Augmented Reality

Google's three-step plan to make you love VR

Like search and advertising before it, Google is setting the stage to dominate VR and AR by going all-in on mobile.<p>Three years ago, Google debuted Cardboard, a clever sub-$20 DIY kit that turned nearly any phone into a VR viewer. It was brilliantly simple -- so cheap and universal that The New York …

Virtual Reality

Eye tracking in VR/AR: The promise and the perils

What if everyone knew exactly what you are looking at? Chat with a stranger and she will know if you focus on her eyes, chest or belt. Talk with a neighbor and he’ll know when your gaze is wandering away.<p>A couple of years ago, I met a salesperson demonstrating an eye tracker for a see-through …

Mixed Reality

Report: Magic Leap Raising Series D Investment, Could Value Company at $6–8 Billion

For a company that’s showed almost no one what they’re building, Magic Leap has been phenomenally successful at fundraising. The company has …

Mixed Reality

Apple gears up to make its own GPU’s

WHY THIS MATTERS IN BRIEF<p>The next battle front in computing will be dominated by graphics – whether it’s 3D, AR, VR or simply even higher resolution …

Machine Learning

Prototype device lets users smell colors

Swiss art school Ecole cantonale d'art de Lausanne (ECAL) just created a nifty little device called Bouquet that lets users smell colors while …

Mixed Reality

Is VR The Future of Filmmaking?

The question of how Virtual Reality will transform creative industries such as Film is a big one, but Cannes certainly seemed like an appropriate place to tackle it.<p>So in between attending red carpet screenings, gawking at mega yachts and indulging in some celebrity spotting (Nicole Kidman, Colin …

Virtual Reality

How Virtual Reality Could Help Midwives Deliver Babies

Virtual reality has made inroads into several industries, and now it's coming to the delivery room.<p>The University of Newcastle in Australia has …

Virtual Reality

Virtual Reality (VR) Has Captured Our Imaginations

By Product Manager for NX Rendering @PattiLongwinter<p>Virtual Reality (VR) has allowed me to fly over the Himalayas on my way to visit Mount Everest …

Virtual Reality

Smart glass technology is making wearable computers accessible

If you thought that wearable computing was the stuff of science fiction movies, companies like Vuzix are bringing this technology to life. With a Smart Glasses range for enterprise and entertainment; hands-free, digital eyewear is becoming an accessible option for all. Why would you want a computer …

Wearable Tech

Reboot Reality: VR and AR Mark Milestone With New Interactive Exhibit

SAN JOSE — A permanent exhibit at Silicon Valley’s iconic Tech Museum is a rite of passage for technologies. Many of them, like robotics and …

Ziff-Davis

Waterslide Down Oxford Street In Topshop’s In-Store VR Experience

<b>The popular fashion retailer debuts a VR waterslide exhibit at flagship store in London.</b><p>When it comes to recognizing the branding and promotional …

Virtual Reality

NEW Virtual Reality Experience Opens in Rehoboth Beach!

Unlock a new dimension at Escape Reality, an unprecedented virtual reality experience at the Delaware Beaches. We’ve harnessed the innovation of …

Virtual Reality

Meta Acknowledges Manufacturing Delays for Meta 2 AR Dev Kit

Meta announced and launched pre-orders for its Meta 2 AR headset dev kit more than a year ago, and expected to begin shipping the device at the end …

Mixed Reality

Google’s ‘Expeditions’ Initiative is Leading Innovation in the Future of Immersive Education

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading …

Virtual Reality

Mossberg: The Disappearing Computer

Tech was once always in your way. Soon, it will be almost invisible.<p><i>Welcome to Mossberg, a weekly commentary and</i> <i>reviews column on The Verge</i> <i>and</i> <i>Recode</i> <i>by veteran tech journalist Walt Mossberg, executive editor at The Verge and editor at large of</i> <i>Recode</i><i>.</i><p>This is my last weekly column for The Verge and</b> …

Danielle Morrill

US Army's TAR head up display to give soldiers a tactical edge

Information is power when a soldier is enveloped by the fog of war. Precisely locating the positions of both friends and foes is key for a mission to …

U.S. Army

Heads up: Augmented reality prepares for the battlefield

Straight out of Call of Duty, the TAR aims to put soldiers right on target.<p>At last week's Pentagon Lab Day in Washington, DC, the Army's …

Mixed Reality

Get ready for the era of mixed reality

The future is "always-on, go-everywhere mixed reality", according to Michael Abrash, chief scientist at Facebook’s Oculus.<p>This requires a different …

Customer Experience

The Mobile AR Platform War

The battle lines for mobile AR have been drawn.<p>some of the winners were clear before the first shot was fired.<p>Consumers will win as usual, but there …

Mixed Reality

Airlines could soon predict your every desire with augmented reality

Air New Zealand flight attendants may soon be able to cater to your every desire before you even speak.<p>No, the company isn’t hiring a bunch of mind …

Mixed Reality

Blippar introduces a new AI technology to recognize cars on the street or on a video

British <b>augmented reality</b>technology company Blippar, announced a new <b>artificial intelligence</b> service that helps consumers to recognize cars using a …

Mixed Reality

There's A Shazam For Cars But It's Got A Huge Problem

A company called Blippar is in the computer vision business, which allows your phone to take the matrices of pixels it gets from its camera and …

Mixed Reality

54% Want To Use VR/AR Technology In Physical Stores

A few things still stand in the way, but most people globally say that virtual and augmented reality ultimately will become as popular as smartphones.<p>…

Mixed Reality

the world's largest floating solar plant starts producing power in huainan, china

may 24, 2017<p>small enough to fit in your palm, the prynt pocket lets you capture and print moments with your phone, bringing them back to life with …

Mixed Reality

Spent too long in duty free? Airport uses AR maps so you won’t miss your flight

Why it matters to you<p>GPS transformed the way we move around the outside world, and now, beacons and AR tech are doing the same for indoors.<p>Finding …

duty-free

Mind-bending virtual reality exhibit opens at Tech Museum

SAN JOSE — It’s just before dawn in a post-apocalyptic world and a dim bluish hue fills a flat landscape — your canvas in a virtual world. With the …

Virtual Reality

Microsoft's solution for heavy VR and AR equipment: Holograms

Microsoft Research is testing a pair of glasses that look and feel like a regular pair, but with lenses that project holograms.

Tech Industry

Five ways holograms are changing the world

From military to medical and art, holograms have gone from stage tricks to transforming major industries.<p>Andrew Pepper, <i>Nottingham Trent University</i><p>We …

Mixed Reality

Here's how the BBC's new live feed will allow you to watch the FA Cup Final like never before

Sweeping shots, bird's eye views and augmented reality sounds good to us.<p>BBC Sport's coverage of this weekend's FA Cup Final, between Arsenal and …

English Premier League

How Technology Helps Us Navigate The Airport

I've written previously about a number of fascinating innovations in the airport sector, whether it's robotic baggage handlers, AI security systems, driverless transportation, runways capable of de-icing themselves or facial recognition scanners. The latest innovation comes by way of Gatwick …

Mixed Reality