Advertising

70 years of Indian advertising

Indian advertising has evolved over the course of the last 70 years, reflecting the change that the country’s economy as well as society has …

Ogilvy & Mather

Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch - Digiday

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well …

Advertising Industry

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising

This year’s upfront market ended up being far healthier across the board than many had anticipated. Yet no sector was stronger than data-based …

Advertising Industry

Almost 2,600 advertisers have now pulled advertising from far right website Breitbart News

More than 2,500 advertisers have reportedly stopped advertising on right-wing news website Breitbart News in recent months, underscoring the swelling …

Donald Trump

Advertising's Bad Boy

Havas Co-Chairman and Chief Creative Officer Jason M. Peterson has a million followers on Instagram, is pals with A$AP Rocky and wants to steal …

Advertising Industry

Brands are now blacklisting mainstream news sites, including Fox News - Digiday

Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull …

Advertising Industry

Minding Own Business, Tiki Torches Caught Unawares

The 60-year-old brand found itself in the middle of the Charlottesville confrontation as white supremacists marched holding the company’s torches. …

Advertising Industry

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first …

SEO

Children exposed to record numbers of gambling ads as marketers hit the jackpot

Children are increasingly coming into contact with gambling ads, according to data which shows that online casino houses have collectively splurged …

Gambling

Influencer Marketing: Old-School Rules Still Apply

Unless you’re having an e-tox (or you’re devoid of cell reception), you’ve probably witnessed a tremendous change in the way brands are allocating …

Marketing

Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads

In recent months, industry pundits sat up and took notice when online advertising giant Google started doubling down on its TV advertising …

Advertising Industry

14 Agency Hacks To Keep and Motivate Your Best Talent

Agencies can't be blamed if they sometimes feel like hotels, given the rate at which talent checks out. Ways to help build loyalty are all the rage, …

Advertising Industry

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time …

Mobile Advertising

How to turn a TVC into a Facebook ad, the PockeTVC way

Ever wondered why your beautiful TVC simply isn’t getting the views it deserves on Facebook?<p>If your ad doesn’t get to the point in the first three …

How Estee Lauder grew sales 40 percent in China - Digiday

Estée Lauder Cosmetics is watching its sales in China climb faster than any other <b></b>market, <b></b>thanks to a savvy local strategy that includes a 50-person …

Advertising Industry

Suzy Ray joins London Advertising to bolster new business drive

Global creative agency London Advertising has appointed Suzy Ray as its director of business development and marketing.<p>She will report to Michael …

Marketing

How Social Platforms Are Using Video to Capture Audience Attention

Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion …

Business

Digital advertising spend in India projected to reach Rs 9,700 crore by December 2017

The digital advertising spend in India is expected to continue at a compound annual growth rate (CAGR) of 33 percent to touch Rs 9,700 crore by …

Technology (India)

Fall Preview: In 'Wisdom Of The Crowd,' Social Media Saves The Day

If you believe that crowds have wisdom, then you are more than halfway toward accepting the premise of “Wisdom of the Crowd.”<p>In this new fall drama …

Advertising Industry

Breitbart has lost nearly 2,600 advertisers: report

Nearly 2,600 advertisers have cut ties with Breitbart News in recent months, according a Twitter account that tracks advertisers for the …

Donald Trump

WPP Group will have little to advertise in results as its sector hits the rocks, analysts predict

Advertising group WPP might not be feeling so flashy after it releases its half year results on Wednesday, analysts are predicting, as fears over the …

Markets

Sick of meaningless and evasive NBN spruiking? So is the ACCC

The ACCC introduces voluntary guidelines to broadband retailers in a bid to inject transparency into "dreadful" advertising campaigns that don't give …

Australian News

2 Urban Retailers Combine Forces

Footprints of DTLR, formerly known as Downtown Locker Room, and Sneaker Villa are complementary, with little overlap. The merged company will be …

Advertising Industry

Eclipse 2017: See All Kooky, Silly Ways Brands Are Trying to Cash In

Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so …

Advertising Industry

The Millennial Dilemma: Generic Generation Doesn't Want You | News - AdAge

Jonathan Wu only buys generic drugs—he would never spend money on Advil or Tylenol. He's impressed with the less costly, store-brand version of …

Advertising Industry

How key stakeholders should interpret the Better Ad Standards

With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in …

Ad Blocking

Gaming and advertising revenue drive Tencent Q2 growth, as company looks to AI

Mobile gaming and advertising revenues were the key drivers behind Tencent’s stellar second-quarter results, with the Chinese internet giant posting …

Monthly Active Users

Digiday Research: The data-driven race toward personalization - Digiday

• Sixty-seven percent of marketers and 56 percent of publishers say personalizing content is a high or very high priority.<br>• Over half of both marketers …

Advertising Industry

Farmers Baffled By Monsanto's 4,550-word Use Instructions

Dicamba can vaporize under certain conditions and the wind can blow it into nearby crops and other plants. The herbicide can damage or even kill …

Advertising Industry

Competition watchdog bites down on misleading NBN speed advertising

Internet providers should "immediately" change their advertising for National Broadband Network speeds, according to new guidance issued by the …

Broadband