Advertising Industry

‘People hate it’: Marketers embrace open-office plans but feel the downsides

In the name of agility, big marketers are bringing down silos and encouraging collaboration across departments. The problem: Employees are now stuck …

The Workplace

Ad agencies turn away from stunt holiday cards

For years, agencies have used holiday cards to show off their creative and digital chops to their clients. But agencies are increasingly using their …

Advertising

The 10 Best Ads of 2017

It’s been a year of difficulty and strife, but also of remarkable creativity that leaned into those tensions and tried to resolve them—or at least, …

Advertising

A revived The Limited returns to plus sizes

The Limited is back, and this time it’s giving plus sizes another shot — learning its lesson after shuttering its in-house plus-size brand Eloquii in …

Plus Size

Trump Bump: President Downs A Dozen Diet Cokes Per Day

In a lengthy profile of President Donald Trump, the <i>New York Times</i> is reporting that, on top of consuming hours of cable news shows, Trump drinks a …

Advertising

Twitter's advertising business is still struggling

• <b>Twitter's advertising business continues to struggle as advertisers increasingly choose Facebook instead.</b>• <b><br>CFO Ned Segal said the segment is "demand constrained" but that Twitter has a higher ROI than Facebook in many cases.</b><p>At a recent investor conference, Twitter CFO Ned Segal twice noted the …

Advertising

Beef jerky and sofas: Why Hearst is expanding product licensing

Publishers need to play to their strengths when diversifying revenue streams. For lifestyle magazine brands like Hearst Magazines UK, this means …

Digital Media

Google may have found its ad tech foe: Amazon

Google has fended off all-comers, but it may have found a worthy opponent in ad tech: Amazon.<p>In 2018, Amazon will continue to press its advantage …

Web Development

Q&A With The Girl Behind That Big Hair Bow

Illustration by Ad Age<p>If you have a tween girl, you're probably familiar with their latest craze: colorful, over-size hair bows. And with the …

Advertising

Watch out, Amazon and Walmart: Kroger is also building an advertising business

Amazon’s advertising business is worth at least $1 billion, and Walmart has a growing advertising platform, too. Kroger, one of the biggest grocery …

eCommerce

Super Bowl LII Ad Tracker: All About the Big Game’s 2018 Commercials

Welcome sports fans (and others who appreciate really good advertising) to Adweek’s Super Bowl LII Ad Tracker. Here you’ll find a frequently updated …

Advertising

Former Fox & Friends Host Juliet Huddy Says Trump Tried to Kiss Her on Lips in ‘2005 or 2006’

Many women have accused <b>Donald Trump</b> of sexual harassment over the years. He has even bragged about doing it on tape. But now it’s a former TV newser …

Donald Trump

Everything You Need to Know to Enter the A-List & Creativity Awards

Ad Age's 2017 A-List & Creativity Awards celebrated outstanding agencies, work, people and companies. Honorees included Anomaly, BBDO, Boost Mobile's …

Advertising

‘Data arbitrage is as big a problem as media arbitrage’: Confessions of a media exec

Arbitrage within programmatic trading has been under scrutiny for years, but other areas of digital trading are equally shady yet have dodged the …

Advertising

NBC News Will Interview At Least 40 Employees As Part of a Post-Matt Lauer Review

It’s been a difficult couple of weeks for NBC News, and its leadership has decided to take significant steps to conduct what it’s calling a “culture …

Matt Lauer

Lincoln Makes a Girl’s Christmas Wishes Come True in Fantastical Holiday Campaign

It’s the most wonderful time of the year … for Christmas ads in which products magically bring even our wildest dreams to life.<p>The latest brand to …

Advertising

ESPN Posts Total Audience Viewing Gains From Live Video Streaming/OOH

While there continues to be concern over measuring live video streaming for traditional TV networks, ESPN says it is seeing early positive results …

Televisions

'They don't know what they're doing': A seismic shift that set off the retail apocalypse could hit companies like Coca-Cola and Pepsi next

• <b>As online sales grow, Coca-Cola and PepsiCo could be the next victims of the retail apocalypse.</b>• <b><br>Up to 30% of beverage sales are impulse buys, and Coca-Cola and Pepsi target in-store shoppers.</b>• <b><br>"I think the discourse around e-commerce remains an antiquated discourse ... On average, they don't know what</b> …

Business

MEET THE YOUTUBE MILLIONAIRES: These are the 10 highest-paid YouTube stars of 2017

Since it launched in 2005, YouTube has become the de facto launchpad for the next generation of internet celebrities.<p>It's no secret that YouTube's biggest stars are using sponsored videos and advertising to make a living on the platform in addition to making a name for themselves.<p>Over the past few …

Advertising

Here Are the Latest Image Sizes for the Major Social Networks (Infographic)

Social networks are constantly evolving, as are the dimensions for the images that populate them.<p>MakeAWebsiteHub.com shared the infographic below, …

Digital Marketing

Russians Are Out Of Winter Olympics -- Will U.S. Be Next?

No Winter Olympics For U.S. Team.<p>Think about that as a headline, following the ban on the Russian team. Then think about those the raised eyebrows …

Olympics

This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said …

Advertising

What you need to know in advertising today

BuzzFeed is about to make just under a third of its British staff redundant as part of a cost-cutting programme.<p>The website's London workforce was briefed on the plans on Thursday evening.<p>In a tweet later confirmed by the company, media and politics reporter Mark Di Stefano said 45 of the bureau's …

Advertising

Our Candidate To Replace Matt Lauer: Al Roker

In the chatter this week about who will replace Matt Lauer at “The Today Show,” one name that should be obvious is largely missing: Al Roker.<p>One …

Al Roker

The Essential Elements of a Good Social Strategy

More companies are realizing that their current business-to-business lead-generation strategies are not working. It’s now time to replace the cold …

Digital Marketing

General Mills Unveils New Logo

General Mills, Inc. is adding a little “love” to its logo with the launch of a new symbol to adorn its products. It marks the sixth logo change for …

General Mills

See the Unusual New Zealand Police Ad That Boosted Recruitment Inquiries by 600%

How do you reach a broad cross-section of potential police recruits? With an entertaining video that features a broad cross-section of police …

Advertising

Email Is Top Channel For Industrial Marketers, Study Finds

Email is the most popular channel among industrial marketers, according to a study by IEEE GlobalSpec.<p>Of 503 firms surveyed, 60% cite email to …

Marketing

Video Killed the Brand Star

In an interview last year, Facebook co-founder and CEO <b>Mark Zuckerberg</b> went on the record stating: “We’re entering this new golden age of video. I …

Digital Marketing

New Role Of Health Sites Prompts Question: Can A Brand Become An Ally in Sickness?

This week, website Healthline.com released the latest in its “The State of” series. This edition, “The 2017 State of Cancer Report: The Impact of …

Advertising