Advertising
70 years of Indian advertising
Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …
Ogilvy & MatherVideo series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch - Digiday
People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well …
Advertising IndustryMedia Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising
This year’s upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based …
Advertising IndustryAlmost 2,600 advertisers have now pulled advertising from far right website Breitbart News
More than 2,500 advertisers have reportedly stopped advertising on right-wing news website Breitbart News in recent months, underscoring the swelling …
Donald TrumpAdvertising's Bad Boy
Havas Co-Chairman and Chief Creative Officer Jason M. Peterson has a million followers on Instagram, is pals with A$AP Rocky and wants to steal …
Advertising IndustryBrands are now blacklisting mainstream news sites, including Fox News - Digiday
Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull …
Advertising IndustryMinding Own Business, Tiki Torches Caught Unawares
The 60-year-old brand found itself in the middle of the Charlottesville confrontation as white supremacists marched holding the company’s torches. …
Advertising IndustryThese 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first …
SEOChildren exposed to record numbers of gambling ads as marketers hit the jackpot
Children are increasingly coming into contact with gambling ads, according to data which shows that online casino houses have collectively splurged …
GamblingInfluencer Marketing: Old-School Rules Still Apply
Unless you’re having an e-tox (or you’re devoid of cell reception), you’ve probably witnessed a tremendous change in the way brands are allocating …
MarketingWhy Tech Giants Like Google and Amazon Are Spending Big On TV Ads
In recent months, industry pundits sat up and took notice when online advertising giant Google started doubling down on its TV advertising …
Advertising Industry14 Agency Hacks To Keep and Motivate Your Best Talent
Agencies can't be blamed if they sometimes feel like hotels, given the rate at which talent checks out. Ways to help build loyalty are all the rage, …
Advertising IndustryFacebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up
This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time …
Mobile AdvertisingHow to turn a TVC into a Facebook ad, the PockeTVC way
Ever wondered why your beautiful TVC simply isn’t getting the views it deserves on Facebook?<p>If your ad doesn’t get to the point in the first three …
How Estee Lauder grew sales 40 percent in China - Digiday
Estée Lauder Cosmetics is watching its sales in China climb faster than any other <b></b>market, <b></b>thanks to a savvy local strategy that includes a 50-person …
Advertising IndustrySuzy Ray joins London Advertising to bolster new business drive
Global creative agency London Advertising has appointed Suzy Ray as its director of business development and marketing.<p>She will report to Michael …
MarketingHow Social Platforms Are Using Video to Capture Audience Attention
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion …
BusinessDigital advertising spend in India projected to reach Rs 9,700 crore by December 2017
The digital advertising spend in India is expected to continue at a compound annual growth rate (CAGR) of 33 percent to touch Rs 9,700 crore by …
Technology (India)Fall Preview: In 'Wisdom Of The Crowd,' Social Media Saves The Day
If you believe that crowds have wisdom, then you are more than halfway toward accepting the premise of “Wisdom of the Crowd.”<p>In this new fall drama …
Advertising IndustryBreitbart has lost nearly 2,600 advertisers: report
Nearly 2,600 advertisers have cut ties with Breitbart News in recent months, according a Twitter account that tracks advertisers for the …
Donald TrumpWPP Group will have little to advertise in results as its sector hits the rocks, analysts predict
Advertising group WPP might not be feeling so flashy after it releases its half year results on Wednesday, analysts are predicting, as fears over the …
MarketsSick of meaningless and evasive NBN spruiking? So is the ACCC
The ACCC introduces voluntary guidelines to broadband retailers in a bid to inject transparency into "dreadful" advertising campaigns that don't give …
Australian News2 Urban Retailers Combine Forces
Footprints of DTLR, formerly known as Downtown Locker Room, and Sneaker Villa are complementary, with little overlap. The merged company will be …
Advertising IndustryEclipse 2017: See All Kooky, Silly Ways Brands Are Trying to Cash In
Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so …
Advertising IndustryThe Millennial Dilemma: Generic Generation Doesn't Want You | News - AdAge
Jonathan Wu only buys generic drugs—he would never spend money on Advil or Tylenol. He's impressed with the less costly, store-brand version of …
Advertising IndustryHow key stakeholders should interpret the Better Ad Standards
With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in …
Ad BlockingGaming and advertising revenue drive Tencent Q2 growth, as company looks to AI
Mobile gaming and advertising revenues were the key drivers behind Tencent’s stellar second-quarter results, with the Chinese internet giant posting …
Monthly Active UsersDigiday Research: The data-driven race toward personalization - Digiday
• Sixty-seven percent of marketers and 56 percent of publishers say personalizing content is a high or very high priority.<br>• Over half of both marketers …
Advertising IndustryFarmers Baffled By Monsanto's 4,550-word Use Instructions
Dicamba can vaporize under certain conditions and the wind can blow it into nearby crops and other plants. The herbicide can damage or even kill …
Advertising IndustryCompetition watchdog bites down on misleading NBN speed advertising
Internet providers should "immediately" change their advertising for National Broadband Network speeds, according to new guidance issued by the …
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