AdTech

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Image Protect Announces Upcoming Launch of World’s Largest Digital Image Monetization Platform
yahoo.com - GlobeNewswire
SAN CLEMENTE, Calif., March 19, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Image Protect Inc. (IMTL) (imageprotect.com) (“Image Protect” or the …
Ken Yeungadded this to FYI
Alex Jones
Despite last year’s ban, Infowars is still available across platforms
Digiday - Kerry Flynn
Tech platforms, in sequence, banned Infowars and Alex Jones back in August 2018. First, there was Apple, then Spotify, then Facebook, then YouTube, …
BBC Newsadded this to Technology
Technology
Tracking tools found on EU government and health websites
bbc.co.uk
Online tools which track user behaviour for advertisers have been found on a swathe of EU public health websites, including NHS and Gov.uk pages.
Ad Ageadded this to Ad Age
Business
Electric vehicle charging stations could be the next ad screen: Marketer's Brief Podcast
Ad Age - E.J. Schultz
One of the drawbacks of owning an electric vehicle is how long it takes to charge one. While new technology is cutting the wait, the most advanced …
dwbostwickadded this to Investing and planning
Technology
Facebook Axes Age, Gender and Other Targeting for Some Sensitive Ads
The Wall Street Journal. - Nat Ives
Facebook Inc. is removing age, gender and ZIP Code targeting for housing, employment and credit-related ads as part of a settlement with advocacy groups and other plaintiffs. The new actions—and just $5
Wineries
Tourism at your fingertips - Think Local
castanet.net - Contributed - | Story: 251847
Contributed Touch Tourism is taking off like a rocket, and it is looking for businesses to come along for the ride. The Kelowna-based digital …
Jean-François Bailletteadded this to Dlp
Mental Disorders
89% of EU Government Sites Infiltrated by Ad Tracking Scripts
bleepingcomputer.com - Sergiu Gatlan
Third-party advertising technology (ad tech) trackers from 112 companies were found on 89% of official government websites of EU member states by …
News (China)
EU government sites allow Facebook to harvest data - World
chinadaily.com.cn - 林虹
Personal data that adtech companies are harvesting from visitors to European Union government sites is in apparent violation of the authorities’ own …
Reuters
NBCUniversal
NBCUniversal, Sky team up to expand global advertising product
Reuters - By Sheila Dang
(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider
Jairo H Venegas added this to Strategy for Value Creation
Customers
Optimizing the multitasking customer journey - Digiday
Digiday - Digiday
The online shopping experience is constantly evolving, with new technologies constantly shifting the customer journey. Digital platforms are …
Digiday added this to Digiday
Advertising Industry
Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs
Digiday - Tim Peterson
Agency ad buyers see an opportunity to take advantage of the converging-but-fragmented marketplace to keep costs in check during this year’s annual …
The Wall Street Journal.added this to Tech
Technology
Tencent Faces Potential Questions Over Videogames
The Wall Street Journal. - Shan Li
Chinese tech titan Tencent Holdings Ltd. is scheduled to report its fourth-quarter and annual results after the market closes in Hong Kong on Thursday. Here’s what you need to know: EARNINGS FORECAST:
The Hindu Groupadded this to BusinessLine
Technology (India)
Adani Port to buy back NCDs worth ₹1,400 crore
thehindubusinessline.com
The board of Adani Ports and Special Economic Zone on Monday approved buyback of 14,000 non-convertible debentures (NCDs) aggregating to ₹1,400 crore
Business Insideradded this to Advertising
Advertising
NBCUniversal and Sky unveil the first step of their plan to battle the tech giants
Business Insider - Lucia Moses
Comcast is starting to make good on getting benefits out of its 2018 acquisition of European pay-TV giant Sky. In Comcast's first joint ad initiative since the deal, NBCUniversal and Sky will start to
IMANIMANadded this to Advertizing
Investing
Is Brand Loyalty Dead?
The Motley Fool - Daniel B. Kline
Technology makes it a lot easier for consumers to shop around. Consumers have a stunning amount of choice available when it comes to their purchasing …
IMANIMANadded this to Advertizing
Facebook
Fidji Simo, now in charge of Facebook’s app, helped Facebook build a $55 billion ad business
Digiday - Sahil Patel
The executive who has led Facebook’s video and advertising efforts is now going to run the entire Facebook platform. Last week, Facebook CEO Mark …
Technology
Winmo Pro Surfaces the Full Power of Adbeat Data: Spend, Reports, Publisher Intel and More - Press Release
digitaljournal.com - www.digitaljournal.com
After a wave of positive feedback from the limited Adbeat integration released last December, Winmo has now surfaced the full power of Adbeat right …
Reuters
Law
Google holds onto PTAB win in online ad patent fight
Reuters - Jan Wolfe
Alphabet Inc’s Google LLC on Friday won a federal appeals court ruling that will likely bring an end to a lawsuit accusing it of infringing patents on online advertising technology. The U.S. Court of for
SmartCompanyadded this to Partner content
Small Business
SEO rip-offs: Ombudsman calls for ACCC action over dodgy consultants
smartcompany.com.au - Matthew Elmas
The small business ombudsman is asking for firms to come forward with complaints amid a worrying trend of rip-offs plaguing the industry.
IMANIMANadded this to Advertizing
Advertising Industry
Google Cloud features students in March Madness campaign
Ad Age - George P. Slefo
"The Official Cloud of the NCAA" is making its second March Madness run with a new campaign featuring actual students. Google Cloud inked a multiyear …
Cable Companies
VIVA Entertainment Group Finalizes Promotional Deal With Internet Giant Bidwin, Inc.
yahoo.com - PR Newswire
MIAMI, March 15, 2019 /PRNewswire/ -- VIVA Entertainment Group, Inc. (OTTV) ("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV …
Administrative Law
AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework
exchangewire.com - Romany Reagan
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow …
dnongbriadded this to CMO Daily
Technology
Google blocked 2.3 billion bad ads for tickets, garage doors, tech support in 2018
CNET - Stephen Shankland
That's 900 million fewer ads than it blocked last year -- but twice as many advertisers and publishers.
Jonathon Starradded this to Games
Advertising Industry
How IRI Is Setting Up Shop For The Next Generation Of Retail Data
adexchanger.com - by James Hercher // Thursday, March 14th, 2019 – 1:17 am
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks, where its data is used for …
Seeking Alpha
Los Angeles, CA
The Trade Desk Appoints Todd Krugman as Senior Vice President of Marketing | Seeking Alpha
Seeking Alpha
Experienced Marketing Executive to Accelerate Company’s Global Brand Development LOS ANGELES--(BUSINESS WIRE)-- Global advertising technology leader, …
Adam Suggsadded this to Things
Advertising
Google founder Larry Page threatened to leave if the company didn't find a way to keep him in control, newly unsealed court
Business Insider - Troy Wolverton
Google's board of directors created a third class of stock in 2012 in part to placate cofounder Larry Page, who was worried about losing control of the company, Bloomberg reported Wednesday, citing recently
Neil Kakitaadded this to My Web Wanderings
Technology
Adblock Plus is now 5 times faster at recognizing ads, uses 60% less CPU
VentureBeat - Emil Protalinski
Adblock Plus released version 3.5 of its ad-blocking tool today. After version 3.4 reduced memory usage by up to 50 percent, version 3.5 is now 5 times faster at recognizing ads and promises up to 60 less
IMANIMANadded this to Advertizing
Advertising Industry
Verizon Will Debut Its 5G Network in 2 Cities Next Month. And This Time There’s No Catch
Adweek - By Patrick Kulp
The road to the next generation of wireless has thus far been paved with asterisks. Verizon rolled out the first 5G network last year (but the …
IMANIMANadded this to MIMESIS
Advertising Industry
Retail and Banking Lead in Global AI Spending, According to Report
Adweek - By Patrick Kulp
Retailers and banks are sinking more money than any other industry into artificial intelligence capabilities, according to a new study from the …
Advertising Industry
MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising
martechseries.com
TEGNA’s Premion Leveraging MadHive’s Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology …