Advertising

Creative Works EMEA featuring Forever Beta, BBH, Grey and more

<b>Welcome to The Drum Creative Works, in partnership with Workfront.</b><p>As always, this section is dedicated to showing the best creative work and gives …

Advertising (UK)

Trump's bizarre obsession with Diet Coke reveals a major problem facing the soda giant

• <b>President Trump drinks up to 12 cans of Diet Coke a day, according to a report by the New York Times.</b>• <b><br>The president has previously mocked the brand, tweeting "I have never seen a thin person drinking Diet Coke."</b>• <b><br>Diet Coke sales have been declining for years.</b>• <b><br>Coca-Cola is unable to make adjustments</b> …

Business

Zyper thinks ‘micro influencers’ are the future of online advertising

Advocacy marketing — the idea of getting existing customers to talk about your company and its products — is nothing new, but as marketing spend has shifted online, a number of startups have tried to figure out ways of making it more scalable. One such company is Zyper, founded by Amber Atherton, …

Startups

The Top 10 Programmatic Agencies

<i>By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa</i><p>Programmatic has transformed the role of the media agency.<p>When programmatic was new, trading desks …

Advertising Industry

'Absurd': Angry advertisers are slamming YouTube's response to its brand safety snafus

• <b>The issue of brand safety has come to a head this year, and advertisers have been left far from satisfied with YouTube's response.</b>• <b><br>Advertisers have been further burned by the fact that YouTube plans to jack up the prices for some of its top US channels by nearly 20% next year.</b>• <b><br>YouTube's loss may</b> …

Advertising Industry

Cards Against Humanity Took Your Money to Oppose Trump’s Wall. Now It’s Redistributing That Wealth

God damn. Will Cards Against Humanity ever stop being this <i>gangster</i>?<p>The card game manufacturer that, just a month ago, asked you for money to stop the …

Business

FCC's Planned Repeal Of Neutrality Rules Threatens Internet, Web Gurus Warn

The Federal Communications Commission's plan to repeal the net neutrality rules poses an "imminent threat" to the Internet, a group of prominent …

Internet

What you need to know in advertising today

YouTube wants to move past its avalanche of brand safety disasters this year as quickly as possible. If only advertisers were as willing.<p>The video platform and its parent company Google have come under fire in 2017 for a spate of incidents featuring marketers' ads ending up next to questionable …

Advertising Industry

‘People hate it’: Marketers embrace open-office plans but feel the downsides

In the name of agility, big marketers are bringing down silos and encouraging collaboration across departments. The problem: Employees are now stuck …

The Workplace

Think AI Is Years Off? Think Again

If<p>2016 was the year of mobile and 2017 was the year of video, what will 2018 bring? According to former SAP and Oracle executive Bob Evans, 2018 will …

Advertising Industry

There Can Be No Denying It: Bots Are Now Marketers

With the rise of conversational experiences, just about every business function—from marketing to commerce to support—must be redesigned to be …

Digital Marketing

The latest $2 billion rights deal between the NFL and Verizon doesn't seem to be good for anybody

• <b>The NFL and Verizon just announced a $2 billion deal through which the telecom giant will stream football games.</b>• <b><br>The deal follows a tough year for the NFL, on and off the field.</b>• <b><br>The games are available over the free airwaves in many cases, and its not clear how large of an audience Verizon can create</b> …

Advertising Industry

Scale vs. Personalization: Is Mass Marketing Dead?

I was at the flagship Nike Store in Soho last week. The holiday shopping season was in full swing, with crowds of enthusiastic consumers jammed into …

Advertising Industry

Is Ford About To Run Over WPP's Dedicated Agency Model?

As the year is coming to a close, Madison Avenue is undergoing one of its most dramatic moments. Last week, WPP came out with a bombshell: It revealed that Ford Motor Company, a major client, rethinks their partnership. This announcement came after the carmaker said it’s reviewing its internal and …

Business

You Can Spend Less on Retargeting to Get More from Your Ad Budget This Holiday Season

Are you tempted to go all in on your ad spend this year? Read this first.<p>When you picture this year's holiday buying season, you probably envision mobs of shoppers edging their way through the aisles. Or maybe you visualize crowds in a freezing parking lot at three AM on Black Friday waiting for a …

Marketing

Antitrust examining Google dominance on web advertising

For the first time ever, Google has come into the crosshairs of Israel’s Antitrust Authority, which has begun examining the implications of its …

Google

IgnitionOne Launches Open-source Ads.txt Crawler to Support Industry-wide Digital Media Transparency InitiativeMarketing platforms are among the first to support Ads.txt and enable brands, agency...

NEW YORK, Dec. 11, 2017 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, has announced the availability of an open-source, fully-featured Ads.txt crawler that makes it easier for programmatic advertising platforms to whitelist legitimate inventory sources that can …

Advertising Industry

Google may have found its ad tech foe: Amazon

Google has fended off all-comers, but it may have found a worthy opponent in ad tech: Amazon.<p>In 2018, Amazon will continue to press its advantage …

Advertising Industry

Can You Spot the Hidden Symbols on Coca-Cola's New Holiday Cans?

Jackie Frere<p>Advertisement - Continue Reading Below<p>FedEx famously hid an arrow inside its name; other brands are a little bit sneakier about the …

Lifestyle

Keep it complex, stupid: A plea for the glory of complexity

KISS; short for Keep It Simple, Stupid.<p>Oi! Who are you calling stupid, Stupid?<p>Whisper it in hushed tones, for it is probably marketing heresy, but …

Advertising (UK)

'He's All Over Me Kissing and Groping': What Trump Accusers Told Megyn Kelly This Morning

"You know, it was heartbreaking last year," Samantha Holvey told Megyn Kelly this morning on NBC News' "Megyn Kelly Today." Holvey is one of more …

Elections

The No. 1 Trend For 2018: 'The Female Gaze'

The Innovation Group at JWT Intelligence is out with its new 2018 trend report and the very first trend cited in the study jumps off the page in …

Advertising Industry

Podcast Advertising Charts a Course Following OTT

<b>Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be as</b> …

Podcasting

No Condom Ads On TV Between 6 am And 10 pm, Says I&B Ministry

The Indian government today issued an advisory to television channels restricting the broadcast of condom advertisements between 6 in the morning and …

Condoms

Sarah Sanders: ‘You Can’t Say It’s An Honest Mistake When You’re Purposefully Putting Out Information You Know to Be False’

Today’s was one of the more tense White House press briefings to be televised in a while. Press Sec. <b>Sarah Sanders</b> responded to questions about sexual …

Advertising Industry

How to stop rogue ads that can set you up for malware

Of all the advertising-inflicted annoyances on the web, the “forced redirect” ad most deserves to be shot into the sun.<p>As you’re reading a page an ad …

4 Effective Platforms for Advertising Online

Business owners have to advertise if they want customers. The question for most owners is which venue is the best for advertising. The answer is a …

Google AdWords

Verizon’s NFL Deal About Advertising, Not Mobile Network, Says Wells

Shares of Verizon Communications (VZ) are higher by 27 cents, or half a percent, at $51.36, after the company this morning announced a deal with the …

Verizon

Pandora In Market To Buy Ad Tech Firm.

Pandora will likely buy an advertising technology firm rather than build out its own ad platform, which CEO Roger Lynch admitted had gaps that make …

AdTech

Guardian News Media adds Improve Digital to programmatic partners list

Improve Digital has struck a deal with Guardian News & Media to use the former’s supply-side platform (SSP) as the publisher intends to improve …

Advertising (UK)