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Why Saatchi & Saatchi Took the Horror Route for Olay’s First Super Bowl Spot

Why Saatchi & Saatchi Took the Horror Route for Olay’s First Super Bowl Spot

Adweek - By Diana Pearl

Olay’s first Super Bowl ad ever—#KillerSkin, a horror-themed spot by Saatchi & Saatchi starring Sarah Michelle Gellar of I Know What You Did Last …

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