Advertising Industry

‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get …

Elvis Presley

Will Ferrell’s Darkly Comic New Ads Show How Our Devices Are Ruining Family Time

It’s no secret that mobile devices have made us more disconnected from our immediate surroundings (even as we obsessively document them). But what …

Will Ferrell

Advertisers start placing paid media behind influencer content for lower CPMs

Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have …

Digital Marketing

Can Amazon Deliver An Ad Business?

Amazon, the company that started out selling books and is now an entire mall, could soon be a major player in digital advertising. Until now …

Advertising

Bud Light Made the Ultimate Idiotic Lifestyle Ad for Millennials, and It’s Spot On

What if a real-life commercial looked, sounded and felt like an SNL skit? It’s happened before, both purposely and accidentally, and it’s happening …

Advertising

What you need to know in advertising today

People are doing whatever they can to avoid TV ads. Fox wants to help them.<p>The broadcaster has teamed up with the video tech company Innovid to bring new interactive ads to people's TV screens designed to engage viewers and satisfy their desire to watch fewer ads.<p>Specifically, viewers will be able …

Advertising

MGM Under Fire For #VegasStrong Ad

MGM International is being criticized on social media for releasing a TV spot that features shots of its multiple Las Vegas hotels.<p>The spot debuted …

Las Vegas

‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher

One constant struggle for large media organizations is getting the incentives of different departments to align. For the latest installment of our …

Advertising

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to …

Burger King

Heavy Commercial Loads Are Killing Basic Cable

With heavy commercial loads making for lengthy breaks that seem to come every few minutes during their shows, most of the networks on basic cable …

Advertising

Overstock.com is launching a self-serve platform for brands

Furniture retailer Overstock.com is planning to open up self-service ad options to furniture brands to bid on ad placements on Overstock’s site.<p>The …

eCommerce

The NFL’s Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

Green Bay Packers tight end Martellus Bennett is a busy guy.<p>When he’s not helping his team attempt to win the NFC North for the second year in a row, …

Martellus Bennett

Former Starcom MediaVest, Engine Executive Joins Curisoity.com As CEO

Former Engine Media CEO Lisa Weinstein has been named CEO of Curiosity.com, the Chicago-based media platform that was spun off from Discovery …

Advertising

The Crawl, Walk, Run Guide To Frequency Management

AdExchanger |This is the second in a series on demystifying the best practices in media today. Read the first on audience suppression. Frequency …

Advertising

Google wants to serve ads for TV streams

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Google will provide the ad-serving technology to deliver the ads on CBS All Access’s Star Trek series, Business Insider reports.<p>CBS All Access is CBS’ streaming service, …

Advertising

Facebook Is Officially Rolling Out Its Explore Alternative News Feed

The Explore alternative News Feed Facebook has been testing since as early as February is officially rolling out.<p>Explore is an ad-free (thus far) …

Fortune 500

Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting

Pinterest on Wednesday introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager. The company also began …

Pinterest

Time Out Digital Reinvents Itself Using TripAdvisor As A Model

AdExchanger |As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue …

Advertising

Vanity Fair’s The Hive created 200 different powerbroker newsletters

In politics and business, there are certain figures that warrant constant attention. For the past six months, Vanity Fair’s blog, the Hive, has …

Advertising

The Gmail Wall: Google Debuts Two-Step Verification Product

Google introduced a new email security product on Tuesday. But instead of being aimed at billions of people, Advanced Protection is designed for a …

Advertising

Omnicom’s 180LA Parts With Its Creative Lead After a Tumultuous Year for the Agency

180LA today announced a restructuring of its creative leadership. The news follows a 12-month period that saw an end to the Omnicom agency’s …

Advertising

Conde Nast's Craig Kostelic: 'We’re completely embracing programmatic' - Digiday

Subscribe: iTunes | Stitcher | RSS<p>The Food Innovation Group is home to legacy brands like Bon Appétit, but in the shift to digital, the magazine has …

Advertising

The NFL Has Entered The Culture War: Is Your Brand Next?

A recent article published by the <i>New York Times</i> highlights the increasing role brands are playing in our escalating culture wars, with the NFL …

Advertising

Coke and Adobe crowdsource design ideas for the 2020 Special Olympics

<i>Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December.</i> …

Advertising

MGM’s First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

MGM Resorts International has rolled out a new ad following the deadly mass shooting in Las Vegas just a few weeks back. The 30-second spot, …

Las Vegas

Snap pushes further into original content with NBCUniversal partnership

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Snap is partnering with NBCUniversal to form a digital content studio to create scripted programming for Snapchat, The Wall Street Journal reports.<p>The new studio, which …

Digital Media

Internet, Media Revenue To Grow By $300B by 2021, Activate Consulting Firm Says

Activate forecasts that during the next four years, global Internet and media revenue will grow by approximately $300 billion, continuing to outpace …

Advertising

Will Amazon Buy A Consultancy Or Will Consultancies Learn From Amazon?

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising

YouTube Has Manually Reviewed Over 1 Million Videos for Terrorist Content Since June

YouTube has manually reviewed more than 1 million videos for terrorist content and violent extremism since announcing steps in June to thwart this …

Advertising

Walrus Taps W+K Veteran As Its New Media Guru

Kevin Porter is departing Wieden+Kennedy to become head of media communications at Walrus. He will work closely with the agency's creative, strategy …

Advertising