Advertising
Look Out Google and Facebook. Amazon’s Little Ad Business Is Growing Fast - Bloomberg
During the annual Cannes Lions advertising conference on the French Riviera, the five-star Carlton Hotel becomes a deal-making hub, where in recent …
Cannes LionsHow Bloomberg is proving to advertisers its branded content works
As more money flows into branded content, marketers are searching for more evidence of its effectiveness.<p>For Bloomberg Media Studios, this means …
Branded ContentSnapchat now lets you make your own geofilters without leaving the app
Snapchat is making it easier than ever to make custom geofilters, a move that could boost parent company Snap Inc.'s non-advertising revenue.<p>Snapchat users will be able to create their own on-demand geofilters inside the app, the company announced on Wednesday. Custom geofilters, which can be …
Advertising IndustryPreventing The Spread Of HIV With One Simple Gadget
In 2007, the World Health Organization (WHO) and UNAIDS cited that Voluntary Medical Male Circumcision can reduce the risk of HIV infection by approximately 60 percent in high risk areas such as Sub Saharan Africa. So to save millions of lives and billions of dollars in long-term HIV/AIDS …
Cannes LionsFacebook's new attempt to get both brands and people talking to bots on Messenger
Facebook is trying to breathe life back into branded chat bots.<p>The platform is rolling out a new section within Facebook Messenger, "Discover on Messenger," where users can browse and find bots, nearby places and businesses and message them.<p>Here’s how it works: When you tap on the Discover icon on …
Advertising IndustryBBC News is betting on Instagram Stories over Snapchat
BBC News is getting more ambitious with off-platform distribution, particularly for video. But for now, that strategy is fixed on Facebook, Instagram …
Advertising IndustryKFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday
Well, this is a goofy stunt, eh?<p>KFC Canada is honoring Canada’s 150th birthday with the amusing if typographically challenging decision to change its …
Advertising IndustryIt was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst year ever
Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land.<p>On the one hand it’s been the best year ever in the …
Cannes LionsAdvertising That Exploits Our Deepest Insecurities
What are the implications of ads that know our search histories?<p>The function of advertising, wrote Robert E. Lane in <i>The Loss of Happiness in Market Democracies</i>, “is to increase people’s dissatisfaction with any current state of affairs, to create wants, and to exploit the dissatisfactions of the …
Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting
Facebook's adding some new tools to enhance their Dynamic retargeting ads.
FacebookWhat you need to know in advertising today
Facebook is trying to breathe life back into branded chat bots.<p>The platform is rolling out a new section within Facebook Messenger, "Discover on Messenger," where users can browse and find bots, nearby places and businesses and message them.<p>To read more about Facebook's latest attempt to get both …
Advertising IndustryInnovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads
Innovid and DoubleVerify on Wednesday said they’ve launched a technology integration to enable real-time ad blocking in HTML5 environments.<p>The …
Ad BlockingHalle Berry Thinks Her Oscar Win Probably 'Meant Nothing' to Hollywood
The Oscars So White tragedy of 2016 made Halle Berry feel like her historic best actress win “meant nothing,” according to Berry.<p>In a conversation …
Cannes Lions[VIDEO] In Cannes, World's Most Influential CMOs Talk Brand, Business And Industry Change
At the Cannes Lions International Festival of Creativity, four CMOs among The Forbes World’s Most Influential CMOs 2017 list participated in a discussion on the role of the CMO in driving innovation in four key areas: internally, in the marketing organization; externally, in terms of brand …
Cannes LionsJPMorgan Chase explains why it pulled ads from YouTube and Megyn Kelly's show, and reveals a unique strategy it uses to combat fake news
In June, NBC's Megyn Kelly interviewed a controversial guest, Alex Jones. Ahead of the episode, some of the show's sponsors, including JPMorgan Chase, pulled its ads.<p>"As an advertiser, I’m repulsed that @megynkelly would give a second of airtime to someone who says Sandy Hook and Aurora are …
Advertising IndustryJottings: Clean Energy To Drive Jobs
The target for clean energy by 2022, will not only drive the smog away from the blue sky, but the setting up of myriad solar and wind energy projects …
Ogilvy & MatherAre They Kidding? Survey Shows Small Businesses Prefer Social Over Email
Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, …
Advertising IndustryQ&A: Jane Krakowski Binges on Orange Juice -- and OJ Simpson
Most Popular<p>It's 1 p.m. in Brooklyn and Jane Krakowski just hit her weekly vitamin C intake. Between shots for her new Trop50 spot — "the delicious …
Advertising IndustryFacebook is creating household ad targeting
Facebook is rolling out new advertising features that will let marketers target entire households, ahead of the holiday ad campaign planning …
Fortune 500Mindshare, POSSIBLE Launch New Amazon-Focused Media/E-Commerce Venture
In a bid to create a scaled and integrated marketing and commerce approach to online shopping giant Amazon, WPP agencies POSSIBLE and Mindshare are …
Advertising IndustryInvisible Subway Train Freaks Out Riders in This Great, Ghostly Ad Prank
Here’s a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in …
Advertising IndustryHow much of a threat to finance is a 'Bank of Amazon'?
<i>The Digiday Retail Summit is coming up at the end of July and we just opened up a few complimentary passes for brand and retail executives.</i> …
Advertising Industry6 Ways Southerners Cook With Coca-Cola
It is rare to run across a Southerner who has not, at some point in their lives, enjoyed the sweet and salty taste of peanuts poured into a bottle of …
CookingWill Agency Media-Buying Groups Become Extinct?
<i>“</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …
Advertising IndustryBeing LGBT Inclusive Is Good for Business, Survey Finds
Nearly half of Americans and 64% of those who identify as LGBT allies say they are more likely to spend money with brands that are LGBT inclusive, …
LGBTQHow To Photograph And Composite A Commercial Beverage Image In Photoshop
I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot …
Display AdvertisingMediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group
MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.<p>To continue reading this article …
VolkswagenOnline Video Advertising Set to Quadruple by 2021
If you’re already sick of seeing an endless stream of videos posted on your Facebook feed, buckle up, because its not going to slowdown anytime …
HollywoodAd Trade Group Launches Tool to Track Blacklisted Piracy Apps
An advertising industry coalition is launching a new collaboration tool to track apps that promote content piracy — as a way to help marketers ensure …
AppsGoogle experiments with native, mobile VR ad formats
Google shared its first idea for a native VR format, explaining ads should be non-intrusive and easy for developers to implement and …
Virtual Reality