MMike Solomonadded this to Brilliant Digital Marketing StuffIAB Ads.Txt Could Save Ad Tech—If It Wasn’t So ConvolutedAdweek - By Shoshana Wodinsky Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the …
Advertising Industry Brave Launches Ad And Rewards Platform, Pitting The Browser Versus Ad Techadexchanger.com - James Hercher Brave, a privacy-centric web browser, launched its advertising and user rewards platform on Wednesday. The Brave browser debuted three years ago and …
DSP 15 Ad-Tech Terms Every Mobile Game Developer Should Knowgameanalytics.com Ad-tech is starting to get all the more significant in the mobile games industry, so it’s important that you’re schooled up. To give you a hand, …
DSPLuca BRIGHENTI on LinkedIn: "With #programmatic advertising, many advertisers and publishers understood the power of datalinkedin.com - www.linkedin.com
Digiday added this to DigidayAdvertising Industry Marketing intelligence: Prioritizing human ingenuity in a world of automation - DigidayDigiday - Digiday The word “intelligence” is embedded into today’s most prominent marketing technologies: artificial intelligence, business intelligence, customer …
FlipboardIcon version of the Flipboard logoTechnology Proposed Amendment to CCPA Could Provide Reprieve for AdTech Industryadlawaccess.com - Matthew Sullivan and Lee Baumgardner On Tuesday, the California Senate Judiciary Committee will hold a hearing to discuss SB-753, which, if adopted, would carve out from the California …
Business Insideradded this to AdvertisingBetting STARTUPS TO WATCH: Here are the startups VCs are betting on in every corner of techBusiness Insider• AI: 12 AI startups that will boom in 2019, according to VCs• Cloud computing: 8 cloud computing startups to bet your career on in 2019• Cybersecurity: VCs say these 30 cybersecurity startups will up
IMANIMANadded this to AdvertizingVPNs Get a lifetime of online security from FastestVPN for $40Popular Science - By Stack CommercePopSci Shop This service covers you on up to 10 devices. The merchandise in the PopSci Shop is managed by a third party. PopSci gets a slice of the profits. If you are concerned about privacy and cybersecurity,
Google AdWords Weekly Roundup: Google's Auction Update, Adtech Consolidation, and More! - Automatadheaderbidding.co Get ready for the unified first price auction We’ve been discussing Google’s unified first-price auction for over a month. Well, last week Google sent …
IMANIMANadded this to AdvertizingFlipboardIcon version of the Flipboard logoAdvertising Industry AB InBev CMO To Become Kraft Heinz CEO; Subscriber Management Clashes With Ad Techadexchanger.com - AdExchanger Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Krafty Move Kraft Heinz CEO Bernardo Hees will leave the company at the …
The Drumadded this to OpinionTechnology Super apps are the next frontier for adtech in South East Asiathedrum.com - Joanne Joynson-Hewlett In the world of advertising, the dollars inevitably flow to where the highest concentration of eyeballs can be found. Increasingly today, that’s in a …
Professor Futon Spooninadded this to These Are A Few Of Our Favorite ThingsVirtual Reality Virtual Reality Is Helping Save Our Planetaplus.com Using 360 degree cameras and moving seats, "Wild Immersion" gives visitors a vivid, front-row view of wildlife in the most remote and exotic places, …
FlipboardIcon version of the Flipboard logoProgrammatically Publishers Need To Adapt To Programmatic Futuremediapost.com - Rob Williams Native advertising is on its way to making up two-thirds of the U.S. digital display ad market by next year, a development that will mostly benefit …
FlipboardIcon version of the Flipboard logoTechnology 5 EAST VENTURES-BACKED ADVERTISING TECHNOLOGY (AD TECH) STARTUPS THAT WILL MAKE BETTER USE OF YOUR ADVERTISING BUDGETSeast.vc Company News Advertising is the key medium for brands to interact and engage with consumers. In the digital era, advertising sector also faced a …
PoweredByFlipboardadded this to Flipboard InnovationAdvertising Industry Lack of Innovation Is Killing Ad Tech and Maybe Even the Open WebAdweek - By Ryan Kelly Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. …
MMichael Zauzigadded this to Machine Learning and The FutureAdvertising Industry New Report From NYU Outlines the ‘Diversity Crisis’ in Artificial IntelligenceAdweek - By Patrick Kulp The lack of racial and gender diversity among creators of the artificial intelligence that’s shaping modern life has reached crisis levels, according …
Reuters UKadded this to BusinessAlexa Facebook working on voice assistant to rival Amazon's AlexaReuters - by Vibhuti Sharma in BengaluruFILE PHOTO: A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France, June 20, 2018. REUTERS/Eric Gaillard/File Photo (Reuters) - Facebook Inc is working
DMAAadded this to Life articlesFacebook Facebook says it 'unintentionally uploaded' 1.5 million people's email contacts without their consentBusiness Insider - Rob PriceFacebook harvested the email contacts of 1.5 million users without their knowledge or consent when they opened their accounts. Since May 2016, the social-networking company has collected the contact lists
Dr. Paul Cesariniadded this to Mobile Tech WeeklyAd Blocking Adblock Plus filters can be abused to execute malicious code in browsing sessionsZDNet - Charlie Osborne The vendor was not aware of the problem until public disclosure. An exploit has been uncovered in the filter systems of Adblock, Adblock Plus, and …
KKendeladded this to Sex BeatAdvertising Industry The Porn Industry Continues to Push Tech Forward as We Look Toward VR AdvancementsAdweek - By Kelsey Sutton Could the porn industry help bring virtual reality into more homes? From the VCR to the internet, the adult industry has been nothing but good for …
A.W.C.added this to The ArchiveHershey ‘We own the contracts’: Hershey’s is taking control of its ad techDigiday - Seb Joseph After consolidating its programmatic buying into one ad tech vendor, Hershey’s is starting to see the benefits. The advertiser spent much of last year …
Business Insideradded this to ScienceU.S. PoliticsOne of the tech industry's leading critics says Apple and Google's new 'screen time' features will never work because theyBusiness Insider - Troy WolvertonTristan Harris is encouraged by the big tech companies' recent focus on the well-being of their customers. Encouraged, but truth be told, not all that impressed. The problem with efforts such as the Screen
Technology Why Organic Social Media Content Still Matterslumenad.com - Andrea Lewis Indulge me for a bit on a hypothetical: you own a house and are getting tired of maintaining the lawn by yourself. After some research, you find a …
FlipboardIcon version of the Flipboard logoTechnology The California Privacy Senate Bill ignores the biggest privacy-abuser of all: adtechreclaimthenet.org - Dee Rankovic Lawmakers in California have drafted legislation aimed at making life easier, not to mention even more lucrative for advertising technology (adtech) …
TechnologyHerve Utheza on LinkedIn: "The largest curated, high quality dataset of building geometries for MarTech and AdTech is nowlinkedin.com - www.linkedin.com
Apple Music AdTech Insider: The new monthly series from adbankmedium.com - adbank Each month we take a look at an emerging topic in ad tech. This month, privacy & a cookie-less future. adbankBlockedUnblockFollowFollowing Apr …
Mergers & Acquisitions Q1 sees boosted mergers and acquisitions activityprolificlondon.co.uk - www.prolificlondon.co.uk There has been a distinct trend towards in-housing and unification within the marketing industry internationally, following an annual growth in …
LauraLDunkleyadded this to Digital MarketingTechnology What Percent of Display Ad Spend Comes From Native Advertising? - eMarketer Trends, Forecasts & StatisticseMarketer We define native advertising as digital ads that match the visual design of a specific user experience, where they function and look like natural …
Technology Tech drives acquisition-filled first quarterthedrum.com - Andrew Blustein With its recent acquisition of Epsilon, Publicis Groupe can now tap into the data marketing company's loyalty software that serves 600m accounts. The …
