Branded Content

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TechCrunchadded this to Top Stories
Selling
Snap launches a certification program for AR shops to craft branded lenses
TechCrunch - Natasha Lomas
Snap has announced a partner program intended to make it easer for brands to get on board with — and pay for — its augmented reality ‘lenses’ by helping advertisers find certified AR shops to craft the
Mike Harrisadded this to Listen UP
Headphones
Audio Heaven Is in Range With Beyerdynamic’s Aventho wireless Headphones
highsnobiety.com - Daniel So
German engineering remains one of the most revered institutions in the world, and Beyerdynamic’s Aventho wireless sets the bar when it comes to …
Mic News
Content Curation
Booking It: A guide to America’s most unique accommodations
Mic News - By Mike Sheffield | Aug. 20, 2018
Paid by Booking.com wants to remind you that some of the most incredible and diverse places to stay are right here in your backyard. This interactive …
Social Media
Why Video is the Most Effective Way to Speak to Your Audience
socialmediaweek.org
Branded content may still be a new way of advertising but, in video format shared via social media, it is the most effective way to speak to your …
The Drumadded this to Brands
Branding
Bleacher Report says viral rivals 'play to empty stadiums' as it drops Puma Lukaku track
thedrum.com - John McCarthy
Puma Football and Bleacher Report Football have partnered to help commit the impoverished childhood of Manchester United forward Romelu Lukaku to …
Digiday added this to Beyond ads
Advertising Industry
‘The essence of consulting is bespoke content’: Bleacher Report Football and Puma release hip-hop track
Digiday - Lucinda Southern
Bleacher Report Football has ambitions to create content that sits at the intersection of football and culture, whether that’s fashion, film or, most …
Social Media Marketing
FX Networks - AHS Cult
clios.com
Digiday
Advertising Industry
With five new hires, Hearst UK merges print and digital branded content teams
Digiday - Lucinda Southern
In order to make the buying process easier for branded content clients — as well as nudge them into spending more — Hearst U.K. has integrated its …
Middle School
Online Commercials & Promos: Bustle Food/Beverage Industry Branded Content w/ Female Race Car Driver
backstage.com - www.backstage.com
Casting middle school & high school aged girls for a profile on a female race car driver for a food/beverage industry client. Footage to be on …
madaboutwatchadded this to Absolute Not for Women
Headphones
Beyerdynamic’s Tesla-Powered Xelento Remote Headphones are Pure Audio Fire
highsnobiety.com - Lucy Thorpe
With a price tag rivaling what most teenagers spend on their first crappy car, Beyerdynamic’s new Xelento remote in-ear headphones deliver a massive …
Minneapolis-Saint Paul
'How Do I Cook a Turkey in the Microwave?'
mspmag.com - by Jillian Fischer
× Turkey in a microwave Like most of the Internet, our office has been consumed by the #microwaveturkey prank. [Prank primer: You text someone (moms …
WIRED
Watch Tech Today and Tomorrow Presented by DXC Technology | Why Cybersecurity is So Critical | Branded Content | Tech Today
WIRED - Wired
Why Cybersecurity is So Critical | Branded Content | Tech Today and Tomorrow | Ep. 4 Security teams used to be able to patrol on-site to ensure their …
Arkadium Offers AI-Powered Ad Tech To Sports Advertisers, Publishers
mediapost.com - Melynda Fuller
Publishers like the Associated Press and USA Todayhave been using Arkadium’s AI-powered “engagement units” to create interactive modules alongside …
The Chainsmokers
The Chainsmokers Partner With Beat Maker Go App
billboard.com - Josh Glicksman
The Chainsmokers have partnered with global music app maker Gismart, it was announced Friday (Nov. 16). The new collaboration kicks off with the EDM …
Deadlineadded this to TV News
Entertainment Industry
Christopher G. Cowen Launches Station 10 Media In Joint Venture With Boardwalk Pictures
Deadline - Denise Petski
Christopher G. Cowen (CNN’s Decades series, The History of Comedy) is launching Station 10 Media, a television, feature documentary and branded content …
Highsnobietyadded this to Highsnobiety Sneakers
Britney Spears
ASICS’s Best ’90s Sneaker, the GEL-KAYANO 5, Drops Today (and Here’s Where You Can Get It)
highsnobiety.com - Jack Drummond
The year 1999 was a pretty interesting one. The world was still coming to grips with the internet, Britney Spears burst onto the world stage (and the …
Jack Huangadded this to Men's Fashion
Charles Oakley
K1X & KICKZ Celebrate 25 Years of “Badass Basketball” with the “Down Since Day 1” Capsule
highsnobiety.com - Lucy Thorpe
Basketball and streetwear label K1X has launched an exclusive capsule collection with hoops retailer KICKZ.com celebrating their joint 25th …
Darrell Shireadded this to BRITAIN
Christmas Trees
Yaletown is transforming into CandyTown, and you can win a gift package worth $150 (CONTEST)
dailyhive.com
It’s never too soon to start talking about the holiday season. (Especially now that Halloween has passed.) On Saturday, November 24 you can celebrate …
Public Relations
SheKnows Media Rebrands As SHE Media, Shares 'Business of Influence' Research
mediapost.com - Melynda Fuller
Just months after launching its SHE Media Partner Network at the #BlogHer18 Creators Summit in August, SheKnows Media has rebranded itself as SHE …
Deadlineadded this to TV News
Entertainment Industry
Whistle, Soon After Securing $28M In New Funding, Signs With CAA
Deadline - Dade Hayes
EXCLUSIVE: Not long after raising $28 million in additional funding through a Series D round, sports video and branded content player Whistle has …
Ingemar Johnssonadded this to Media, Advertising & other fun Stuff
Advertising Industry
Digiday Research: European publishers expect to make more money from branded content in 2019
Digiday - Mark Weiss
Digiday+ Member Article Income from display advertising may be declining for some European publishers, but they expect that video advertising and …
Skiftadded this to Skift
Travel
Skift Video: How Meetings Can Give Back to the Community
skift.com
Showcasing its commitment to sustainability — one of five newly revealed brand pillars —The Venetian Resort provided Cvent’s CONNECT 2018 meeting …
Craft Beer
This is the only complete men's grooming shop in Vancouver with a membership program
dailyhive.com
Whether you’re rocking a skin fade or more relaxed shaggy locks, you’ve got to visit your barber on the regular to keep it in shape. But it can be …
Peter Harewoodadded this to SneakFreak
Jimmy Choo
Jimmy Choo Drops a Deluxe Sneaker Inspired by Diamonds
highsnobiety.com - Lucy Thorpe
Just when we thought the luxury sneaker market couldn’t get even more luxurious, Jimmy Choo proved us wrong. The infamous shoe brand has dropped a …
Deadlineadded this to TV News
TV shows
NBC Buys ‘Man. Woman. Child.’ Comedy From Hazy Mills & Will Packer Media
Deadline - Denise Petski
NBC has put in development Man. Woman. Child., a comedy from writer Vanessa McCarthy (Schooled), Sean Hayes and Todd Milliner’s Hazy Mills (Hot in …
MediaPostadded this to Social Media Marketing
Pizza Hut
Yahoo Sports, RYOT Create Video Campaign With Pizza Hut
mediapost.com - Sara Guaglione
Oath’s Yahoo Sports and RYOT, the branded content studio launched last year, partnered with Pizza Hut to produce a sponsored video series featuring …
Highsnobietyadded this to All Stories
Clothing
Haglöfs Breaks New Ground With the Innovative V series Raw Anorak
highsnobiety.com - Aaron Howes
Swedish label and purveyor of some of the world’s best outdoor equipment Haglöfs just released a cutting-edge new anorak bringing together …
Ad Age
Ramsey
Turner’s branded content arm - Ad Age
Ad Age
Ad Age Studio 30 is a custom content studio that specializes in the creation of paid content that resonates with the Ad Age audience. To inquire …
MarketWatch
General Motors
TurboSquid is now an official General Motors licensee
MarketWatch
NEW ORLEANS, Nov. 15, 2018 /PRNewswire/ -- TurboSquid, the world's leading 3D stock marketplace, announced today that it is now an official General …
Peter Harewoodadded this to SneakFreak
Banger
PUMA Gets Playful with Its Latest Drop, the RS-X Toys
highsnobiety.com - Lucy Thorpe
The toys we played with as kids are, for most of us, immediate triggers back to a time of innocence when we had nothing else to do all day but eat, …