Adweekadded this to Top StoriesAdvertising Industry All Military Spouses Will Be Able to Access LinkedIn Premium Starting in MayAdweek - By David Cohen LinkedIn teamed up with the U.S. Department of Defense’s Spouse Education and Career Opportunities program last June to provide one free year of …
Ad Ageadded this to Ad AgeAdvertising Industry Ad vets to create universal ID and loyalty reward program to woo consumersAd Age - George P. Slefo . A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide …
Reuters UKadded this to BusinessFacebook Facebook revenue jumps as U.S. privacy penalty loomsReuters - by Akanksha Rana in Bengaluru and Katie Paul in San FranciscoFILE PHOTO: A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France, June 20, 2018. REUTERS/Eric Gaillard (Reuters) - Facebook Inc beat analysts’ estimates
Business Insideradded this to AdvertisingDirect-to-consumer brands that built their businesses without traditional advertising are now embracing it in key ways toBusiness Insider - Tanya DuaDirect-to-consumer brands have been heralded as disruptors, and have shaken up traditional advertising and retail. But as DTC brands grow and scale their businesses, they are now taking a page out of traditional
IMANIMANadded this to AdvertizingAdvertising Industry Podcast: Media Agency Tectonicsadexchanger.com - Zach Rodgers Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the …
ReutersGambling Sweden could ban online casino advertisingReuters - by Simon JohnsonSTOCKHOLM (Reuters) - Sweden’s government said on Wednesday it would look at whether to ban advertising by online casinos and other forms of gambling as it seeks to tackle a rise in addiction, sending
IMANIMANadded this to AdvertizingAdvertising Industry 6 ways OTT is shaking up the TV landscape from nudity to new adsAd Age - Garett Sloane . The way people are watching TV has changed with over-the-top viewing that bypasses traditional cable, but advertising has not quite caught up. Brands …
IMANIMANadded this to AdvertizingPlay buttonAdvertising Industry Why The Office, Now One of Netflix’s Biggest Hits, Still Resonates With AudiencesAdweek - By Jason Lynch For all the talk about the $8 billion-plus that Netflix shells out annually for original content, one of the most popular series streamed on the …
IMANIMANadded this to AdvertizingLeo Burnett This ad agency celebrated gender equity by cross dressing for a campaignvogue.in - Megha Sharma Creating an environment that encourages inclusivity and removes misogynistic notions of pay gap via gender is an important responsibility all …
IMANIMANadded this to AdvertizingAlcohol A university study finds it necessary to ban all alcohol advertisingbrusselstimes.com - TBT News A total ban on alcohol advertising is necessary from the public health point of view, according to a study conducted… The E313 motorway in …
FlipboardIcon version of the Flipboard logoMobile AdvertisingGood Life Networks Property, 495 Communications, Partners with inMobi, a Mobile Advertising Company That Reaches 1.5BN Mobileyahoo.com - Newsfile Corp. Vancouver, British Columbia--(Newsfile Corp. - April 24, 2019) - Good Life Networks Inc. (TSXV: GOOD) (FSE: 4G5) (" GLN", or the " Company"), a …
IMANIMANadded this to AdvertizingAdvertising Industry ‘VCs are more comfortable with a lack of profitability’: Why private equity firms are investing in DTC brandsDigiday - Hilary Milnes As direct-to-consumer brands mature, the players in the ecosystem are changing as well. Venture capitalists, who put money on brands’ balance sheets …
Adweekadded this to Top StoriesAdvertising Industry WPP’s Annual Report Calls Consultancies the ‘New Competition’Adweek - By Patrick Coffee Holding company WPP released its annual report for investors on Tuesday, and several insights stand out among the voluminous documents laying out the …
IMANIMANadded this to AdvertizingAdvertising Industry Champion for Good: Paula Cohen & Susan Horn Toffleradlibbing.org They founded goodstory, a film production company, in 2013 to champion female filmmakers and haven’t looked back. Meet good friends and business …
Business Insideradded this to AdvertisingAmazon Inside Amazon's charm offensive to win over big brand budgets from Madison AvenueBusiness Insider - Lauren JohnsonAmazon has steadily been building out a sprawling ad business across its website, video platforms like Amazon Fire and IMDb, and a programmatic demand-side platform that targets and places ads on websites
IMANIMANadded this to AdvertizingAT&T AT&T slumps after bleeding subscribers as It focuses on debtAd Age AT&T lost more U.S. wireless and TV subscribers than anticipated last quarter as the phone giant retreated from promotions while working on reducing …
MediaPostadded this to Search MarketingFlipboardIcon version of the Flipboard logoEBay eBay Sets Sights On $1B In Revenue From Advertisingmediapost.com - Laurie Sullivan eBay has been shifting its advertising efforts away from non-strategic third-party ad placements toward the company’s first-party Promoted Listings …
IMANIMANadded this to AdvertizingUNICEF Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF CampaignAdweek - By Jane L. Levere To urge more parents to vaccinate their children, UNICEF is launching a new, global #VaccinesWork campaign across digital, social, outdoor and …
IMANIMANadded this to AdvertizingSnapchat Snapchat is quietly cracking down on unsanctioned sponsored contentDigiday - Kerry Flynn A change to Snapchat’s community guidelines indicates that the company is shutting down some types of sponsored content on the app. Earlier this …
IMANIMANadded this to AdvertizingAdvertising (UK) ISBA: UK broadcasters must improve online ad targeting to compete with tech giantscampaignlive.co.uk - Gideon Spanier ISBA has warned that broadcasters’ online advertising offerings are still in the "foothills" and they need to raise their game to compete with the …
IMANIMANadded this to AdvertizingAdvertising Industry What McDonald’s Acquisition of Dynamic Yield Means for DOOH and PersonalizationAdweek - By Sean McCafrey Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: …
Advertising Industry Epsilon Could Push Publicis Into A New Privacy Ballgameadexchanger.com - Allison Schiff With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under the …
Business Insideradded this to AdvertisingVerizonOne part of Verizon's wireless business appears to be struggling, as rivals AT&T and T-Mobile continue to build on theirBusiness Insider - Abby JacksonVerizon is floundering in its prepaid wireless business, as rivals around it continue to build on their lead over the telco behemoth. Verizon lost 176,000 prepaid subscribers in the first quarter of 2019,
IMANIMANadded this to AdvertizingInstagram Instagram: Here’s How to Use the Quiz Sticker in StoriesAdweek - By Brandy Shaul Instagram added a quiz sticker to Stories this week, allowing users to ask their viewers quiz questions. Our guide will show you how this sticker …
IMANIMANadded this to AdvertizingBBDO Mars Celebrates Family With New Campaign To Make Dinnertime Matterbandt.com.au - B&T Magazine MASTERFOODS is undertaking a poignant exploration of Australians’ emotional connection with family and food in its new campaign – Forever …
FlipboardIcon version of the Flipboard logoAmazon Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggestsmediapost.com - Laurie Sullivan Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while …
The DrumAdvertising Standards Authority Local authorities need more power to ban junk food ads, say health campaignersthedrum.com - John Glenday Britain’s local authorities are being urged to follow the example set by London by taking on greater powers to curtail junk food advertising. Health …
IMANIMANadded this to AdvertizingAdvertising Industry A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up CallAd Age - Angela Doland . Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing …
IMANIMANadded this to AdvertizingSnapchat Cheatsheet: Snapchat adds 4M daily users, reaches 75% of 13- to 34-year-olds in USDigiday - Kerry Flynn Snapchat is no longer bleeding users — in fact, it’s adding them. The platform added daily users for the first time in the last three quarters, now …
IMANIMANadded this to AdvertizingAdvertising Industry This Unsettling Line of Baby Products Was Designed for Newborns Facing Opioid WithdrawalAdweek - By David Griner Many of us have seen the devastating toll of opioid addiction and withdrawal on adults, who are statistically likely to relapse eight times before …
