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The Design Theory Behind Amazon’s $5.6 Billion Success

The Design Theory Behind Amazon’s $5.6 Billion Success

Fast Company - Suzanne LaBarre

Amazon’s success brings into relief a principle that is sometimes hard to swallow in the design community: Successful design is not necessarily beautiful. Amazon is undoubtedly the most significant force in the digital transformation of commerce: an estimated 44% of all online sales are on Amazon, …

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