Augmented Reality

Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up, & Airbnb Goes AR

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase …

Mixed Reality

Bringing the lightsaber from Star Wars—the ultimate toy—to life

Like many American children of his generation, Mike Goslin grew up watching <i>Star Wars</i>. He saw the first movie in theaters when he was a boy, and remembers the seminal moment in <i>A New Hope</i> when Obi-Wan Kenobi introduced the lightsaber. As Kenobi described it to Luke Skywalker: “This is the weapon of a …

Star Wars

Google is shutting down its ambitious project to reinvent smartphone cameras

• <b>Tango, one of Google's earliest experiments in augmented reality, will shut down in March 2018.</b>• <b><br>Tango let developers build cool, immersive camera-based apps for Android — but needed manufacturers to include pricey, specialized Tango cameras in their phones, which hamstrung the project.</b>• <b><br>Tango is</b> …

Mixed Reality

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Virtual Reality

How Phil Rosedale will use blockchain to power the Metaverse

High Fidelity recently unveiled Avatar Island, a virtual reality domain where users can buy and sell items based on a blockchain service. Philip Rosedale, CEO of High Fidelity, sees it as the latest evolution of virtual worlds and virtual life.<p>While at Linden Lab, Rosedale created Second Life, one …

Business

How digital media are transforming art collections

December 15, 2017<p>In today’s high-tech museums, virtual tours and experiences, interactive touchscreens, downloadable apps and more are flourishing. …

Mixed Reality

Mixed Reality Will Transform Perceptions

Four decades ago, virtual and augmented reality were workable ideas. Fast forward to the present day and they both have set a precedent to what analysts are calling “one of the biggest technological races since the rise of personal computing.” Mixed reality (MR) is the 21st century’s passport to an …

Mixed Reality

Patron mixes e-commerce and AR in a new app

When Apple opened up ARKit to developers with the launch of iOS 11 in September, Patrón Tequila was one of the first brands to debut its own …

Advertising Industry

London Shoppers Can Now Design Their Own Nikes in Augmented Reality

Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a …

Mixed Reality

Snap Releases An AR Tool So You Can Make Your Own Dancing Hot Dog

Breakdancing sausages for everyone.<p>By on<p>The revolution will not be televised. It'll be sent to your inbox by us.<p>Earlier this year, Snap blessed the …

Hot Dogs

Google’s Tango AR program ending in March with a total of two phones

When you enter a Google search for “Tango phones,” the first result you’ll find is Google’s official site for Tango, its hardware effort for a …

Technology

Apple's Phil Schiller Hints at Future Smartglasses by Framing Augmented Reality as Sci-Fi

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide …

Mixed Reality

Hiding in Augmented Reality

How do you make a virtual object hide behind a real one? A team at the University of Arizona has found a way.

Mixed Reality

ARCore hits Developer Preview 2 with version 1.0 launching in coming months

ARCore made a significant public debut with AR Stickers rolling out to the Pixel and Pixel 2 earlier this week. However, Google’s platform for Android-based augmented reality is still a developer preview for several more months, with the latest version rolling out today.<p>Announced in August, ARCore …

Mixed Reality

Google Tango is Dead, Long Live ARCore

After months spent in limbo and not a single new compatible device, Google is finally shutting its Tango augmented reality platform down for good, …

Mixed Reality

Snapchat lets anyone create AR effects in new Lens Studio

Augmented-reality dancing hotdogs are only a few clicks away.<p>Have you ever dreamed of creating your own augmented-reality dancing hot dog? Well, dream no more, because now you can, thanks to Snapchat's Lens Studio.<p>Lens Studio is a free desktop app that comes with tutorials to help you make your own …

Technology

Asked To Advise On The Creation Of A New World, I Said YES!

You are asked to take on a project to advise a new world on how to implement and manage a fair and transparent economy, how to create new businesses and how generate and protect income for the people and businesses of that world. What would you say?<p>I was asked to join as adviser to the Metaverse. …

Mixed Reality

Google Launches YouTube VR on Steam to Mixed Reviews

It's meant to reimagine YouTube as a 3D world, but Steam users are complaining that the app keeps crashing.<p>PCMag reviews products independently, but …

Virtual Reality

Teslasuit VR Haptic Feedback Suit

Virtual reality users looking to take their immersion to the next level, may be interested in a new haptic feedback suit specifically designed for …

Virtual Reality

Apple just made it a lot harder for rivals to compete on AR

Expecting Android device makers to rip off Apple’s augmented reality technology any time soon? Not so fast, a new report claims.<p>Apple’s $390 million payday to TrueDepth sensor maker Finisar this week will reportedly help lock out rival companies like Samsung and Huawei from competing with its …

Apple

I Went to Battle in Augmented Reality with Father.IO & Lived to Tell About It

Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena.<p>A …

Mixed Reality

To Evolve Customer Experiences in 2018, Focus on the Three E’s

By Tom Edwards, Chief Digital Officer at Agency at Epsilon<p>As we head into 2018, it’s more important than ever to understand how consumers are interacting with existing and emerging technologies to better suit their needs. Marketers should be examining every new technology and trend through a …

Customer Experience

The Augmented Reality Market Is Predicted to Hit $133.7B by 2021

The augmented reality market is still on the rise. New numbers just out from Zion Market Research put the global augmented reality market at an …

Mixed Reality

Digital Fitness Industry Veteran Joins Kopin to Drive Augmented Reality Growth Among Athletes and Consumers

Kopin Corporation (NASDAQ:KOPN), a global pioneer in wearable AR and VR technologies for government, enterprise, professional sports and consumer markets, today announced the addition of Tom Futch as Senior Vice President, Sales and Marketing - Solos, for the company’s SOLOS™ Smart Glass business. …

Mixed Reality

Snapchat Lens Studio software will let you make your own AR lenses

Snapchat has launched a new desktop computer app to allow people to make their own Lenses.<p>Lens Studio from Snap Inc is out now on Apple Mac and PC, …

Mixed Reality

Wendy Wise on developing for virtual reality and augmented reality

In this episode of the O’Reilly Programming Podcast, I talk with Wendy Wise, technical director of emerging technologies at Turner Broadcasting …

Mixed Reality

#9 from 2017: Virtual Reality - The Future of Immersive Learning for Development

<i>Our Top Ten blog posts by readership in 2017.</i> <i>This post was originally published on March 7, 2017.</i> <i></i><p>In the blink of an eye, virtual reality can take you …

Virtual Reality

Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio

Snapchat has made it easier for advertisers to build their own augmented reality (AR) lenses with a Windows and Mac desktop app.<p>To continue reading …

Advertising (UK)

Make Song Lyrics Flow Right Out of Your Speakers with This iPhone Augmented Reality App

So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented …

Kendrick Lamar

All You Need To Know About Google's AR Stickers

Augmented Reality is an advanced form of modern day technology. It not just enhances what we see, look and feel, but also somewhat blurs the line …

Mixed Reality