Advertising Industry

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Adweekadded this to Top Stories
Advertising
Fridababy Asks Meghan Markle to Skip the Post-Birth Photo Op in Full-Page New York Times Ad
Adweek - By Diana Pearl
Today Fridababy, the company behind the NoseFrida, a snot-sucking device for infants, put out a plea to Meghan Markle in the form of a full-page New …
73v3added this to AI
Artificial Intelligence
Contextual AI: The next frontier of artificial intelligence
Digiday - Adobe
By Oliver Brdiczka, AI and machine learning architect, Adobe These four principles form the building blocks of a successful relationship between …
Adweekadded this to Top Stories
Digital Marketing
Instagram: Here’s How to Buy Something via the New Checkout Feature
Adweek - By Brandy Shaul
Instagram recently released its checkout feature as part of a closed beta with 23 brands. It allows users to buy items they see on Instagram without …
CNET
Google Fiber
FTC demands details from broadband companies on privacy practices
CNET - Marguerite Reardon
The agency is asking the nation's largest broadband providers for specifics about what data it collects, who it share it with and whether consumers can opt out.
dnongbriadded this to CMO Daily
McDonald's
McDonald's $300 million tech deal is its largest in 20 years
Ad Age
McDonald's Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital …
Ad Ageadded this to Ad Age
Advertising
Jimmy Fallon's entire show last night was a Samsung ad: Tuesday Wake-Up Call
Ad Age - Angela Doland
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
Jonathon Starradded this to Games
Advertising
Podcast: Everything Is Shoppable
adexchanger.com - by Zach Rodgers // Tuesday, March 26th, 2019 – 4:29 pm
This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is …
AnOther Magadded this to Another Mag
Public Relations
We’re Hiring! Media Activation Manager, Dazed Digital
anothermag.com - AnOther
About Us Dazed Media is the world’s leading independent fashion and culture media brand. Twenty-five years ago, Jefferson Hack and Rankin Waddell set …
Adweekadded this to Top Stories
Digital Marketing
How the Internet Will Change Thanks to the EU’s New Copyright Rules
Adweek - By Kelsey Sutton
After the European Parliament approved the EU Copyright Directive in a 348-274 vote this morning, the controversial and complicated overhaul of …
Ad Ageadded this to Ad Age
Marketing
More peanut butter or more chocolate? Now Reese's fans get to choose
Ad Age - Olivia Raimonde
Reese's is releasing limited-edition Lovers Cups, one with extra chocolate and the other more peanut butter. People in New York can taste them at …
MediaPostadded this to Search Marketing
Search Engine Marketing
IAB Tech Lab Tackles Changes To Browser Ad Targeting
mediapost.com - Laurie Sullivan
Well-documented changes to browser-based ad targeting across a swath of companies like Apple, Mozilla and Google prompted the IAB Tech Lab DigiTrust …
Crystal D'Andreaadded this to A Plethora of Everything
Advertising
To Compete With Apple and Amazon, All Marketers Need to Rewire Their Thinking
Adweek - By Penry Price Voice Network contributor, an ongoing writer for our guest opinion column.
The smartphone has rewired our perceptions, blurring the line between personal and work. This collective rewiring means businesses must rethink what …
Shane Leschasinadded this to APPLE UPROOTED
5G
The Battle for 5G Is Making Carriers Absurdly Petty
Gizmodo - Sam Rutherford
The fifth generation of mobile communications—or 5G for short— has the potential to profoundly impact the way we use our phones and other devices. …
Ad Ageadded this to Ad Age
Jackie Robinson
Spike Lee directs a Jackie Robinson ad for Budweiser
Ad Age - E.J. Schultz
Budweiser is trying to gain cultural cachet by hooking up with Spike Lee for a campaign celebrating Jackie Robinson, who was born 100 years ago. Lee …
Adweekadded this to AdFreak
Advertising
McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious
Adweek - By Gabriel Beltrone
McDonald’s menu items are so recognizable that people barely need to see them to know what they are. That’s the upshot of a devious new outdoor and …
Adweekadded this to Top Stories
Advertising
Dentsu Aegis Network CEO Calls Ad Industry ‘a Bit of a Mess’ at 4A’s Event
Adweek - By Erik Oster
Dentsu Aegis Network CEO of the Americas Nick Brien had a somewhat bleak message for attendees at the 4A’s Decisions 20/20 Conference in Washington, …
Marian MC Chrvalaadded this to JOURNEY TO COMMUNICATION EXCELLENCE
Advertising
People, not pageviews: Understanding your best users
Digiday - Spot.IM
By Nadav Shoval, CEO and co-founder of Spot.IM The word “sustainability” is being thrown around a lot lately when it comes to digital publishing, and …
Anna Lewadded this to WORK!!
Advertising
More retailers are investing in plus-size collections to drive growth
Digiday - Anna Hensel
Retailers are slowly starting to adapt a playbook for rolling out plus-sized collections that more closely mirrors that of their other product …
Ad Ageadded this to Ad Age
Weight Watchers
Lesya Lysyj named CMO at Sam Adams-maker Boston Beer
Ad Age - E.J. Schultz
Lesya Lysyj is leaving Welch's to get back in the brew business as chief marketing officer of Boston Beer Company, the maker of Sam Adams. Lysyj since …
Adweekadded this to Top Stories
Digital Marketing
Brands Can Now Add Instagram’s Poll Sticker to Instagram Stories Ads
Adweek - By David Cohen
Instagram is beginning the process of bringing interactive elements to its Stories ads with Tuesday’s rollout of its poll sticker for use within …
Mike Solomonadded this to Brilliant Digital Marketing Stuff
Advertising
Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech
adexchanger.com - Alison Weissbrot
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously …
Ad Ageadded this to Ad Age
Marketing
Wayfair bets on brick-and-mortar with first store
Ad Age - Adrianne Pasquarelli
Like many of its newer online competitors, Wayfair is doubling down on brick-and-mortar by opening its first permanent store. The Natick, …
Adweekadded this to Top Stories
Google News
Google News Initiative Unveiled Its Realtime Content Insights Tool
Adweek - By David Cohen
Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, released a new free insights tool, Realtime …
Ad Ageadded this to Ad Age
Advertising
Despite a glaring lack of hoopla, March Madness ratings soar
Ad Age - Anthony Crupi
March Madness thus far has been the very picture of sanity, a relatively sedate affair bereft of buzzer beaters and bracket-busting upsets. But as …
Ken Yeungadded this to Media Matters
Advertising
How Reuters is training reporters to spot ‘deepfakes’
Digiday - Lucinda Southern
News publisher Reuters created its own manipulated video in order to train its journalists in how to spot manipulated content before it gets shared …
Adweekadded this to Top Stories
Advertising
Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers
Adweek - By Ronan Shields
Adobe and Roku will today unveil a partnership that gives advertisers the ability to more precisely target audiences on the streaming platform, a …
Ad Ageadded this to Ad Age
Advertising
Roku, Adobe say they've put an end to seeing repetitive ads on OTT
Ad Age - George P. Slefo
Adobe customers can now target Roku viewers with over-the-top programmatic ads using their own first-party data, allowing the companies to reduce …
Adweekadded this to Top Stories
Google News
Google News Initiative and McClatchy Will Fill a Local News Void in 3 U.S. Markets
Adweek - By David Cohen
Google News Initiative, the search-engine giant’s program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy …
Adweekadded this to Top Stories
Digital Marketing
Here Are the Brands and Organizations Finalists for the 11th Annual Shorty Awards
Adweek - By David Cohen
The 11th Annual Shorty Awards will be handed out in New York May 5, and the finalists for brands and organizations were revealed Tuesday. Categories …
Ad Ageadded this to Ad Age
Business
Indie agency Duncan Channon acquires experiential and social shop
Ad Age - Angela Doland
San Francisco creative agency Duncan Channon has acquired A2G, a shop focused on experiential, social and influencer marketing. The move brings …