Advertising

PwC wants in on the agency business, but not media buying

With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is …

Media Buying

This Awesome Traffic-Jam-Beating Car Is a Sneaky Ad for Something Else Entirely

A car that conquers any traffic jam by rising up, having its wheels spread wide and rolling over all the other vehicles? Yeah, that’s probably an …

Adweek

AT&T and Verizon join advertising boycott against Google over offensive YouTube videos

AT&T and Verizon are the latest companies to pull advertising from Google’s display network amid concerns that company does not do enough to prevent ads from appearing on YouTube videos promoting terrorism and hate speech.<p>The two telecommunication conglomerates issued statements on Wednesday that …

TechCrunch

This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better

Imagine you’re waiting for the bus, and the guy in the watch ad next to you suddenly starts talking to you.<p>A handful of straphangers in Israel …

Leo Burnett

DataXu Hopes To Ride The Self-Serve Wave

Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way.<p>And it’s hitching …

s:adexchanger.com

Snapchat is proving its street cred with TV advertisers

Snapchat desperately wants to carve out a piece of the $70 billion in brand spending that currently goes to TV advertising in the US.<p>To get a piece of the pie, the maker of the popular messaging app is touting its ability to put people in front of their TVs.<p>Snapchat has stepped up efforts to …

Business Insider

Forecast; Native Ads Will Dominate Display

by , Staff Writer @eriksass1,<p>Native advertising will account for over half of all display advertising revenue in 2017, according to a new forecast …

Display Advertising

TV Touts New Measures for 2017 Upfront While Madison Ave. Suffers Sticker Shock

The lines are being drawn in the annual battle for upfront advertising dollars.<p>This story first appeared in the March 21, 2017 issue of Variety.<p>With …

Variety

New Survey Reveals Number One Reason Most TV Subscribers Stay With Traditional Television

The rumbling under the ground of traditional television is growing louder according to the results of Deloitte’s latest annual <i>Digital Democracy …

Decider

Coca-Cola, Pepsi Will Pull 2-Liters From Philadelphia Over Soda Tax

The recently enacted sugary drink tax in Philadelphia has not been without controversy, including a soda industry lawsuit, unhappy consumers, and …

Consumerist

Advertisers reportedly dump Google and YouTube, worried about extremist videos

Major American brands, including AT&T and Verizon, are reportedly pulling advertising from Google and its YouTube division in response to a growing scandal over extremist videos hosted by the Internet giant.<p>More than 250 organizations, including the British government, have already pulled …

Los Angeles Times

Retailers Not Keen To Price Match For Mobile Shoppers

by , Staff Writer,<p>Retailers get several shots at winning over mobile shoppers.<p>At first, there’s the research phase, when a consumer is at home …

s:mediapost.com

Heinz is actually running ketchup ads created by Mad Men’s Don Draper

In the second episode of the 6th season of Mad Men, ad man Don Draper of Sterling Cooper Draper Pryce pitches Heinz on a campaign where you never …

s:kottke.org

Is the Future Unretouched?

Has a client ever come to you with an assignment to photograph “real people”? Despite the ubiquity of the term, widely used in commercial photography …

Ogilvy & Mather

TV is in for a huge battle over the next few years — here's why

There is a huge age divide in the amount of live TV Americans watch, versus how much they consume digital media, according to comScore's new cross-platform report.<p>ComScore looked at the total amount of hours Americans spent with TV and digital media in 2016, and as you move down the age range, …

Business Insider

MetaX launches to bring the blockchain to digital advertising

MetaX, an adtech company that says its platform “allows the digital advertising supply chain to coordinate in a scalable, trustworthy and secure way …

s:thedrum.com

Coca-Cola, Guinness, Apple: The Art of Building Fantasy Worlds in Advertising

An animated wonderland inside a vending machine. A squirrel-filled dreamworld of stout drinkers chasing the meaning of life. A centuries-old monster …

Adweek

Former Disney and Nickelodeon execs launch kids' media brand Pocketwatch

Pocketwatch, a new entertainment company led by former Disney and Nickelodeon executives, aims to be the children’s media headquarters of the 21st century.<p>The Culver City company, whose content will target 2- to 11-year-olds, debuted this month and announced Wednesday that it had raised $6 million …

Los Angeles Times

Instagram says advertising base tops 1 million businesses

SAN FRANCISCO – Instagram is expected to announce on Wednesday that it has reached more than 1 million monthly active advertisers, as the Facebook Inc-owned photo-sharing app tries to become a center of online commerce.<p>The number of advertisers has grown five-fold from 200,000 a year ago, …

Fox Business

How the Financial Times gets people to share more videos

The Financial Times wants to grow its video audience, but it’s got a problem: Business executives tend not to share video.<p>A new study from the FT, …

Digiday

Instagram tries to steal ad dollars from Snap by proving it drives sales

As competition for digital advertising dollars heats up, Instagram is unveiling new features to prove how often its app drives sales.<p>In a few months, …

s:cnbc.com

Native Ad Spend to Hit $22 Billion in 2017

by , Columnist,<p>What you and I call native advertising, John Oliver once called "repurposed bovine waste." Whatever you choose to call it, it's on the …

s:mediapost.com

CMO Today: Many Small TV Channels May Not Survive Much Longer

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.<p><b>ZOMBIE NETWORKS:</b> How many TV networks do you scroll past on your cable guide that you’ve never heard of or never watched? Probably quite a few. For the last quarter century, the cable bundle has …

The Wall Street Journal

IAB Australia joins international Coalition for Better Ads

The Interactive Advertising Bureau of Australia (IAB) has joined the ‘Coalition for Better Ads’ and will work with the international organisation to …

IAB

26 years ago the UK signed up to formula milk advertising rules – so why isn't it law yet?

Like the topic of infant feeding itself, public health bills can be a minefield. For each issue, there can be numerous pros, cons and opinions. And …

s:theconversation.com

Companies Are Trying to Make Online Ads Less Annoying So You Turn Off Ad Blockers

A broad coalition of advertising trade groups, ad buyers, and sellers from Western Europe and the United States have urged the industry to stop using …

Fortune

Not every publisher needs to become the next Buzzfeed or Vox

How Say Media is helping indie publishers thrive<p>Ben Cohen just couldn’t seem to catch a break.<p>It was 2015 and The Daily Banter, the political …

s:medium.com

Don't just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room …

Digiday

Media Industry Mulls Potential Time Inc. Sale

Employees at Time Inc. are buzzing about the future of the company ahead of operations meetings with president and chief executive officer Rich …

Women’s Wear Daily

Verizon, AT&T, Johnson & Johnson among latest brands to suspend ads from Google

More US-based brands are joining the stand against extremist video content.<p>The backlash against Google's video streaming site YouTube is now …

International Business Times (GB)