AdWords

Pitfalls of Conversion-Rate-Only Concern

<b>Summary:</b> Numbers don't paint the full UX picture, so in the quest for conversion rate optimization, don’t lose sight of the fact that we’re designing …

Conversion Rate

Google Starts To Give Marketers More Access To Data

After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run …

Advertising Industry

Get The Skills You Need To Keep Up With Modern Marketing

The skills needed to support the changes in marketing move at the speed of light. Even the most intelligent marketers can easily fall behind if they …

Marketing

4 Retargeting Mistakes (And How to Fix Them)

Not many users who visit your website will make a purchase the first time. In fact, on average shoppers make 9 visits to a retailer’s site before …

AdWords

Who's Really Driving Mobile Ad Fraud?

This year, advertisers are projected to lose $16.4 billion in fraudulent spend, making mobile ad fraud one of the most critical issues plaguing the …

Advertising Industry

The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands

Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the …

Analytics

South China Morning Post Publishers Limited

• Degree holder with at least 5 years digital marketing experiences in agencies or media industry is preferred<br>• Strong understanding and hands-on …

China

Luxury Daily

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly …

Hospitality

How to organize your keyword lists

<b>Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously.</b>In …

Online Life

Google Adds Cross Device Measurement Tools to Google Analytics

As digital marketing continues to evolve, so too does demand for more accountable, accurate measurement tools which reflect the true usage behaviors …

Analytics

Switch Off Your Lightbox | NPR Digital Services

<b>Why Overlays Are Bad For Your Site And Can Hurt Your Revenue</b><p>During pledge week, public media organizations across the country take to the airwaves and the Internet, raising money in support of their journalism and programming. Inside stations, it’s a time of hustle and bustle, of camaraderie and …

Lightbox

Spend $119 on eBay, Get FREE Google Home Mini

Spend $119 on eBay, Get FREE Google Home Mini<p>eBay has a promotion that can get you a free Google Home Mini when you shop. You just need to spend at …

Google Home Mini

NMPi launches comparison shopping service in partnership with DQ&A

Digital media and technology specialists NMPi has joined forces with DQ&A platform and the official Google Comparison Shopping Partner, By Buy Bye to …

Google Shopping

Google search data shows just how horrible the year 2017 really was

2017 was a very bad year, and Google's here to remind us of that.<p>The tech giant released a list and "Year in Search 2017" video detailing all of …

Google Search

How to Use Paid Advertising to Attract Great Talent

PPC has a big role to play in winning the war for talent.<p>Finding great people to join your business isn't getting easier. So it's important to explore all available strategies when needing to attract talent to your business. One of those strategies, in my opinion, gets overlooked all too often. And …

Money

An Industrial Marketer's Guide To Digital Advertising

3. Paid Search<p><b>Definition:</b> Often referred to as <i>pay-per-click</i> (PPC), <i>paid search</i> describes the practice of advertising via sponsored listings in a …

Social Media

8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success

Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. …

eCommerce

The Case Against SKAGs

As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC …

Fake News

Google Introduces the “Mobile Speed Score,” Grading Pages on a 10-point Scale

Google has introduced a new way to evaluate the speed of mobile pages, launching a new report that grades pages on a 10-point scale.<p>The new “mobile …

Search Engines

8 Key Takeways from Google's Marketing Live 2018

The latest insights and updates on Google Ads, straight from Google<p>Google announced key innovations and insights surrounding ads at Marketing Live 2018 on July 10.<p>Read on for 8 takeaways from the keynote address.<p>1. Google AdWords Is Now "Google Ads"<p>The moniker of the ad platform will be simplified …

Marketing

Explaining all the different attribution models

Attribution can help you measure the success of your campaigns. All you need is the right attribution model that will allow you to unlock your …

Marketing

How to Find a Profitable Marketing Channel

Marketing doesn't have to be overwhelming. Follow this guide to identify the most profitable marketing channel to raise your company's …

Marketing

Everything You Know About Conversion Rate Optimization Is Wrong

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you …

Conversion Rate

Google Ads Introduces New Campaign Type for Hotels by @MattGSouthern

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.The post Google Ads Introduces New Campaign Type …

Search Engines

Save Time and Money by Outsourcing PPC Management

The Benefits of Outsourcing PPC Management<p>Apr 20, 2018 -- Posted by : admin<p>Top Benefits of Outsourcing Pay Per Click (PPC) Management<p>Pay Per …

ppcmanagement

Google: Google Search Console Reports Are As Accurate As It Gets

People over the years have complained a lot about the reports within Google Search Console. Some don't trust the reports, some are confused why some …

Google Search

Google Adds “People Also Search For” Box to Paid Search Results by @MattGSouthern

Google has added a new feature to paid search results that was previously displayed only in organic search snippets.The post Google Adds “People Also …

Search Engines

Advertising is now easier with Google Smart Shopping Campaigns in Shopify

Soon, any merchant will be able to create Google Shopping campaigns directly within Shopify using a new campaign type called Smart Shopping …

eCommerce

Google Shopping Now Solves 4 Critical Problems Retailers Face

More than 60 percent of a typical U.S. retailer’s paid clicks on Google now come through Shopping ads.<p>So it’s a no-brainer that retailers want to use …

eCommerce

Simpli.fi Adds Location-Based TV To Platform For Ad Targeting

Brand marketers can now add television to the list of specific ad targets through an addressable geofencing feature on Simpli.fi's platform that aims …

Search Engine Marketing