ROLEX

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THE MAKING OF A LEGEND

In 1953, Rolex created the Submariner, perfecting the waterproof wristwatch it had invented 27 years earlier with the Oyster. In those early days of diving, the first watch waterproof to a depth of 100 metres (330 feet) certainly made waves and continues to do so today. Swiftly proving to be …

SUBMARINER

The watch that unlocked the deep. The Rolex Submariner features a Cerachrom bezel insert in ceramic which is virtually scratchproof, and is unaffected by exposure to sunlight as well as to sea water. Thanks to its Oyster case and Triplock winding crown, the Submariner resists water pressure to a …

THE ROTATABLE BEZEL

The Submariner’s rotatable bezel plays an essential role in diver safety by providing a reliable means of recording the time spent under water. A composite of technical know-how, the bezel is additionally a distinctive feature of this most emblematic of divers’ watches.<p>The importance of the …

Watches

ROLEX AND WOMEN IN THE 20TH CENTURY

Women have played an integral role in Rolex’s history from the very beginning, when forward-thinking founder Hans Wilsdorf considered the needs of both men and women in the brand’s earliest watches. He highlighted the accomplishments of formidable women pioneers and adventurers in Rolex advertising.<p>…

EVEROSE GOLD

Thanks to its exceptional colour and unique properties, Everose gold, developed and patented by Rolex, has opened up new creative horizons. This exclusive alloy demonstrates the brand’s extensive innovation in materials.<p>As part of its continual quest for excellence, in 2005 Rolex introduced Everose …

The Archetype of the classic watch

Rolex is introducing the new generation of the Oyster Perpetual Datejust 36, in either Everose Rolesor (combining Oystersteel and 18 ct Everose gold) or yellow Rolesor (combining Oystersteel and 18 ct yellow gold) versions, each available with a large selection of dials.<p>The new Datejust 36 watches …

Mother of Pearl

DATEJUST 36

The new Rolex Datejust 36 in Everose Rolesor and yellow Rolesor versions – combining 18 ct gold and Oystersteel – are available with a large selection of dials. The 36 mm case features redesigned lugs and sides, enhancing the way light is reflected on the watch, to create uniformity, harmony and …

CHALLENGING THE ABYSS

Two experimental Rolex watches accompanied explorers to conquer the deepest part of the ocean some 11 kilometres (6.8 miles) below sea level, the Deep Sea Special (right) in 1960 and the Rolex Deepsea Challenge (left) in 2012. Despite the enormous pressure, both watches returned in perfect working …

INTO THE DEEPEST OF THE SEAS

The last trickle of light from the surface disappears into the abyss. This is the underwater twilight zone, where deep blue fades to pitch black and the ocean sinks into a realm less known to man than the surface of the moon. Beyond the twilight zone lies the deep ocean, starting at 1,000 metres …

Deep Blue

OYSTERSTEEL

A Rolex watch must work perfectly and maintain its beauty even in the harshest environments. That is why Rolex uses Oystersteel for its steel watches, a steel superalloy specific to the brand. Oystersteel belongs to the 904L steel family, which is particularly resistant to corrosion and acquires an …

Rethinking the best use of space

Rolex is contributing to architectural progress through its support for the International Architecture Exhibition as exclusive Partner and Timepiece for the third time since 2014. This year the company’s participation is being celebrated with an inspired new pavilion.<p>For six months every two years, …

CALIBRE 2236

For its new-generation 2236 movement designed for its women’s watches, Rolex developed the Syloxi hairspring, a patented silicon “heart”. It offers excellent chronometric performance thanks to the integration of innovative technical solutions.<p>A mechanical jewel, calibre 2236 is the latest Rolex …

AN ICONIC WATCH

Rolex is introducing the new generation of the Oyster Perpetual Datejust 31, with redesigned case sides and lugs. In 18 ct white, yellow or Everose gold, the new versions are equipped with calibre 2236, at the forefront of watchmaking technology.<p>Amongst the many combinations available, one, in 18 …

THE ULTIMATE WATCH OF PRESTIGE

Available only in precious metals, the Oyster Perpetual Day-Date is the most prestigious and exclusive watch in the Oyster collection and has always represented the summit of the Rolex art of watchmaking. At its launch in 1956, the Day-Date marked a world first: it was the first calendar wristwatch …

A MIRACLE AT MIDNIGHT

The Day-Date’s instantaneous jump calendar represented a spectacular innovation at its launch in 1956 and a world first for watch displays.<p>With the day of the week spelt out in full, alongside the usual date indication, which both change simultaneously in a fraction of a second at the stroke of …

ROLEX CERAMIC

INTENSE, RESISTANT, DURABLE<p>Mastering the use of ceramic has enabled Rolex to equip its watches with cutting-edge ceramic bezel inserts and monobloc bezels. This expertise, the result of applied internal research, and the creation of a manufacturing process unique to Rolex, heralded the beginning of …

Baselworld 2018

This year, the GMT-Master II is unveiled with a brand new movement and a distinctive new image. The Datejust 36 and the Datejust 31 are offered with a large selection of new dials and a redesigned case, while the Cosmograph Daytona in 18ct Everose gold is paired with sapphires and diamonds. The …

Watches

FOUR EXCEPTIONAL STORYTELLERS

Rolex supports those who achieve the highest level in their field, be it in sport, or in cinema and the arts. Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese are masters of their craft, whose films stand the test of time. As directors they recognize the importance of …

James Cameron

A mentoring milestone

Berliners, major artists and cultural luminaries from across the world were given a rare opportunity to observe great artists of the present and the future together in a series of world premieres, performances, exhibitions and discussions at leading arts venues in Berlin – all part of the Rolex …

SKY-DWELLER FUNCTIONS

“Simplicity is the ultimate sophistication.” The aphorism, attributed to Leonardo da Vinci, captures the essence of the Oyster Perpetual Sky-Dweller.<p>This classically attractive watch designed for global travellers is distinctive thanks to its revolutionary design, one that blends to perfection …

Travelers

Rod Laver

Australian tennis legend Rod Laver is considered one of the best players of all time. Ranked No. 1 from 1964 to 1970, he witnessed the sport’s greatest evolution from amateur tennis to professional with the start of the Open Era. Known for his speed, agility and competitive spirit, Laver has earned …

A new perspective

David Hockney’s work is being celebrated in a major retrospective. His former protégé and kindred spirit Matthias Weischer receives a personal tour.<p>David Hockney walks into the top floor gallery at the Centre Georges Pompidou in Paris, smiling with pride and pleasure. He waves his arms expansively …

FROM ACROSS THE SOLAR SYSTEM

Meteorites crossed hundreds of millions of miles to reach Earth – by chance. Rolex integrates metallic material taken from meteorites into some of its watches – by design.<p>IRON FROM A METEOR<p>The origins of the “iron meteorites” incorporated into the dial of a select number of Rolex watches could not …

FESTIVE SELECTION

For the festive season, Rolex proposes a special selection of refined and precious watches. This collection illustrates the array of timepieces available, and shows that each watch is made up of hundreds of delicate components that are created with extreme care. From shimmering precious materials …

Explorer of the Year

Renowned photojournalist Brian Skerry has spent more than 10,000 hours underwater over the course of his 30-year career. Growing up in Massachusetts, he was drawn to the ocean and all its mystery, never imagining that one day he would land his dream job and that it would be underwater. With …

AN ICONIC, HIGH-ALTITUDE COMPANION

Launched in 1953 as the ultimate expedition and mountaineering watch, the Explorer draws on decades of experience of Rolex in the Himalayas, culminating with the conquest of mount Everest that very year by an expedition equipped with Rolex Oyster Perpetual chronometers.<p>When you climb to the kind of …

UNDER THE MELTING ICE

A century after the conquest of the North Pole, team Deepsea Under the Pole took on a new dimension – depth. Deepsea Under the Pole by Rolex was a pioneering expedition undertaken in 2010 to learn more about the submerged side of the Arctic. During a combination of ski trekking and scuba diving in …

ROLEX AND THE UNDERWATER WORLD

Rolex has played a pioneering role in the development of divers’ watches and been present in pioneering ocean exploration with models at the forefront of watchmaking technology. From the first 100 metres down to the deepest part of the oceans, Rolex watches have always been present, meeting divers’ …

LOOKING BACK TO SHAPE THE FUTURE

World famous architect Lord Norman Foster has built his career on the same principles he has applied to his building design: think big, embrace change and foresee the future.<p>Over the last half century, Lord Foster has carved out a global reputation for himself as an innovative and highly prolific …

James DeMonaco

A Leading lady

Rolex has played a role in some of the most iconic movies ever made. Its watches have been part of cinematic storytelling for decades, on the wrists of those who create magic on screen. The brand found a natural partner in the Academy of Motion Picture Arts and Sciences, which exemplifies the …