Ad Blocking

A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites

A highly complex online advertising system makes it hard for publishers to detect, let alone weed out, misleading, malware-laden, and hard-to-close ads.<p>Over the past couple of weeks, internet users have been complaining of a new wave of hard-to-close, misleading, and malicious ads popping across …

Advertising

Native Advertising Digital Breakfast 14/02/18 - Content Marketing Association - CMA

January 16th, 2018<p>Consumer tolerance for online advertising is going down fast, with the rise of adblocking, ad fraud bots, fake news sites and more. …

Advertising (UK)

Complying with the new EU data protection directive requires a top-to-bottom redo of the adtech industry

Back in 2016, the EU passed the General Data Protection Regulation, a far-reaching set of rules to protect the personal information and privacy of …

Privacy

43% of the US Adblock Users Believe that Online Publishers Should Make Money by Providing Paid Content

Most American mobile adblock users realize that to provide high-quality content, publishers need to make money. 43,3% of the surveyed respondents …

Mobile

6.5 Disruptive Digital Marketing Technologies To Keep An Eye On In 2018

It’s January so we thought we would publish our thoughts on the most significant trends and technologies which we believe will shape digital …

Augmented Reality

‘Distressing, but they are Goliath’: Hard-hit publishers brace for Google’s ad blocking browser’s launch

Google’s ad-blocking version of Chrome is going live next month, whether publishers are ready for it or not.<p>Publishers initially expressed fear when …

Advertising Industry

Opera 50 now comes with built-in protection against cryptojacking

More and more websites are monetizing their users via in-browser cryptocurrency mining. Instead of showing intrusive adverts, the site instead takes advantage of the user’s CPU power to solve mathematical problems, which are then used to create valuable digital coins.<p>This is called “cryptojacking,” …

Advertising

Opera update keeps sites from hijacking your browser to mine bitcoin

Did you know that your browser can be tricked into mining cryptocurrency like BitCoin without your knowledge? Apparently, there are scripts floating around out there on various servers and website plugins that can hijack your web browser and use its CPU for mining purposes, even after the browser …

Technology

30% of Ads Nefariously Defeat Adblockers

Violating consumer intent may not be the desire among marketers whose ads are doing end-runs around adblockers, but the reality is 30.5 percent of …

Advertising

Academic researchers fire latest shots in ad-blocking arms race | Ars Technica

Manipulating javascript can overcome publishers' software.<p>Advertising pays much of the budget for most online publishers, making the growth of ad …

Advertising

Detecting Adblocker Blockers

Interesting research on the prevalence of adblock blockers: "Measuring and Disrupting Anti-Adblockers Using Differential Execution …

Advertising

Powered by SIDEARM Showcase

We've detected that you are using an Ad Blocking script. Some Ad Blockers interfere with the way our video player works. If you have trouble viewing …

Hockey East

Study Reveals Why Consumers Block Ads On Android Mobile

Google Chrome, one of the most popular web browsers in 2017, will begin allowing users to start blocking ads in February 2018. While Chrome runs on a …

Advertising

Many websites are silently deploying anti-ad blocking measures

Since ad blockers first surfaced on the Internet many years ago, there's been an ongoing struggle between users who find ads intrusive and webmasters …

Advertising

Top Five tech advancements leaders should prepare for in 2018: Deloitte insights

As 2017 is coming to its end, it’s an opportune time to look at what C-suite executives will be turning their attention to in the coming months. …

Researchers reveal many top websites quietly use anti-adblock tech

As a response to the rapid rise in ad blocker usage over recent years, website operators are deploying counter-measures to mitigate the impact on …

Advertising

Thousands of websites are quietly fighting ad blocking

Websites aren't always conspicuous in their attempts to combat ad blockers. Researchers from the University of Iowa and UC Riverside have learned that 30.5 percent of the top 10,000 websites have measures to thwart ad blocking, and they're frequently using methods you wouldn't likely notice. Many …

Technology

Anti-adblock is a lot more common than anyone thought, but it's not hard to defeat

To quote Doc Searls, adblocking is the largest consumer revolt in history; the rise of third-party tracking cookies, mounting awareness of breaches, …

Advertising

Thousands of major sites are taking silent anti-ad-blocking measures

It’s no secret that ad-blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks (TechCrunch does this) to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the …

Advertising

Opera's New Crypto-Mining Blocker Is a Great Reason to Try Their Web Browser

The latest nasty security scourge plaguing the internet is cryptojacking. By running hidden code on a seemingly ordinary webpage, hackers and …

Cybersecurity

Opera 50 web browser will offer anti-Bitcoin cryptocurrency mining feature

Opera may not be the most popular web browser, but it is certainly one of the most feature-full offerings. Quite frankly, it is actually quite good, …

Cryptocurrency

How Chrome's Ad Blocker Might Save the Ad Supported Internet

In a move that goes beyond ordinary ad blockers, Google announced Chrome will begin blocking a large variety of advertisements. Because Chrome is the …

Law

Google Chrome ad blocker will clean up annoying websites from February

Google has revealed that the ad blocker it has been planning to build into Chrome will go live in February.<p>The tool will automatically prevent …

Advertising

Chrome will start blocking ads on February 15

In June, Google revealed that Chrome will stop showing ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018.<p>Interestingly, …

Technology (India)

Chrome’s ad blocker goes live on February 15 | Ars Technica

The Web's #1 advertising company makes a power play with its own ad blocker.<p>Google recently announced a go-live date for its forthcoming ad blocker: …

Advertising

Google Chrome's Ad Blocker Goes Live on Feb. 15

Google Chrome will soon start punishing websites with annoying online ads.<p>Google first teased the move in June, at which point it said it would design a Chrome ad blocker to filter out ads that don't meet the online ad standards from the Coalition for Better Ads, where Google is a member. At the …

Google Chrome

Google to activate Chrome's native ad blocker on February 15

Google’s decision to join the Coalition for Better Ads earlier this year signaled that big changes were coming in the world of online advertising. On …

Advertising

Google Chrome Ad Blocker Will Stop Annoying Adverts From Feb 15th 2018 Onwards

If your website makes revenue from displaying annoying adverts to your visitors, or your favourite site displays intrusive advertising that you would …

Advertising

Google Chrome browser to get native ad-blocking in Feb, despite outcry from publishers

Google in June had announced that its Chrome browser will block ads on websites that do not adhere to the ‘Better Ad standards’, a set guidelines …

Technology (India)

Chrome's Built-In Ad Blocker Will Start Blocking Ads on February 15, 2018

Google is set to activate Chrome's built-in ad blocker on February 15, according to an announcement the browser maker made today.<p>Work on this …

Advertising