https://www.thinkwithgoogle.com/intl/en-154/marketing-collections/digital-transformation/best-class-behaviours-technologies-and-traits-define-most-advanced-marketers/?mkt_tok=eyJpIjoiWlRObFpXVTNNRFV6WldOaCIsInQiOiI1WHprVEZXc215TFhJMTFhRVRkdW5uR0FOa2FDNDJmaVBCcE9GZitXeWlEajM2a2IrNThPMnhXZjBvWXZqeXNjOFJUQld1bHdqb0lBVG9VOW5lbmxTSTd0TUJhMEtRcmVkb3ZyN3A4cVYwWEprMUV1TE1jME05bDM4ajJWOWZGRCJ9&utm_team=twg-nordics