Brand v performance: the marketer’s dilemma | Campaign Breakfast Briefing

Brand v performance: the marketer’s dilemma | Campaign Breakfast Briefing

campaignlive.co.uk - www.campaignlive.co.uk

Agenda* 7.45: Registration and Breakfast 8:30: Welcome from Campaign 8:35: The long and the short of it: Brand-building vs. short-term performance Les …

View on campaignlive.co.uk