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Clicks are an “unreliable seismograph” for a news article’s value — here’s new research to back it up

Clicks are an “unreliable seismograph” for a news article’s value — here’s new research to back it up

Nieman Lab - Christine Schmidt

“People frequently click on stories that are amusing, trivial, or weird, with no obvious civic focus. But they maintain a clear sense of what is trivial and what matters.” Go with your gut, not with the clicks: In a saturated media environment, news consumers most value news that is relevant to them …

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Nieman Lab

Figuring out the future of journalism.