Branded Content

NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

NBCUniversal’s branded content offerings have thrived with campaigns tied to such Peacock hits as “This Is Us” and Today” as well as wholly original …

Streaming

Facebook Launches 2 New Tools to Lure Influencers Away From YouTube

Facebook is pushing to become the go-to publishing platform for video influencers. But will these two new tools be enough to lure creators away from YouTube for good?<p>Is Facebook making a play to pull some YouTube influencers to their Creator platform? It sure seems like it. The social media …

Social Media Marketing

'Disgusting': users slam Snapchat's latest update

"We're separating the social from the media and reorganising Snapchat around your relationships to make it more personal," Spiegel states in a …

Brisbane

Viacom snaps up influencer platform Whosay as it looks to bulk up branded content offering

Viacom has inked a deal to acquire influencer marketing shop Whosay as it looks to scale its branded content offering and help advertisers create …

Digital Marketing

Viacom to acquire Whosay to boost branded content

<i>0</i><p>Recent Alerts<p>Sign up to create alerts for Instruments, Economic Events and content by followed authors<p>Free Sign Up<p>Already have an account? Sign …

Stock Markets

The Key To Achieving Facebook Viral Reach? Branded-Content Ads [Study]

When it comes to attaining viral reach on Facebook, brands are better off promoting branded content partnerships versus creating and promoting their …

Advertising

Understanding the Benefits of Instagram’s New Branded Content Tool

<b></b><i>Instagram is offering new tools to bring transparency and consistency to Branded Content on Instagram. They say “the tools consist of a tag to help</i> …

Social Media Marketing

Dwell Is Hiring!

We're looking to expand our print and digital creative teams in New York and San Francisco.<p>New York<p>Associate Editor<p><b>San Francisco</b><p>Editor<p><b>Branded Content / Commerce Manager</b>

San Francisco

Eight million views later, the ultimate branded content case study

<i>By Mark Schaefer</i><p>I was recently asked to name what I thought was the best branded content case study, and I will provide my favorite in this post.<p>The …

Marketing

CBSN Betting On Expanded Branded Content In 2018

In a year following a presidential election, executives at many news organizations expected viewership to decline.<p>That expectation, of course, turned …

Televisions

Survey: tell us what you find annoying about branded content

Advertising

The Washington Post is focused on selling branded content internationally

The Washington Post has taken more of a slow and steady approach to international expansion compared to some pure-play digital publishers, whose …

Digital Media

What CNN Research Uncovered About Branded Content

CNN has just released new research that offers actionable insights into optimizing branded content. Here are five key takeaways.<p>Branded content is all the rage. However, this marketing darling du jour actually dates back to the advent of the radio soap opera. That's right, consumer giant P&G …

Marketing

Meet the Vox Creative Director Who Wants to Bring Whimsy Back to Branded Content – Adweek

It’s a good thing Graham Nelson has always liked explaining things.<p>In October, Vox Media expanded its branded content offerings with a new division, …

Advertising Industry

Meet the Vox Creative Director Who Wants to Bring Whimsy Back to Branded Content

It’s a good thing Graham Nelson has always liked explaining things.<p>In October, Vox Media expanded its branded content offerings with a new division, …

Advertising Industry

'California Sunday' Prints Special Teen Section For 'LA Times,' 'San Francisco Chronicle'

<i>California Sunday Magazine,</i> sent out six times a year with the <i>Los Angeles Times</i> and <i>San Francisco Chronicle</i>'s Sunday papers, is publishing a special …

Advertising Industry

Build Authentic Content to Revolutionize Digital Marketing

The Fastest Growing Part of Advertising<p>Most of us don’t know what native advertising is, but it’s one of the fastest and most important growing parts …

Why trust and authenticity are the most important elements to influencers in content marketing

Trust and authenticity are crucial elements of being an influencer, a belief that the industry agrees with as this form of branded content continues …

Digital Marketing

Genesis Uses Branded Content Via TEN To Launch G80 Sport

Genesis chose an elegant black-and-white video series featuring brand enthusiasts talking about what luxury means to them.<p>TEN: A Discovery …

Advertising Industry

Guardian to explore 'human' side of business with B2B branded content service

The Guardian is courting big brand advertisers looking to grow their enterprise divisions with the launch of a B2B service that aims to communicate …

Advertising

Holiday cards and house ads: The role of publishers’ content studios is ever-expanding

On any given day, Time Inc.’s branded content studio, The Foundry, is churning out campaigns for advertisers, to the tune of more than 1,000 over the …

Advertising Industry

Why You Should Start Using Facebook Branded Content

Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content …

Digital Marketing

Vice is bringing its brand content measurement tool to the UK

Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. …

Advertising

Render's Eytan Elbaz on How Content Creators Boost Facebook's Ad Space

Render Media's co-founder Eytan Elbaz joined Cheddar to discuss the evolution of native advertisement and how content is changing the digital ad …

Business

Instagram Is Shooting for More Clarity by Expanding Access to Its Branded Content Tool

More brands and creators on Instagram will gain access to the branded content tool it introduced in June.<p>The Facebook-owned photo- and video-sharing …

Digital Marketing

Instagram's Expanding Access to Branded Content Tags

After starting their initial roll-out of their branded sponsorship tools back in June, Instagram has this week announced that they’re broadening …

Social Media Marketing

We Are Pi snap up top accolade while AnalogFolk sweep the board at The Drum Content Awards 2017

We Are Pi and AnalogFolk have taken home the top accolades at The Drum Content Awards 2017.<p>Amsterdam company, We Are Pi, have snapped up the grand …

Love Island

Finally, Instagram is getting serious about influencers tagging #ads

Instagram wants more people to share when they're being paid to post.<p>The Facebook-owned app announced Tuesday it will expand its official branded …

Business

Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.<p>The company first introduced the tool in June, then made it available to more accounts in August while also establishing a …

Marketing

Mobile Sponsored Content Is Read More Often, Longer

The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on …

Marketing