The Sales Development Management role will help shape the communications for our key client relationships. Gathering feedback from our partners, insights from Flipboard, and trends in the industry, this role will help support our advertising growth through marketing communications.
The basic function will be to promote Flipboard to Advertisers, Agencies, and Publishers by developing distinct messaging, positioning, value propositions, and storylines for each target.
Bring a deep understanding the online advertising industry and solid understanding of advertising products and how they work
Have a strong selling sensibility that enables the uncovering of the Advertiser/Agency/Publisher needs and product benefits
Create and tailor messaging about Flipboard’s advertising programs to distinct groups across Publishers (newspapers, lifestyle magazines, web only publishers), Advertisers (luxury, automotive, entertainment), and Agencies (media buyers, corporate holding companies, creative agencies).
Create and maintain materials (decks, website positioning, one sheets and email blasts) for Publishers sales and Flipboard sales teams.
Monitor progress of partner teams and recommend new positioning and tools/materials to improve their success
Deliver proactive communications via emails, up to date sell sheets and case studies, allowing the Flipboard sales and publisher development team turn-key replies to common questions and requests
Create Product Marketing Briefs and objection handling docs for each segment (externally)
Perform competitive analysis on competitive product offerings
Manage beta programs with Flipboard’s most strategic clients and their agencies–communicating extensively with sales, clients, and agencies about the product, soliciting feedback during the beta, and enforcing the rules of the beta
Facilitate market feedback in to Flipboards’ product management and engineering teams
Own relationship with brand and analytics companies to understand how brand advertising works on Flipboard
Case Studies and White Papers: Using research from third party partnerships along side first hand data from Flipboard campaigns, write and distribute successful case studies for Flipboard advertising
Collect user data for Flipboard and for each publisher: creating a profile distinct to the Flipboard user, helping to convey the importance of having a presence on Flipboard
Work with analytics and engineering teams to deepen the metrics and have a thorough understanding of user behavior, helping to convey the ROI and strengthen messaging
Collarborate with ad operations and stay up to date on tag and tracking capabilities, making Flipboard fit into all digital buy recommendations
Why Join Flipboard
Build a product that millions use and love every day, transforming how people discover, browse and share media. By joining Flipboard now, our startup culture will enable you to learn and grow while shaping the product, the company, resulting in the most impactful work of your career.
The company is based in Palo Alto, California and backed by legendary investors Kleiner Perkins Caufield & Byer, Index Ventures and Insight Venture Partners.
Team-up with cutting-edge thought leaders from Apple, Google, Hulu, Facebook, Netflix, Adobe, Sony, Microsoft, Time Inc. & Martha Stewart Living Omnimedia to help grow the world's first social magazine across multiple platforms.
CEO, Mike McCue is a creative visionary experienced at building innovative products and companies (acquired by Netscape & Microsoft).
Collaborative teams work together with strong purpose and vision.
Pick your equipment: we provide your choice of computers, screens, tablets, and peripherals.
Compensation including base, equity, plus generous, comprehensive benefits.
Benefits & Perks:
401(k) with company contribution.
Vision, dental, life, and health insurance.
Unlimited “out of office time” for holidays, vacation, sick leave, and personal or family needs.
Subsidized commuter programs.
Team celebrations: company anniversaries, birthdays, Thanksgiving, weddings/babies- you name it, we celebrate it.
Flipboard Sports- Basketball team, certified rock climbers, biking, or anything you’d like to organize.