AdTech

Adtech Is in for a Rough 2017. The Visible Measures Collapse Is Just the Beginning

<i>This article first appeared in Term Sheet,</i> Fortune's <i>newsletter about deals and dealmakers. Sign up here.</i><p>Last week, ad-tech startup Visible Measures …

Fortune

Verizon And AT&T Pull Adverts From YouTube

Earlier in the week we heard that a number of large companies in the UK had pulled their adverts from YouTube after they had appeared on extremist …

s:geeky-gadgets.com

Drawbridge And Teads Team Up On Outstream Video Inventory Across Devices

by @tobielkin, 9 hours ago<p>Digital identify firm Drawbridge and outstream video provider Teads are teaming up to help marketers and agencies access …

s:mediapost.com

AT&T suspending non-search ads on Google platforms

Despite Google's (GOOG, GOOGL) plans to broaden safeguards and controls amid rising concerns ads may appear alongside content on YouTube deemed …

Seeking Alpha

YouTube Loses Advertisers Due to Distasteful Videos

AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands …

s:billboard.com

Principle and technology together: How adtech protects publisher content

“If music didn’t pay, it would be given up.” Those were the words of Supreme Court Justice Oliver Wendell Holmes, Jr., in his 1917 opinion in favor …

Digiday

The real motivations behind the growing YouTube advertiser boycott

• <b>More than 250 brands have reportedly pulled their spend from Google's services after a newspaper investigation found their ads appearing next to extremist content on YouTube.</b>• <b><br>Business Insider spoke to more than a dozen ad executives who suggested the boycott smacks of "opportunism" and a chance to</b> …

Business Insider

Video ad tech firm Teads acquired by Dutch telco Altice for roughly $322 million

Teads<p>France-based video ad tech startup Teads has been snapped up by Dutch telecommunications company Altice for around $322 million (300 million), …

s:businessinsider.in

People of Ad Tech: AdSemble CEO Matthew Olivieri | The Makegood

AdSemble CEO Matthew Olivieri tells WIT Strategy Partner Bill Brazell that by the year 2020, more than half of America’s static billboards will be …

s:the-makegood.com

Full video: Google SVP and Chief Business Officer Philipp Schindler at Code Media

He is the public face of Google’s massive global advertising business.<p>Philipp Schindler, Google’s senior vice president and chief business officer, sat down with Kara Swisher at <b>Code Media</b> to talk about so-called fake news and what Google is doing to eradicate it. Also discussed: Advertising, and …

Recode

Adtech and Martech merger takes a huge leap forward at Adobe Summit

Adobe’s release of its advertising cloud will accelerate the conflation of advertising and marketing technology which has been accelerating already …

s:which-50.com

Companies Are Trying to Make Online Ads Less Annoying So You Turn Off Ad Blockers

A broad coalition of advertising trade groups, ad buyers, and sellers from Western Europe and the United States have urged the industry to stop using …

Fortune

Digital Addix Taps Adbrain To Serve As Cross-Device Partner

by ,<p>Programmatic media buying company Digital Addix on Tuesday said it chose Adbrain to serve as its cross-device partner, following beta tests in …

s:mediapost.com

Telco Altice to acquire video ad tech player Teads for $308M

Another telco is buying an adtech firm — today it’s been confirmed that video ad player Teads is being acquired by Dutch telecom Altice, which has some 50 million fixed and mobile subscribers, the majority of whom are in the U.S. and France. Teads claims its global online video advertising …

TechCrunch

'I can’t trust YouTube any more': creators speak out in Google advertising row

Inconsistencies behind the company’s ability to police advertising on controversial content are coming to light<p>Google’s decision-making process over which YouTube videos are deemed “advertiser friendly” faces scrutiny from both brands and creators, highlighting once again the challenge of …

The Guardian

Video ad tech firm Teads to be acquired by Dutch telco Altice for $307 million

s:techmeme.com

Expanded safeguards for advertisers

The web has opened a door for new communities and platforms that help people find diverse views and have a voice. Today, anyone with a smartphone can …

s:blog.google

Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions

by @mp_joemandese, Yesterday<p>Blockchain, a promising new technology that many believe will transform the financial industry by establishing …

s:mediapost.com

Adobe's Now An Ad-Tech Company

• Business Insider, Tuesday, March 21, 2017 8:26 AM<p>Adobe acquired TubeMogul for $540 million in December. Now looking like an ad-tech firm, Adobe …

s:mediapost.com

Advertisers seek more control after unintended Breitbart spots

(Reuters) - Some advertisers are working overtime to scrub their spots from websites including Breitbart News, an unintended consequence of the automated ad buying systems that are meant to lower costs and allow for more targeted advertising.<p>Those trying to keep their ads off certain websites are …

Reuters

Slow-Growing, But Better Targeted

by , Staff Writer,<p>TV addressable advertising deals are still growing, but challenges remain -- especially when it comes to the ongoing differences …

s:mediapost.com

Technology: driving sales from your advertising spend

Working in marketing for a global ad tech company, I frequently speak with retail and e-commerce brands. I’m tasked with understanding their …

s:thedrum.com

Mobile advertising startup Databerries raises $16M

Databerries is announcing that it has raised $16 million in Series A funding — money that will help the Paris-headquartered company launch in the United States.<p>The startup describes its approach as “real life targeting.” It works with brick-and-mortar retailers to direct their ads at consumers who …

TechCrunch

Ad Agencies and Accountability

It’s never a good thing when a news story begins with the phrase “summoned before the government.” That, though, is exactly what happened to Google …

s:stratechery.com

Google Scrambles After British Government, Media Outlets Pull Ads

Google is scrambling to respond to criticism of its advertising policies after a wave of British media outlets—including <i>The Guardian</i> and the …

Fortune

Media Vendors Should Remember Who Pays The Bills

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

s:adexchanger.com

Broke But Not Busted: Publishers’ Epic Battle For Media Monetization

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Neil Lustig, CEO at …

s:adexchanger.com

French advertising group Havas denies it wants to pull ads from Google

<i>(Reuters)</i> — French advertising group Havas denied on Friday that it would pull advertising from Google platforms, contradicting comments attributed to the head of its British business after Britain raised concerns over government advertising on the U.S. company’s YouTube website.<p>The British …

VentureBeat

Alexa Is coming To Amazon's iPhone App

• Fast Company, Friday, March 17, 2017 8 AM<p>Amazon is about to let anyone with an iPhone talk to its Alexa virtual assistant. By pressing the microphone …

s:mediapost.com

Vietnam wants companies to stop advertising on Facebook and YouTube because of 'fake content'

(Reuters) - Vietnam on Thursday called on all companies doing business there to stop advertising on YouTube, Facebook and other social media until they find a way to halt the publication of "toxic" anti-government information.<p>At a meeting with the information and communication minister, companies …

Business Insider