AdTech

‘Doing more with fewer’: Why Turner cut its SSPs from 30 to 6

Turner is getting stricter about what ad tech vendors it works with.<p>In the course of about a year, Turner went from using 30 supply-side platforms, …

Advertising Industry

Digiday Research: 89 percent of marketers think ad tech companies can do more to improve transparency

<i>Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and</i> …

Digital Media

How Hotels Can Help Drive Direct Bookings in 2018

Hotels have a lot to gain when customers book directly with them. It allows properties to own the customer relationship and ensure the best possible …

Hospitality

‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher

One constant struggle for large media organizations is getting the incentives of different departments to align. For the latest installment of our …

Advertising

Why DIY Is a Space Begging to Be Disrupted

Just like any other massive space.<p>Since the early 2000s, we've witnessed a string of disruptive technologies, services, and apps that have shaken up their respective industries.<p>The hottest of these companies achieved their success by taking things we have always done and modernizing them while …

Home Improvement

Will Amazon Buy A Consultancy Or Will Consultancies Learn From Amazon?

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

Pinterest adds self-service search ads

Pinterest is adding Search Ads to its self-service platform help marketers of all sizes reach people who are searching for their products and …

Business

‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump

Viral stories about Donald Trump are great for comScore bragging rights, but they can be difficult for publishers to monetize.<p>It’s a sign of the …

Advertising

Erroneous Incentives in Mobile AdTech - A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed …

Advertising

Influencers beat out brands as early adopters of Instagram polling

Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. …

Technology

Google wants to own the future of TV ad infrastructure

• <b>Google wants to become an integral player in the TV ad landscape.</b>• <b><br>The company is trying to get TV companies to adopt its video ad tech software – and in the process is looking to displace Comcast.</b>• <b><br>The stakes are high, as Google would love to get a slice of the $72 billion US TV ad market. But the TV</b> …

Advertising

Facebook has bought tbh, the anonymous app loved by teens

Facebook has acquired tbh, an anonymous polling app that's beloved by teens.<p>Tbh, which is an acronym for "To be honest," bills itself as "the only anonymous app with positive vibes." Designed for people 13 and older, the app lets students create anonymous polls about themselves and their …

Advertising

Ad tech beware! Adobe offers greater transparency.

Just as Apple forced Adobes hand in the elimination of Flash advertising. Adobe is taking on Ad tech. Offering advertisers and publishers a way to …

Advertising

Facebook's consumer hardware chief, Regina Dugan, is leaving after less than two years

Regina Dugan is leaving her position as head of Facebook's fledgling consumer hardware lab, Building 8.<p>Dugan announced her departure in a Facebook post on Tuesday that said she was leaving to "focus on building and leading a new endeavor," though she didn't specify further. Dugan joined Facebook …

Advertising

10 minutes with Adobe Ad Cloud's Phil Duffield

Last week, Adobe revealed that it had partnered with a number of supply side ad tech firms - Google AdEx, Index Exchange, MoPub, OATH, OpenX, …

Google Wants To Tie TV With Search

Bridging the gap between search and television ads, Google wants to get "TV companies to adopt its video ad tech software – and in the process is …

Adopt

Addictive Mobility Acquired by Pelmorex for Undisclosed Sum - PACEDm.com - Performance Marketing Insider

Addictive Mobility is a popular mobile ad tech firm that focuses on digital audience buying platforms. Their services analyze huge numbers of mobile …

Mobile

Silicon Beach Report Oct. 16: E-Sports Ad Tech Firm VY Esports Raises Seed Round

E-Sports ad tech firm VY Esports raises seed round, Elon Musk offers more details on Big F---- Rocket and dog walking startup Wag loses pets, draws …

eSports

Changing Ad Landscape Through Tech Platforms

Facebook closed down its LiveRail and Atlas ad servers to offer more advanced tech platforms like Audience Network whereas AppNexus and Google have …

Innovation

'Red' Alert: The Washington Post's Surprising Ad-Tech Skunkworks

Credit: Illustration by Nicholas Little<p>When BuzzFeed announced with fanfare last week that it is coming out with two bold new ad products that, in …

Digital Media

New Job: Snr Java Developer, Adtech - London

Snr Java Developer, Adtech - London<p>£55,000 + benefits + stock options<p>We are looking for a Snr Java Developer with Adtech experience.<p>My client is the …

Stock Options

Adobe partners with 15 adtech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side …

Technology

How Facebook plans to get 1 billion people into virtual reality, according to the VP tasked with doing it

• <b>The mission of leading Facebook's virtual reality business now falls on Hugo Barra, who joined Facebook six months ago with the newly-created title "VP of VR."</b>• <b><br>Despite lackluster consumer interest, early missteps, and a lot of change in leadership, Facebook still has big plans to get a billion</b> …

Technology

What you need to know in advertising today

Facebook said it has discovered roughly $100,000 in ad buys between June 2015 and May 2017 associated with roughly 3,000 ads. A number of these ads specifically targeted Michigan and Wisconsin, two states where US President Donald Trump won by approximately 10,700 votes and 22,700 votes, …

Advertising

Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies

Stephane Mahe/Reuters<p><b>Adobe says that ad tech companies have been charging advertisers hidden fees.</b>• <b><br>The company has inked deals with 15 ad tech companies to disclose all of their fees in its software.</b>• <b><br>The move comes as more marketers are scrutinizing their digital advertising budgets.</b><p>Apparently buying …

Advertising

Sheryl Sandberg got everything wrong about Facebook's role as a media company

How would you classify a company that:<p>distributes news and information to billions of people every month?<br>• is a major source of news and information for a large chunk of those billions of people?<br>• sells ads that run alongside those news articles and videos, generating billions in revenue every …

Advertising

Notes and links from my talk at RJI

<b>This is OFF MESSAGE. No Mozilla policy here. This is my personal blog.</b><p>(This is the text from my talk at the Reynolds Journalism Institute's Revenue …

Internet Marketing

LONDON’S MARTECH & ADTECH MASH-UP | Events | SAP XM

<b>SAP XM</b> is participating with a keynote at the MarTech & AdTech Mash-up event in London together with many other exciting companies such as Forrester, …

Advertising

Ad Consortium Vs. Ad Coalition; US Men's Soccer Loss Is Ad Sector's Loss Too

AdExchanger |Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups pressuring …

Major League Soccer

The pitfalls of pivoting: Mix-and-match video ad tech is costing publishers

<i>by Scott Alexander, COO, LKQD</i><p>In 2014, publishers attempting to “pivot to mobile video” were frustrated with the available technology. Video players …

Advertising Industry