AdTech

Unilever And WPP Take Stakes In Celtra For Creative AdTech

Unilever and WPP have announced a $15 million investment AdTech firm Celtra.<p>Celtra has developed advanced advertising creative software that enables …

Advertising

Video Ads Are Coming to Reddit

Reddit is introducing video advertising as part of a larger push to attract more ad dollars to its site, the Wall Street Journal reported Friday. …

Advertising

Outbrain bleeds 4% of workforce in programmatic refocus

Outbrain, a content delivery network that integrates with publisher websites to reroute readers through sponsored stories, is cutting 4% of its work …

Wall Street Journal

With Latest Safari Release, Apple Fixes Its Cookie Glitch

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising Industry

Why blockchain faces an uphill battle in fixing ad tech’s transparency problems

Most ad tech conferences these days feature at least one presentation on how blockchain will revolutionize programmatic buying, but blockchain must …

Bitcoin

Cannes Briefing: 5 things we learned on the Riviera

Cannes is winding down. Soon, exhausted attendees will head back to their home bases. We spent the week talking, and talking, to a broad …

Advertising

With Yahoo Deal Done, Verizon Digital Network Steps Into Spotlight

Now that Verizon has finally completed its acquisition of Yahoo, the telco giant is looking to turn the focus on the sum of all its new parts.<p>That …

Advertising

Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Most Popular<p>Unless<p>you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening …

Advertising Industry

Google Will Stop Scanning Emails for Advertising Purposes

Google will no longer scan people’s messages in its Gmail service for the purpose of generating targeted advertising.<p>Diane Greene, Google’s head of …

Google

When Silicon Valley startups want to sell ads they head to the South of France

Glamorous Cannes is now a routine stop on the road to IPO.<p>Why did almost everyone in the media world spend the last week in Cannes, France?<p>Well, for starters, because everyone in the media world — or at least the people who get to expense trips to Cannes, France — enjoys glad-handing, …

Technology

In The Race for Local Ad Dollars, Are Big Tech Plans Enough?

Local TV stations believe they more room to grow, with others call it room to fall.<p>Chris Ripley, president and CEO of Sinclair Broadcast Group, …

Advertising Industry

The Drum's DADI Awards are open for entries and looking for the best in digital excellence

The DADI Awards has been recognising and rewarding the very best in digital for over 10 years and has grown year on year to become the flagship …

Advertising

Reddit Is Pitching Brands at Cannes on Why Its Ripe for Advertisers

Among the normal group of digital players like Facebook, Google, Twitter and Snapchat in Cannes this week is Reddit, which is pitching its still …

Advertising

Twitter chief Jack Dorsey: 'We’re doubling down on adtech'

Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech investment, saying the company has learned the lessons …

Jack Dorsey

SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising

SpotX said it has partnered with Immersion Corp., a developer of haptic technology, to bring haptic-responsive video advertising opportunities to …

Advertising Industry

Snap’s Ad Tech Platform Ahead Of Facebook In The Early Days, Buyers Say

For Snap, there are benefits to being a latecomer to ad tech.<p>The app, which entered the programmatic playing field last year when it launched APIs …

Advertising Industry

Twitter shares up 6.5% on back of bullish advertiser forecast

Twitter shares have surged 6.5% on the back of an uncharacteristically positive outlook for its commercial prospects as advertisers gave the …

Jack Dorsey

'Painful and obtrusive': Agency executives’ ad-tech pitch pet peeves

We get why ad tech vendors bombard agency executives with email pitches, boasting about their products. That’s how they make money and pay for a …

Advertising Industry

Cannes: Twitter CEO Jack Dorsey Rethinks Ad Tech Acquisition Strategy

Twitter’s ad tech fortunes haven’t been great. Most recently, it took its 479-million-dollar acquisition TellApart for a long walk behind the …

Jack Dorsey

Dailymotion pivots, will now focus on premium content

Dailymotion, once an acquisition target of Yahoo, is reinventing itself. Chairman and CEO Maxime Saada announced at the Cannes Lions International …

Universal Music Group

Reddit Looks to Lure Advertisers With Video and Redesign

Reddit is rolling out video ads and improving its ad-buying platform<p>By<p>Lara O’Reilly<p>Lara O’Reilly<p>The Wall Street Journal<p>Biography<p>@larakiara<p>lara.oreilly@wsj.com<p>CANNES, France – While Snapchat had its Ferris wheel and Google and Facebook had their beach setups, Reddit was low-key at the Cannes Lions …

Technology

Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks

Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity …

Advertising Industry

Cannes Briefing: Late capitalism on the Riviera

In retrospect, maybe Cannes started to decline when that couple had sex on the red carpet two years ago. At the time, it was a symbol of how Cannes …

Advertising Industry

IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment

New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK …

Advertising

Daily Research News Online no. 24598 - WPP and Unilever Invest in Ad Tech Firm Celtra

WPP has acquired a minority stake in US-based mobile display ad specialist Celtra, whose AdCreator tool provides viewability metrics across both …

Advertising

Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux

The in-housing trend continues to reshape agency and ad tech relationships.<p>CPG giant Unilever announced on Wednesday that along with WPP it will …

Advertising Industry

25 Interesting CMOs Worth Following on Twitter

Get your daily dose of inspiration and information from these leading chief marketing officers.<p>It's really surprising that more chief marketing officers (CMOs) aren't on Twitter.<p>Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow …

Advertising

Glispa acquires RelevanTech to help target audiences on a global scale

Mobile adtech company Glispa has made its fourth acquisition in 12 months. Today’s target? RelevanTech, a Tel Aviv-based carrier distribution network.<p>The acquisition of RelevanTech marks another step toward a rounded adtech offering from Glispa. In the last year, its monetization solutions received …

Startups

Making the Case for an Internal Design Team

Internal design groups often have the challenge of explaining not just the value but the fundamentals of their contributions to…

Design

People of Ad Tech: Intermarkets Programmatic Strategy VP Erik Requidan | The Makegood

Intermarkets Programmatic Strategy VP Erik Requidan tells WIT Strategy Partner Bill Brazell that programmatic sales are redefining direct sales, and …

Advertising