AdTech

Criteo -2.3% as analysts process Apple feature news impact

• Criteo (NASDAQ:CRTO) is 2.3% lower in continuing fallout from Apple (NASDAQ:AAPL)'s Intelligent Tracking Prevention and the anticipated effects it …

Stock Markets

The Open ID adtech consortium has announced a host of new members

The pursuit of a standardized user ID that can be made widely available to independent adtech companies is gathering pace, with the founding member …

Advertising (UK)

Ad Tech Collects 72 Million Data Points on the Average American Child by Age 13

Ad tech companies hold 72 million data points on an average 13 year old from the US, according to research by child focussed ad tech company …

GDPR

Pandora listeners can now watch video ads to access on-demand music

Streaming radio and music service Pandora is today introducing a new way for people to pay for on-demand access to music, without having to upgrade to a Premium subscription. For the first time, radio listeners and those on Pandora’s mid-tier offering, Pandora Plus, will be given the option to …

Technology

Adtech firms collecting 'vast amounts' of data on kids despite online regulations

Technology designed to track the activity of adults online has been found to be collecting “vast amounts” of kids’ personal data – calling into …

Advertising (UK)

Five Trends That Will Shape Mobile Adtech in 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been …

Mobile

Social, Video, Search Ad Growth Rate Expectations Up for 2018

Media, marketing and advertising executives around the world remain enthusiastic about the prospects for both social and mobile, according to AdMedia …

Mobile

Guardian News Media adds Improve Digital to programmatic partners list

Improve Digital has struck a deal with Guardian News & Media to use the former’s supply-side platform (SSP) as the publisher intends to improve …

Advertising (UK)

Pandora In Market To Buy Ad Tech Firm.

Pandora will likely buy an advertising technology firm rather than build out its own ad platform, which CEO Roger Lynch admitted had gaps that make …

Pandora

Christmas Ad Spending Creates Untapped Potential – First Time Christmas Customers 19% Less Likely to Return

London – Christmas ad spending will hit a record high this year, with the Advertising Association reporting a 40% rise over the past seven years. …

Christmas

Nexstar Buys Ad Tech Co. LKQD Technologies For $90M

Big TV station company Nexstar Media Group moves further into the digital space, acquiring a video ad tech company, LKQD Technologies, for around $90 …

Advertising Industry

Advertisers Are Pulling Out Of Internet Radio Platforms Over Racist Programming

Online radio looms large in white nationalism, and some advertisers unwittingly bought into it.<p><b>Major companies including</b> McDonald’s, Lyft, and Kaiser Permanente have pulled advertising from one of the last remaining bastions for white nationalists and neo-Nazis, internet radio, following inquiries …

Long-form Journalism

Giphy’s List of the Most Popular GIFs in 2017 is a Gift to Behold

Giphy has kept tabs on this year’s most-used GIFs across the internet and compiled a very important list of the top 10 most-used images, from dancing …

Digital Marketing

Point of View: Blockchain in Ad Tech

This website does not support versions of Internet Explorer below Internet Explorer 10. Please either upgrade your version of Internet Explorer or …

Internet Explorer

Ligatus Launches revenee, a New Standalone Self-Service Native Advertising Network

Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. …

Advertising

Where Advertising Blockchain Companies Miss The Mark

The advertising technology industry lives in dog years. In the last seven years, automated ad buying has gone mainstream, leaving marketers wrestling with the complexities of the new and rapidly evolving programmatic advertising ecosystem. Faced with challenges like pinpointing where exactly ads …

Bitcoin

December 2017

Startups

Data and Adtech Manager Job in Cobham: Salary Up to £55000 per annum

<b>Data and Adtech Manager</b><p><b>Cobham</b><p><b>£30,000-£55,000</b><p>This digital and data driven insurance company are seeking a Data and Adtech Manager to lead on a market …

Analytics

Nestlé Crown Good-Loop Winner of The Next Big Thing at ad:tech London

Good-Loop is the 2017 winner of The Next Big Thing start-up pitch competition after successfully winning over Nestlé and scooping the top prize at …

Nestlé

GDPR will lead to a scramble to pass off liability to others

When it comes to the General Data Protection Regulation, it’s a dog-eat-dog world.<p>For many in digital media, that will mean a giant game of hot …

GDPR

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer …

Appcast Named HR Software Category Winner in Best in Biz Awards 2017

LEBANON, N.H., Dec. 06, 2017 (GLOBE NEWSWIRE) -- Appcast, the leading developer of programmatic job advertising technology, has been named a Bronze …

ProSiebenSat.1 purchases majority stake in social media ad provider Esome

(Telecompaper) Hamburg-based Esome is the leading social advertising provider for the DACH region and uses its proprietary technology to optimize and …

Advertising

How the WomenPresent initiative aims to get more female speakers on stage

It's been said time and again that women need to be seen and heard on stage more at events in order to inspire others.

Why an ad tech platform abandoned 'lad culture' and improved its gender diversity

When Paul Wright joined automated buying platform Iotec last year, only 20% of its workforce was female. Today, it's 35%.

Diversity

How Facebook Watch will overtake YouTube as the biggest video platform

Stop me if you’ve heard this one: Facebook is crushing Snapchat. Well, forget that, because I’m interested in a much bigger tech company Facebook is …

Technology

'The career' is dead, here's how to avoid 'the redundancy trap'

Adtech industry expert Volker Ballueder reflects candidly on a year of mergers and acquisitions (M&A) in the martech space, and muses on how the …

Opinion

Apple introduces a new pay-per-install ad product called Search Ads Basic

Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, …

Technology

This Local App Lets You Book CrossFit Classes When You Travel

The popularity of CrossFit – an exercise regimen based on natural movements – has increased so much that now there’s an app to find and book classes …

Boston

An A to Z of Women in Ad Tech

<b>From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain stay</b> …

Advertising