Advertising

CEO Predictions for Marketers in 2017

What do firm leaders think will happen to marketing this year? To find out, I turned to CEOs who represent a variety of different industries and companies.<p><b>Marketers will begin focusing on PR tech:</b> Sharam Fouladgar-Mercer, CEO, AirPR<p>We can’t talk about MarTech without talking about PRTech, the …

Ad Blocking

This Nut Brand Bought the Bluntest Front-Page Ad Reacting to Trump's Inauguration

Brands that have weighed in on Friday's inauguration of Donald Trump as the U.S. president have mostly tiptoed around the issue with cryptic or broad …

Advertising Industry

Xbox One smashes aside PlayStation 4, Blizzard on TV

The console crushed all it’s competitors in terms of digital attention<p>GamesBeat has partnered with attention analytics company iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending their TV ad dollars and which commercials are …

Business

Inauguration Ratings Not Huge: Trump Trails Reagan, Obama, Carter, Nixon

Donald Trump’s inauguration was watched by an estimated 30.6 million American TV viewers, according to estimates released Saturday by Nielsen.<p>Nielsen …

Advertising Industry

Go Home Facebook, Your Journalism Project Is Drunk

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>In this “hopeful” episode, Robert and I discuss the …

Content Marketing

This Colorado Agency Just Made 3 Strains of Marijuana Specifically for Ad People

Special cultivars for creatives, strategists and technologists<p>Need a little mind-altering inspiration in your advertising job? Colorado agency …

Advertising Industry

How this advertising company uses its training program to try to convince STEM grads away from Google and Facebook

If you ask any advertising executive their biggest challenge, most will reply with: "Talent".<p>Whether attracting talent or retaining employees, advertising companies are under huge pressure to provide the type of environment, salaries, and kudos of big well-known brands. And when it comes to …

Advertising Industry

Debrett's 500 List: Advertising, Marketing & PR

An in-depth look at the most influential people in...<p>Ajaz Ahmed, Co-founder and CEO, AKQA, 43<p>Founded in 1994 by Ajaz Ahmed and James Hilton when they were both just 21, AKQA specialises in imaginative digital products and prides itself on being an ad agency with a difference. Now owned by WPP, its …

Ogilvy & Mather

In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting

Google is enabling individual-level targeting on YouTube, and will also release a proprietary YouTube measurement system.<p>The company discussed the …

Advertising Industry

Facebook Live will become ‘as big as TV’ for advertising

Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as …

Marketing

Brand New: Friday Likes 191

A healthy range of minimal identities this week, with work from New York, Hamburg, and Toronto.<p>On Rye by Pentagram<p>On Rye is a new deli in Washington, …

Leo Burnett

Sheryl Sandberg: We Can Change the Face of Leadership Through Advertising

She spoke about the problem of perpetuated gender stereotypes at the World Economic Forum this week.<p>The solution to gender inequality begins with brands, said Facebook COO Sheryl Sandberg.<p>On a panel at the World Economic Forum (WEF) on Wednesday, Sandberg said that she doesn’t “think it’s possible …

Women's News

YouTube gets social with in-app messaging

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>YouTube has officially launched an in-app messaging feature that it had been testing since last May.<p>As of now, the new addition is only available in Canada, which has …

Advertising Industry

Tough Mudder's partnership with Sky Sports is a wake up call for brands to move in on mass-participation fitness events

Tough Mudder’s new media partnership with Sky Sports is the latest broadcast deal for the series and highlights the surging popularity and commercial …

Talking Tom maker Outfit7 confirms it has been sold to United Luck Consortium for $1 billion

United Luck Consortium has purchased Outfit7, the maker of the wildly popular Talking Tom mobile app, for $1 billion.<p>The buyer is not actually the previously rumored acquirer, Chinese chemical firm Zhejiang Jinke Entertainment Culture. Rather, Outfit7 Investments Ltd. (Outfit7) said in a press …

Branded Content

A 53-Year-Old Ballerina Personifies Defying Age in This Skin Care Ad

Beauty and skin-care products often have a similar goal—to defy age. When it comes to personifying that concept, skin-care brand No7 has chosen the …

Advertising Industry

John Oliver Returns, Steve Jobs Pitches Government Work: The Top 5 Ads Of The Week

Adidas gets trippy with pop culture, Budweiser has a sweet Chinese story, and yep, Logan still looks awesome.<p>We live in a time economy. This is not news. For years now we've heard how movies, television, sports, games, magazines, and more are no longer simply jostling with their peers in a given …

John Oliver

The 10 things in advertising you need to know today

Foto: SuccessStories.com Evan Spiegel, CEO of Snapchat which will begin ad targeting like Facebook.<p>Good morning. Here’s everything you need to know …

American Carnage, Part 1: Trump And Pompomony

I wanted to write a light-hearted column about the pomp and ceremony of Trump’s Inauguration Day—you know, the clothes, the gaffes, the memes.<p>The …

Advertising Industry

The Battle For Custom Content

The battle over custom content just keeps heating up.<p>The agencies have the creative track records and talent, but the audiences belongs to …

Advertising Industry

How Media Agencies are Leading Industry Transformation

2016 may prove to be one of the most pivotal years in advertising history, and 2017 the most important. We will look back upon transparency issues, data miscalculations, over-the-top video advances, mergers & acquisitions, and economic fluctuations as by-products of a transformational shift in …

Business

Papa Murphy’s Launches First National Advertising Campaign

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The Future of Media in 2017

Link button<p>19 January 2017<p>by Tamara Dumas<p>The speed of change in the media industry is mindboggling, with today’s trends becoming yesterday’s news …

Digital Advertising

Vaynerchuk: If We’re Being Honest, Ad Tech Needs A Common Sense Injection

The point of advertising is to provide value to consumers, but by its nature “advertising doesn’t do that,” said Gary Vaynerchuk, a serial …

Advertising Industry

New Study Finds That Agencies and Marketers Are Still at Odds in 2017

It's 2017, but advertisers and marketers remain at odds over the changing nature of their relationship, according to results from a New Year Outlook …

Advertising Industry

Friday Roundup: Week Ending January 20, 2017

<i>By Natalie Munio</i><p>The 4As launch an initiative to assist working mothers, The New York Times invests millions to cover Trump alone, a creative industry gives a digital standing ovation to Obama, Dentsu names a new CEO, and the Obamas play host in new VR tour of the White House.<p>Here are this week’s …

Virtual Reality

Cover Story: Trump Time

Even after watching wall-to-wall TV coverage, and an incessant procession of updates in your newsfeed of choice, there is something about seeing …

Advertising Industry

The Future of Media in 2017 Report Rundown

January 20, 2017<p>The speed of change in the media industry is mind<br>boggling, with today’s trends becoming yesterday’s news faster than you can blink. …

Facebook

Advertising Revenue – Medium Support

In the course of delivering several award-winning native campaigns with top-tier partners like BMW, GE, Intel, Marriott and Microsoft, we’ve seen …

Digital Advertising

CES’ brave new world of data-driven smoke and mirrors

Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt interesting exhibits it seems awash with agency types …