Advertising Industry

Dark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With Trump’s America – Adweek

Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, …

Donald Trump

What Does 2 Billion Book Sales Look Like?: INFOGRAPHIC

Lovereading UK has created an infographic called, “What Does 2 Billion Book Sales Look Like?,” which explores the physical length of millions of …

Infographics

Mike Manley, head of Jeep and Ram, replaces ailing Marchionne as FCA CEO

Fiat Chrysler Automobiles on Saturday appointed Mike Manley to replace the seriously ill Sergio Marchionne as its CEO, a person with direct knowledge …

Automotive Industry

Children’s Playtime Is More Structured Than Ever, and One Brand Wants to Help Change That

For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, …

Digital Marketing

Gaadi.com Parent GirnarSoft Raises $3.6 Mn From Trifecta

GirnarSoft (also known as Girnar Software), the parent company of automobile portals like CarDekho.com and Gaadi.com, has raised <b>$3.6 Mn (INR 25 Cr)</b> …

Business (India)

As Comcast Bows Out Of Fox Hunt, Hulu's Future Becomes Clearer

Comcast officially ended its pursuit of 21st Century Fox Thursday, releasing a statement that the company would instead focus its efforts on pursuing …

Hunting

Last-Minute Digital Video Ads Drive Live Sports Viewership

According to a new study from comScore and Google, digital video advertising and search advertising can drive increased tune-in to live sports.<p>In …

Advertising

The North Face Expands 'Walls Are Meant For Climbing' Campaign

The North Face, which turned mountain-climbing into a conversation about inclusion with last year’s “Walls Are Meant For Climbing” campaign, is …

Climbing

Be Careful When You Generalize About Millennials

Three times more millennials are watching TV compared to YouTube.<p>Millennials. It seems every business, journalist and pundit is trying to figure out …

Advertising

Study: Decrease In Local News Coverage Leads to Increase In Government Borrowing

Local news is endangered, that’s no revelation. While there’s debate about whether huge conglomerates and hedge funds gobbling up local newspapers …

University of Chicago

Fox News Has Parted Ways With Kimberly Guilfoyle

A Fox News spokesperson sent TVNewser the following statement this afternoon: “FOX News has parted ways with <b>Kimberly Guilfoyle</b>.”<p>Guilfoyle had been a …

Donald Trump

It’s a fantastic time to be in digital advertising

The self-flagellation in our industry needs to stop. In 2017, the industry went through a much-required period of introspection and a subsequent …

Digital Advertising

'Value' is Evolving - Here's What It Means For Brand Loyalty

For consumers, “value” is no longer limited to coupons and discounts. From Millennials inundated with notifications to frazzled parents hoping to …

Customer Experience

Blockchain's Inflated Expectations Get Real

Gartner correctly tags Blockchain as just going over the peak of “inflated expectations” in its Hype Cycle report. The analyst firm just announced in …

Blockchain

Whoopi Goldberg Addresses Yesterday’s Heated Confrontation With Jeanine Pirro on The View

People with differing views stop by The View each and every weekday, and that has been the case for 20+ years. When conservative guests come on the …

Whoopi

Amazon wants to give Facebook and Google a run for their money in advertising — here are the 6 execs making it happen

Amazon may be one of the world's most mysterious brands, but advertisers are still enamored of the company's wealth of data and its potential ability to challenge Facebook and Google's dominance in online advertising.<p>Amazon's ad placements span valuable search ads on its site that zero in on …

Advertising

Andrea Mitchell, Lester Holt, Peter Alexander Break News at Aspen Security Forum

A trio of NBC Newsers broke significant news yesterday at the Aspen Security Forum in Colorado.<p>NBC News chief foreign affairs correspondent and MSNBC …

Donald Trump

The First YouTube Emmy Winner on How to Make a Career in Digital Filmmaking

In 2012, the television landscape was beginning to shift—the web series and the digital short formats were just beginning to come into their own. …

Transmedia

Adobe Looks To Automate Attribution Models

Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The future …

Search Engine Marketing

The rise of KSI, the 25-year-old millionaire who's fighting Logan Paul after inventing YouTube boxing matches

You're only going to hear more about KSI over the next month.<p>The 25-year-old British YouTube star is facing off against one of the biggest and most controversial vloggers on the planet: Logan Paul. The two will duke it out at a boxing match at Manchester Arena in August, which has a 21,000 capacity.<p>…

Inventions

How Amazon Uses Prime Day Deals To Reshape Shopping Behavior

Amazon Prime Day is the ecommerce leader’s biggest shopping day ever as well as an opportunity to see how the company strategically deploys its …

eCommerce

OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome Everywhere

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent “DTF” campaign seems to be …

Digital Marketing

Flat Fees, Free Products Most Common Forms Of Influencer Marketing Compensation

Cold cash, followed by free products and/or services are the top methods multinational marketers use to compensate so-called influencers for …

Public Relations

YouTube is growing like a startup — these two charts show the 12-year-old site's stunning surge

By the standards of the tech industry, 12-year-old YouTube is middle aged. But lately, it's been growing like a newborn.<p>The value the streaming video site is delivering to marketers in terms of ad impressions and traffic to their sites is surging. That's paying off in a big way for the Google-owned …

Advertising

'Simpsons' Creator Decries 'Pretend' Outrage Over Apu

It’s a great honor to learn that Matt Groening and I feel the same way about today’s “outrage” culture.<p>Groening is the creator of “The Simpsons,” …

Media Industry

OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos)

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill …

Advertising

How Brands Can Use Research to Hone a Design or Logo

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers’ broader relationship with the …

Digital Marketing

WCNC Anchor Opens Up About Son’s Nearly Fatal Injury

WCNC Charlotte Today anchor <b>Colleen Odegaard</b> is back on air after being off for four weeks.<p>In a segment that aired earlier this week, the Charlotte …

Advertising

The manager of the last Blockbusters in Alaska speaks out on the death of the chain, nostalgic tourists, and Russell Crowe's jockstrap

The manager at the last remaining Blockbusters in Alaska is tired of talking about Russell Crowe's jockstrap.<p>In May, John Oliver and HBO donated a bizarre assortment of Russell Crowe paraphernalia to an Anchorage Blockbuster, one of the two remaining locations of the video-rental chain in the …

Advertising

Podcast | The Big Story

Our new weekly podcast, hosted by the AdExchanger editorial team, will feature roundtable discussion on the week's top news stories.<p>New and …

Mergers & Acquisitions