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Loss-making rivals Eve Sleep and Simba in merger talks as mattress-in-a-box concept fails to take off

Loss-making rivals Eve Sleep and Simba in merger talks as mattress-in-a-box concept fails to take off

The Telegraph - By Laura Onita

One wealthy backer of Simba, the online mattress seller, couldn’t contain his excitement about the start-up’s prospects in May last year. “I fundamentally believe that Simba will deliver a boatload of cash to all investors,” he said. At the time, Simba, which was set up in 2015, still harboured …

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