AdTech

Ad buyer, beware: How DSPs sometimes play fast and loose

Here’s a riddle: How can a transaction have different prices to the buyer and the seller? Welcome to digital advertising.<p>Although sell-side platforms …

Advertising

Opinion: Europe's Strict New Privacy Rules Are Scary but Right

Most Popular<p>Apple defies industry logic.<p>Apple is the only major tech company with a default assumption that consumers don't want to be tracked or …

Privacy

A tech startup wants to help marketers target you with ads that match your interests just like they do on the web

Soon there may be a perfect TV ad for everyone<p><b>Simulmedia wants to help make TV ads more targeted like the web.</b><p><b>The startup has to date purchased TV ads on behalf of advertisers using data like people's credit card shopping history.</b><p><b>Now the firm, backed by backed by $58 million in funding, thinks the</b> …

Advertising

'The days of captive supply are gone': 5 things to know about server-side bidding

Header bidding will likely remain a favorite tactic among publishers seeking programmatic revenue bumps for some time, but server-side bidding is …

Advertising Industry

Could We Use Virtual Reality To Design Better Products And Creatives?

<i>“</i><i>Data-Driven Thinking</i><i>” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

'They're not prepared': Publishers worry the Flashpocalypse is nearly here

The obituaries for Flash were written long ago. But don’t tell that to the digital ad industry.<p>Last fall, Google announced it would stop accepting …

Advertising

'The amount of the complexity is overwhelming': What the ad tech elite discussed at Luma Partners Digital Media Summit

From the inordinate number of men donning the blazer/jeans/leather shoes uniform to the men’s restroom having significantly longer lines than the …

Digital Media

WTF is supply-path optimization?

Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.”<p>Supply-path optimization gives some ad tech aficionados a …

Advertising Industry

Yank This, You Bloody Bots!

Ad tech firm Sonobi today is unveiling its new ad campaign, “Beware Of The Yank,” a film series (from White Lightning + The Judge's Son) for the UK …

Advertising Industry

Sonobi Launches 'Beware The Yank' Campaign In The UK

Sonobi, the header bidding ad tech company, has launched a "Beware The Yank" video campaign to the UK, following the similar lighthearted parody …

Advertising Industry

More autoplay ads are coming to Pinterest

Prepare to see more sponsored videos barging into your Pinterest feed.<p>The scrapbook-like social network is expanding its fledgling autoplay video ads into more parts of its app as of Wednesday, including search results and the home feed. The ads were previously confined to the platform's "explore …

Technology

Volkswagen’s accelerating adtech plans highlight automotive industry’s test now the sale is made online

The complexity of Volkswagen’s attempt to bake programmatic into is media strategy spotlights the challenges facing the wider industry now the sale …

Volkswagen

Gen Z Hates Your Ads ... but They Love Your Videos

Most Popular<p>Display advertising is broken because the advertising industry is too focused on its own revenue, not the bad user experience it's …

Advertising

Google is adding more automation to its tools for marketers

And YouTube is getting more local ads options.<p>Google is putting out a new free marketing tool to help businesses and marketers process more data more easily, with the help of automation.<p>Called Google Attribution, the tool can help companies better target groups of consumers with content that …

Advertising

Taboola intros Facebook-style ‘news feed’ to target mobile users with more links

Taboola, the startup that works with hundreds of publishers to provide a set of links at the bottom of pages directing readers to more content on the site and elsewhere, has long positioned Facebook as the big competitor.<p>Consumers scanning articles on Facebook, especially on mobile, are less likely …

Technology

Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Most Popular<p>Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.<p>A&E Networks, ESPN, …

Advertising

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $9.5m

Editor at Tech City News.<p>Tuesday May 23rd, 2017<p>Topics<p>Related articles<p><i>At Tech City News, we’re always keen to shine a light on those who make up the</i> …

Startups

Publishers Rely On Vendors To Fill Resource Gaps; China's Programmatic Supply Chain Is Rife With Rebate Schemes

<i>Here's</i> <i>today's AdExchanger.com news round-up... Want it by email? Sign-up</i> <i>here</i><i>.</i><p><b>Dependency Issues</b><p>While some publishers have the tech expertise to build …

Advertising Industry

AppNexus Launches Prebid Server, A Server-Side Header Bidding Solution Available Free to Publishers

Open-source technology grants publishers access to some of the largest premium demand sources New York – AppNexus, the world’s leading independent …

Advertising

Much Adieu About Nothing

<i>S-curve neck and feathered white. Lots of float and little flight.</i><p><i>Aristocratic for a bird. In German, ach!, a dirty word.</i><p><i>On a lake or on a pond. It’s</i> …

Advertising Industry

Former CEO Of The Ad-Tech Firm Turn Joins Twitter As GM Of Revenue Product

Bruce Falck, previously the CEO of tech firm Turn has been hired by Twitter. The company has reportedly been going through a rough patch in regards …

Advertising

‘I need a neck to throttle’: Why publishers don't build their own ad tech

Relying on ad tech vendors is a hard habit for publishers to quit.<p>Because vendors eat into publishers’ revenue and slow down their pages, pubs are …

Advertising Industry

Differentiation in an Era of Consolidation, by Ari Paparo, CEO Beeswax

22 May 2017<p>Share<p><i>As the last minute preparations for Interact are put in place we are delighted to bring you some perspectives on the key topics. Ari</i> …

Innovation

Brands can Get Fan Made Ads Using Newest Ad Tech App ‘MAAD’

The app provides a novel platform to the general public to showcase their creativity by creating ads and getting paid in return

Advertising

What Do You Know about India s First Unicorn

By name it’s InMobi. The company is a mobile advertising and discovery platform provider and has been in the news for various reasons: A 950,000 …

Advertising

Twitter Hires Ad Tech Expert to Boost Revenue (TWTR)

Twitter (TWTR), the social media network operator aiming to boost the money it generates from marketers, has hired a long standing player in …

Advertising

GroupM Names New Chief Technology... Uh... Transformation Officer

There was once a time when the CxO title actually meant something. Well, at least from the perspective that you knew what CEO, CIO, COO, CTO and CFO …

Advertising Industry

CMO Today: The Death of Roger Ailes; FCC Votes to Unwind Net Neutrality; Ad Tech Lawsuit Heats Up

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>Good morning. As Fox News enters its new era, it abruptly said goodbye to the old one yesterday with the …

Business (UK)

Twitter Hires Ad Tech Vet Bruce Falck To Turn Its Revenue Team Around

Twitter has hired former Turn CEO Bruce Falck to lead its Revenue Product team, according to a tweet Thursday by company co-founder and CEO Jack …

Advertising Industry

Messaging App Telegram Now Supports Chatbot Payments

Messaging app Telegram can now support chatbot payments. “Telegram, which puts a focus on security, introduced chatbots nearly two years ago, and now …

Chatbots