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Jenn Jenn
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The ‘Virtuous Cycles’ of Amazon and Uber

The ‘Virtuous Cycles’ of Amazon and Uber


Networks effects can lead to massive, rapid growth. Amazon has leveraged this little sketch by Jeff Bezos in 2001 for mega growth — Amazon calls it a virtuous cycle — and, more recently, the Uber variation, by David Sacks explains much of Uber’s wild ride. When you build a platform that leverages network effects right it can enable growth way beyond what has historically been possible. Also, see Metcalfe’s

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