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The Top Four Mistakes That Make Business Leaders Awful Storytellers

The Top Four Mistakes That Make Business Leaders Awful Storytellers

Fast Company - By Paul Smith

“Sorry, let me just tell a quick story” is the fastest way to lose your audience before you even begin. If “storytelling” is a common buzzword in the business world, it’s for good reason–narratives make for effective communication. But the practice has become a victim of its own success. Suddenly, …

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