Advertising Industry
The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury
McCann’s Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the …
AdvertisingInside The Dreslyn’s small-is-beautiful approach to e-commerce
The Dreslyn’s bet is less is more.<p>Since 2013, when Brooke Taylor Corcia opened The Dreslyn — along with her husband, Daniel Corcia (CFO and COO), and …
AdvertisingFacebook is ready to drop up to $3 million an episode on TV-style shows
Facebook is gearing up to announce its first slate of TV-like shows this summer, and the company could spend up to $3 million an episode, according to The Wall Street Journal, putting spending in the range of marquee cable networks, and tech rivals like Netflix.<p>Facebook has been prepping its push …
AdvertisingVR, AR Developers Move Away From Mobile To Higher-End Systems
Virtual reality experiences may be shifting from mobile-based platforms to higher-end systems.<p>That is one of the shifts compared to last year …
Virtual RealityWhy Retail Flagship Stores Are Running Aground
It's no secret that retailers are spending less on advertising -- the statistics point to plunges in print, TV and online. But what you won't find on …
TrendsTo Win Someone To Your Cause, You Must First Reach Their Heart
Steve Jobs once said, “The most powerful person in the world is the storyteller …” Abraham Lincoln also said, “In order to win a man to your cause, …
MarketingGrandpa May Not Have Instagram, But That’s No Reason to Forego Influencer Marketing
When marketers ponder using influencers as a marketing strategy, they generally imagine millennials on Snapchat, bubbly 20-somethings on Instagram …
Marketing18 Google products that bombed, died, or disappeared
Google is known for its collection of wildly popular products, from search to maps to Android.<p>But not everything the company touches turns to gold.<p>Google Glass was supposed to change the world, but it quickly became a punch line. And remember Google Buzz?<p>Now, Gchat is the latest in a string of …
GoogleBy 2021, One-Third Of TV Homes Will Carry Nontraditional Services
S&P Global Market Intelligence’s Kagan unit says homes with nontraditional TV packages are estimated to grow to around 44 million in four years.<p>The …
TelevisionsA small segment of users called "ad whales" are driving most mobile app ad revenue
<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>More than 80% of mobile app ad revenue is generated by just 20% of app users, according to a study by in-app payments company Soomla.<p>These users, often referred to as …
Mobile MarketingFarfetch CMO John Veichmanis: 'Data is the new marketer's currency'
As Farfetch’s newly appointed chief marketing officer, John Veichmanis is at the helm of a small army of 130 creatives, data scientists, editors and …
MarketingLG Brings Netflix Characters Home, Literally
Binge watchers are seriously dedicated to their shows, and if you want to surprise and delight them, perhaps the best way to do it is through the …
AdvertisingLosing Loyalty: The World According to Byron Sharp | CMO Strategy
Facebook has become both battleground and proving ground for the concepts now in play. The social network took it on the chin when Ehrenberg-Bass …
AdvertisingAI Projected To Boost Business Profits, By A Lot
It’s obvious there could be serious money in artificial intelligence.<p>A new study now suggests that AI has the potential to actually boost business …
AdvertisingCannes Creativity Report: Visuals beat words, every time
Sorry one-dimensional copywriters, turns out pictures still beat words. The best winning ads from this year’s Cannes Lions were all image-based …
AdvertisingHulu has a secret weapon that could give it an advantage over Netflix
When streaming pioneer Netflix introduced the concept of bringing TV and movies online back in 2007, the world could little have known the revolution in viewing that would follow.<p>Streaming was originally reserved for the tech-savvy consumer with the right combination of bandwidth, computing …
NetflixGoogle Deserves No Thanks For Calling Time On Spying
It was always a little bit over the top -- a bit spooky, wasn't it? You had the world's largest tech company, the firm that pretty much co-owns …
AdvertisingHow Trinity Mirror’s digital-only football vertical differentiates
While most sports publishers focus on using football’s global appeal to tap mass audiences, British newspaper group Trinity Mirror’s digital-only …
SoccerTravel Site Culture Trip Launches App
Media and tech startup <i>Culture Trip</i> is officially launching its app today. A streamlined version of the site, the <i>Culture Trip</i> app features advice and …
TravelFor Axios, Apple News beats Google AMP and Facebook Instant Articles
For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to …
Digital MediaMajority Of Millennials Believes Money Can Buy Happiness
More than half (53%) of Millennials agree that the more money you have, the happier you are, according to new research from Mintel. That compares to …
MillennialsHow Atlantic Media's CityLab plans to make niche work
The internet is favoring niche media, and The Atlantic wants CityLab, its site focused on the shift to urbanization, to take full advantage of …
Digital MediaOpioid Crisis Reverberates in Utah, Illinois and Beyond
Over the weekend, The Deseret News launched a series about “Utah’s opioid epidemic” with a Sunday front-page look at the rise and fall of Aaron …
AdvertisingMegyn Kelly's 'Sunday Night' Woes Won't Impact Advertising in Morning Show
Most Popular<p>Megyn Kelly's struggles in primetime aren't necessarily dampening advertiser demand for her upcoming 9 a.m. morning show.<p>While NBC …
Megyn KellyGermany Vs. Australia: Different Email Consumers
Sending an email to a consumer in Australia is a different job than sending an email to a consumer in Germany, Jakob Anzszka, online marketing …
Viral Marketing'Like lipstick on a pig': Facebook's struggle with extremist content
Facebook has announced a number of measures in the last few weeks to tackle the spread of harmful content or posts that support terrorism on its …
AdvertisingMercedes Campaign For The 'Obsessed'
Mercedes-Benz is launching its biggest digital and social media campaign of the year to promote its high-performance division known as AMG.<p>Developed …
AdvertisingThe truth as lifestyle: The New York Times is now selling $115 Times-branded tote bags
The New York Times is doubling down on brand, with a new digital store that will sell branded goods ranging from umbrellas ($65) to sweatshirts ($55) …
New York TimesMike Myers Is A Cheeky Monkey As Host Of New 'Gong Show'
Well, isn’t he a cheeky monkey!<p>That phrase -- or at least the “cheeky monkey” part -- was heard last week uttered by the flamboyant Brit who’s …
AdvertisingHow Instagram-friendly Aperol spritz became the drink of the summer
Move over, rosé; take a break, prosecco. Aperol is having its moment in the sun this summer. Everyone from Vogue to GQ has hailed the Aperol spritz …
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