Analytics

Why are CFOs holding up decision making?

Published on the 29/05/2017 | Written by Newsdesk<p>Report points to poor adoption, use of analytics for insights…<p>For all the talk about analytics, data …

Business Intelligence

How to Use Google Search Console to Drive 28% More Search Traffic

Do you know what question I get asked almost more than any other question?<p>It’s this one: <i>“How do I get more traffic?”</i><p>People ask me this every single …

SEO

4 Business Intelligence Users You'll Encounter in Any Company

Once upon a time business intelligence was the domain of IT teams and data analysts. IT was like the gatekeeper of analytics, with departments having …

Business Intelligence

Amazon's Wedding Plans And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?<p><b>1 — Amazon has a new target: handcrafted wedding items.</b><p>With the summer wedding season soon to be in full swing, the ecommerce giant is looking to capitalize on that enormous …

Google Analytics

Publishers want to know: What’s my inventory worth?

<i>by Ted Yu, leader product manager, OpenX</i><p>As the programmatic advertising landscape continues to evolve with new technology and players, the …

AdTech

Church Planting Metrics: Measure What’s Important (Part Two)

I’ve spent several decades studying missiology and the life and practice of Christians as they reach our world for Jesus. We are all familiar with …

February 1

20 Blog Website Templates for Writing and Blogging

Share!<p>We’ve rounded up an excellent collection of 20 <b>blog website templates</b> ideal for sharing your best stories. These are multipurpose blog website …

Web Design

How Is Dark Social Affecting Your Brand? – Convince and Convert: Social Media Consulting and Content Marketing Consulting

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure …

Google Analytics

Deep Learning Is About to Revolutionize Sports Analytics. Here's How

Imagine being able to model your opponents’ defense to optimize your attack in soccer, or to determine the best placement of players for grabbing …

Machine Learning

As AI spreads through healthcare, ethical questions arise

New Infosys report points to the importance of "ethical standards" for maintaining and sometimes retraining talent as automation changes workflows.

Predictive Analytics

Kiteboarding Equipment market report – Globally growing at 8.69% CAGR Including Key Players SwitchKites, Slingshot Sports, AIRUSH KITEBOARDING | MilTech

HTF Market Intelligence released a new research report of 70 pages on title ‘Global Kiteboarding Equipment Market 2017-2021’ with detailed analysis, …

Business Intelligence

Top 7 Affordable Analytics Tools to Hack Your Startup’s Growth

In entrepreneurship, there’s no such thing as overnight success. You can plan every detail of your startup’s launch, but you can never fully prepare …

Business Intelligence

Data-Driven Marketing: The Moneyball Method

Overwhelmed by marketing data overload? Here's how to simplify your data-driven marketing strategy to increase revenue.<p><i>Jon MacDonald is an Entrepreneurs' Organization (EO) member in Portland and founder of The Good, conversion rate experts who deliver increased revenues, customers and leads. We</i> …

Big Data

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?

Let’s cut right to the chase here, kids. The answer to the question posed in the title is “largely yes” according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to …

Predictive Analytics

Just having numbers doesn’t make you right!

Orwellian Mind Tricks, Evil Averages, and A Beatles Reference<p>Ah — the power of numbers! Did you crank the numbers? How do the numbers look? The …

New Power BI Content Pack Lets Customers Track Office 365 Usage

Organizations that rely on Microsoft's Office 365 for their day-to-day productivity and collaboration needs can now analyze their workforce's usage …

Business Intelligence

Barnes & Noble Education's Predictive Analytics Deal With Unizin

Barnes & Noble Education (BNED) announced today that they have a deal with Unizin to provide predictive analytics services through the LoudSight …

Predictive Analytics

Search Result Page Exit Rates

Originally written by <b>Adam Greco</b> on <b>May 26, 2017</b><p>Recently, I was working with a client who was interested in seeing how often their internal search …

SEO

Shopify SEO: How to Optimize Your Store for Success

Want your Shopify store to rank in Position 1 on Google? No matter the platform, the same SEO principles apply if you want your e-commerce store to …

Google Analytics

Lightning bolts from the cloud

Lightning-bolt moments. For Wolf Ruzicka, chairman of EastBanc Technologies based in Washington, D.C., they are the encapsulation of the power of Cloud data used effectively.<p>He once saw such a moment when he met with the head of a transit agency, who suddenly understood why a council member kept …

Business Intelligence

4 Best Practices For Healthcare Email Drip Campaigns

What is a drip campaign? A drip campaign is a series of communications that are delivered to your prospect or customer over a period of time, and has …

Digital Marketing

BrandPost: Cultivating Data Scientists—From The Ground Up

In today’s digitally driven world, enterprises have gotten pretty good at the business of capturing and storing enormous amounts of data. Now they …

Big Data

Job Opportunity: We’re Looking for an Editor

<b>QUALIFICATIONS</b><p>At least three years of online editorial experience, including experience recruiting freelancers, managing a publication schedule, and …

Google Analytics

BV Investment Partners to sell TriCore to Rackspace

<b>BV Investment Partners</b> said May 25 that it agreed to sell <b>TriCore Solutions</b> to <b>Rackspace</b>. Financial terms weren’t announced. Tricore, of Norwell, …

Business Intelligence

Tableau Makes Data Visualization Smarter -- Humans Still Winning, Just

Data on its own can be bewildering, apparently meaningless and even nonsensical in all its raw forms. This in part is why we have seen the rise of the data visualization company and the ‘business dashboard’ tool. Usually found within the so-called world of Business Intelligence (BI), we can now …

Business Intelligence

Latest version of Tableau includes its first 'smart' features

While its new machine learning-driven tools are geared toward enterprise customers, the latest version of the Tableau platform has new features for …

Business Intelligence

The four things you should be doing to strengthen your content marketing strategy

Having a content marketing strategy in place is fundamental to success; the more you cultivate ideas that are backed by data and insights, the more …

Google Analytics

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

May 25, 2017<p>Share this content:<p>The marketplace for short-term home rentals relies on data and testing and learning to drive ROI<p>Photo source: …

Marketing

Why Chatbots Are Key to the Future of Business Intelligence

<i>By 2020, 85% of customer interactions will be managed without a human.</i><p>In the years ahead, businesses will probably still be run by human beings, but …

Business Intelligence

Hadoop, Spark or Both?

Spark or Hadoop? This question has recently <i>sparked</i> various discussions throughout the online communities. Even though these two work on different …

Big Data