AdTech
Flipkart, Hotstar Launch Advertising Platform Shopper Audience Network
Flipkart has created an alliance with video streaming service Hotstar to launch<b> a video advertisement platform named Shopper Audience Network.</b>The …
Business (India)WPP in Talks to Sell Minority Stake in Chinese Unit
WPP is looking to secure investment from Chinese tech giants Tencent and Alibaba, according to a person familiar with the talks<p>WPP PLC has held talks to sell a minority stake in its operations in China, according to a person familiar with the matter, as the world’s largest advertising company …
Tencent HoldingsAlibaba, Tencent in talks over stake in WPP's Chinese unit
LONDON: Chinese conglomerates Alibaba and Tencent are involved in talks to buy a minority stake in advertising giant WPP's Chinese unit, Sky News …
ChinaAdobe Automates Attribution Models
Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The goal is …
Email MarketingBook Publisher Revenue Estimated at More than $26.23 Billion in 2017 According to Newly Released Data From Association of American Publishers
The Association of American Publishers (AAP) issued its 2018 StatShot Annual Report today which found, among other things, that the U.S. book …
Higher EducationMaking Diversity Happen: Open the "Supply Chain," AT&T's McDonald | The Drum
CANNES -- Among the most significant problem in achieving diversity in the adtech/media and advertising industries is the "supply chain" of …
AdvertisingDon't Fall For The Shiny Moments
AI. Machine learning. ABM. It’s easy to get caught up in these “shiny moments,” warns Ryan Phelan, an email and digital marketing executive. But …
Machine Learning‘At the top nothing seems to change’: Confessions of a mid-level agency exec
Office politics plague the advertising industry. At the big agencies, those not at the top find themselves frustrated with hiring problems, lack of …
AdvertisingGoogle's Mortal Enemy Does It a $95 Billion Favor
As far as Alphabet Inc.’s Google is concerned, the EU taketh away but it giveth too.<p>The first part of that was made clear this week when Brussels antitrust cops whacked the search giant with a 4.3 billion-euro ($5 billion) fine over its bundling of apps on the Android mobile operating system – a …
Digital AdvertisingComcast’s Fox retreat gives Disney the edge in battle for Sky | Financial Times
A round of blockbuster bids that pitted the world’s biggest media companies against each other in a protracted fight for supremacy is nearing a …
Media IndustryCampaign's Best Places to Work 2019 open for entries
The industry's leading brands, agencies and media companies are being invited to enter Campaign's second annual Best Places to Work survey.
Advertising (UK)This Was Another Terrible Quarter For Twitter
If you’re a fan of Twitter and also like being depressed, take a look at yesterday’s headlines. The Twitter world seemed so much better back then, as …
Social MediaPublicis slides after surprise revenue fall
No. 3 ad giant Publicis Groupe (OTCQX:PUBGY) is 9.4% lower in U.S. trading after a surprising revenue drop in its latest earnings.<p>A "good Q1" gave …
BusinessRetail media + purchase history = boosting profitability
Retail Media combined with purchase data can boost margins - no wonder Amazon & Alibaba are moving into battle for this. How can retailers strike …
eCommerceNew Balance Drops the PRJ 1.0, the First in Their “TEST RUN” Program
Last week, <i>Highsnobiety</i> was on the ground at New Balance’s Global Research, Design, and Development Center in Lawrence, Massachusetts, to get an …
New BalancePooled Energy Appoints Magnum & Co And The Wired Agency
Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive …
Swimming PoolsWalmart May Try To Take On Netflix, But With What?
The news reverberated across the streaming video and retail ecosystem Tuesday evening: Walmart is thinking of getting into the streaming video …
StreamingHow Much Would You Pay For Ad-Free Facebook?
Dado Ruvic / Reuters<p>Amid an unprecedented data-privacy crisis, Facebook is considering offering something it's long avoided: a paid, ad-free option. …
University of TorontoWe Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market
<i>“</i><i>The Sell Sider</i><i>” is a column written by the sell side of the digital media community.</i><p><i>Today's column is written by</i> <i>Ian Davidson, vice president of</i> …
Advertising IndustryPublicis Blames Weak Q2 On GDPR Confusion
Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR. Organic growth was down 2.1% for the quarter and …
Macy'sNew To Accenture, Mendonca Outlines Firm's Role In Programmatic, Data-Directed Marketing | The Drum
CANNES - Having recently made the move from the agency world to big-time consulting, Nikki Mendonca is directing Accenture’s worldwide efforts to …
AccentureWhy The Industry Needs To Embrace Transparency, Not Fear It
A proliferation of platforms and screens coupled with more sophisticated targeting techniques and technologies is driving a massive digital …
Advertising IndustryDemystifying DMPs, CDPs
This industry loves a good acronym.<p>First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend …
Advertising IndustryOne
Tasty<p>Information storage and access<p>The storage of information, or access to information that is already stored, on your device such as advertising …
PersonalizationSnapchat extends Nielsen deal so brands can target shoppers based on offline data
Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the …
LoyaltyTop Emerging Technologies, Plotted By Level Of Implementation
Forrester Research today released the 2018 edition of its top emerging technologies report, indicating that three -- computer vision, deep learning, …
Emerging TechnologyHow Click-to-Play Is Changing the Realm of Video Advertisements – Adweek
Google’s announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for …
Advertising IndustryBe Wary Of Ad-Tech Stories That Are Too Good To Be True
I am an optimist at heart. I wouldn’t be an entrepreneur if I weren’t. I try to see the glass as half-full. I want to believe what I’m told and what …
Media IndustrySnapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting
Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with …
Financial ServicesBy the numbers: Trump tops list of political ad spenders on Facebook
President Trump leads the field in political advertisements on Facebook, reports the New York Times citing new analysis of political ad purchases. …
U.S. Politics