AdTech

Flipkart, Hotstar Launch Advertising Platform Shopper Audience Network

Flipkart has created an alliance with video streaming service Hotstar to launch<b> a video advertisement platform named Shopper Audience Network.</b>The …

Business (India)

WPP in Talks to Sell Minority Stake in Chinese Unit

WPP is looking to secure investment from Chinese tech giants Tencent and Alibaba, according to a person familiar with the talks<p>WPP PLC has held talks to sell a minority stake in its operations in China, according to a person familiar with the matter, as the world’s largest advertising company …

Tencent Holdings

Alibaba, Tencent in talks over stake in WPP's Chinese unit

LONDON: Chinese conglomerates Alibaba and Tencent are involved in talks to buy a minority stake in advertising giant WPP's Chinese unit, Sky News …

China

Adobe Automates Attribution Models

Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The goal is …

Email Marketing

Book Publisher Revenue Estimated at More than $26.23 Billion in 2017 According to Newly Released Data From Association of American Publishers

The Association of American Publishers (AAP) issued its 2018 StatShot Annual Report today which found, among other things, that the U.S. book …

Higher Education

Making Diversity Happen: Open the "Supply Chain," AT&T's McDonald | The Drum

CANNES -- Among the most significant problem in achieving diversity in the adtech/media and advertising industries is the "supply chain" of …

Advertising

Don't Fall For The Shiny Moments

AI. Machine learning. ABM. It’s easy to get caught up in these “shiny moments,” warns Ryan Phelan, an email and digital marketing executive. But …

Machine Learning

‘At the top nothing seems to change’: Confessions of a mid-level agency exec

Office politics plague the advertising industry. At the big agencies, those not at the top find themselves frustrated with hiring problems, lack of …

Advertising

Google's Mortal Enemy Does It a $95 Billion Favor

As far as Alphabet Inc.’s Google is concerned, the EU taketh away but it giveth too.<p>The first part of that was made clear this week when Brussels antitrust cops whacked the search giant with a 4.3 billion-euro ($5 billion) fine over its bundling of apps on the Android mobile operating system – a …

Digital Advertising

Comcast’s Fox retreat gives Disney the edge in battle for Sky | Financial Times

A round of blockbuster bids that pitted the world’s biggest media companies against each other in a protracted fight for supremacy is nearing a …

Media Industry

Campaign's Best Places to Work 2019 open for entries

The industry's leading brands, agencies and media companies are being invited to enter Campaign's second annual Best Places to Work survey.

Advertising (UK)

This Was Another Terrible Quarter For Twitter

If you’re a fan of Twitter and also like being depressed, take a look at yesterday’s headlines. The Twitter world seemed so much better back then, as …

Social Media

Publicis slides after surprise revenue fall

No. 3 ad giant Publicis Groupe (OTCQX:PUBGY) is 9.4% lower in U.S. trading after a surprising revenue drop in its latest earnings.<p>A "good Q1" gave …

Business

Retail media + purchase history = boosting profitability

Retail Media combined with purchase data can boost margins - no wonder Amazon & Alibaba are moving into battle for this. How can retailers strike …

eCommerce

New Balance Drops the PRJ 1.0, the First in Their “TEST RUN” Program

Last week, <i>Highsnobiety</i> was on the ground at New Balance’s Global Research, Design, and Development Center in Lawrence, Massachusetts, to get an …

New Balance

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive …

Swimming Pools

Walmart May Try To Take On Netflix, But With What?

The news reverberated across the streaming video and retail ecosystem Tuesday evening: Walmart is thinking of getting into the streaming video …

Streaming

How Much Would You Pay For Ad-Free Facebook?

Dado Ruvic / Reuters<p>Amid an unprecedented data-privacy crisis, Facebook is considering offering something it's long avoided: a paid, ad-free option. …

University of Toronto

We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market

<i>“</i><i>The Sell Sider</i><i>” is a column written by the sell side of the digital media community.</i><p><i>Today's column is written by</i> <i>Ian Davidson, vice president of</i> …

Advertising Industry

Publicis Blames Weak Q2 On GDPR Confusion

Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR. Organic growth was down 2.1% for the quarter and …

Macy's

New To Accenture, Mendonca Outlines Firm's Role In Programmatic, Data-Directed Marketing | The Drum

CANNES - Having recently made the move from the agency world to big-time consulting, Nikki Mendonca is directing Accenture’s worldwide efforts to …

Accenture

Why The Industry Needs To Embrace Transparency, Not Fear It

A proliferation of platforms and screens coupled with more sophisticated targeting techniques and technologies is driving a massive digital …

Advertising Industry

Demystifying DMPs, CDPs

This industry loves a good acronym.<p>First it was DSP (demand-side platform), then came DMP (data-management platform), and now we have CDPs to contend …

Advertising Industry

One

Tasty<p>Information storage and access<p>The storage of information, or access to information that is already stored, on your device such as advertising …

Personalization

Snapchat extends Nielsen deal so brands can target shoppers based on offline data

Snapchat has upped the ante on its existing relationship with measurement firm Nielsen, inking a new deal that will allow advertisers using the …

Loyalty

Top Emerging Technologies, Plotted By Level Of Implementation

Forrester Research today released the 2018 edition of its top emerging technologies report, indicating that three -- computer vision, deep learning, …

Emerging Technology

How Click-to-Play Is Changing the Realm of Video Advertisements – Adweek

Google’s announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for …

Advertising Industry

Be Wary Of Ad-Tech Stories That Are Too Good To Be True

I am an optimist at heart. I wouldn’t be an entrepreneur if I weren’t. I try to see the glass as half-full. I want to believe what I’m told and what …

Media Industry

Snapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting

Snapchat and Nielsen are adding deeper audience targeting capabilities, such as offline purchasing data, that could help Snapchat better compete with …

Financial Services

By the numbers: Trump tops list of political ad spenders on Facebook

President Trump leads the field in political advertisements on Facebook, reports the New York Times citing new analysis of political ad purchases. …

U.S. Politics