Advertising Industry

There’s no easy fix for Google’s YouTube problem

After big U.S. and U.K. brands pull advertising, Google needs to reconsider programmatic advertising.<p><i>A version of this essay was originally published at</i> <i>Tech.pinions</i><i>, a website dedicated to informed opinions, insight and perspective on the tech industry.</i><p>Last week, U.K. advertisers — including the …

Advertising

Mexico Just Made a Cloud That Rains Tequila, So Maybe We’ll Be OK After All

As part of a tasty new tourism campaign, ad agency Lapiz just made Cloudy With a Chance of Meatballs a reality. But instead of soup and juice, this …

Advertising

The Tearsheet term sheet: the definitive guide to fintech jargon

Financial technology is so riddled with jargon it’s no wonder companies can’t explain what they do or how they’re actually solving the problem …

Advertising

Pay TV Customers Say They're Less Satisfied

by , Op-Ed Contributor,<p>More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don’t even …

Net Neutrality

IPG Taps Arun Kumar To Scale Data And Technology Across The Holding Company

AdExchanger |Cadreon’s global president Arun Kumar has become IPG Mediabrands’ first-ever chief data and marketing technology officer. In addition to …

Advertising

Google’s YouTube Has Continued Showing Brands’ Ads With Racist and Other Objectionable Videos

Pepsi, Wal-Mart, Dish Network say they are suspending Google non-search ads<p>Most Popular Videos<p>Most Popular Articles

Google

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points …

Advertising

Chrissy Teigen and Smirnoff Take Shots at 'Crafty' Rivals

Most Popular<p>Smirnoff is going on the attack against what it calls its "fake crafty" competitors -- and the brand has signed up Chrissy Teigen to …

Advertising

Bitcoin Scams Spread On Social Media

by , Staff Writer @eriksass1,<p>Bitcoin is the future of money, or maybe just a clever hedge against devaluation for rich people, depending on how you …

Advertising

The myth of the 'store of the future'

In February, Target abruptly shut down its “store of the future” project, a major innovation initiative that was testing out automatic checkout …

eCommerce

YouTube’s ad mess gives advertisers leverage for what they really want: more data

They want data.<p>As far as advertisersare concerned, there are really onlytwo ways to place ads online:the “open web” where you can track the ads, and “walled gardens” where you can’t.<p>Google falls into the second bucket.<p>That means marketers have had to trust Google to make sure their ads are doing …

Google

Vice Digital gets into scripted video

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Vice Media has made a name in online media with its news and documentary content, but the company is set to make a big step in a new direction by debuting scripted …

Advertising

Watch the Newest Ads on TV From Kia, AT&T, Chrysler and More

Every weekday, we bring you the <b>Ad Age/iSpot Hot Spots</b>, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company …

Advertising

The Walking Dead’s Ross Marquand Ramps Up the Facebook Video Views for Esquire

If you’ve yet to see Ross Marquand do his imitation of the late James Gandolfini, boy, are you in for a treat.<p>Marquand is well-known for his expert …

Advertising

Digital Marketing Can No Longer Hit 'Snooze' On This 'Wake-Up Call'

by , Staff Writer,<p>It's been a turbulent week in mainstream news as well as in digital marketing. Amid all the Google bashing that was the backdrop to …

Digital Marketing

Ogilvy's Rory Sutherland on playing the long game in advertising

<i>While other ad executives jump ship every three years, 2018 will mark three decades vice chairman Rory Sutherland has spent with the Ogilvy & Mather</i> …

Advertising

As Virgin America Flies Into the Sunset, Fans (and Richard Branson) Bid a Fond Farewell

Few brands had a more complicated, arduous and industry-rattling path to launch than Virgin America. And now, after just a decade in the air, the …

Airlines

There Are Fewer Than 100 Black Women Execs in Adland

Most Popular<p>The Advertising Club of New York and Interpublic Group are hosting the first Summit on Black Women in Advertising to start a discussion …

Advertising

Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life

by , Featured Columnist,<p>It finally dawned on me the other day why I regard Facebook with such visceral distaste: It is because Facebook is the p.r. …

Facebook

Online advertising revenue surges but still dwarfs value added services for Tencent’s 4Q 2016 results

Tencent’s 4Q 2016 results saw a 44% jump in revenues to US$6.3b compared to last year, driven mainly by value added services (VAS).<p>VAS revenues saw a …

Advertising

The YouTube ad boycott will have a minimal impact on Google's business

The advertiser boycott Google and YouTube are facing is unlikely to impact near-term revenues, according to two Wall Street analysts.<p>Google dominates search advertising with a share of over 75% of the market in the US and generated more than $24 billion in revenue in 2016.<p>A note from Morgan Stanley …

Business (UK)

These MIT grads are having their 15 minutes of programmatic fame

Unless you’ve been living under a rock, chances are you’ve seen the seemingly ubiquitous native ad that’s been running since October with some …

Advertising

Making Your Digital Media Job ‘Automation-Proof’

AdExchanger |“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Automation

Actor Jeffrey Wright Takes the Stage to Uncover the Real 'Magic' of Dell Technologies

Last September, Dell made a record-setting tech acquisition when it purchased EMC for $67 billion. The deal brought into the company's fold seven …

Advertising

OTT Vs. Traditional Pay TV: Digital No Longer A Supplement

by<p>Traditional TV network executives may need to adjust the belief that OTT -- digital services selling TV networks to consumers -- is just an …

IPTV

Is a 37-Year Company Vet AB's New 'Real Man of Genius?'

Most Popular<p>Anheuser Busch InBev is making key marketing leadership changes in the U.S. that affect its massive but struggling Bud Light brand and …

Advertising

5 Things You Need To Know About Millennials And Health

by , Columnist,<p>Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much …

Millennials

In a Radical Departure From Previous Work, United Way’s New PSA Shows Philanthropy Isn’t Pretty

United Way raises more than $4.7 billion every year for improving health, education and stability in communities around the globe, and until now, its …

Advertising

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Google's executive chairman can't guarantee ads won't appear next to inappropriate content.</b> Eric Schmidt said there's no foolproof way to guarantee a brand's ads won't appear against questionable content on …

Advertising

Best of the week: Subscription sites like the Information can thrive, but scale isn't dead

The new issue of Digiday Magazine is out and Lucia Moses has an excellent, in-depth profile of Jessica Lessin, the former Wall Street Journal …

Advertising