Analytics

IOT Sparking A New Wave Of Analytics-Driven Innovation

• 25% of senior business leaders interviewed report their organization’s use of IoT is sparking a new wave of innovation thanks to data that gives them better insights.<br>• 22% say IoT is unlocking new revenue opportunities from existing products and services.<br>• 55% of interviewed senior business leaders …

Business Intelligence

What is "Dark Traffic" and What Should You Do About It?

Google Analytics is supposed to help you figure out what’s working and what’s not.<p>It’s supposed to help you determine which campaigns are succeeding …

Google Analytics

What Is Data Democratization? A Super Simple Explanation And The Key Pros And Cons

Every business is inundated with data from every angle. There is pressure to use insights we glean from the data to improve business performance. As a result of this incredible amount of data to process and new tech that helps non-technical people make sense of the data, there is desire and demand …

Business Intelligence

How firms are using artificial intelligence to up their game

After decades of false starts, artificial intelligence (AI) is already pervasive in our lives. Although invisible to most people, features such as …

Machine Learning

A Multi-Cloud World Presents Challenges, Opportunities for Big Data

Like it or not, multi-cloud is the new normal —whether it’s the result of a deliberate strategy or Shadow IT.<p>That means every business needs a plan …

Business Intelligence

Why Machine Learning, Automation is Crucial for Brands?

The founder-director of Envigo, Saurabh Kumar tells us how automation and data analytics are going to be the focus areas for marketers and agencies …

Data Analysis

Donald Trump believes manufacturing equals prosperity. Our data analysis proves him wrong

We collected years of data for every state and province in North America, and the conclusion is clear: US president Donald Trump’s belief that manufacturing equals prosperity doesn’t hold up.<p>As Trump tells it, it was the migration of American factories overseas that snatched middle-class existence …

Data Analysis

Big Data Analytics, Tools, and Tech

Big data is primarily defined by the volume of a data set. Big data sets are generally huge — measuring tens of terabytes — and sometimes crossing …

Big Data

7 metrics PR pros should be tracking

Many PR pros cringe at the thought of measuring their efforts.<p>However, gathering analytics and measuring your strategies and tactics will enable you …

Google Analytics

Gartner Reprint

Magic Quadrant for Unified Communications<p><b>Published:</b> 19 July 2017 <b>ID:</b> G00314198<p>Analyst(s):<p>Summary<p>This Magic Quadrant evaluates vendors of enterprise UC …

Business Intelligence

Explore your Partner Center Analytics Data in Power BI | Microsoft Power BI Blog | Microsoft Power BI

We’re pleased to announce the public preview of the new Partner Center Analytics App for Power BI for direct partners.<p>Get a visual representation of …

Business Intelligence

5 Tips for Creating Social Media Campaigns for Gen Z

With the rapid rise of social media, businesses are becoming increasingly more enabled to communicate with their consumer base. Also, this new age of …

Social Media Marketing

Opinion: Which hockey analytics are best?

Edmonton is lucky. Lucky because local TV, print, and radio personalities discuss hockey analytics, and they do so a lot.As an academic, former NCAA …

Ice Hockey

Deep Personalization: The Next Step In CRM Effectiveness

Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. …

Machine Learning

Tomorrow’s Workplace: Flexible and Secure

Balancing workplace flexibility and enterprise security is not a new challenge for IT and technology decision-makers—but getting it right is …

Data Analysis

League of Legends esports teams turn to Tim ‘Magic’ Sevenhuysen for ‘Moneyball’ counsel

The <i>Moneyball</i> of esports is quite a reality yet. But the Brad Pitt movie and Michael Lewis book has been a good way to describe what Tim Sevenhuysen does as a statistics consultant for League of Legends esports teams.<p>Sevenhuysen believes that analytics matters when it comes to analyzing and advising …

Gaming

From data overload to effective decision-making

This is the age of data. A simple activity like going for a run now involves data collection and analysis through a FitBit wristband with GPS …

Data Analysis

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Social Media Marketing

Email Marketing Facts & Snap Publisher Tool

<b>119 Facts About Email Marketing [Infographic]</b><br>Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest …

Google Analytics

I was recently invited to hold a 1 day workshop on “Excel for Data Analysis”

I was recently invited to hold a <b>One day Excel workshop on “Excel for Data Analysis”</b> in Baroda Chapter of Institute of Chartered Accountants of India …

Data Analysis

Should We Fire Recruiters for the Wrong KPIs?

Key performance indicators (KPIs) are parameters by which organizations monitor the success or development of every staff member.<p>All companies have …

Recruitment

A data driven future

Data is referred to as the oil or even the soil of the 21st century. Either analogy is apt as they both illustrate the importance of data and how it …

Data Analysis

Train Your Business To Be Data-Driven – Corsair’s Business

An Eighteen Month Program Sized For Most Business Budgets<p>Investment<p>It doesn’t take as much of an investment as you might expect to change the culture …

Your Business

Three ways marketing analytics can benefit your customer experience

Companies often focus on metrics that only measure final numbers and figures for costs and profits. However, for industries like marketing where the …

Customer Experience

Great Job, Internet!: Data analysis of 34,476 comic book characters reveals they’re sexist as hell

With the smash success of <i>Wonder Woman</i> and the casting of Jodie Whittaker as the new Doctor Who, it seems an effort is being made by the frontrunners in fantasy and sci-fi to allow women a spot at the top of what was traditionally a boys’ club. Need proof that the paradigm needed changing? Look no …

Data Analysis

Sources: Amazon acquired data analytics firm Graphiq in May; source says deal is worth $50M

Data Analysis

Data Analysis for Life Sciences

Rafael Irizarry from the Harvard T.H. Chan School of Public Health has presented a number of courses on R and Biostatistics on EdX, and he recently …

Data Science

Interview: 'There Really Is No Area Where Analytics Cannot Have An Impact Within A Sports Organization'

Ken Borkan is the Director of Strategy, Operations & Research for the Phoenix Suns' Marketing Partnership group and serves on the NBA’s Analytics …

Business Intelligence

SlamData’s 4.2 release lets users understand data structure, analytics

In order to eliminate all the data preparation and mapping that comes with today’s Big Data challenges, SlamData, a data analytics company, announced …

Business Intelligence

Why Is the CloudWatch Control Room Empty?

CloudWatch is the most undervalued service on AWS. It’s like an empty control room. All the data is there, but no one is looking at it.<p>Together with …

Cloud Computing