Advertising

‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement

While attempting to outsmart Instagram’s elusive algorithm is no easy feat, companies including Authentic Brands Group are employing tactics to get …

Elvis Presley

Will Ferrell’s Darkly Comic New Ads Show How Our Devices Are Ruining Family Time

It’s no secret that mobile devices have made us more disconnected from our immediate surroundings (even as we obsessively document them). But what …

Advertising Industry

Facebook and Google Are On A Charm Offensive -- Don't Be Fooled

You can almost smell it in the air. Facebook and Google have realised that if they are truly to account for around three in every four pounds spent …

Advertising Industry

How Google aims to bring TV advertising into the 21st century

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As …

Mobile

Advertisers start placing paid media behind influencer content for lower CPMs

Advertisers are known to use social stars as creative agencies, where media buyers send those active social media users RFPs and briefs, then have …

Digital Marketing

Former Chartbeat CEO Tony Haile wants to save the media industry by blocking ads

His new startup, Scroll, will charge consumers once for an ad-free experience across many news sites on all platforms.<p>Once upon a time, newspaper publishers had a great business model: Selling ads that were printed on paper, then selling bundles of those papers to consumers.<p>Obviously, things have …

Digital Media

Leah Remini’s show advertisers targeted by Scientologists

The Church of Scientology is bolstering its attack against the A&E program “Leah Remini: Scientology and the Aftermath” and have sent emails to advertisers urging they ban the show.<p>The group, Scientologists Against Discrimination (STAND) reportedly sent different versions of a letter to companies …

Celebrity News

Anyone with £760 can use mobile adverts to track you

Advertising networks should do more vetting of the parties that want to buy adverts<p>Mobile advertising and the privacy concerns associated with it …

Mobile

Pay-TV group Sky launches advertising review

LONDON (Reuters) - European pay-TV group Sky (L:SKYB) has launched a review of how it places and plans advertising, its first review in 13 years that …

Media Buying

ASNE No Longer Tracks Newsroom Head Counts

The last decade has seen a steady erosion in the number of media industry benchmark reports — at least those made publicly available to trade …

Advertising Industry

Publicis and Unilever fall after disappointing updates

Unilever and Publicis were among Europe’s worst-performing stocks in downbeat European markets on Thursday morning, after both groups missed …

Markets

Despite backlash over political ads, Facebook's role in elections will only grow

Negative headlines. Congressional inquiries. Corporate apologies. The heightening scrutiny surrounding Facebook after it allowed Russian trolls and inflammatory political ads to spread on its network is the kind of thing companies would do anything to avoid.<p>But don’t expect it to harm the tech …

Political Advertising

Purplebricks 'surprised' at new ASA ruling for misleading advert

Online estate agent Purplebricks has said it is "surprised" the Advertising Standards Authority upheld a complaint against it for misleading viewers over its fee structure.<p>The ASA said that its "commisery" television advert had not made it clear enough that it charged a fee to list a property even …

Overstock.com is launching a self-serve platform for brands

Furniture retailer Overstock.com is planning to open up self-service ad options to furniture brands to bid on ad placements on Overstock’s site.<p>The …

eCommerce

Lisa’s bizarre moment as Today takes a $200m gamble

LISA Wilkinson went into stealth mode yesterday as she enjoyed her early morning freedom.<p>After admitting enjoying weekday sleep-ins for the first …

Heavy Commercial Loads Are Killing Basic Cable

With heavy commercial loads making for lengthy breaks that seem to come every few minutes during their shows, most of the networks on basic cable …

Advertising Industry

Weak Publicis Results Ricochet Around Ad Industry

PARIS—Publicis Groupe SA reported revenue below expectations Thursday and said it was “difficult to predict” its performance for the rest of 2017, heightening investor worries over some of the advertising industry’s biggest companies.<p>Publicis, which owns agencies including Leo Burnett and Saatchi & …

Business

Madison Avenue Wants to Crash Netflix, Amazon

When Ben Watkins wanted to buoy the quality of his series “Hand of God,” he turned to what might be an unlikely partner: an online compendium of …

Televisions

Your Thursday Wake-Up Call: Senators Push For 'Honest Ads.' Plus, Shocking Commercials for Skin Lighteners

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. <b>What people are talking about today:</b> …

Business

Programmatic Auctions Are In Flux, And It’s Costing You Money - Media Management Inc.

email hidden; JavaScript is requiredemail hidden; JavaScript is required<p>By Michael Solomon<p>EVP, Chief Media Operations Officer<p>Advertisers are …

‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher

One constant struggle for large media organizations is getting the incentives of different departments to align. For the latest installment of our …

Advertising Industry

Ryanair, Google and eDreams reach settlement over ads

Ryanair said it had reached a settlement with Google and online travel agent eDreams to end legal proceedings in the High Court over what it said …

News (Ireland)

MGM Under Fire For #VegasStrong Ad

MGM International is being criticized on social media for releasing a TV spot that features shots of its multiple Las Vegas hotels.<p>The spot debuted …

Las Vegas

A Gold-Pooping Dragon Stars in Squatty Potty’s Latest Scat-Happy Long-Form Comedy

Squatty Potty knows some fantastic beasts and where to find them. That would be on the toilet, of course.<p>The brand, known for its candy-colored …

Business

Viacom, Charter deal to include eight networks in basic package: source

(Reuters) - Viacom Inc (VIAB.O) and Charter Communications Inc (CHTR.O) have agreed to a distribution deal that puts eight of Viacom's most popular networks in Charter's cheapest U.S. cable bundle, a source told Reuters on Wednesday.<p>Under the deal, which has not been finalised, five of Viacom's six …

Google wants to serve ads for TV streams

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Google will provide the ad-serving technology to deliver the ads on CBS All Access’s Star Trek series, Business Insider reports.<p>CBS All Access is CBS’ streaming service, …

Digital Media

Nivea in racism row over African TV advert showing woman applying skin lightening cream

This comes just days after Dove apologised for racist advert showing a black model turning into a white woman.<p>Nivea has become embroiled in a racism …

Racism

Mobile Ads Invade Privacy: Advertisements Can Track Your Location

Mobile advertisements hosted on mobile websites and served through smartphone applications can be used to track the location and activity of …

Privacy

Google places fake news ads on legitimate fact-checking sites: 'The whole ecosystem has been infiltrated'

SAN FRANCISCO — The headlines are eye-catching. Melania Trump is leaving the White House! Home renovation cable star Joanna Gaines has abandoned her …

Canadian News

Ad shop Publicis logs organic sales growth rise on strength in North America

Publicis Groupe, the world’s third largest advertising agency by revenues, said organic sales rose 1.2 per cent in the third quarter, continuing the …

Organic Products