Sports Biz U

A collection of news and features of interest for sports business students, scholars, and practitioners. This magazine is curated by the authors of Sports Marketing, a textbook by Mike Fetchko, Don Roy, and Ken Clow (Prentice Hall).

Photo: businessweek.com
Also
Inside
  • NBC's Profits From the Sochi Olympics? Bronze at Best

    businessweek.com
  • StubHub goes all-in: a cautionary tale in pricing research | Quirks Marketing Research Review Blog

    quirksblog.com
  • Golden State Warriors Reportedly Scrap Arena Plans for New Mission Bay Site

    bleacherreport.com
AND MORE
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