Branded Content

The Guardian Frames Season 3 of Bosch With Branded Content Series ‘How to Solve a Murder’

In this age of true-crime podcasts, the following reads like the narrator-intro for the beginning of another such series:<p>Kari Lenander haunts …

Crime

Mazda Studio at Empire Leaves Indelible Mark on SXSW 2017 and Beyond

Mazda thrives on the intersection of innovation, passion and technology. It’s why the annual SXSW 2017 festival was the ideal platform for the …

Music

26 Australian Designers Rework The Same Classic Chair

The exhibition demonstrates the destructive influence of copycats on the design industry<p>Given its craft, the design industry is often associated with …

Furniture

Globally, 100 Publishers Will Generate $3B In Branded Content Revenue

Polar, a branded content platform for publishers, earlier this year took a look at the branded content market, claiming the projected $20 billion …

Advertising

Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid

Most Popular<p>For the first time in its 129-year history, the Financial Times said digital advertising and services revenue have surpassed print. The …

Advertising

Guardian US, Amazon Partner For 'Bosch' Branded Content

The US arm of <i>The Guardian</i> and Amazon are partnering to create a branded content series around the season three premiere of Amazon’s original series …

Advertising

Here Are Some More Ninth Annual Shorty Awards Brands and Organizations Winners

The Ninth Annual Shorty Awards will be presented in a ceremony at the PlayStation Theater in New York’s Times Square April 23, and the last batch of …

Advertising

Study: Pre-Roll Ads Are Least Intrusive With Best Recall

A new study comparing an array of video ad formats has found that pre-roll ads are not only seen as least intrusive by consumers -- they also have …

Digital Advertising

The Case for Branded Content Studios

The media landscape is being rocked by concurrent disruptions in platforms, formats, devices, and most of all a tectonic shift in consumer attention. For brands seeking to reach younger audiences, this is all leading to one conclusion: the need for branded content. But not just any type of content. …

Advertising

How ATTN: Is Attracting Companies Who Want to Produce Socially-Minded Branded Content

With the ability to reach tens of millions of people with a single video, issues-based media company ATTN: has caught the attention of production …

Advertising

Are You Using Facebook Correctly? All About the Facebook Branded Content Tool

Recently, Facebook updated its Branded Content Guidelines. Today, we’re walking you through the changes and what they mean for your brand or</i> …

Social Media Marketing

Marketers: This tech company says it knows whether your branded content actually works

First there was advertising, which promoted messages brands paid for, then there was PR, which got a business "free" coverage in the press. Now, …

Content Marketing

Mic’s Cory Haik: 'Our audience is not a monolith that just wants news'

Subscribe: iTunes | Stitcher | RSS<p>Last week, Mic announced that it had raised $21 million in venture capital funding from investors including Time …

Digital Media

How Storytelling Is A 35,000-Year-Old Tool We Still Use To Build Relationships

Director & Producer Ryan Beickert on why branded content isn’t just a trend in the industry but an evolution of advertising altogether<p>This year’s …

Advertising

U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio

U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de …

Advertising

Here’s the Problem with That Content Studio You Just Built | AgencySpy

<i>This is a guest post by Brian Tolleson, head of content at BARK BARK.</i><p>Great branded content is really tough.<p>I’ve been in this space for over fifteen …

Content Marketing

Comedy Central creates branded content to replace ads: Could other networks follow suit?

For networks and advertisers, this is a frustrating problem, potentially resulting in a loss of ad revenue if brands decide to place their efforts …

Advertising

Gen Z Favors Humor In Ads, Big On Cinema Ads

Some 72% of those within the Gen Z age group category in the United States said humor boosts their receptivity to an advertisement, and 58% admit …

Advertising

Facebook Branded Content Policy Update March 30 2017

Share<p><b>Facebook Branded Content Policy Update – March 2017</b><p>On March 30, 2017, the <b>Facebook Branded Content Policy</b> was quietly updated (again). The most …

Facebook

Six Days, Seven Nights - The 1st Branded Content Series on Snapchat

After six long months of casting, creative testing, storyboard development, approvals from Snap and production, we’re excited to announce the launch …

Snapchat

A Witty(Feed) approach towards branded content with Parveen Singhal

A Witty(Feed) interview shedding light on the business of content creation and viral marketing.

Social Media Marketing

6 Key Features to Look for When Choosing an Employee Advocacy Platform

<b>Supports Major Social Networks</b><p>Needless to say, employee advocacy platform should support all major social networks such as Twitter, Facebook, …

Team Building

How Quartz brings editorial, tech and sales together for products

When it comes time to push a news product into its next phase, sometimes it helps to consult with one’s advertisers.<p>On Tuesday, the Atlantic …

Digital Media

The Telegraph gets 1 million monthly readers from Google Play Newsstand

Publishers are learning that an over-reliance on reaching audiences on one platform is not a fail-safe strategy. For The Telegraph, Google Play …

Digital Media

Ram Will Blanket History With Branded Content, Quizzes and Ads Throughout April

Sponsoring a single show or night of programming wasn’t big enough for Ram, which wanted to make a statement with its latest media partnership. So …

Advertising

Snap Introduces Search Function on Messaging Platform (SNAP, FB)

Snap Inc. (SNAP) is diversifying its revenue streams. In a post on its site, the company announced that it was introducing a search feature for …

Snapchat

The Future of Travel Media Is Going Far Beyond Print

Traditional travel media brands, particularly those based around print magazines and travel guides, have historically struggled to reinvent …

Advertising

Facebook Stories Launch Globally: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Facebook

How to Make Money With a Podcast

For podcasting to pay off -- have a plan to be different and valuable.<p>This story appears in the April 2017 issue of <i>Entrepreneur</i>. Subscribe »<p>Here’s how Defacto Sound founder Dallas Taylor opens each episode of his podcast: “From Defacto Sound, you’re listening to <i>Twenty Thousand Hertz</i>.” But he’s …

Marketing

Three big changes made to Branded Content on Facebook

Facebook has spent a year listening and gathering information, the culmination of which was announced by the company today. Branded Content on …

Facebook