The Hollywood Reporterflipped into TVPodcasting OBB Pictures Expands Into Podcasting, Branded Contenthollywoodreporter.com - Natalie Jarvey Newly created parent company OBB Media now will encompass video production, an audio studio and commercial work. Production company OBB Pictures is …
Social Media Creating Branded Content on Instagram: What Marketers Need to Knowsocialmediaexaminer.com - by Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started? In this article, you’ll discover …
Kitchen Gadgets The Affordable Kitchen Gadgets Every Home Chef Needsthespruceeats.com - sponsored.thespruceeats.com Whether you're regularly hosting dinner parties or just enjoy getting creative in the kitchen, these staples will get tons of use and are easy on the …
NME Magazineflipped into NMEJapan Japanese Breakfast responds to backlash over her appearance at Amazon-affiliated Intersect FestivalNME - Patrick Clarke Japanese Breakfast‘s Michelle Zauner has responded to backlash over her planned appearance at Amazon-affiliated festival Intersect which takes place …
Business Insiderflipped into Top StoriesShane Dawson Shane Dawson and Jeffree Star used documentary for Morphe makeup deal - Business InsiderBusiness Insider - INSIDERYouTubers Shane Dawson and Jeffree Star pulled back the curtain on their nine-part docuseries Friday in the fourth installment that detailed the first negotiations around Dawson's upcoming makeup line.
Christine Cookflipped into Media, Marketing & MobileRoku Inside Roku’s nascent branded content pitchDigiday - Tim Peterson Roku is looking for media companies to help make its connected TV platform a part of the distribution mix for advertisers’ branded video …
cryptoninjaflipped into BusinessBusiness New 'Journey Map' for marketers that tracks path to purchase could benefit video, branded contentAd Age - Jack Neff. Under a third of marketers use multi-touch attribution—the process of measuring the value of each consumer touch point on the path to purchase—to …
eMarketerInternetUS Internet Users Want More Control Over the Branded Content They Receive than What Marketers Currently Offer, Nov 2018 ofeMarketer US consumers were asked if they want control over brand communication, such as email frequency and control over the type of content they receive. US …
Marketing How to Understand Your Audience and Reach with Branded Content | CustomerThinkcustomerthink.com Knowing your audience is not only the cornerstone to successful marketing and media campaigns but also to successful businesses. It’s no surprise, …
Digiday Money Digiday Research: Digital publishers still see growth in direct-sold display adsDigiday - Shareen Pathak This is the latest update to our ongoing research series tracking publishers’ changing revenue mixes and sources. Direct-sold ads are the brightest …
CBC Newsflipped into MontrealClimate Point of view: I'm a first-time voter, and this is what I wantCBC News - Tyler Barone Growing up, I always looked up to my father. I wanted to follow in his footsteps — whether it was my favourite hockey team or my favourite meal — I …
The DrumEmployee Engagement SHRM and Heve spark conversation about pay equity and workplace culturethedrum.com Story studio Heve, a division of Invnt, has partnered with long-term Invnt client, SHRM (The Society for Human Resource Management) late last month, …
Deadlineflipped into BusinessEntertainment Industry Women In Entertainment Sets Speakers For WIE SummitDeadline - Patrick Hipes Women in Entertainment has added Patricia Heaton, One Day at a Time executive producer Gloria Calderón Kellett, June Diane Raphael and former SNL …
Digiday flipped into DigidayAdvertising Industry ‘Contextual shopping’: Publishers are using model homes for retail experiencesDigiday - Kayleigh Barber Home-related publications like Real Simple, Hunker and Domino are using model houses to create experiential retail experiences that can drive …
The Wall Street Journal.Digital Advertising Publishers Take On Ad-Agency Roles With Branded ContentThe Wall Street Journal. - Jack MarshallTraditional news outlets like New York Times, Wall Street Journal expand into ads, sponsored material A New York Times Co. staffer recently spent weeks digging into a technology company, visiting engineering
Skiftflipped into The Future of TourismStorytelling Destination Storytelling 2020: A Guide to Telling Great Storiesskift.com - Syndicated Great stories move us. They have the power to tap into our emotions and inspire a sense of wanderlust. Stories have the potential to take us from the …
Ad AgeCadbury Cadbury's branded content series tries to reconnect parents with their distant teensAd Age - Alexandra Jardine A new branded content series from Cadbury, promoting its Heroes boxed chocolate brand, focuses on the sometimes difficult relationships between …
Digiday Baking BuzzFeed’s Tasty is using cookie-baking demos to sell convection ovens for LGDigiday - Kayleigh Barber BuzzFeed’s Tasty is going to help electronics brand LG sell ovens by selling cookies first. Starting October 7, Tasty will start selling a cookie …
The Drumflipped into Future of TVBranding 4Sales restructures to capture more digital and partnership ad spendthedrum.com - John McCarthy 4Sales, the commercial division of Channel 4, has restructured to better sell branded content and targeted digital advertising. In 2018, Channel 4 …
The Drumflipped into BrandingCadbury Cadbury experiments with long-form for latest campaign 'Families Reunited'thedrum.com - Jennifer Faull At the heart of Cadbury’s latest ad campaign for its Heroes range is a 22 minute-long film shot by First Dates director David Symmons and producer …
Mixmagflipped into The Mixmag feedIKEA Sonos and IKEA combine on SYMFONISK home WiFi speakersmixmag.net - In association with IKEA Your home is your sanctuary. From the little touches to those major DIY projects, the best homes are the ones perfectly designed to meet your comfort …
IMANIMANflipped into AdvertizingSocial CommerceQ&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce - eMarketer Trends, Forecasts &eMarketer Consumers are often creatures of habit. They know the products and brands they like, but getting them to try something entirely new can be a …
MediaPostflipped into Online VideoAdvertising What is Engagement Now?mediapost.com - Nina Lentini The Washington Post's WP BrandStudio is an in-house creative agency that produces branded content and native advertising. It head, Annie Granatstein, …
ReutersMarketing Reuters Plus named a three-time finalist in Digiday Marketing and...Reuters - Reuters EditorialReuters Plus, the branded content studio of Reuters, has been named a three-time finalist for this year’s Digiday Marketing and Advertising Awards Europe. The awards honor the companies, campaigns and
Luna Lossdoerferflipped into New ProductsTechnology ‘This is the next chapter’: Bustle readies launch of tech news site InputDigiday - Max Willens Bustle Digital Group is staking the next phase of its growth on an expansion into new verticals and plans to incorporate technology acquired this …
Mixmagflipped into The Mixmag feedCentral Saint Martins KiNK (live) in The Lab LDNmixmag.net - In association with Coors Light The Lab LDN is Mixmag and Coors Light's weekly live stream, powered by Void Acoustics, where we showcase the finest DJs direct from our world famous …
BandTflipped into BandTDubai Five-And-A-Half Lessons Learned Filmmaking In Dubaibandt.com.au - B&T Magazine Mark Williams is an award-winning Australian film director and cinematographer and founder of branded content creators Four Quadrant Films in …
Storytelling Nonfiction Sound and Story for Film and Videooreilly.com - www.oreilly.com This book guides nonfiction storytellers in the art of creatively and strategically using sound to engage their audience and bring stories to …
Icon version of the Flipboard logoNew York City The Drum in New Yorkthedrum.com - beat.thedrum.com Come and meet The Drum team and get practical advice on what makes great content…and a free drink…of course. Earned. Firstly you get to meet the Drum …
Mixmagflipped into The Mixmag feedIbiza Apollonia and Nicolas Lutz to play Octan Ibiza's 12-hour closing partymixmag.net - In association with Octan Ibiza Octan Ibiza is bringing its debut season to a close with a killer 12-hour closing party. The mammoth event, taking place on Sunday October 6 in the …
