B2B

Business puts money on ‘Yes’ vote – with some surprising exceptions

Australia’s business community has overwhelmingly backed the ‘Yes’ campaign in the upcoming same-sex marriage postal survey, with hundreds of …

B2B startups are taking over European fintech

<i>This story was delivered to BI Intelligence "Fintech Briefing" subscribers. To learn more and subscribe, please click here.</i><p>There has been a growing number of fintechs either launching in, or pivoting toward, the business-to-business (B2B) market, with many of these players focused on helping …

Amazon takes on Japan's business-to-business market

TOKYO -- Amazon.com has launched its business-to-business operation in Japan, where the U.S. tech giant is expected to carve out space against …

These 5 Things Scare People Away From B2B Content Marketing

Are you interested in becoming a B2B content marketing expert but aren’t quite sure where to start? Does just the thought of creating a blog post or …

8 B2B Software Companies Whose Content Marketing Works

Suomy / Pixabay<p>Just 10 years ago, content marketing was an unfamiliar term for companies trying to employ new marketing strategies. Fast-forward to …

Business 2 Community White Papers

3 B2C Marketing Strategies That B2B Companies Should Embrace

B2B marketing doesn't look like the same as it did 5 years ago. It's more personal, more diverse, and more transparent.<p>B2B marketing has always been different from B2C marketing in a number of key ways.<p>B2B purchases involve longer timelines and more people.<p>B2B purchases are based largely on need …

Why Private Equity Firms Should Exit Their Positions in B2B Distributors

With Amazon entering B2B distribution, private equity firms should look to exit their positions now. Distributor valuations are headed in one direction: down.<p>A reckoning is upon us in the B2B distribution industry because of new entrants like Amazon Business. Amazon's marketplace business model …

Verizon Report Shows IoT Becoming a Business Launching Pad

The Verizon report, ‘State of the Market: Internet of Things,’ indicates that the corporate world is starting to view the internet of things as a …

Industry Insight: B2B Commerce Doesn't Have to Be Boring

Your customers deserve a top-notch online shopping experience, even if they're business customers.<p>PCMag reviews products independently, but we may …

Accenture digital and content exec on knowing a B2B marketer's position with their audience

The line between B2B and B2C has come to an end, says Accenture’s global executive managing director of digital and content, Mark Kiernan. The key …

The Internet of Things Is a Boon for B2B: Report

Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide …

The Preferences of Millennial B2B Buyers

Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.<p>The …

Mastercard: Now…and Later

Last Thursday, <b>Mastercard</b> (MA) held its investor day, one that was well received by investors, as the stock gained 2.7% that day. So what can it do …

Elevator Pitch: SalesTribe

Image: Supplied<p>Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for …

Why 'Big Data' plays a big role in the world of digital marketing

“Without Big Data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway” — Geoffrey Moore, Author, <i>Crossing The Chasm</i><p>“Big Data” is one of those massive megatrends that continues to gain attention along with the growing number of internet users and companies …

The State of B2B Marketing Automation in 2017

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and …

Where does innovation belong in the IT department?

I recently attended an MIT Sloan CIO Symposium on MIT’s campus in Cambridge, Massachusetts. It’s was an annual one-day event mostly attended by CIOs …

TECH TALK: Algorithms to help you buy the right shoes

WizeSize has developed a revolutionary solution based on Deep Learning algorithms and proprietary foot-scanning technology to provide accurate and …

A Social Engine That is Handcrafting Artisans' Livelihoods

Technology has pivotal role to play in bridging this gap between grass roots artisans and global buyers<p>Artisans form the backbone of non-farm rural economy in India with an estimated 7 million of the rural population engaging in the sector for their livelihoods. They operate at the cluster-level …

Thomas Cook's first year in China

This is a viewpoint from China Travel News.This article appears as part of the tnooz sponsored content initiative.<p>Thomas Cook China, a joint venture …

B2B Influencer Marketing: Trends, Goals and Budgets to Set

Influencer marketing has made a huge impact on a lot of B2C businesses. But B2B businesses shouldn’t feel left out. The strategy has a lot of …

The Content Structures, Processes, and Tools Most Used by Marketers

Most marketers say their company has style and brand guidelines in place for content, but less than half say their firm has developed more complex …

6 Tips to Help Your Solo Business and Avoid Isolation

This column is authored by Catherine Hoddar, co-author of “Law Office on a Laptop: How to Set Up Your Own Successful Mobile Law Practice.”<p>Being your …

The Top Marketing Challenges in The Engagement Economy [Research]

By MICHAEL BRENNER<p>In Content Marketing<p>0<p>A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest …

Webjet in the black as consumer and trade units expand

Australia-listed Webjet Limited has seen double-digit growth for the year to end-June across most of its B2C and B2B businesses.<p>However, a “technical …

Email Tops In B2B Marketing: Bubblegum Search Infographic

Bubblegum Search has created an infographic, showing B2B marketing trends. Among the stats: 54% of all emails are opened on a mobile device, and 93% …

B2B Marketers Should Act More Like B2C Brands

<i>“</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Technographic Data Is The Next Frontier For B2B Marketers

<i>Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26.</i><p>Account-based …

From Trump instability to post-modern marketing, Stein IAS director on new B2B trends and US trade barriers

Stein IAS director, Tom Stein, claims that, despite buoyant optimism within the industry, the one thing on business to business (B2B) marketers …