Adtech

The 10 things in advertising you need to know today

Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. Ad tech firm MediaMath reorganized its executive team to prepare for the "next phase" of the company.</b> The company wants to increase its focus landing more enterprise-style contracts where Mediamath works with a …

Advertising

Immersive Technologies May be Great for Advertising

YuMe, a video ad company, has put out a new report that indicates a positive trend in consumer’s attitudes toward the use of immersive technologies …

Virtual Reality

(VIDEO) [m]Platform's New CEO Gleason Sees Brand Interaction's Voice Revolution

LAS VEGAS - Mobile has already shaken up the landscape for how brands interact with consumers. Now a new wave of technologies is provoking yet another big reconsideration for advertisers.<p>That is according to an ad-tech exec who was just named to head Group M's reconstituted data and technology …

Automation

40% of Marketers Say They Plan Facebook Audits

Most Popular<p>Marketers might be voting with their wallets in 2017, as faulty Facebook metrics, fake news, a pervasive ad fraud problem and poor …

Advertising

Why this Chinese private equity company bought its first US ad tech firm

Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months.<p>Innotech Capitals, the investment …

Startups

Instagram accounted for 70% of GQ’s social revenue last year

GQ has used branded posts and, recently, links in Stories to make more money through Instagram than any other social platform.

Instagram

What does 2017 hold for the Digital Media, Marketing, Technology and Creative Sectors?

Working within the recruitment industry means we are privileged enough to partner with some of the most influential people and companies in the …

Advertising

Advertising technology SMEs: What are the options for funding?

Broadly speaking, advertising technology companies enable automated digital advertising by developing algorithms to link consumers to advertisements …

Venture Capital

The rising popularity of martech, and the decline of adtech

Private equity firms and business interests from the Far East are increasingly taking a stake in the combined adtech and martech space, according to …

Private Equity

Mossberg: Lousy ads are ruining the online experience

But an alternative is elusive<p>Welcome to Mossberg, a weekly commentary and reviews column on The Verge and Recode by veteran tech journalist Walt Mossberg, now an Executive Editor at The Verge and Editor at Large of Recode.<p>Last Saturday, as the New England Patriots were sloppily beating the Houston …

Journalism

The CEO of ad tech firm TubeMogul explains why he sold his company to Adobe for $540 million and what happens now

When Business Insider chats on the phone with TubeMogul CEO Brett Wilson on Tuesday, he has just jumped off the stage after addressing his staff on his and their first official days as Adobe employees.<p>Adobe announced in November it was acquiring the video demand-side-platform (DSP) for $540 …

Advertising

Ad-Juster Is The Latest Ad Tech Company To Get Acquired By Chinese Investors

The Chinese ad-tech acquisition drumbeat continues.<p>On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy …

Advertising Industry

This Israeli adtech startup just raised $56m to grab Asia’s mobile marketing opportunity

When writing about startups, it’s hard to get readers excited with terms like “mobile attribution” and “marketing analytics” – it’s not as sexy as …

Startups

Ad Tech Warning -- Is This The Sound Of A Bubble Bursting?

There's an elephant in the room -- make no mistake. As we talk about the minutia of digital marketing and focus on formulas for data-driven success …

Media Industry

Media, Marketers and Shaq Hit CES

Earlier this month, media and marketing execs joined nearly 170,000 tech nerds in Las Vegas for CES, the world's largest consumer electronics …

Advertising Industry

Wix.com Reveals Super Bowl Teaser on Facebook Live

Most Popular<p>Wix.com is taking to Facebook Live and YouTube Live to release the first look at its Super Bowl campaign.<p>The Super Bowl campaign will …

Advertising

What CES really means for advertising

The relentless sensory overload and the endless complexity and abundance on display at CES is a nice metaphor for modern living. My role is to try …

Advertising

Expect Invalid Traffic, But Don’t Tolerate Methbot

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising Industry

Fox’s digital ad boss wants you to use an ad blocker

Digital ads suck, and they broke the internet, digital ad exec Joe Marchese says on Recode Media.<p>The guy in charge of the ads you see on the web for Fox content — ranging from “Empire” to “Atlanta” to the Super Bowl — wants you to install an ad blocker.<p>Speaking on the latest episode of <b>Recode Media</b> …

Advertising

Drones, Smart Home To Lead Tech Growth

The technology industry will see at least some moderate growth in 2017, boosted by new categories that are catching on with broader …

Media Industry

As brands debut new products on Facebook Live, short ads still demand engaging content

With 75% of all mobile data in the world expected to be mobile video in 2020, Facebook is testing advertising inside its live broadcasting system, …

Facebook

5 Internet of Things Products Marketers Should Keep an Eye on This Year

LAS VEGAS—If you took a tour of the show floor at CES 2017, you know that among a few other trends including virtual reality, the Internet of Things …

Internet of Things

10 Terrible Things About Adtech

Automated Arbitrage Algorithms Conditioned You to This Sensational Clickbait Headline<p>Anyone familiar with my research and commentary knows I’m no fan …

Digital Advertising

'Fake it till you make it': Confessions of a recovering ad tech executive

Programmatic advertising is premised on a belief in big data, but for the latest in our anonymous Confessions series, we talked to a former ad tech …

Advertising Industry

Ad Targeting Is Failing Users

AdExchanger |“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Digital Advertising

British adtech unicorn Ve Interactive is in for a tough ride in 2017

Recently filed accounts show mounting losses and a note from auditors about its ability to raise further funding.<p>Continue reading: British adtech …

Bermuda Tourism launches UK outdoor campaign featuring vehicle recognition technology

Bermuda Tourism has launched a new multimedia campaign using vehicle recognition.<p>The technology actively collects data to deliver personalised …

Advertising

Facebook to Test Mid-Roll Video Ads

Company has avoided ‘pre-roll’ ads that run before videos<p>Facebook will begin testing “mid-roll” ads in videos on its platform, a move aimed to help media companies and the social network generate revenue from their growing video audiences, according to people familiar with the matter.<p>The company …

Facebook

VideoAmp and Immersv bring virtual reality to cross-screen ad campaigns

Providing 360° video inventory in virtual reality (VR) headsets, VideoAmp is to connect its proprietary user graph technology and its screen tensor …

Virtual Reality