Play buttonHBO Donald Trump’s ‘Game Of Thrones’ Meme Brought HBO $25.2 Million In Free Advertisingdailycaller.com - David Hookstead It sounds like HBO might owe President Donald Trump a massive thank you. The network wasn’t too pleased when the 45th leader of America tweeted out a …
The EconomistLeo Burnett Publicis buys Epsilon, a data-marketer, for $4.4bnThe Economist “WHEN YOU reach for the stars, you might not quite get one,” Leo Burnett once mused, “but you won’t come up with a handful of mud either.” The …
Beauty,Health & Moreadded this to Beauty, Health & MoreAmazon Music Amazon's Next Move in Advertising: Streaming MusicThe Motley Fool - Danny Vena The e-commerce giant could debut a free, ad-supported streaming music service as early as next week. Advertising has been an area of intense interest …
Ad Ageadded this to Ad AgeAdvertising Industry Amp Spotlight: Agency A-List & Creativity Awards 2019Ad Age - Ad Age Studio 30 . This past Monday, Ad Age feted the finalists for our Agency A-List & Creativity Awards in New York. On a night when Wieden & Kennedy won Agency of …
FlipboardIcon version of the Flipboard logoAndy Warhol AD ART SHOW - Events on artnetartnet.com - www.artnet.com After a groundbreaking and well-received, launch of AD ART SHOW 2018 at Sotheby’s New York, MvVO ART is bringing AD ART SHOW 2019, a selling …
Jorge J Takahashiadded this to MÍS COSAS En MARcomPlay buttonSaatchi & Saatchi We Are Unlimited Brings on New Creative Lead for McDonald’s as Client Moves More Work to TBWAAdweek Omnicom’s We Are Unlimited may not be a strictly Golden Arches affair anymore, but McDonald’s will remain by far its largest and most important …
FlipboardIcon version of the Flipboard logoAdvertising Industry Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Millionadexchanger.com - James Hercher Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud …
FlipboardIcon version of the Flipboard logoAdvertising Industry Founding OpenAP Member WarnerMedia Pulls Outadexchanger.com - Allison Schiff WarnerMedia has exited the OpenAP Consortium. It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on television …
AAdweekPlay buttonGender Equality Phenomenon ‘Womansplains’ the Hell Out of Gender Equality in Equal Pay Day ClipAdweek Today is Equal Pay Day, yet one thing remains clear: Far too often, women are paid less for doing the same jobs. We all (or at least most of us) know …
dnongbriadded this to CMO DailyHawaii 15,000 People Responded to Arby’s Offer of a One-Day, $6 Trip to HawaiiAdweek - By T.L. Stanley Arby’s super fans have turned out in force for the restaurant’s quirky stunts in the past, like subscription boxes full of branded swag that sold out …
IMANIMANadded this to AdvertizingAdvertising Industry 4 Digital Stats That Caught Our Eye This WeekAdweek - By Patrick Kulp As Easter Sunday approaches, the ad-tech sector is showing no signs of emerging from its doom and gloom. With uncertainty still looming over the …
IMANIMANadded this to AdvertizingAdvertising Industry How Will Branding Survive In A ‘World Without Ads’?adexchanger.com - by AdExchanger // Friday, April 19th, 2019 – 9:21 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …
IMANIMANadded this to AdvertizingAdvertising Industry Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White LineageAdweek - By Lindsay Rittenhouse It’s just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of …
jjhaadded this to Interesting StuffAmazon Prime Amazon launches free music streamingAd Age Amazon.com Inc. is hoping an ad-supported music-streaming service will help it sell more speakers and other devices that work with its …
Business Insideradded this to StrategySusan WojcickiThe mother of the YouTube and 23andMe CEOs has a 5-letter catchword for raising successful children and she wrote a bookBusiness Insider - Nick BastoneWhen your children get into a good college or land a fancy job, some people might ask for secrets on how you raised them. But when your kids turn out to be CEOs of some of the most influential and innovative
ttimothyhitesadded this to Marijuana TodayCannabis A Look Into the Evolution of Language in Cannabis MarketingAdweek - By Olivia Mannix Voice Network contributor, an ongoing writer for our guest opinion column. Today’s cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. …
IMANIMANadded this to AdvertizingAmazon Retail Briefing: How BarkBox beat Amazon at its own gameDigiday - Hilary Milnes You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Not all direct-to-consumer brands are …
IMANIMANadded this to AdvertizingAdvertising Industry Media Word of the Month: Retargetingadlibbing.org In this edition of Media Word of the Month, Ad Council Media Assistant Manager Gabe Shore will explain retargeting – what it is, how it’s used …
George Zimmerman George Zimmerman caught advertising on Tinder — then kicked offthegrio.com - Melanie Eversley In a case that sounds like it’s right out of the scenes MTV’s “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app …
IMANIMANadded this to AdvertizingAdvertising Industry Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury ShoelacesAdweek - By Robert Klara Entrepreneurs like to talk about “white space,” those spots in the market where there’s a need for a product and yet, somehow, incredibly, nobody has …
dnongbriadded this to CMO DailyBurger KingConsulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy intoBusiness Insider - Tanya DuaIf the writing wasn't already on the wall, Accenture Interactive's recent acquisition of creative agency Droga5 confirms that consulting firms want a bigger piece of the advertising business. Read More:
IMANIMANadded this to AdvertizingAdvertising Industry 'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factormediapost.com - Joe Mandese Three out of four ad executives say they currently factor for "trust-related attributes" when deciding how to allocate their ad budgets to the media, …
Alan Nishiharaadded this to Alan Nishihara's Flipboard MagazineAdvertising Industry NFL TV schedule practically sells itselfAd Age - Anthony Crupi . In a daylong process that included leaks both real and fabricated and at least four hours of primetime analysis on the cable sports networks, the …
MMike San Marcoadded this to Oldest profession Bees Pornhub Wants to Save the Bees With (What Else?) Bee PornAdweek - By David Cohen Pornhub is doing its part to help save bees with Beesexual, a new porn genre dedicated to—well, the birds and the bees. The adult video site pointed …
E! NewsTravis Scott Travis Scott debe casi 400 mil dólares tras perder una demandaE! News We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and …
IMANIMANadded this to AdvertizingAdvertising Industry Relax and Enjoy This Horse ASMR From Lexington TourismAdweek - By David Griner It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million …
IMANIMANadded this to AdvertizingAdvertising Industry Inside Axel Springer’s war with AdBlock PlusDigiday - Jessica Davies In Germany, the war between premium publishers and ad-blocker company Eyeo continues to rage. Axel Springer remains undeterred by a string of …
IMANIMANadded this to AdvertizingFlipboardIcon version of the Flipboard logoGoogle AdWords Publishers Lash Out Against Google Over 'Unified Pricing' Changesadexchanger.com - Sarah Sluis Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that …
Business Insideradded this to AdvertisingVerizon'We're an anomaly': Complex Networks ignored the digital media playbook and now it's on track to make at least $200 millionBusiness Insider - Lucia MosesIt's a gloomy time for digital media, but not for Rich Antoniello. While headlines scream about other digital media companies trying to cut their way to profitability, hanging for-sale signs, and selling
IMANIMANadded this to AdvertizingFlipboardIcon version of the Flipboard logo Half My Data Is Effective -- But Which Half?mediapost.com - Maarten Albarda The Advertising Research Foundation (ARF) held its annual meeting this past week. I wasn’t there, but thanks to the reporting here on MediaPost, I …
