AdTech

Now you can buy TV ads through Google’s DoubleClick

Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager.<p>Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a way to manage TV and online ad campaigns from the same place.<p>“Historically, TV and digital …

Digital Advertising

10 Ways Women Can Help Promote Diversity in Ad Tech

PubMatic has recently launched our diversity inclusion report which touched on three main areas: finding the best talent, empowerment through …

Gender

The AgencySpy Comments Are Changing | AgencySpy

Hello and Happy Monday, readers.<p>Some quick news about this blog: The commenting platform you’ve used for the past several years is changing as we …

Advertising Industry

Chapmans launches 20FOUR Media business

Chapmans has launched its mobile digital media business 20FOUR Media Holdings. Chapmans has a 39% direct equity interest in 20FOUR.<p>20FOUR is a …

Advertising

LinkedIn Says It Now Has 500 Million Users

More than 500 million people are now connected on LinkedIn’s professional network.<p>Today, the platform announced that half a billion people are now on …

LinkedIn

Google Chrome’s New Major Feature Is Indeed A Welcome Change

Want create site? Find Free WordPress Themes and plugins.<p>If you’ve been using third party extensions on Chrome to block Ads, it’s time to suit up for …

Google

Scott Galloway on the biggest thing in tech in 2017: Amazon could eliminate the existence of brands with voice technology

Scott Galloway is a marketing professor at the NYU Stern School of Business and the founder of business intelligence firm L2.<p>Galloway appears on this week's episode of The Bottom Line with Henry Blodget and explains how Amazon could eliminate the existence of brands with voice technology. The …

Fortune 500

What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success

Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the …

Chatbots

Header Bidding Unleashed A Huge Infrastructure Problem And Ad Tech Will Either Sink Or Swim

As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive …

Advertising Industry

Google and Partners Try to Block the March of Ad-Blockers - Bloomberg

After seven months of work, the biggest digital advertising companies think they have a solution to the existential threat of consumers blocking …

Technology

Facebook is offering publishers money to create produced video

The new deals include a mix of both live and produced video commitments.<p>Facebook wants to pay publishers to create more produced video as part of a plan to push the company’s new ad products, according to multiple sources.<p>The new deals are intended to replace the agreements Facebook currently has …

Facebook

Rent the Runway is the latest fashion brand to bounce from Snapchat to Instagram Stories

Rent the Runway has been hosting two series on Snapchat since August: a virtual try-on that shows how dresses fit on real people (modeled by …

Snapchat

A user's guide to the battle of marketing clouds

Cloud companies from Salesforce to Adobe to Oracle are gobbling up ad tech, the latest example being Oracle acquiring Moat, but it’s not always easy …

Salesforce

Are we entering adtech's era of accountability?

When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of …

Digital Advertising

Why Media Companies Are Pulling Back On The NewFronts

Have the NewFronts, which were created in 2012 as digital advertising's response to the TV upfronts, run their course? <i>The Wall Street Journal</i> notes …

Advertising

Google could launch native Chrome browser adblocker ‘within weeks’, sources say

Except perhaps for people involved in their making and the occasional Super Bowl shiner, no one really likes ads. Many will even go to great lengths …

Technology

The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition

Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital …

Advertising Industry

Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud

eMarketer's forecast earlier this week that nearly four of every five U.S. display ad dollars will transact through programmatic pipes this year, and …

Advertising

SpotX Partners With OmniVirt to Bring Scale to 360° VR Advertising

SpotX and OmniVirt announced their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt’s …

Virtual Reality

The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, zvelo

<b>Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and is it</b> …

Marketing

What to Expect from ArabNet’s Digital Summit this May?

ArabNet is rolling up its sleeves for the upcoming <b>Digital Summit</b> that will be held in Dubai on May 16-17.<p>The 2-day conference will include four …

Innovation

ColorTV Buys Guidebox To Mesh Discovery Tools

In the ever-growing, eminently confusing digital world, the largely unsatisfied demand is for discovery. ColorTV is the start up platform for …

Advertising Industry

How Digital TV Hobbyists Go Pro

<i>"</i><i>On TV And Video</i><i>" is a column exploring opportunities and challenges in advanced TV and video.</i><p><i>Today’s column is written by</i> <i>Iddo</i> <i>Shai</i>, <i>director of</i> …

Advertising

Sorry, Celebs, Using #Sp On Instagram Ads Isn’t Gonna Cut It

The FTC just sent 90 letters to celebs and brands reminding them of the rules.<p>Posted on April 19, 2017, 20:21 GMT<p>The Federal Trade Commission, the government organization that regulates advertising, just announced that it has started a crackdown on Instagram #sponsored posts. It sent 90 letters to …

Instagram

Coca-Cola expected to get frisky with M&A

Credit Suisse lifts Coca-Cola (KO -0.1%) to an Outperform rating after having the Dow stock set at Neutral.<p>The investment firm thinks incoming CEO …

Business

Twitter takes a swipe at YouTube with in-stream video offering for advertisers

Twitter is rolling out an in-stream video buy for advertisers, meaning brands will be able to buy pre and mid-roll slots against premium content.<p>The …

Advertising

Top 10 world's most valuable technology brands

Two Chinese companies, Alibaba and Huawei, have been ranked in the world's top 10 most valuable technology brands, according to the latest data from …

Marketing

In-stream video ads have arrived on Twitter

Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.

Advertising

BIZ DEV: Supermoon Picks Up Two Accounts

Supermoon was named agency of record for AutoGravity, a financial tech startup that lets people use a smartphone to secure finance offers before …

Supermoon

Beyond the browser - AdColony explains its rebrand

When Opera Mediaworks sold its browser business to a Chinese consortium led by Qihoo-360 for $600m last summer, with it when the Opera name, and the …

Advertising