Asmr

What is ASMR? The science behind the whisper craze sweeping YouTube

ASMR videos are popular on YouTube, but is there scientific evidence to support claims they relax viewers?<p>You hear a whisper in your ear and you feel …

Scientific Research

ASMR Videos Helped Me Finally Sleep, and Aren't as Weird as You Think

We all need a little weird in our lives.<p>ASMR videos, at first glance, are weird, awkward, and probably something close to soft porn. For me, however, …

Sleep

The Best ASMR Videos To Calm You Down

People who can experience the tingly, trance-like sensation of Autonomous Sensory Meridian Response (ASMR) watch specific videos to tap into the feeling whenever they need a little relaxation. For many people, that's right before bed. But if you could feel relaxed just by watching a video, don't …

What is ASMR and Why Does it Keep Showing Up in Ads?

Autonomous sensory meridian response (ASMR) videos are becoming weirdly popular marketing content.<p>If you're looking for the latest marketing trend, look no further than autonomous sensory meridian response (ASMR). More people are searching for ASMR videos than almost any other topic right now, …

Marketing

Could listening to this whispering sound help you sleep better?

It's gaining popularity – but does it work?<p>Have you heard of ASMR? Some people swear that this peculiar type of sound technique can relax them and …

Wellness

What's The Deal With ASMR Food Videos?

ASMR food videos (which stand for autonomous sensory meridian response) are on the rise in America, following a similar trend in South Korea. <i>Mukbang</i>, …

Prefer

Listening to this track before bed will apparently help you sleep better

<b>The world is divided into people who sleep like babies and people who can’t enter dream land without a long trip down Struggle Street.</b><p>Blogger shares …

Wellness

Panda eating bamboo is next-level ASMR

The soothing crunch, the rhythmic chewing... is there anything better than the tingly sound of panda mastication? Watch this cutie make quick work of …

Bamboo

6 Podcasts That Will Put You Right to Sleep

There's a better method to catching some shut-eye than counting sheep. If that works for you, great! But if not, try adding a sleep-inducing podcast …

Edgar Allan Poe

ASMR Sounds of a Salad

Turn up the volume and listen to the sounds of a salad, built from scratch. Who knew that the sounds of cutting crisp apples and crunchy kale with a …

Recipes

Watch: This sensory phenomenon will make your spine tingle (if you have ASMR)

Listen closely…<p>Autonomous Sensory Meridian Response is the term coined about a decade ago to describe what thousands call pleasant tingling …

Culture

Is Gentle Whispering The Cure For Your Insomnia? Everything You Need To Know About ASMR

Is gentle whispering the cure for your insomnia?...

Why people are paying to hear strangers whisper and get stroked by Q-tips

The other day I found myself in an unfamiliar Brooklyn apartment — a stranger dressed all in white stroking my ear with a Q-tip. That’s not something that happens every day.<p>When I moved to the next room, another stranger swept a makeup brush against my arm and whispered a story from her childhood. …

Business

Inside the Internet's Obsession with "Slime"

Strange, soothing—whatever you call it, millions of young women all over the world have been watching it, making it, and raking in money from it this year.<p>The pastel pink mass swelled and receded on my screen. Disembodied fingers poked and prodded it, resulting in loud pops and smacks. I watched as …

Kids

The "Oddly IKEA" ASMR Video Is Actually Relaxing

Using YouTube videos to lull yourself to sleep is one thing, but how about a visual production that simultaneously encourages you to snooze and shop …

IKEA

My Head Is Tingling!: IKEA Releases An ASMR Video

Note: Best experienced with headphones. This is a 25 minute ASMR (autonomous sensory meridian response) video released by IKEA to celebrate back to …

I Let ASMRtists Whisper Me (And My Kids) To Sleep

One of my earliest childhood memories involves dragging my pillow and blanket into our living room and arranging them in front of the big, boxy …

Lifestyle

Oddly Ikea (aka Ikea ASMR)

Videos designed to invoke ASMR (“autonomous sensory meridian response”) in some viewers have grown in popularity in recent years. The videos feature …

IKEA

Inside the Internet's Obsession with "Slime"

Strange, soothing—whatever you call it, millions of young women all over the world have been watching it, making it, and raking in money from it this year.<p>The pastel pink mass swelled and receded on my screen. Disembodied fingers poked and prodded it, resulting in loud pops and smacks. I watched as …

Kids

Shh! These Quiet Food Videos Will Get Your Senses Tingling

Shhhhh! Come closer. A little bit closer. There you go. That's better. There's a growing food trend we want to tell you about, but it's being done in hushed whispers by video bloggers known as ASMRists.<p>Look away, folks with misophonia. These aren't your mama's cooking videos intended to teach you a …

Food

Ikea uses ASMR technology in 25-minute, tingle inducing advert

Ikea have created a 25-minute-long advert using ASMR (autonomous sensory meridian response) which uses particular sounds to evoke a tingling, …

Advertising

A Game that Lets You Become a YouTube ASMR Idol

ASMR you ready to become a star?<p>We all dream of becoming renowned Youtube influencers like our own Patrick Klepek, but for most of us, the time investment is just too unrealistic an ask for our responsibility-soaked lives. Thankfully, as with most unattainable aspirations, there is a video game …

Psychiatry

IKEA Gets Students Ready for College With Weird, Whispery Ad

25-minute ASMR video is dorm furniture like you’ve never heard it before<p>It’s somehow already the middle of August, which means we’re just a week or two away from college students descending on campuses across the country. The move-in process is a whirlwind of stress and excitement for parents and …

IKEA

ASMR: What is this curious new relaxation phenomenon?

Autonomous Sensory Meridian Response - known more commonly as ASMR - is a phenomenon growing in popularity that is almost too bizarre to believe.<p>It’s …

ASMR, The Internet Subculture Of “Sounds That Feel Good,” Is Going Mainstream

ASMR once occupied a small corner of YouTube. Now, it’s appearing in art museums and ad spots.<p>On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that.<p>Maria is one of the more …

Why Ikea is soothing listeners to sleep with its latest ad

Swedish retail giant Ikea, is looking to promote itself as a provider of rest, by running Autonomous Sensory Meridian Response (ASMR) ads online …

IKEA

IKEA’s 25-minute ASMR sheet ad will put you to sleep

Is shopping at IKEA the most stressful way to spend your free time? Not anymore.<p>The flat-pack furniture giant has jumped on the ASMR bandwagon, …

Lifestyle

IKEA’s Soothing And Tingly Ad Is The Most Satisfying Way To Shop For Furniture

[Click here to view the video in this article] <br>Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player …

IKEA

ASMR Warning: Ikea’s 25-Minute Ad May Induce Feelings Of Comfort And Relaxation

It riffs off of ASMR videos, a growing internet subculture built around shared coping. Apparently, anything can be commodified.<p>Yesterday, Ikea released a new digital ad spot–and it’s not the jaunty 30-second video you may have (reasonably) expected. Instead, the commercial is 25 minutes long, and a …

IKEA

IKEA's New Ad Will Make You Tingle

IKEA, purveyor of fine Swedish design, has proven itself as digitally driven as it is democratic with the release of a new advertisement. In the 25-minute-long video, disembodied hands tap against a hard plastic shelf and scratch a pink sheet, pulling at taut, interwoven fibers. All the while, a …

IKEA