Hanu Reddyadded this to Hanu's magazineRental Housing Infographic: What and Why Millennials and Gen Zers Rent Instead of BuyAdweek - Sammy Nickalls From Rent the Runway to Adorn, rental companies are all over Instagram feeds. But why are consumers renting instead of buying, and who is part of …
Digiday added this to DigidayAdvertising How productivity apps like Slack are making us less productiveDigiday - Lucinda Southern In July, a magazine publisher sent out a proposal outlining a new content strategy to a client. The snag was this proposal skipped the usual internal …
Forbesadded this to TechnologyClimate This Is A Creative Emergency - Why Marketing Must Stop Playing Both Sides On Climate ChangeForbes - Solitaire TownsendOn the 31st March 1929, a young woman stepped out into a bustling New York street in the height of the Easter Day Parade. She lit up a Lucky Strike cigarette, provoking gasps of outrage. Ten other women
Ad Ageadded this to Ad AgeAdvertising ICYMI: The New York Post’s deliciously harsh obit for the de Blasio campaignAd Age - Simon Dumenco. As part of Ad Age’s continuing media-about-media and Campaign Trail coverage, a quick ICYMI from the weekend: the deliciously harsh Saturday New York …
Adweekadded this to AdFreakAdvertising A Trapped Butterfly Is an Eerie Metaphor for Journalism in The Guardian’s New AdAdweek - Minda Smiley From Brexit to climate change to next year’s U.S. presidential election, there is certainly no shortage of pressing issues for journalists to cover …
Ad Ageadded this to Ad AgeAdvertising Advertising Week is back. Does it even matter?Ad Age “People have been vocal for some years” in their criticisms of Advertising Week, says Marla Kaplowitz, president and CEO of the 4A’s and an …
Adweekadded this to Top StoriesAdam Levine NBC Hopes The Voice’s Viewers Haven’t Exited With Adam LevineAdweek - Jason Lynch For the past eight years, The Voice has been NBC’s most reliable prime-time entertainment program, not only serving as a top-rated show but also …
Digiday added this to DigidayAdvertising ‘I took a mulligan’: How execs course-correct after making a career mistakeDigiday - Jack Marshall Three weeks after starting a new job in marketing for Condé Nast, Jane Ashen Turkewitz walked into her boss’s office and quit. She wasn’t entirely …
Ad Ageadded this to Ad AgeMarketing Lasting relationships are built on trust, and trust is earnedAd Age - Evan Rutchik. The goal of any brand is to drive sustainable, profitable growth, and the goal of any agency is to help brands achieve this. One of the best ways to …
The Drumadded this to BrandsBranding Create and Strike: ad land takes an environmental stance, but what did it achieve?thedrum.com - Imogen Watson On Friday at 10am, members of the ad industry put on their out of office and met on the steps of Tate Britain before heading, placards in hand, to …
Adweekadded this to AdFreakAdvertising For Rugby World Cup, Heineken Celebrates Those of Us With No Clue What’s HappeningAdweek - David Griner When you’re at a sporting event surrounded by a passionate crowd, you never want to be that dour downer staring blankly at a phone while everyone …
Ad Ageadded this to Ad AgeThomas Cook Travel company Thomas Cook collapses, stranding hundreds of thousandsAd Age - Ethan Jakob Craft. After a year of financial turbulence, the Thomas Cook Group became insolvent late Sunday night as talks between the British travel firm and its …
eMarketerFraud Digital Ad Fraud 2019 - eMarketer Trends, Forecasts & StatisticseMarketer Digital advertising is a big business, with hundreds of billions of dollars spent each year. That money has long lured fraudsters to the space, and …
Alexandra Zhengadded this to Some trendsAdvertising WTF are shared identity solutions?Digiday - Jessica Davies All the buzz around the need to find alternative ways to target and track ads without using third-party cookies has drummed up a lot of attention …
Adweekadded this to Top StoriesHulu Hulu’s Pause Ads Move Out of Beta, With More New Formats in the WorksAdweek - Kelsey Sutton Hulu has already announced two new ad formats this year—pause ads, which are activated when a user hits the Pause button; and binge ads, which tailor …
Ad Ageadded this to Ad AgeAdvertising The Top 5 creative brand ideas you need to know about right now: September 23, 2019Ad Age - Ann-Christine Diaz and Max Sternlicht. Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now. 5. McDonald’s: 'Classics with Bacon,' Nord …
Adweekadded this to Top StoriesAdvertising The 7 Most Promising New Broadcast TV Shows of Fall 2019Adweek - Jason Lynch Just a couple years ago, the arrival of a new TV season was a cause for celebration: the opportunity to not only welcome back your favorite programs, …
Dorset, UK One of UK's biggest billboard advertising companies is in the dock over Christchurch advertisementsbournemouthecho.co.uk - Alex Winter ONE of the UK's biggest billboard advertising companies is due to appear before the courts over allegations relating to advertisements in …
Ad Ageadded this to Ad AgeAdvertising Watch the newest commercials on TV from Apple, Taco Bell, Sour Punch and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
Adam Suggsadded this to ThingsAdvertising The definitive guide to what’s in and out at Advertising Week 2019Digiday - Shareen Pathak Advertising Week is back. For most in media, marketing and retail, the next four days will be chock full of panels, parties, networking and maybe …
andyrajadded this to New MediaAdvertising How publishers get their reporters to drive subscriptionsDigiday - Max Willens For many newsrooms, paying subscribers have replaced pageviews as the key barometer of success. That means thinking up new ways to steer reporters to …
Adweekadded this to Top StoriesDigital Marketing 9 Tips From Google’s CMO for Creating a More Inclusive Work EnvironmentAdweek - Lorraine Twohill Today I work in two industries—tech and advertising—that care deeply about diversity, but where old habits have held back progress. We have made …
Adweekadded this to Top StoriesArea 51 The Raid on Area 51 Was Called Off, But Chipotle Still Delivers via SnapchatAdweek - David Cohen The raid on Area 51 is off, but Chipotle is still making good on its promise to deliver—virtually, anyway. Chipotle said its July 15 tweet about …
Ad Ageadded this to Ad AgeAdvertising Amazon has a good night at the Emmys and Advertising Week kicks off in NYC: Monday Wake-Up CallAd Age - Alexandra Jardine. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a …
Adweekadded this to Top StoriesAdvertising Presenting the Adweek 100: Fastest Growing AgenciesAdweek - Doug Zanger It’s not easy being an ad agency these days. Changing models, consultancies, procurement, performance-based marketing, in-housing, project work …
Icon version of the Flipboard logoAdvertising Instagram Announces Weight Loss Advertising Restrictionsnatlawreview.com - Hinch Newman LLP Richard B. NewmanJurisdiction: All FederalType of Law: Communications, Media & InternetConsumer Protection
Adweekadded this to Top StoriesBusiness Streaming Services Dominated the Emmys—in Both Awards and AdsAdweek - Kelsey Sutton Breaking Bad star Bryan Cranston helped kick off the hostless 71st Primetime Emmy Awards Sunday night by singing the praises of television’s long …
Digiday added this to DigidayAdvertising Advertising Week Briefing: Finding meaning on the Upper West SideDigiday - Shareen Pathak We’re covering Advertising Week with a daily briefing. Sign up here to get it in your inbox every morning. Advertising Week New York is here, and …
Alessandro Barbarottaadded this to social marketing tipsSocial Media Companies The Chicago Bulls enlist their mascot for TikTokDigiday - Seb Joseph The Chicago Bulls found building a brand on TikToK has a steep learning curve. Since it debuted on the social platform last month, the Chicago Bulls …
Ad Ageadded this to Ad AgeAdvertising Erin Johnson on sexual harassment, J. Walter Thompson and finding out who her friends areAd Age - I-Hsien Sherwood. Eight months before the #MeToo movement began to play out in Hollywood, the global chief communications officer at J. Walter Thompson filed a sexual …
