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Alcohol brands are struggling to attract the millennial Brat Pack

Alcohol brands are struggling to attract the millennial Brat Pack

Business Insider - Christopher Ross,

In the perpetual race to appeal to millennials, the stories that alcohol brands use to market their products has unearthed a number of discernible profiles of the millennial drinker—from the Traditionalist to the Basic. Christopher Ross on Big Booze's Brat Pack, and how we got here. In the ultimate …

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