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Jeff Bezos Just Explained How to Achieve Customer Loyalty in Only 1 Sentence

Jeff Bezos Just Explained How to Achieve Customer Loyalty in Only 1 Sentence

Inc Magazine - By Sonia ThompsonMarketing strategist, consultant, and author@soniaethompson

In his letter to Amazon shareholders following the 2015 fiscal year, Jeff Bezos made a brief statement that all leaders should take note of: "We want Prime to be such a good value, you'd be irresponsible not to be a member." It can be tempting to gloss over the sentence as puffery. Don't. The …

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