Advertising Addressability accelerated: FreeWheel marries linear and digital video advertising thedrum.com - Kendra Clark • The new FreeWheel technology enables video advertising across multiple platforms and all screens, including linear TV, managed in one centralized …
AvatarAd AgeAdvertising Opinion: 7 things brands need to know now about LGBTQ+ pride | Ad Age Ad Age - Rana Reeves. With Pride Month less than two months away, brands planning their 2021 campaigns need to pause and think about the many ways LGBTQ+ consumers have …
AvatarAdweekMcDonald's Walmart to Fill McDonald's Spaces With Services, Eateries verified_publisherAdweek - Richard Collings The burger chain is scaling back its presence inside the discount retailer. At the peak of their collaboration, there were about 1,000 McDonald’s …
Pandemics Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV mediapost.com - Joe Mandese Connected TV (CTV) has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers …
AvatarAdweekInstagram Instagram: How to Request Verification verified_publisherAdweek - Brandy Shaul Users can ask the photo- and video-sharing platform for a verified checkmark Instagram features a profile verification system that adds a checkmark …
DeadlineBob Iger Walt Disney Chairman Bob Iger To Receive Honorary Clio At April 28 Virtual Awards Deadline - Jill Goldsmith Walt Disney chairman Bob Iger will receive an honorary Clio Award later this month during a fireside chat as the longtime executive moves into the …
