Advertising Industry

RANKED: The 30 most creative women in advertising

Advertising is still an industry dominated by men. Women hold just 30% of leadership positions in the ad world, according to data from the Institute of Practitioners in Advertising.<p>Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but …

Advertising

Reflections Of An Unintended War Correspondent

Until 99 days ago, I was just a trade journalist. That changed when the President of the United States declared war on the industry I cover -- media …

Donald Trump

The world's biggest ad company plans to spend $200 million on Snapchat this year

The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017 during an interview with the news network Cheddar on Thursday.<p>The figure is more than double the $96 million WPP spent on Snapchat in 2016. And it indicates that …

Advertising

WHAM Photographer Dies Hours After Station Profiles Him | TVSpy

<b>Carl Shuba</b>, a photojournalist at WHAM, the ABC affiliate in Rochester, NY has died. Shuba, a 29-year WHAM veteran photog died not long after the …

NASA

TGIF: Thank God It’s Favorited!

Throughout each week, we make note at Fishbowl of various media matters that while not covered in a standalone item, are worthy of a laugh, shudder …

Advertising

Podcast: Inside Bloomberg's Nine-Figure Ad Business

<i>Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.</i><p>As global CRO at Bloomberg Media, Keith Grossman oversees a …

Marketing

South Dakota man claims he found mouse in Coca-Cola can — Coke asks how decomposed the mouse was

Print<p>MITCHELL, S.D. — A South Dakota man who claims to have found a mouse in a can of soda is suing Coca-Cola Co., saying he missed 60 hours of work …

Canadian News

Trump's 100 Days Webpage Touts More Fake News Than Accomplishments

The Trump administration has launched a new page on WhiteHouse.gov, touting the successes of President Trump’s first 100 days. The page title is …

Advertising

Facebook and YouTube have the most annoying ads, according to a new survey

It’s no secret that Google and Facebook dominate the US's digital ad business. To give you an idea, one recent analysis found that the pair accounted for a whopping 99% of the industry’s growth last year.<p>With that exposure, though, comes a higher tendency to aggravate people on the internet. …

Advertising

Best of the week: Media rivals team up amid frustrations with platforms

This week, the dominant theme of our top stories was publishers and brands expressing continued displeasure and new fears regarding the duopoly. And …

Digital Media

BMO Capital Markets: Amazon's 2017 Ad Revenue Could Top $3.5B

AdExchanger |Amazon's ad revenue may be way higher than previously thought. Like, three and a half times higher. According to new analysis from Dan …

Markets

YouTube, Homer Simpson and the Creative Revolution

YouTube—the cause of … and solution to … all of content creators’ problems. If <b>Homer Simpson</b> would permit us to repurpose his infamous toast, it …

You Tube

Amazon said advertising will become a 'meaningful part of the business' in the near future

Amazon’s advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore.<p>Advertisers and agencies have been hearing Amazon-sized footsteps for some time but until now the business has …

Advertising

Pres. Trump Will Be Interviewed During the Monday Premiere of ‘Fox News Specialists’ | TVNewser

The Fox News Specialists is the newest addition to the Fox News programming lineup, and will premiere this coming Monday at 5 p.m. <b></b>ET.<p>The program, …

Donald Trump

Company 3

Company 3 is a comprehensive post production facility for features, commercials and music videos. Known for its creative color artistry, pioneering …

Advertising

Former Birmingham Sports Anchor Set To Coach Young Broadcasters | TVSpy

Former WBMA Sports Director, <b>Mike Raita</b>, will take on a coaching role with Reel Media Group.<p>Longtime ABC 33/40 anchor will lead the company’s …

Advertising

WPP Is Cutting Sir Martin’s Pay by a Whopping 22 Percent to Satisfy Investors | AgencySpy

<b>Sir Martin Sorrell</b> makes a lot of money. You know this. Everybody knows this.<p>As The Wall Street Journal noted back in 2014, he makes considerably …

Advertising

Baidu Integrates Video Ads On Android, Native On iOS For Mobile Apps

China's Internet search giant Baidu said its mobile advertising network, DU Ad Platform, which serves in-app ads, now supports video and trigger …

Apps

Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

To attract the next generation of racing fans, Nascar went to the source. It hired 14-year-old director Amelia Conway to direct a new ad promoting …

Education

Shea Moisture Has Been Direct Messaging Black Influencers Unhappy With Its Recent VaynerMedia Ads | AgencySpy

As you all know, Shea Moisture and its new AOR VaynerMedia ran into trouble this week when Black Twitter registered its disapproval of the first ad …

Advertising

Facebook’s Messenger Lite Is Now Available in 150 More Countries

Messenger Lite, the “slimmed-down” version of Facebook Messenger aimed at areas with poorer internet connections, launched in 150 more countries this …

Facebook

100 Days of Trump Fights: Nordstrom Wins, Delta Loses and Five More Results

In the hyper-partisan Trump era, brands have been caught up in conflicts with the president, his supporters and his opponents at breathtaking speed. …

Donald Trump

Dominos Just Made Kilt Uniforms in Scotland Out of Its New Official Tartan

If any of you were worried that Domino’s Pizza was being inflicted only on the U.S., don’t worry. They’re in Scotland, too. In fact, they’ve been …

Robots

Nicolle Wallace to Host MSNBC’s 4 p.m. Show | TVNewser

<b>Nicolle Wallace</b> will take over MSNBC’s 4 p.m. hour as the network continues a dayside remake.<p>After working as Pres. <b>George W. Bush</b>‘s communications …

Elections

Say Hello to Hayo Magazine

The first issue of Hayo, a bi-annual Canadian print magazine launched in 2016, had a theme of “South.” The second and most recent issue was focused …

Advertising

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now

As more consumers eschew sugary drinks in pursuit of healthier diets, Coca-Cola has found itself at a crossroads. This week, the beverage giant …

Advertising

With Its Latest Hire in Atlanta, Zenith Aligns Itself More Closely With Sister Shop Moxie

Publicis Media agency Zenith announced today that Mitch Scharf will take over as managing director of the agency’s Atlanta office.<p>Scharf is evp of …

Advertising

The Dodo Is One of The Most ‘Loved’ Publishers on Facebook Thanks to Its Videos

More goes into creating content about animals than you might expect. The team at The Dodo, which launched in 2014, makes sure what they create is …

Advertising

84 Lumber Heads to Space for Its First Commercial Since the Super Bowl

84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump’s proposed border wall, is …

Advertising

Google made 'literally thousands and thousands of calls' over YouTube's ad problems

Google had to do some serious damage control with agencies and advertisers after its YouTube hate speech debacle.<p>According to CEO Sundar Pichai, senior sales executives made "literally thousands" of calls to explain why advertisers' content was appearing next to hate speech videos on YouTube.<p>He …

Google