Avatar - Harvard Business Review
Harvard Business Review
Avatar - Harvard Business Review
Avatar - Harvard Business Review

How Big Data Brings Marketing and Finance Together

Harvard Business Review - Wes Nichols

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being …

View on hbr.org
Avatar - Harvard Business Review

Management tips and more from HBR.

Magazines by Harvard Business Review