Advertising

Transparency is the new black

Programmatic advertising, despite a drum beat of bad news around misplaced ads and fraud, continues to grow and play a larger role in the ad …

Advertising Industry

How this Leo Burnett leader sparks new ideas: Start fast, then procrastinate

Giving an advertising art director carte blanche has a similar effect to giving one a blank sheet of paper: It actually can daunt creatives, says Britt Nolan, chief creative officer of Leo Burnett USA in Chicago. That’s why he likes restriction as a tool for innovation and why starting is the most …

Leo Burnett

Monumental Outrage: Patagonia, The North Face, REI Take On Trump

Outdoor brands wasted no time blasting President Donald Trump’s new executive order about America’s national monuments. Patagonia called the move …

Advertising Industry

"Sex sells" Is The Biggest Lie Your Ad Agency Keeps Selling You

Laziness Is Not an Ad Strategy<p>David Ogilvy didn't believe in the idea that sex sells. He didn't believe in it, because his wealth of advertising knowledge, data, analysis and research had taught him that it just isn't true. In his book <i>Ogilvy on Advertising</i>, he spoke about the problem of using …

Business

Tired of Facebook? Here Are 6 Up-and-Coming Alternatives

The amount of time we spend on social media is increasing. Teens can spend up to nine hours per day on social platforms, and nearly 20 percent of the …

Social Media

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016

While Mobile Ad Revenue Soars to All-Time High of $36.6 Billion, Digital Video Surges to a Record $9.1 Billion, According to 2016 IAB Internet …

IAB

Google has to respond to brand safety challenge: WPP CEO

WPP CEO Sir Martin Sorrell discusses the challenges of advertising via social media and technology giants such as Google and Facebook.

AdTech

Targeted TV ads present a $100+ billion opportunity

Programmatic TV platforms are a$100 billion opportunity, according to a note from investment bank Credit Suisse.<p>The investment bank estimates US TV advertising revenues will accelerate from 2% growth in 2014-2016 to between 5% and 7% per year in 2017-2030.<p>In April, broadcasters Fox, Turner, and …

Advertising Industry

Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad

Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.<p><b>WHAT:</b> “World’s Apart,” a new Heineken ad that involves some frank conversations between people with differing views.<p>advertisement<p><b>WHO:</b> Agency Publicis</b> …

Kendall Jenner

Medium Cool – Artists as Pitchmen

In the protean 1980s art world, East Village “neo-expressionist” painter James Mathers appeared in a print ad handsomely paint-splattered promoting …

Art

Digital ad spend jumps 22 percent to $72.5 billion in 2016: report | Reuters

By Tim Baysinger<p>Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once …

IAB

Mobiles now capture more than half of US digital ad spend

Mobile advertising made up more than half of US digital ad spending for the first time last year, underlining the dominance of smartphones in how …

IAB

Heineken Has A Very Political New Ad And Works Way Better Than Pepsi’s Did

I’m deeply cynical of commercials. First, because they are made specifically to manipulate our emotions in some way so that we buy things. And second, because most of the time, that man on the street or “we found real people to try our product” stuff is super fake. I know because I’ve auditioned …

Relationships

Pepsi Says Pricing Lifts Results--Update

PepsiCo Inc. said higher pricing helped boost results in the latest quarter as volumes of its snacks and beverages in North America were pressured amid shifting consumer tastes.<p>Chief Executive Indra Nooyi said first quarter profit and revenue, which topped Wall Street estimates, came "despite …

Markets

Bill O'Reilly's Ratings: Not As Strong As You Might Think

Recent headlines exclaiming “Cable News Ratings Soar,” about how there were 72.5 billion minutes of news consumption in 2016, made me cringe. Any …

Advertising Industry

Cost cuts at Coca-Cola go deeper, including jobs

ATLANTA (AP) — Coca-Cola's sales declined in the first quarter as it restructured its business, and the world's biggest beverage maker said it will cut 1,200 jobs starting later this year as it deepens its cost-cutting.<p>The maker of Fanta, Sprite and Smartwater said the job cuts will come from its …

Flipboard

YouTube’s advertising problems won’t drag down Alphabet’s first-quarter earnings

Alphabet reports numbers on Thursday.<p>Alphabet reports first-quarter earnings Thursday, and despite the recent YouTube ad controversy, the advertiser pullouts likely won’t drag down its revenue.<p>Here’s what to look for:<p>Alphabet is expected to show increased profits for the period of $7.38 a share, …

Advertising Industry

In volatile sports media landscape, Bleacher Report sees path to relevance

(Reuters) - Bleacher Report debuted a new look on Wednesday as the digital sports site owned by Time Warner Inc's Turner Broadcasting System unit pitches itself to advertisers as the top place for the elusive young male audience.<p>Of Bleacher Report's audience of 250 million across its social …

Sports Industry

'If ESPN can't make it, who can?': What ESPN's struggles mean for other media

If ESPN isn’t safe, no one is.<p>Yesterday, ESPN reportedly laid off about 100 employees — predominantly reporters and on-air talent — as the company …

Advertising Industry

Rainbow flag designer commemorated with free font family

The iconic rainbow flag has been an instantly recognisable symbol of LGBTQ social movements since the 1970s. Sadly, its designer Gilbert Baker died …

Ogilvy & Mather

More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1

More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent …

Advertising Industry

WPP 1st-Quarter Revenue Growth Slows

WPP PLC (WPP.LN) said revenue growth slowed in the first quarter as clients spent less in the U.S. and emerging markets.<p>The world's largest advertising company kept its forecast for slower growth for 2017, reflecting a couple of large account losses and what it called "challenging top line growth …

Markets

ComScore will release a free viewability measurement tool

In these uncertain times, media measurement and analytics company ComScore said it will offer free viewability measurement via its ComScore …

Digital Media

Telemundo Taps Enrique Iglesias to Woo Madison Avenue

Executives at NBCUniversal’s Telemundo hope a new song captures the interest of advertisers as the industry’s “upfront” season gets underway.<p>Enrique …

Rap & Hip-Hop

Coca-Cola Is Now Selling Coke With Added Fiber

Soda consumption may be down, but Coca-Cola is being proactive. They’ve introduced the soft-drink equivalent of green juice: Coke Plus.<p>Coke Plus, a …

Sugar

Just Because Your Electric Toothbrush Makes A Lot Of Noise Doesn’t Mean It’s Effective

Much like the never-ending game of oneupmanship in the razor industry, makers of toothbrushes are constantly touting unique features that promise to …

Consumer Protection

Why luxury remains far out of reach for Amazon and Walmart

Amazon owns Zappos and Shopbop, and Walmart is suddenly scooping up e-commerce brands like Modcloth and Moosejaw, but the luxury sphere remains …

Luxury

Twitter may have beat Wall Street this time — but one tech executive says advertisers are still frustrated

Wall Street rejoiced Wednesday about Twitter's better-than-expected earnings, sending its shares up sharply.<p>But online advertising has yet to see a …

Twitter

This Sick Video Drone Is the Future of Inescapable Advertising

Advertisers have found ways to bombard us with promotions no matter what we’re doing: watching TV, checking social media, and even when streaming …

Drones

Twitter Can't Wait to Win Back Advertisers - Bloomberg Gadfly

Good news! Twitter’s business is not doing terribly by the low, low standards of Twitter. Well done.<p>In the first quarter, Twitter Inc.'s revenue fell …

Twitter