Zunga Reales

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Here's Why Sex Doesn't Sell Anymore

Take a look at the lingerie ads of the past four decades and you’ll notice they’re all pretty much selling the same thing: sex. But a new crop of lingerie brands are doing away with come-hither stares and perfect (or perfectly airbrushed) physiques. Instead, they’re using their marketing dollars to …

An executive coach explains how to learn in 2 days what normally takes 6 months

If you're not clear on what you're doing, it's hard to be motivated. Which is why seemingly easy tasks, like sending a fax, could end up taking months. There's a lack of clarity on <i>how to do it,</i> so you don't  —  until either you have to or it's too late.<p>Can you relate?<p>Unfortunately, having a lack of …

How Netflix Is Saving Our Kids' Brains (Compared to TV)

Netflix is saving kids’ brains, one non-commercial break at a time.<p>New research released by entertainment news site Exstreamist shows that kids skip …

Advertising

How to Get Bigger Arms: 2 Techniques You Need to Know

Going shirtless or wearing a tank top at the beach can be a nerve-wracking experience if you aren’t feeling great about your arms.<p>Recently, training …

Workouts

5 Lunch Break Workouts to Lose Weight

Many gyms offer a variety of workout classes during lunch hours to give guys an opportunity to break a sweat during what may be the only time to work …

Workouts

6 consejos para hacer teletrabajo

La tecnología les permite a todos, hasta a los emprendedores que necesitan una oficina tradicional, beneficiarse de la flexibilidad de laborar desde …

11 Best Productivity Tips for Working From Home

Working from home strategies that will make you as productive as possible.<p>Working from home can be the ultimate personal productivity litmus test. Many people feel they would lack the self-discipline and focus required to be highly productive if they work from home.<p>They're wrong. Sure, you may feel …

5 storytelling tips from a Disney Pixar veteran

While video games are interactive in nature and have specific challenges when it comes to storytelling, Matthew Luhn, a story consultant who spent 20 …

'Pop ups', una oportunidad para que pequeñas marcas vendan en verano

Estos espacios reúnen firmas de moda, decoración, artesanía o alimentación<p>Más noticias sobre:<p>Uno de los problemas que trae el periodo estival para …

You Are An Influencer. Here's How to Become An Even More Powerful Influencer. | Inc.com

Every moment you come into contact with anyone, you are influencing them. How you act, what you say, how you say it and all the non-verbal cues your body throws off determine what impressions you leave on the person you're interacting with and how they respond to you.<p>I first learned that I was an …

Self-improvement

While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads

Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up.<p>Placed, a location-based data company, …

Virtual Reality Is Becoming the Next Great Storytelling Canvas

The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical …

The Fight For Growth And Relevance: Why Marketers Are Becoming More Important To Firms

How is marketing changing? How is the role for the CMO shifting? And when do marketers seem to matter more (or less)? In discussions with several CMOs, one thing is clear. A lot about the role is changing–from the responsibility to expectations to even influence. In some firms, it bodes well for …

Marketing

The simple, 3-step formula that made Steve Jobs' speeches so compelling

He transformed the often unimaginative product launch into a theatrical production, complete with a cast, sets, props, and music.<p>At the center of it all, Jobs was the showman who used the classic components of narrative to inspire his audiences.<p>Remarkably, Jobs used the same 3-act storytelling …

Setup

How to Achieve Your Dream Body and look fantastic.

Everyone needs more muscle. If you want, learn to win.<br>There is every reason to gain muscle. If you do not have enough muscle, lose fat will cost …

Really, Really Big Books: A Reading List

This month’s most buzzed-about book is <i>City on Fire</i> by Garth Risk Hallberg, and with good cause: The novel, a mystery set in gritty 1970s Manhattan, …

Books

10 Signs That You're Dating An Emotional Psychopath

While everyone can relate to a bad dating experience, not everyone understands what it’s like to date someone who is emotionally unstable and …

Psychology

Psychologists explain why Ikea 'literally becomes a map of a relationship nightmare'

Domestic battles over the Swedish retailer's products are such a common feature of modern cohabitation that comedian Amy Poehler once joked that Ikea was Swedish for "argument."<p>But why is assembling flat-packed furniture so contentious for couples? Why do conversations about sofas so often lead …

How fiction writing can improve your productivity and well-being

Every morning, after I’ve secured the intravenous drip from the coffee pot into my arm, I knock out a couple of hours of fiction writing.<p>That’s not exactly surprising as I’m a science-fiction author so it would be surprising if I <i>didn’t</i> spend at least some of my time writing. For a while, I get to …

What Can We Learn About Storytelling from over 50 Examples of Doors in Films?

Doors. They're so ubiquitous in our everyday lives that it's easy to be unaware of just how big of a role they can play in storytelling.<p>They can act …

Essays

How To Write A Book: 20 Tips from World-Class Authors

Do you dream of writing a book?Maybe you have a great idea but just can’t get started.Or maybe you’ve started, but now you’re stuck.Whether your book …

Writing

Meet the Kindlepreneurs

The bestselling authors you've never heard of<p>Swapping a high-flying career in law to become the author of romantic thrillers was a change of gear that surprised even Louise Ross. Nevertheless, while on maternity leave with her son Ethan, now two, the 30-year-old from Hertfordshire decided to give …

Writing

Six tips to help you write and publish your first book

For many years I have been fielding questions on how to publish a book. Is it my imagination, though, or have the frequency and the intensity of the pleas for help and access increased? It is now a rare week in which I don't get sent a pitch for a historical ghost-mystery novel or a memoir about a …

10 ways to improve your emotional intelligence and become a better leader

It was my technical skills that had gotten me the job, not my leadership skills, as these had barely had the chance to develop.<p>I remember my first day in this new role, one of my direct reports came to see me, and she said she wanted to talk to me urgently.<p>So trying to be a good boss, I took her …

La temible pornografía del ‘mukbang’

Los ídolos de esta moda surcoreana emiten por Internet imágenes de ellos mismos comiendo. A la vez, chatean con sus cientos de miles de seguidores y …

17 ways to lose weight when you have no time

If packing your lunch, cooking dinner every night, and getting to the gym regularly sound like things you’ll be able to do half past never, you may think that real weight loss just isn’t in the cards for you right now. It’s true: healthy weight loss can be a time commitment, especially if you’re …

Fitness

3 Reasons To Pay Attention to Synthetic Happiness

Be happy with what you have and are, be generous with both, and you won’t have to hunt for happiness.<p>~ William E. Gladstone, British Prime Minister, …

Happiness