Advertising

The best ad Apple produced from each year since its 1984 Super Bowl hit

Apple celebrated its 40 year anniversary in 2016 with a number of references to its past in advertising. It released a video celebrating its 40 years in 40 seconds and an Apple Music playlist with music from its ads, which have helped position the company as an industry leader.<p>We chose the most …

Advertising Industry

Breitbart loses advertising deals with 1,250 companies

Another 100 companies have reportedly pulled their advertising from the far-right news site Breitbart, as the momentum builds behind a grassroots …

Journalism

For Marketers, TV Sets Are an Invaluable Pair of Eyes

While Ellen Milz and her family were watching the Olympics last summer, their TV was watching them.<p>Ms. Milz, 48, who lives with her husband and three children in Chicago, had agreed to be a panelist for a company called TVision Insights, which monitored her viewing habits — and whether her eyes …

Advertising Industry

Why Are Marketers Losing Confidence In Their Ability To Do Their Jobs?

by<p>MediaPost reported yesterday on the 2017 edition of the American Marketing Association’s Marketers Confidence Index. Apparently, marketers today …

Advertising Industry

MEC's Marla Kaplowitz chosen as new 4A's chief

The American Association of Advertising Agencies – the 4A’s – has named Marla Kaplowitz the organization’s new president and chief executive …

Procter & Gamble

This Norwegian Don’t-Boat-and-Drink PSA Became a Global Viral Hit

The good people of Norway are facing a drunken-boating problem—of the roughly 30 Norwegian boat-related deaths each year, about a quarter occur when …

Advertising Industry

The Low-Budget Engine Behind Anti-Trump Boycott

by @mahoney_sarah,<p>She may be an accidental activist, but marketer Shannon Coulter says she is getting used to the power of her #GrabYourWallet …

Advertising Industry

Apple and Amazon Race to Content Dominance

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>This week, Robert and I discuss Apple’s launch into …

Content Marketing

Ad blocker Shine does a complete u-turn... and rebrands as ad company Rainbow

In a perfect example of poacher-turned-gamekeeper, Israeli company Shine -- known for producing ad blocking software -- has rebranded as Rainbow and …

Ad Blocking

From The New Yorker, With Love

We wrote recently about Bloomberg putting Eustace Tilley in the ring with President Trump. For the March 6 issue of The New Yorker, artist Barry …

Advertising Industry

Cell Phones Replacing ATM Cards

by , Staff Writer @mp_research, Yesterday<p>According to L2’s Digital IQ Index Financial Services, written by Elisabeth Rosen, time spent on mobile has …

Advertising Industry

Facebook Helps Publishers Monetize Content

by @mp_gavin, Yesterday<p>Moving ahead with its aggressive video monetization strategy, Facebook plans to begin inserting ads into publisher partners’ …

Facebook

OTT Vs. Traditional Pay TV: Digital No Longer A Supplement

by<p>Traditional TV network executives may need to adjust the belief that OTT -- digital services selling TV networks to consumers -- is just an …

Advertising Industry

Change Metrics To Change Media

by<p>If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how …

Advertising Industry

CBS’ Doubt Is the First Freshman Broadcast Show to Get Pulled From the Schedule This Season

Just when it seemed like the broadcast networks were actually going to make it through the whole 2016-17 TV season without canceling a freshman show, …

TV

Becky, Peyton and Tera Share Their Life-Or-Death Stories In UCHealth Campaign

by ,<p>Medical ads typically feature friendly doctors in supposed state-of-the-art facilities with encouraging voiceovers telling potential patients why …

Advertising Industry

comScore Offers Mobile Metrics For YouTube

by<p>Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels.<p>The new push comes from the growth of …

Advertising Industry

What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the …

Advertising Industry

UK Startup Uses Augmented Reality ECHO Tech for Skyscraper-Sized Ads

UK start-up Lightvert is taking augmented reality to the skies, set to produce skyscraper-sized ads visible only to individual viewers’ eyes. Made …

Mobile Advertising

How banks are using Watson

Despite banks’ simultaneous excitement and fear of artificial intelligence as perhaps one of the most transformative technologies for their business, …

Advertising Industry

Six Strategies for Growing Your Cannabis Brand

Most Popular<p>With the emerging cannabis industry extending its reach across the country, many marketers are venturing into this new frontier with …

Cannabis

Mobile ad blocking firm Shine is rebranding to 'Rainbow' and will stop selling ad blocking to carriers

Israel-based ad blocking company Shine has spent the last 18 months or so selling in its "nuclear weapon" to thwart off the apparent ad tech threat: a network-level solution that lets mobile carriers block ads at a network level.<p>Recently, Shine had shown signs of softening its somewhat antagonistic …

Ad Blocking

People on the move featuring Refinery29, PebblePost, We Are Social

<b>This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the</b> …

Why Agencies Are More Relevant, And Irrelevant, Than Ever Before

, CommunityVoice<p>Many of us remember a time when getting in the car, driving to Blockbuster, spending an hour perusing video options, renting a movie, driving home, watching the movie, and then going back to the store to return the video, was actually a desirable experience. Blockbuster facilitated …

Dyson Grows Personal Care Business

• Entrepreneur, Friday, February 24, 2017 8 AM<p>Dyson is taking another stab at the personal care market. After releasing its $400 Supersonic hairdryer …

Advertising Industry

This Air Filter Company’s Stylish Scarf Keeps You From Getting the Flu

Call it hypochondriac chic.<p>If you’re a fashionista who’s also afraid of getting sick, an air filter company in Sweden has the perfect scarf for …

Advertising Industry

Pizza Wars: Better Ingredients. Better Pizza. Bigger Lawsuit.

You've seen the ads. You know the tagline: "Better ingredients. Better pizza. Papa John's."<p>Papa John's founder John Schnatter makes the claim in …

Shine gives up on mobile network ad-block threats, wants to play nice

So much for sticking “nuclear weapons” in carriers’ dumb pipes. Shine, last year’s <i>enfant terrible</i> of mobile ad blocking is pivoting (again!) — in both tone of voice and business model. It’s also rebranding to, er, Rainbow.<p>So, to keep tabs, since 2011 this Disrupt startup battlefield alum has moved …

Ad Blocking

New "This Girl Can" Film Draws Inspiration From Maya Angelou

The award-winning campaign for Sport England from London agency FCB Inferno gets another strong push starting today.<p>The Maya Angelou poem ‘Phenomenal Women’ provides the backdrop for the film at the heart of the second phase of This Girl Can, the award-winning campaign to get women more active …

Business

Facebook wants longer videos, but takes away key view metric

Facebook has removed a benchmark metric that allows publishers to see how many video views lasted for 30 seconds or longer. In its place, Facebook …

Fortune 500