Adweekadded this to Top Stories · NowOpioids These PSAs About Opioid Addiction Focus on the Parents of SufferersAdweek - Minda Smiley Many PSAs about the opioid crisis focus on the sufferers themselves—and their plights as they try to get better—like this Truth campaign from the Ad …
The Drumadded this to Creative Works · 1h Creative Work of the Week: Hinge dating app doesn’t mind dying so long as you find lovethedrum.com - Kyle O'Brien Dating apps are ubiquitous now, so to find one that stands out is rare. Hinge is staking its claim as an app that doesn’t mind when users leave, so …
Digiday added this to Digiday · 12hAdvertising Industry Why the sales “close” is now an obsolete conceptDigiday - Alexander Group The binary concept of the sales “close” is outdated. From solution selling to introducing new roles and even integrating programmatic, many …
Adweekadded this to Top Stories · NowMillennials 8 Advertising Mascots That Followed Millennials Through Childhood to Present-DayAdweek - Rachael Brennan Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved …
Adweekadded this to Top Stories · 14hAdvertising Industry UK’s Channel 4 Turned Real (and Really Dumb) Viewer Complaints Into a Cheeky MasterpieceAdweek - David Griner Do you ever take a moment to celebrate the fact that we no longer live in an era where “the customer is always right”? Sure, some ivory tower execs …
JJerryyaknowadded this to Adz · 10hAdvertising Industry ‘I have to fight to do my job’: Confessions of a copywriterDigiday - Kristina Monllos Copywriters used to be central to how an agency worked, but the rise of project models is putting a strain on the copywriter-art director …
Ad Ageadded this to Ad Age · NowTaco Bell Watch the newest commercials on TV from Taco Bell, Michelob, Jimmy John’s and moreAd Age Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. …
The Drumadded this to Media and Agencies · 8hMobile Advertising Closing the circle: connecting the world of programmatic advertisingthedrum.com - Ekaterina Rabe 80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital …
Adweekadded this to Top Stories · 1hFacebook Facebook: Here’s How to Hide Memories About Certain UsersAdweek - Brandy Shaul Did you know that Facebook allows you to hide Memories that contain certain users? For instance, if a person is associated with negative events, you …
Ad Ageadded this to Ad Age · 2hAdvertising Industry Meet the marketing executives of Ad Age CollectiveAd Age - Ad Age Collective Selection Committee. Ad Age Collective members are the leading minds shaping advertising, marketing, and media. Our diverse community includes C-suite marketing execs …
Play buttonBBDO Ads We Like: Clio Awards 60th anniversary promo features ad icons and pioneers in massive paintingthedrum.com - Kyle O'Brien The Clio Awards is turning 60 this year, and to celebrate the organization has unveiled a sprawling painting honoring advertising’s pioneers, …
Digiday added this to Digiday · 12hAdvertising Industry ‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problemDigiday - Seb Joseph Long referred to as corporate bean counters who can’t see the forest for the trees, marketing procurement execs are trying to redeem their bad …
Adweekadded this to Top Stories · 3hAdvertising Industry These Are the Key Moments Retailers Miss During the HolidaysAdweek - Ann-Marie Alcántara The sun’s still out and high temperatures are scorching most of the country, but for retailers and brands, the holiday season is just about to …
Adweekadded this to Top Stories · 2hPlay buttonAdvertising Industry YouTube Shared Its Top 6-Second Ads From July 2018 Through July 2019Adweek - David Cohen Automaker Subaru drove its way to the top of YouTube’s list of the best six-second ads on its platform from July 2018 through this July. The …
Ad Ageadded this to Ad Age · 2hAdvertising Industry All the latest production moves, hires and partnerships: August 21, 2019Ad Age - Alexandra Jardine. 1stAveMachine has signed filmmaker Danielle Katvan to its roster. Katvan recently won a Clio for a Vogue X Free People spot, while her short film "The …
Evan Ballardadded this to The Digital Dojo · 11hAdvertising Industry ‘The scale of the problem is enormous’: Apple flexes strong anti-tracking stanceDigiday - Lucinda Southern Apple is on the anti-tracking warpath again. The company has further tightened its anti-tracking policies in order to prevent ad tech vendors from …
Business Insideradded this to Retail · 22hBusiness Popeyes is selling out of chicken sandwiches as the frenzy over the new menu item reaches a fever pitchBusiness Insider - Kate TaylorPopeyes is facing a chicken sandwich shortage following the rollout of its new menu item. Last week, Popeyes added a chicken sandwich to the menu. It was an immediate hit, winning over Business Insider's
The Wall Street Journal. · 5hByteDance How China’s Answer to Google Lost Its WayThe Wall Street Journal. - The Wall Street JournalBaidu reported flat revenue growth and a 62% drop in net profit for the quarter through June. Expectations were so low that the results beat estimates and stock jumped 8% in after-hours trading. Privately
Adweekadded this to Top Stories · NowAdvertising Industry What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent CrisisAdweek - Mark Pasetsky It’s been a rough month for the Equinox brand, and it continues to be challenging. Just a few weeks ago, the brand’s owner Steve Ross held a …
Ad Ageadded this to Ad Age · 1hAdvertising Industry Target, like Walmart, proves the main engine of the U.S. economy is hummingAd Age Recession fears may be mounting in certain parts of the U.S. economy, but Walmart Inc. and Target Corp. are signaling that the all-important American …
Kylieadded this to The Little Creative · NowAdvertising Industry Publishers are delaying series for YouTube, Facebook and Snapchat to cash in on lucrative holiday season budgetsDigiday - Tim Peterson This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video …
Adweekadded this to Top Stories · 2hCMO CMOs’ Tenure Is Getting Shorter Across Many IndustriesAdweek - Ryan Barwick Across the corporate landscape, the length of a chief marketing officer’s tenure with a company is becoming shorter, with the average now roughly …
Digiday added this to Digiday · 12hIAB Google to join IAB’s revamped GDPR framework by next MarchDigiday - Jessica Davies The industry’s attempt to create a standardized framework for compliance with the General Data Protection Regulation has been overhauled to better …
Business Insideradded this to Retail · 5hBusiness DTC brands are using a startup Mavely to acquire new customersBusiness Insider - Tanya DuaAs the direct-to-consumer economy matures, the very social channels that DTC brands used to grow are getting saturated and expensive. One startup thinks it can help DTC brands address rising customer costs
Ad Ageadded this to Ad Age · 6hAdvertising Industry A #ChickenSandwichWars update. Plus, a crackdown on floating billboards: Wednesday Wake-Up CallAd Age - Angela Doland. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
Digiday added this to Digiday · 12hAdvertising Industry How Slam Magazine accumulates months’ worth of content out of one weekend eventDigiday - Max Willens To stay relevant in a youth-obsessed culture like sports, it helps to stay close to young, up-and-coming talent. Slam Magazine has discovered that …
spammerseo97added this to Our Specialization in Social Media Marketing. · 9hAdvertising Industry Adobe, HYPR and Xaxis are among the Digiday Technology Award winnersDigiday - Digiday Awards Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards. Fourteen winners have been pre-announced, with seven …
Ad Ageadded this to Ad Age · 7hDraftKings Draftkings bets big on first-ever in-house campaign as NFL season loomsAd Age - George P. Slefo. The NFL is just 15 days away from entering its 100th season. For fans, that means another chance to root for their favorite team to go deep into the …
Lifestyle (Canada) Behind-The-Scenes Of Choosing H&H’s 100 Best Roomshouseandhome.com 1) Try reloading the page in your browser 2) Clear your browser cache (to see how, click here) 3) Upgrade your browser to the latest version 4) Ensure …
