer

The use of technology might be innovating the branded content space right now but small budget aren't deterring social success, says Zoë Collins, …

Jamie Oliver

Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins

Condé Nast Britain won three awards at the inaugural Digiday Publishing Awards Europe on Oct. 4, coming away with awards for innovation in social …

Digital Media

Oath pledges to build on consumer trust

Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pledged to build on consumer trust around its brands …

Marketing

How To Get The Most ROI From Your Branded Content

They say content is king. I don’t but many do. And by “content,” I mean high-quality branded content that goes beyond your own website. The kingdom isn’t run by volumes of content saying nothing (and achieving even less by remaining static on your own site).<p>However, to retain that crown, it’s …

Digital Marketing