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Ripoff or Revolution? What Social Media Marketers Can Learn from KONY 2012

There is some heated debate circulating the social media and blogosphere about the recent viral video from Invisible Children, a nonprofit …

KONY 2012

Kony 2012 – the anti-LRA video that went viral

Identifying the Kony 2012 campaign among the innovations that changed global development over the past year might seem perverse. After all, what …

How The Most Viral Video In The History Of Social Change Gave Uganda A Voice

Agree or disagree with Invisible Children’s message and methods, we’re now engaged in a vast, social-media-fueled discussion about an incredibly complex socio-political issue. That’s progress.<p>A few nights ago, a video from advocacy group Invisible Children hit the web. Called <i>Kony 2012</i>, it is an …

"Kony 2012": Why It Worked

<b>"Kony 2012" and why people can only help if they know what is going on</b><p>By now you have all most likely seen the "Kony 2012" video and I'm guessing you have also been exposed to the media firestorm that has ensued.<p>For the most part, viewers seem to be divided into two groups. On one side there are …

Africa

Kony 2012 Cover the Night fails to move from the internet to the streets

The Kony 2012 Cover the Night campaign woke up to awkward questions on Saturday after activists failed to blanket cities with posters of the wanted …

KONY 2012 and the Global Hive Mind

The speed with which KONY 2012 went viral around the world has been stunning. Even if you don’t love the politics of Invisible Children's "Stop Kony" …

Kony 2012: How to Make a Video Go Viral | Inc.com

If you haven't already seen "Kony 2012," you should—not only because of its message but also because it's probably going to be one of the most successful viral videos of the year.<p>The video sheds light on how Joseph Kony, leader of the Lord’s Resistance Army in central Africa has, for decades, been …

George W. Bush

Why The 'KONY 2012' Creator Broke Down

In the first interview since his nervous breakdown in March, the creator of 'Kony 2012,' Jason Russell, spoke with Oprah about the controversy …

12 Lessons from KONY 2012 from Social Media Power Users

The KONY 2012 video has clocked more than 43 million views in only two days on YouTube (and millions more since appearing on Vimeo two weeks ago), which is fairly amazing considering 1) it’s about something most people have never heard of and 2) it’s a half-an-hour long. (The average viral video on …

Kony 2012 Filmmaker Jason Russell Opens Up About Nude Public Meltdown

Seven months ago, Kony 2012 filmmaker Jason Russell was moving at a frenetic pace, crisscrossing the country doing interviews and making appearances, …

The 20 Most-Viral Ads of 2012

A controversial 30-minute video by a little known nonprofit far outpaced efforts from multinational marketers like Google, Coca-Cola, Volkswagen and …

Beyond Kony 2012: Online Charity Gifts Grow 16% As Web Turns Activists Into Donors

The viral Kony 2012 video grabbed the headlines last month. But with a lot less notice, many of the nation’s charities have been ramping up their online and social media efforts, gaining activist donors in the process.<p>Convio, Inc., a charitable fundraising software company with 1600 clients, …

Kony 2012, one year later: Success or failure?

<b>Global insights for uncertain times. Support PRI with a recurring monthly gift.</b> Donate today >No Thanks

So You Think You Can Write? Here’s A Daily Helper

Figment’s Daily Themes encourage budding writers with a daily dose of inspiration.<p>In an ideal world, writers would just sit down at a computer, and the words would flow effortlessly from brain to screen. Unfortunately, it doesn’t work that way. We’re all stymied by writer’s block from time to …

Invisible Children’s Kony 2012 Video About Uganda Conflict: The Making Of A Viral Masterpiece

A little-known American charity dedicated to helping victims of African conflict has scored a public relations coup. Invisible Children‘s new 30-minute <i>Kony 2012</i> video, directed by Jason Russell, has been viewed over 440,000 times since being placed on YouTube on March 5. The film is intended to …

Taking ‘Kony 2012’ Down A Notch

The makers of Kony 2012. (Photo: Glenna Gordon / Scarlett Lion)<p>As we speak, one of the most pervasive and successful human rights based viral …

Creating Social Change with Social Media

#GivingTuesday began with a simple question: On the heels of Black Friday and Cyber Monday, could we trigger a new day of giving after two days of getting?<p>People all over the country came together to answer that question with a resounding “yes,” and social media certainly helped us get there. But …

Give Workers the Power to Choose: Cave or Commons

Not so long ago occupying the “corner office” was a sign that managers had reached the pinnacle of status in their organizations. However, the spare bedroom in one’s house has quietly usurped the corner office when it comes to the alpha position in organizations, as increased working from home (or …

The Delicate Art of Giving Feedback

To be an effective manager, you need to be skilled at giving out both praise and criticism. While praise is easy to give, it is far more challenging and unpleasant to criticize your employees. Yet the practice of management requires you to occasionally show employees where they need to improve. …

Invest in Proprietary Data for Competitive Advantage

Nearly 30 years ago, Stephen Brand made one of the more prescient observations about the unfolding data revolution: “On the one hand, information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to …

Liberate Your Employees and Recharge your Business Model

It finally seems that the uproar over Marissa Mayer’s diktat banning flexible work policies at Yahoo is dying down. While good arguments were made on both sides of the issue, what got lost in the charged debate was the potential for evolving traditional business models through changing the …

SAC Capital fund manager charged in Dell insider trading case

A senior employee at US billionaire Steven Cohen's hedge fund SAC Capital has been charged with insider trading in technology companies Dell and Nvidia.<p>Michael Steinberg, who has worked at SAC since 1997 and its New York unit Sigma Capital since 2003, stands accused of executing trades in shares of …