AdTech

Snapchat is using the solar eclipse to show off the real potential of its maps feature

Snapchat spent $213 million to acquire Zenly, the French mapping app that powers the recently announced Snap Map feature.<p>Snap Map allows you to see where your Snapchat friends on a map of the world. Friends are displayed using their Bitmoji avatars, which comes from another Snap acquisition.<p>To …

Advertising

Ad Operations Lead | Programmatic Specialist | e

Ad Operations Lead | Programmatic Specialist | e-Commerce Brand<p><b>Ad Operations Lead | Programmatic Specialist | e-Commerce Brand</b><p><b>- 12 month maternity</b> …

Project Management

Facebook, Amazon Get Most Social Media Love

They were followed by eBay, Apple and Snap in NetBase’s third annual “Top 100 Global Brand Love List." The NetBase report ranks the most loved brands …

Advertising Industry

Ultimate Asset: Director/Senior Director/ VP of Ad Operations - Adtech

Negotiable: Ultimate Asset: Director/Senior Director/ VP of Ad Operations - AdtechNew YorkSalary dependent on level and experience c$120k-$220k plus …

Bachelor's Degree

Spanish adtech startup Seedtag raises €2 million funding round - Tech.eu

Madrid-based adtech startup Seedtag, which integrates advertising in online images, has closed a €2 million funding round from Spanish, French, and …

Startups

ANA teams with DCN to promote TrustX co-op exchange

The Association of National Advertisers (ANA) is partnering with Digital Content Next (DCN) to support its TrustX subsidiary.<p>TrustX, launched in May …

Advertising

The Ongoing Search For Quality: Q&A with Dominic Trigg, OpenX

<b>ExchangeWire speaks with ad tech industry veteran, Dominic Trigg, about his role as vice president EMEA at OpenX; the industry changes he’s seen</b> …

Advertising

Inc. Mag’s Revenue Survey Points To The Maturing Of The Programmatic Market

Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme.<p>At least not from an ad tech perspective …

Advertising

Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech

Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead.<p>True, some types of ad tech have lost their …

Startups

The 19 most interesting ad-tech upstarts of 2017, ranked

• <b>Ad-tech funding has dried up and the IPO market is quiet.</b>• <b><br>But there are many companies making waves, particularly startups focused on marketing data, brand safety, and the future of TV ads.</b><p>In ad tech, things have changed.<p>You can see it in the slowdown in VC funding. The growing power of Google and …

Startups

Facebook shut down an anonymous group used by its Trump-supporting employees after people started harassing each other

• <b>Facebook shut down an anonymous online group for employees in late 2016 after it was increasingly used to talk about Donald Trump and other US presidential candidates.</b>• <b><br>While initially pitched in 2015 as a way for employees to anonymously voice their concerns, the nature of the group became more</b> …

Advertising

Nielsen adds Facebook, YouTube, and Hulu to digital ratings

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Nielsen will begin to count video views on Facebook, Hulu, and YouTube into its Digital Content Ratings, according to a press release. Enabled publisher clients will get …

Advertising

Rocket Fuel Awarded Two Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced that it issued its …

San Mateo County

Project Manager, AdTech

<b>POSITION SUMMARY</b><p>AdAction Interactive is seeking an experienced Project Manager to plan, manage, and execute the development of our AdTech product …

Project Management

Why Do Publishers Still Have Fragmented Sales Teams?

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Bruno Rebouças, chief …

Digital Media

The battle between Walmart and Amazon moves into a surprising new arena

As the industry buzzes about Amazon's growing advertising power, its arch-rival is trying its best not to be outdone.<p>Walmart is now quietly bulking up its own online ads business, according to a recent research note from KeyBanc analyst Ed Yruma. Whereas the retailer previously used space on its …

Technology

Malvertising: Hidden Advertising Threats You Need to Know About

You’re on a website riddled with ads that make it almost impossible to use.<p>Sounds familiar?<p>In all probability, this situation likely sounds all <i>too</i> …

Advertising

Todd Benedict Joins Tapad As Chief Revenue Officer, North America

NEW YORK, Aug. 15, 2017<p>/PRNewswire/ Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for …

Why brands will welcome Amazon's challenge to Google and Facebook

Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes …

Advertising

Account Manager - $80k+S - Adtech - US Leader - Digital Job in Sydney

Account Manager - $80k+S - Adtech - US Leader - Digital<p><b>ABOUT THE COMPANY</b><p>One of the world’s leading AdTech players in Online Advertising<p>They have had …

Employment

How stop-and-go onboarding goes off the rails

Given the breakneck speed at which new engagement channels emerge and the dubious incentives that drive manufactured scale and reach, it’s no wonder …

Chief Innovation Officers

When The Dust Settles In TV

<i>"</i><i>On TV And Video</i><i>" is a column exploring opportunities and challenges in advanced TV and video.</i><p><i>Today’s column is written by</i> <i>Randy Cooke, vice president</i> …

Advertising Industry

European regulators are about to kill the digital media industry

When we imagine an assault on free media, we often picture a despotic ruler seeking to consolidate power by silencing voices of opposition. Bangladesh, Egypt, Turkey, and Zimbabwe are but a few arenas where battles for media dominance by the ruling class have left news outlets censored, journalists …

Advertising

P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding

Procter & Gamble's results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in …

Advertising

'It's just like ad tech': Why some people in media can't get enough Phish - Digiday

For the past two weeks, media Twitter has filled the breaks between snarky Donald Trump rants with references to the band Phish, which just finished …

Advertising Industry

#WomensMonth: Become the next global female ad-tech pioneer

I love it when a plan comes together – especially when it’s one that’s powered by connected females who want to share their experiences and celebrate …

Innovation

Facebook Launches ‘Dynamic Ads For Real Estate’ To Challenge Zillow

Facebook launches the “Dynamic Ads For Real Estate” advertising feature to challenge Zillow for supremacy in real estate marketing. The product is …

Real Estate

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

en_US<p>article<p>Trustworthy Accountability Group says registration applications are up 75% since …

Advertising

Facebook removed the event page for white nationalist 'Unite the Right' rally in Charlottesville one day before it took place

Facebook removed the official page for the "Unite the Right" white nationalist rally in Charlottesville, Virginia just one day before it took place, according to event organizer Jason Kessler.<p>Kessler posted screenshots of the removed event page on August 11, one day before the event took place and …

Advertising

Programmatic Grows by 71% in Ecuador; El Tiempo Colombia Reaches US Market with Ad Tech

<b>This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the</b> …

Latin America