Augmented Reality

Amazon adds AR to your app so you can pre-visualize your purchases at home

Augmented Reality has proven to be one of the most interesting technologies, with applications as useful as the purchase of furniture or other large …

Mixed Reality

Microsoft HoloLens Demonstrations Being Held Across The US And Canada

If you are interested in learning more about the new Microsoft HoloLens mixed reality headset and what you can expect from the new technology, …

Mixed Reality

The future of online shopping: Ads that let you try things on

Some of the biggest U.S. social media giants are beginning to roll out ads that feature augmented reality, giving marketers the ability to let users …

News (U.S.)

HTC believes VR reality finally catching up with hype - Mobile World Live

<b>INTERVIEW</b>: HTC’s China president Alvin Wang Graylin (<i>pictured</i>) asserted virtual and augmented reality (VR/AR) applications are now living up to their …

Mixed Reality

I picked the wrong day to try this NYC Hololens AR art installation

It's 95 degrees Fahrenheit -- 35 Celsius -- or at least it feels like it. I'm standing in the middle of Times Square, looking at my phone at an augmented-reality fleet of boats floating above my head. My phone is hot. I can't hear through the earphones well. A crowd of family tourists nearly …

Mixed Reality

iOS 12 AR Quick Look Demos – MacStories

I recently came across a demo of AR Quick Look, an iOS 12 feature that allows apps to present 3D and AR previews for objects built using the new USDZ file format. Shopify, the popular e-commerce platform, is going to take advantage of AR Quick Look to let customers preview items in their …

iOS

Why Mobile AR is evolving faster than you think

With both ARKit and ARCore now released to the public, Augmented Reality (AR) is now enabled on over 500M devices. There are over 2,000 AR apps …

Apps

Showpad Releases AR Feature To Help Make Sales Pitches More Immersive

Augmented reality (AR) continues to be a rapidly expanding industry and is becoming more common place with each day. Recently, Showpad have launched …

Mixed Reality

Augmented Reality Definition from Financial Times Lexicon

Augmented reality (AR) refers to the technology that offers a real-time view of one's immediate surroundings altered or enhanced by computer …

Mixed Reality

Facebook hires Google silicon bigwig, but why?

• Facebook has hired a key Google engineer for its fledgling silicon design efforts.<br>• The new employee founded Google’s consumer silicon team, according to his LinkedIn account.<br>• The new hire will reportedly be working under Facebook’s head of virtual and augmented reality.<p>Facebook has hired a …

Mixed Reality

Krikey Teams Up With Van Leeuwen To Release New Ice Cream-Themed AR Experience

Augmented reality (AR) social gaming app Krikey has team up with Van Leeuwen Ice Cream to celebration their ten year anniversary and Nation Ice Cream …

Ice Cream

Ep.45 - Pimax Under Fire, Magic Leap & Thoughts On Seeking Dawn

Magic Leap

Virtual Reality

• Standard UK Mainland Delivery - £4.95<br>• UK Offshore Delivery - £12.95<br>• Next Day UK Deliveries - £8.00 (Please note that this is next working day, with …

Virtual Reality

Mirrorworlds

Virtual reality. Augmented reality. Mixed, hyper, modulated, mediated, diminished reality. All of these flavours are really just entry points into a …

Mixed Reality

AMA with Philip Rossman-Reich of Orlando Magic Daily & Locked On Magic

2<p>Posted by<p>Orlando Magic Daily<p>u/prossmanreich<p>38 minutes ago<p>Hey Everyone:<p>This is Philip Rossman-Reich of Orlando Magic Daily and Locked On Magic. And …

Orlando Magic

The best augmented reality I saw this year was live theater funded by a liquor company

It began in a bar.<p>The experience -- a project called Behind the City -- asks for two people, by name, no more or less per appointment. My friend and I meet down in Manhattan's Tribeca neighborhood, and walk to our designated address, a bar. With a check-in desk. The Macallan logo — the Scotch …

Mixed Reality

This $610 million real estate company doesn't have an office for its 8,000 employees — instead, everybody works from this completely virtual island

If you've ever wondered what the next phase of working remotely could be like, look no further than eXp Realty.<p>In most respects, eXp is your typical real estate brokerage company. It employs thousands of licensed agents to help clients buy and sell their homes. And business seems to be good: eXp's …

Real Estate

Much of the excitement and cool factor around Magic Leap is now gone

Another less than revealing demo. A major tie-up with AT&T. A Google investment fading into the past. Will this company really deliver?<p>I had grown accustomed to those periodic, breathless tweets about the wonder and promise of Magic Leap’s mixed reality glasses. These tweets, which started showing …

Mixed Reality

Want to make the most of AR? Here’s how consumers actually use it

Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer, and even fewer insights into the messaging and communication of how and why AR should be used to that consumer. Therefore brands who may have already developed an …

Mixed Reality

News: Magic Leap One Passes Through FCC Certification, Setting the Stage for Imminent Release

The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: …

Magic Leap

Microsoft's HoloLens evolves in shadows as Apple's ARKit makes leaps in limelight

Augmented reality is the process where elements of the digital world are overlaid onto the physical world in a user's field of view. This digital …

Mixed Reality

Northeastern students ‘change the world’ for nonprofits in Toronto with augmented reality

A group of Northeastern students have harnessed the power of augmented reality to help community organizations in Toronto better share their stories …

Mixed Reality

Rémy Martin Promotes Latest Cognac Release With AR Art Tour

<b>The French cognac producers team with abstract artist Matt. W. Moore for an international augmented marketing campaign.</b><p>As AR advertising continues to …

Mixed Reality

Immersive Technology is Becoming a Popular Business Strategy

In the recently published survey conducted in partnership between Microsoft and the Harvard Business Review Analytic Services, 68 percent of respondents expressed confidence that mixed reality would play an important role in achieving their companies’ strategic goals over the next 18 months, and 87 …

Tech Trends

Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in …

Mixed Reality

USA TODAY Adds Augmented Reality to Mobile App

USA TODAY has delivered a one-of-a-kind augmented reality experience, with our space experts from FLORIDA TODAY as guides in its first AR app. Since late March, 321 LAUNCH has been giving users an opportunity to bring rocket launches into their everyday life.<p>Now, some of the same features from the …

Mixed Reality

AT&T looks to connect to more devices through Magic Leap Partnership

<i>This story was delivered to Business Insider Intelligence Apps and Platforms Briefing subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>AT&T on Wednesday announced a partnership with Magic Leap, a cutting-edge AR headset startup, to become its sole …

Internet of Things

Sangari Education targets schools with VR solutions

VR encourages students to become active learners rather than passive recipients, says Sangari Educat...

Virtual Reality

Is any of this new technology actually new? Well, Bob & Kevin definitely have thoughts!

Bob & Kevin discuss five technolgies that are getting lots of buzz these days. We start with Artificial Intelligence and Machine Learning then we …

Artificial Intelligence

Magic Leap's disappointing demo could be a death knell for AR

<b>ROSE-TINTED GLASSES.</b> $2.3 billion<i>.</i> That’s how much Magic Leap had raised by March of this year. That’s a lot of pocket change for the Florida-based …

Mixed Reality