Advertising

Look Out Google and Facebook. Amazon’s Little Ad Business Is Growing Fast - Bloomberg

During the annual Cannes Lions advertising conference on the French Riviera, the five-star Carlton Hotel becomes a deal-making hub, where in recent …

Cannes Lions

How Bloomberg is proving to advertisers its branded content works

As more money flows into branded content, marketers are searching for more evidence of its effectiveness.<p>For Bloomberg Media Studios, this means …

Branded Content

Snapchat now lets you make your own geofilters without leaving the app

Snapchat is making it easier than ever to make custom geofilters, a move that could boost parent company Snap Inc.'s non-advertising revenue.<p>Snapchat users will be able to create their own on-demand geofilters inside the app, the company announced on Wednesday. Custom geofilters, which can be …

Advertising Industry

Preventing The Spread Of HIV With One Simple Gadget

In 2007, the World Health Organization (WHO) and UNAIDS cited that Voluntary Medical Male Circumcision can reduce the risk of HIV infection by approximately 60 percent in high risk areas such as Sub Saharan Africa. So to save millions of lives and billions of dollars in long-term HIV/AIDS …

Cannes Lions

Facebook's new attempt to get both brands and people talking to bots on Messenger

Facebook is trying to breathe life back into branded chat bots.<p>The platform is rolling out a new section within Facebook Messenger, "Discover on Messenger," where users can browse and find bots, nearby places and businesses and message them.<p>Here’s how it works: When you tap on the Discover icon on …

Advertising Industry

BBC News is betting on Instagram Stories over Snapchat

BBC News is getting more ambitious with off-platform distribution, particularly for video. But for now, that strategy is fixed on Facebook, Instagram …

Advertising Industry

KFC Changes Its Name to K’ehFC in Canada for Country’s 150th Birthday

Well, this is a goofy stunt, eh?<p>KFC Canada is honoring Canada’s 150th birthday with the amusing if typographically challenging decision to change its …

Advertising Industry

It was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst year ever

Leaving Cannes, I feel even more schizophrenic than I did during my hard-working years in ad land.<p>On the one hand it’s been the best year ever in the …

Cannes Lions

Advertising That Exploits Our Deepest Insecurities

What are the implications of ads that know our search histories?<p>The function of advertising, wrote Robert E. Lane in <i>The Loss of Happiness in Market Democracies</i>, “is to increase people’s dissatisfaction with any current state of affairs, to create wants, and to exploit the dissatisfactions of the …

Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting

Facebook's adding some new tools to enhance their Dynamic retargeting ads.

Facebook

What you need to know in advertising today

Facebook is trying to breathe life back into branded chat bots.<p>The platform is rolling out a new section within Facebook Messenger, "Discover on Messenger," where users can browse and find bots, nearby places and businesses and message them.<p>To read more about Facebook's latest attempt to get both …

Advertising Industry

Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 Ads

Innovid and DoubleVerify on Wednesday said they’ve launched a technology integration to enable real-time ad blocking in HTML5 environments.<p>The …

Ad Blocking

Halle Berry Thinks Her Oscar Win Probably 'Meant Nothing' to Hollywood

The Oscars So White tragedy of 2016 made Halle Berry feel like her historic best actress win “meant nothing,” according to Berry.<p>In a conversation …

Cannes Lions

[VIDEO] In Cannes, World's Most Influential CMOs Talk Brand, Business And Industry Change

At the Cannes Lions International Festival of Creativity, four CMOs among The Forbes World’s Most Influential CMOs 2017 list participated in a discussion on the role of the CMO in driving innovation in four key areas: internally, in the marketing organization; externally, in terms of brand …

Cannes Lions

JPMorgan Chase explains why it pulled ads from YouTube and Megyn Kelly's show, and reveals a unique strategy it uses to combat fake news

In June, NBC's Megyn Kelly interviewed a controversial guest, Alex Jones. Ahead of the episode, some of the show's sponsors, including JPMorgan Chase, pulled its ads.<p>"As an advertiser, I’m repulsed that @megynkelly would give a second of airtime to someone who says Sandy Hook and Aurora are …

Advertising Industry

Jottings: Clean Energy To Drive Jobs

The target for clean energy by 2022, will not only drive the smog away from the blue sky, but the setting up of myriad solar and wind energy projects …

Ogilvy & Mather

Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email

Small business owners just don’t get it. They prefer social media to email, and that’s where they’re putting their minuscule marketing budgets, …

Advertising Industry

Q&A: Jane Krakowski Binges on Orange Juice -- and OJ Simpson

Most Popular<p>It's 1 p.m. in Brooklyn and Jane Krakowski just hit her weekly vitamin C intake. Between shots for her new Trop50 spot — "the delicious …

Advertising Industry

Facebook is creating household ad targeting

Facebook is rolling out new advertising features that will let marketers target entire households, ahead of the holiday ad campaign planning …

Fortune 500

Mindshare, POSSIBLE Launch New Amazon-Focused Media/E-Commerce Venture

In a bid to create a scaled and integrated marketing and commerce approach to online shopping giant Amazon, WPP agencies POSSIBLE and Mindshare are …

Advertising Industry

Invisible Subway Train Freaks Out Riders in This Great, Ghostly Ad Prank

Here’s a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in …

Advertising Industry

How much of a threat to finance is a 'Bank of Amazon'?

<i>The Digiday Retail Summit is coming up at the end of July and we just opened up a few complimentary passes for brand and retail executives.</i> …

Advertising Industry

6 Ways Southerners Cook With Coca-Cola

It is rare to run across a Southerner who has not, at some point in their lives, enjoyed the sweet and salty taste of peanuts poured into a bottle of …

Cooking

Will Agency Media-Buying Groups Become Extinct?

<i>“</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

Being LGBT Inclusive Is Good for Business, Survey Finds

Nearly half of Americans and 64% of those who identify as LGBT allies say they are more likely to spend money with brands that are LGBT inclusive, …

LGBTQ

How To Photograph And Composite A Commercial Beverage Image In Photoshop

I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot …

Display Advertising

MediaCom scoops €875m media account for Peugeot-Citroen owner PSA Group

MediaCom has won the estimated €875m (£773m) global media account for PSA Group, the maker of Peugeot and Citroen.<p>To continue reading this article …

Volkswagen

Online Video Advertising Set to Quadruple by 2021

If you’re already sick of seeing an endless stream of videos posted on your Facebook feed, buckle up, because its not going to slowdown anytime …

Hollywood

Ad Trade Group Launches Tool to Track Blacklisted Piracy Apps

An advertising industry coalition is launching a new collaboration tool to track apps that promote content piracy — as a way to help marketers ensure …

Apps

Google experiments with native, mobile VR ad formats

Google shared its first idea for a native VR format, explaining ads should be non-intrusive and easy for developers to implement and …

Virtual Reality