AdTech

Smartphones: It’s All About Video

The thought of watching video on a smartphone might have seemed crazy a decade ago, yet nearly six in 10 consumers (57 percent) around the world …

Advertising

A Guide To All-Knowing Content Recognition Tech

by , Staff Writer @pjbtweet,<p>So much is known about consumers that Automatic Content Recognition (ACR) doesn’t seem to be much of a spooky thing …

Advertising Industry

How This Minneapolis Ad Agency Is Staying Ahead of Tech Trends

For Carter Jensen, installing cameras into ceilings and drilling digital displays into the walls of Minneapolis-based agency Periscope to test …

Advertising

K7 MEDIA OPENS DOORS TO VIRTUAL WORLD

International media consultancy K7 Media has announced it is to invest in a cutting-edge virtual reality (VR) zone in its Northern Quarter offices, …

Virtual Reality

Trinity Mirror Launches Ad-Free Subscriptions

• Marketing Week, Wednesday, February 22, 2017 6:19 AM<p>Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an …

Advertising Industry

H.I.G. Capital invests in AdTheorent

<b>H.I.G. Growth Partners</b>, the growth affiliate of <b>H.I.G. Capital</b>, has invested in <b>AdTheorent Inc</b>. Financial terms weren’t announced. <b>Monroe Capital LLC</b> …

Investing

Comcast Helps Ad-Supported Publishers Compete In A Video Subscription World

Complementing Comcast’s massive cable footprint is a 750-person technology solutions group, comprised mostly of engineers who build video products …

Advertising Industry

Ad tech company Rubicon Project's president Greg Raifman is leaving along with 6 other top execs

Rubicon Project's president Greg Raifman is leaving the company as part of a leadership team restructuring that will see six other executives leave the ad tech company.<p>In an email to employees, seen by Business Insider, Rubicon Project CEO Frank Addante explained that the reorganization finalized a …

Business (UK)

YouTube Is Finally Killing One Of Its Most Annoying Advert Features

Hallelujah.<p>For anyone who has ever desperately searched for the “Skip ad” button on a YouTube video only to realise that you’re actually going to have to endure half a minute of this, we have some good news for you.<p>Google has officially announced that, beginning in 2018, they have made the decision …

Good News

Publicis Media rolls out NextTechNow globally for clients

The network plans to also launch the programme in New York, Chicago, Sydney, Moscow and Dusseldorf in the first half of this year, with an eye to a …

Advertising

Telefonica sees partnerships as key to accelerating growth in its advertising business

​Telefonica wants to become a force in the $100bn mobile advertising market, and while it has not ruled out acquiring adtech in the future, has …

Advertising

Snap, Inc. Losing Top Ad Exec

by , Staff Writer @mp_gavin,<p>Ahead of its big IPO, Snap, Inc. is losing one of its top ad executives. Yes, about a year after leaving Facebook for the …

Advertising

Fast, frequent, vertical: Keys to Snap success

The mitu online network, which courts young Latino mobile viewers, is bringing multi-cultural diversity to the Snapchat app on the Discover platform. Jefferson Graham visits mitu to find out what works and what doesn't on a Snapchat channel.<p>SANTA MONICA, Calif. — Look out Telemundo and Univision, …

Snapchat

Publicis Groupe Launches Second Edition of Viva Technology

PARIS – French advertising and communications conglom Publicis Groupe is launching the 2nd edition of Viva Technology, a three-day event which will …

Advertising

Kantar Watermark Moves Step Closer To Becoming 'UPC Code For Media'

by @mp_joemandese, 2 hours ago<p>A promising “watermarking” technology that would bind the ad industry’s Ad-IDs with commercials and the programming …

Media Industry

The Challenge Of Getting IoT Tech To Work All The Time

by , Staff Writer,<p>While innovation around the Internet of Things steamrolls ahead, there’s another side to the technological advancements.<p>This has to …

Internet of Things

‘So much of it is a con’: Confessions of a veteran ad tech developer

Programmatic has been extolled for its efficiency, but for the latest in our anonymous Confessions series, we talked to a skeptical digital industry …

Digital Advertising

Why Apple’s making more ads like this (video)

I can’t wait to see how Apple does Bollywood.<p>Asked by AdWeek about layoffs in its Los Angeles office, Apple’s favorite advertising agency responded …

Advertising

The Future of Advertising Starts With Your Face

As you may already be aware, we know a lot about you. Yes, you! We know whether you clicked here from Facebook or if you came via our home page. We …

Augmented Reality

Scottish startup TVSquared raises $6.5 million to help brands optimize their TV ad spending

TVSquared, a Scottish startup that specializes in measuring the impact of TV ad campaigns, has announced a $6.5 million funding round from West Coast Capital and Scottish Investment Bank. This takes the company’s total funding to almost $10 million.<p>Founded out of Edinburgh in 2012, TVSquared claims …

Startups

PewDiePie Dust-Up Shows Risks Brands Take to Tap Into Social Media

Social media has produced its own breed of stars, from the video bloggers of YouTube to the style mavens of Instagram, and major media companies and brands have increasingly turned to this group as a way to reach the ad blockers and cord cutters of the world.<p>But they also come with their own set of …

Technology

YouTube doing away with unskippable 30-second ads next year

Those of you not paying for YouTube Red, have likely seen many different types of advertising the video service features. Some are more annoying than …

Advertising

YouTube killing its most annoying ad format: the 30-second unskippable ad

The unpopular ads will be gone in 2018.<p>If you watch any amount of videos on YouTube, you're probably accustomed to waiting five seconds before …

Technology (UK)

Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'

by , Staff Writer @tobielkin,<p>Yesterday, I reported on eMarketer’s revised forecast on ad blockers and other insights the digital research advanced.<p>I …

Digital Advertising

SoundCloud Partners With Rubicon Project To Sell Audio, Video Inventory Programmatically

by ,<p>Music-streaming service SoundCloud has partnered with Rubicon Project to make its premium audio and video ad inventory available to programmatic …

Advertising Industry

Smaato Names C-Level Executives

by @tobielkin,<p>Smaato, a real-time mobile advertising platform, on Thursday said it named Gerry Louw chief technology officer (CTO), a newly created …

Innovation

Vungle hits $300 million annual revenue run rate for in-app video ads

Vungle said it has reached a $300 million run rate for annualized revenues from its performance-based in-app video ad platform. The company also said it is profitable.<p>San Francisco-based Vungle said that adoption of its software development kit is up 125 percent from the previous year, an indicator …

Advertising

Entry Into U.S. Ad Tech Big Deal For This Small Company

by , Staff Writer @tobielkin,<p>Berlin-based mobile data exchange adsquare announced its entry into the U.S. market in late January, and it’s excited to …

Advertising Industry

German Ad Tech Sector on Consolidation Course

<b>After years of lagging behind, the DACH market is finally nearing consolidation. In this piece, Frederike Voss (pictured below), CEO and co-founder</b> …

Innovation

Saavn Becomes the First Company to Launch Programmatic Audio Advertising for Mobile Devices in India

<i>Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of</i> …

Advertising