Adweekadded this to Top StoriesAdvertising GroupM Names New Global CEOAdweek - Erik Oster Effective Oct. 1, Christian Juhl will succeed Kelly Clark as global CEO, tasked with overseeing an organization of 35,000 people and representing $48 …
Ken Yeungadded this to Media MattersAdvertising Continuing acquisition spree, Bustle buys InverseDigiday - Max Willens Bustle Digital Group has made another acquisition in an attempt to grow beyond its female-focused audience. On Tuesday, the venture-backed publisher …
The DrumRobert Downey Jr. The ad industry isn't built to tackle the climate crisis – we need a different approachthedrum.com - Andrew Kessler There’s a deadly heatwave in Europe happening right now. Maybe you’ve heard about it, or maybe you’ve felt it. Maybe you’ve said this doesn’t feel …
Ad Ageadded this to Ad AgeInfluencer Marketing Can a lack of authenticity kill influencer marketing?Ad Age - Holly Pavlika. I recently read an article titled, "Can influencers and authenticity ever be compatible?” The article stated, “Influencers say their sponsored posts …
Adweekadded this to Top StoriesAdvertising Why These Former W+K Creatives Launched an Educational Program for FreelancersAdweek - Doug Zanger Andrew Dickson and Aaron James, two former Wieden + Kennedy creatives, have managed to carve out successful freelance careers. Dickson, a performance …
Adweekadded this to Top StoriesAdvertising Brands Can Change the Narrative, Especially Around the Stigmatization of FeminismAdweek - Sarah Jenkins Denmark is the world’s least feminist nation, according to a new survey on attitudes toward gender. Only a quarter of Danish women identify as …
Ad Ageadded this to Ad AgeMacy's Macy’s ‘body-shaming’ dinner plates. Plus, a prediction about the AT&T-CBS spat: Tuesday Wake-Up CallAd Age - Angela Doland. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
PoweredByFlipboardadded this to Flipboard InnovationAdvertising The case for and against the retail innovation labDigiday - Anna Hensel As the retail landscape continues to evolve, so too has the concept of the innovation lab. Retail innovation labs have taken on a number of different …
Adweekadded this to Top StoriesAdvertising Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?Adweek - Deb Morrison Every year, our University of Oregon ad program brings 100-plus creatives, strategists, managers and producers to New York for Creative Week. It’s a …
FlipboardIcon version of the Flipboard logoAdvertising Not So Fast: Linear TV Remains Vital to Advertising Successadexchanger.com - AdExchanger Content Studio This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first time – generating $209 billion …
tknueweradded this to kpunktnull Tech & Marketing NewsAdvertising ThirdLove’s first physical store is about marketing as much as finding new customersDigiday - Hilary Milnes Tomorrow, online bra brand ThirdLove is opening its first retail store, a temporary pop-up in Manhattan that will run through the end of the …
Adweekadded this to Top StoriesAdvertising IPG Reports Healthy Q2 Performance Despite Losses in USAdweek - Minda Smiley IPG CEO Michael Roth reported “another quarter of solid financial performance” during the holding company’s quarterly earnings call this morning, …
Ad Ageadded this to Ad AgeAdvertising DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global roleAd Age - E.J. Schultz and Ann-Christine Diaz. Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency’s North …
Adweekadded this to Top StoriesAdvertising Omnicom’s DDB Names New Global and North American Creative LeadershipAdweek - Patrick Coffee Agency network DDB announced today that Ari Weiss, its former North American chief creative officer, has been promoted to lead the global network. He …
Ethel Gloveradded this to Social media agency servicesAdvertising ‘Being on Amazon is a defensive maneuver’: Insights from the Digiday Brand SummitDigiday - Shareen Pathak There’s been a lot of conversation over the past year about brand marketers taking back “control” of their destinies. Now, it’s time to figure out …
AAmey Chavanadded this to Must ReadsAugmented Reality Here’s How Augmented Reality is complimenting Advertising IndustryEntrepreneur - Dhaval SarvaiyaThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance You're reading Entrepreneur India, an international franchise Entrepreneur
Adweekadded this to Digital MarketingPlay buttonYouTube Music Queen’s ‘Bohemian Rhapsody’ Video Topped 1 Billion Views on YouTubeAdweek - David Cohen The video for Queen’s “Bohemian Rhapsody”—the iconic 1975 single, not the 2018 feature film—became the first pre-1990s video to top 1 billion views …
Jono De Costaadded this to Advertising ArticlesFlipboardIcon version of the Flipboard logoDSP Dstillery Shuts Down DSP And Becomes A Data Companyadexchanger.com - Sarah Sluis How does a smaller DSP survive, as the largest buying platforms command more of the marketplace? For Dstillery, the answer is to become a data …
Digiday added this to DigidayAdvertising ‘Shouldn’t this all be automated?’ Overheard at the Digiday Publishing Product Leaders RetreatDigiday - Max Willens Working on product in digital media can mean wearing lots of different hats. It often also requires facing off against a diverse set of challenges, …
Adweekadded this to Digital MarketingInstagram Instagram: Here’s How to Mute Someone’s Posts on Your FeedAdweek - Brandy Shaul Did you know that in addition to muting someone’s Instagram Story, you also have the ability to mute their regular posts from your feed? When you …
Adweekadded this to Top StoriesAdvertising Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of ConsumersAdweek - Robert Klara For months now, consumer-products companies have warily watched the growing travails of Johnson & Johnson, a once unimpeachable corporation that’s …
Adweekadded this to AdFreakAutism With Sesame Street’s Help, Ad Council Urges Autism Screenings for KidsAdweek - Minda Smiley As another school year inches closer, an Ad Council campaign is encouraging parents to have their children screened for autism. The bilingual campaign …
Amar Trivediadded this to Vibes 'n' ViewsFlipboardIcon version of the Flipboard logoMarketing Eating Our Own Dog Food: The Role Of Marketing To Marketersadexchanger.com - AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …
Digiday added this to DigidayPodcasting Why News UK halved the number of podcasts it producesDigiday - Lucinda Southern In an effort to focus its resources with fewer, more specific shows, News UK cut the number of podcasts it produces in half, to 22 last year. One …
Adweekadded this to Digital MarketingDigital Marketing Pinterest Is Adding Well-Being Activities for Its UsersAdweek - David Cohen Visual search is the backbone of Pinterest, but taking steps to ensure the well-being of its users is key, as well. Pinners who search for terms …
Ad Ageadded this to Ad AgeAdvertising This week's agency moves, hires and partnerships: July 23, 2019Ad Age - I-Hsien Sherwood. Deutsch Los Angeles promoted Doris Chung to executive vice president, executive creative director. She will lead all creative for H&R Block, Mattel, …
Adweekadded this to Top StoriesBBDO BBDO New York Names Agency Veteran as Global Chief Marketing OfficerAdweek - Erik Oster BBDO has appointed Crystal Rix to the position of global chief marketing officer, effective immediately. Rix will take on the global CMO role in …
Jorge J Takahashiadded this to COSAS En MARcomFlipboardIcon version of the Flipboard logoAdvertising Cannes Lion Parent Ascential Invests In Marketing Analytics Firm Jumpshotadexchanger.com - Allison Schiff Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing …
Adweekadded this to Digital MarketingDigital Marketing How AI Encourages Marketers to Be More Thoughtful With DataAdweek - B. Bonin Bough Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on …
Ad Ageadded this to Ad AgeOffice Depot Watch the newest commercials on TV from Old Navy, Office Depot, Windex and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
