Advertising Industry

It Took Brooke Baldwin Almost 3 Minutes to Review the Last 4 Weeks of Trump Controversy

The simplicity of how CNN anchor Brooke Baldwin decided to recount on Friday the “incredibly significant events” surrounding the Trump administration …

Advertising

Whether Or Not Software 'Eats Agencies' Is Up To Agencies

Venture capitalist and creator of the web browser as we know it Marc Andreessen famously wrote an opinion piece in <i>The Wall Street Journal</i> in 2011 …

Advertising

GroupM To Impose Viewability Standards Worldwide

WPP’s GroupM today announced it is imposing its viewability standards globally and strengthening its viewability standard for social and mobile …

Advertising

Eugene Scott Is Joining WaPo’s The Fix to Cover the Politics of Identity

While CNN Politics Digital has been known in recent years for grabbing up staff from other publications for its growing op, this time around it is …

Advertising

Uproxx Bows Programmatic Guaranteed Ad Buying Option

Uproxx Media Group, which runs web properties geared to millennial men, on Friday said it launched a programmatic guaranteed ad buying option via …

Advertising

From Burning Man trips to hypnotherapy: here are four brainstorming techniques you can learn from the ad world

Inspiration can come from anywhere, and there are hundreds of options and settings for brainstorming. But being supposed experts on creativity, ad agency executives have their own unique and personal techniques to get their artistic juices flowing.<p>Business Insider asked four advertising and design …

Advertising

Federal commission wants AT&T to pay $4 billion in fines for misleading DirecTV ads

The Federal Trade Commission has claimed during court proceedings that AT&T should pay $3.95 billion to settle a false-advertising lawsuit filed …

Business

Best of the week: Influencer marketing on Facebook is going to cost more - Digiday

This week, our top stories covered influencer marketing on Facebook, Walmart’s growing advertising business and more. As always, a full list of these …

Influencer Marketing

BIZ DEV: EP+Co Suits Up For Men's Wearhouse Ad Account

Tailored Brands has named EP+Co as its new AOR for Men’s Wearhouse in the U.S. and Moores Clothing for Men in Canada following an informal review. …

Advertising

Snapchat is using the solar eclipse to show off the real potential of its maps feature

Snapchat spent $213 million to acquire Zenly, the French mapping app that powers the recently announced Snap Map feature.<p>Snap Map allows you to see where your Snapchat friends on a map of the world. Friends are displayed using their Bitmoji avatars, which comes from another Snap acquisition.<p>To …

Advertising

Cringe-Worthy Attempts to Market to Millennials

Targeting a particular generation in an advertising campaign is not a new strategy, especially with millennials. This generation has been fodder for …

Marketing

Major Charities Pull Out Of President's Mar-a-Lago Club

The American Cancer Society, the Cleveland Clinic, and the American Friends of Magen David Adom on Thursday decided to cancel events that were set to …

Donald Trump

Podcast: Programmatic For The B2B Marketer

<i>Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.</i><p>"B2B always kind of follows B2C, whether it's the use of …

Advertising

CMO Today: AT&T-Time Warner Draws Closer; Facebook In-Stream Ads; GroupM Viewability Standards

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>Good morning. Ad executives are talking up Amazon’s potential to become the next big advertising titan, …

Advertising

Cover Story: DJT + KKK + Nazis = 'Hate In America'

Magazine cover editors felt compelled to use their most visible platform to comment on what appeared to be Donald J. Trump’s support of white …

Racism

Havas to ‘Purge’ New York Office Next Week, Like It or Not

So, what’s happening over at Havas now that they’re all one big happy Vivendi family?<p>Internal makeovers!<p>According to Havas New York’s latest …

Advertising

Leibovich Names EIC Time Inc's 'Health' For Print, Digital

Lori Leibovich is the new editor-in-chief of Time Inc.'s <i>Health</i> magazine, across various platforms. She will also lead Time Inc.’s new multimedia hub …

Advertising

Paid Media And Public Relations: E're the Twain Shall Meet

For almost half of my life I’ve been involved with public relations and have seen it change wildly over that time. That constant change is one of the …

Public Relations

DataXu Brings On 4As Vet To Strengthen Self-Serve Agency Relationships

Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday.<p>With Kosmala, who …

Advertising

This Social Ad Startup Says Moving to Chicago Was Key to Increasing Sales by 125 Times

Strike Social moved from Los Angeles to Chicago in 2016 and claims that decision was key to driving revenue up 12,423.4 percent to $46.5 million for …

Advertising

Nielsen launches Esports valuation business

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Nielsen announced the launch of a new unit called Nielsen Esports, which will offer sponsorship valuation, industry research, and consulting services to industry …

Advertising

Ditching Engagement in Favor of Blunt-Force Awareness Is a Temptation Marketers Must Avoid

Recently, my Twitter feed and email inbox were flooded with the headline, “Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on …

Advertising

MEC Hires New U.S. CEO Away From Starcom Ahead of Maxus Merger

MEC has hired its new U.S. chief executive officer away from competitor Starcom as the WPP-owned media agency prepares to merge with Maxus.<p>Amanda …

Advertising

Playtex Jumps On The Body-Positivity Train

To introduce an all-new Love My Curves collection, Playtex is joining the say-something-nice school of social media with a campaign called …

Advertising

Supreme Court Urged To Decide Whether Google Can Keep Trademark

Two entrepreneurs are asking the Supreme Court to decide whether Google should lose its trademark on the grounds that the people now use the …

Law

The Jackson Sun Publishes Questionable Piece by Pat Buchanan–But Why?

The only reason we can see for the Jackson Sun publishing Pat Buchanan’s defense of we’re not sure of what, exactly, is that it is controversial, and …

Advertising

GDPR Drives Growth In Security Spending: Gartner

Spending on information security will hit $86.4 billion this year, a 7% hike over the prior year. And it will reach $93 billion in 2018, according to …

Gartner Inc.

Don’t Be Afraid of Failure, Says Latest Inspiring ‘Like a Girl’ Manifesto From Always

It’s easy to believe that other people know how to do something—sing, dance, play sports, whatever it may be—because they’re talented and you’re not. …

Advertising

Marketers Need To Adapt To Shifting Football Habits

The NFL season is rapidly approaching, but marketers may want to rethink treating those media buys as the holy grail.<p>Foursquare’s case study of …

Advertising

The Entire History of Fire Erupts Into Your Backyard in This Bizarre and Epic Ode to Grilling

Jung von Matt turned to actor Christopher Fairbank to deliver an epic ode to the art of grilling meat over an open flame to promote German …

Advertising