Advertising (UK)

Boohoo says its ‘sale’ will end in minutes – why is it back in a couple of hours?

Countdown clocks and phrases such as ‘hurry now’ are used to to panic shoppers into buying<p>On Monday night I saw that the Boohoo fashion website was having a fantastic sale – “20% off everything”. But I had to act pronto: “Hurry ends 11pm!” it shouted at me, or more accurately, the millions of 16-24 …

Advertising Standards Authority

Audi's latest marketing trick is a car ad with no soundtrack or driving

The spot by Bartle Bogle Hegarty London shows Audi’s RS 4 Avant resting in a garage after a fast drive, evoking a thoroughbred after a race. As the …

Stephen Sondheim

TVNZ video featuring masturbating woman sparks complaint

A TVNZ video promoting its short films has caused "disgust" and inspired an ASA complaint after showing a woman being continually interrupted while …

New Zealand News

How to ensure your ad doesn’t break our new rules on sexualisation

After public consultation, on 2 January 2018, CAP and BCAP introduced stricter rules prohibiting the sexual portrayal or sexual representation of …

Animal rights ad not misleading, despite complaint it shows 'extreme approach to dairying'

Two dairy cows with a newborn calf on a farm near Foxton. (File photo).<p>An advertisement depicting the grim future of a cow and her newborn calf has …

New Zealand News

Vexed by verifiability? How to make sure your ads comply

What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your …

Privacy

Ballantine's launches music tour in partnership with Boiler Room

"True Music: Hybrid Sounds", the third such collaboration between Ballantine's and Boiler Room, will pair live acts from the electronic music scene …

São Paulo

Commission to review role of social media 'influencers'

The Competition and Consumer Protection Commission has said it is reviewing issues relating to social media and consumer protection at a European …

News (Ireland)

DDB keeps its Skittles Super Bowl spot under wraps, permanently

Non-sports fans are well aware that the real appeal of the Super Bowl isn’t the action on the field: It’s the theatrical, inventive, …

Advertising

Eight challenges for the Government Communication Service in 2018

I am proud that Government Communication Service (GCS) campaigns demonstrated impact and professional excellence in 2017.<p>We saw substantial progress …

Robinsons trumpets 'adult squash' Fruit Creations in debut Saatchis campaign

Saatchi & Saatchi's debut ad campaign for Robinsons features a "child squash expert" who pitches the Britvic brand's new Fruit Creations variant as a …

Advertising

Hellmann's, Knorr and Marmite offer free dishes for cash-strapped Londoners

Register for free today to be eligible for email bulletins and further access to articles.<p>Or<p>If you have recently become a member, please follow the …

Lone Wolf to host spirit-infused immersive dining experience

Register for free today to be eligible for email bulletins and further access to articles.<p>Or<p>If you have recently become a member, please follow the …

Mars puts agencies on alert with £1bn global media consolidation

The US confectionery and food giant has previously separated planning and buying and split those duties in different regions.<p>WPP’s MediaCom holds the …

Advertising

Grey brings Thinkboxes Award home for Marks & Spencer

This is Marks & Spencer's first film tie-up. M&S brand and marketing director Rob Weston said the decision was taken on the basis that there were …

Advertising

Delta Airlines, Tostitos and Doritos among brands activating at this year's Super Bowl

Tostitos, part of Frito-Lay, Pepsico's food division, is offering fans a Cantina-style experience in Minneapolis in the week leading up to the game, …

Advertising

Teads hires from Karmarama, FT, and AOL for new senior team

The new hires will also extend the company's product offerings into new areas as well as help develop new formats and personalisation technologies …

AOL

Not such a smart time for tech obsession

As I peel my 8K wallpaper TV off my living room wall to make way for the latest 16K super OLED offering, I’m reminded that the £10k my agency spent …

OLEDs

Recommended reading: How to lead in times of crisis and the ‘troublemakers’ of Silicon Valley

Tribe of Mentors<b>Timothy Ferriss</b>Trying to find a mentor can be difficult but Tim Ferriss has done the hard work by rounding up 100 of the world’s …

Silicon Valley

Tesco's Clubcard headache shows why loyalty schemes must look beyond points and rewards

Once upon a time – in the days before direct marketing became CRM, and CRM then became customer engagement – when you said "loyalty" to a client, …

Customer Experience

M&S overhauls marketing structure to fight falling sales

Marks & Spencer has restructured its marketing team to help combat weakening sales and support a “changing M&S”, as part of its five-year …

Marks & Spencer

Placebo advertising

When I’m standing at a busy junction and the little man is red, I press a button and a sign lights up saying WAIT, so I wait.<p>And eventually the …

To include or not to include? - VAT in stated prices

The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all …

Advertising watchdog rules rugby refereeing ad not offensive

The Advertising Standards Authority Directorate has found that an OUTsurance television commercial which makes a humorous play on rugby refereeing …

Advertising

Complaints after Film Commission ad screens before G rated film, scaring child

A short clip from Once Were Warriors was included in the ad.<p>An advertisement showing clips from <i>Once Were Warriors</i> and a 2006 film about the Aramoana …

New Zealand News

How we consult

CAP and BCAP are committed to regulation which is transparent, accountable, proportionate, consistent and targeted where action is …

Public Administration

TUI's innovation chief Hickson joins AKQA as head of technology

TUI's head of innovation, Jo Hickson, has moved to AKQA to take on the newly-created role of head of technology.

Innovation

Cadbury will let you buy chocolate with personal trinkets like plastic rings

Cadbury is launching a purple newsagent where people will be able to pay for the chocolate with a knick-knack, trinket, plastic ring, forgotten …

Cadbury

WCRS promotes Gallimore to MD

WCRS has promoted head of account management Annie Gallimore to managing director.

How Lucozade aims to 'cut through' fitness market with Anthony Joshua

Lucozade Sport is using its partnerships with sports stars such as Anthony Joshua to raise awareness of the brand in the fitness market.