Daniel

31 Added | 1 Magazine | 1 Like | 3 Following | 2 Followers | @zoltan_v | Keep up with Daniel on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Daniel”

Content Strategy Needs Content Strategists

“An effective content strategist has to know enough about everything from editorial tone to HTML to analytics. A content strategist is the one who …

UX Design

4 Golden Rules to Live by in your Content Marketing

Content marketing investment continues to rise. But with bigger investment comes bigger risk in a competitive marketplace. Here are 4 rules I live by to minimise the risk of failing in content marketing.<p>There's more budget being allocated to content marketing than there ever has been. We're seeing …

Marketing

Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?

Ask a Content Strategist: How Do You Keep Coming Up With New Story Ideas?<p>It’s almost September, which means a few things: I’m going to have to stop …

Why content marketing and native advertising are the future of publishing

Contently's publisher and VP of content explains how content marketing works, why native advertising helps publishers on mobile, and how technology …

Marketing

A new model for content strategy

Content strategy is confusing<p>If you search online to figure out what content strategy is, be prepared to be confused.<p>There are experts who define …

10 Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself”<p>As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo …

The Ultimate List Of Marketing Statistics You Need To Know For 2016

Segmentation and personalization is a top priority for marketers in 2016. Econsultancy and Adestra’s Email Marketing Industry Census report says 78% …

Marketing
Marketing

Six Top SEO Factors in 2016

It's no secret that SEO is changing fast. So fast, in fact, that many small business owners have trouble keeping tabs on what is (and isn't) …

Marketing

A Complete Guide to the Google RankBrain Algorithm

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>The Google RankBrain algorithm …

Machine Learning

Why Google's 'Time Spent' Metric May Not Be the Best Measure

In the advertising world, Google is the default for almost everything: search, display, video, ad serving, analytics. The products we know as …

Analytics

6 SEO Link Building Strategies Your Small Business Will Benefit From This 2016

Whether your business is new or not, being visible in search engines result pages (SERP) is a great way to get your brand known by potential customers. And no, paying search engines for ads isn't the only way for your business to show up in SERP. One strategy which small to medium-sized business …

Small Business
Marketing

How We Calculate the ROI of Our Content Marketing—In One Duck-Themed Tale

Tying content to revenue is hard. Actually, let me rephrase that. Tying content to revenue is hard <i>to do</i> <i>well</i>. The Internet is awash with examples of …

The Goals Tracking Guide for Analytics [Infographic]

If I could highlight THE one single thing, identifying wannabes from real online marketing & PPC professionals it would be <b>tracking the right</b> …

AdWords
Marketing

5 Ways Content Marketing Is Gradually Encapsulating SEO

It’s no secret that content marketing has penetrated deeper into SEO.<p>But how deep?<p>That we’ll explore in this article. After reading it, you can …

Marketing

Data From 10,000 Articles Prove That Content Marketing Really Does Work

Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement, according to an analysis of NewsCred data on content published on hundreds of marketers websites in the …

Marketing

Data Driven Content: Ideas that Work in Content Marketing

If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the …

Data Visualization
Creative Writing

How Long Does It Take to See SEO Results?

How long does SEO actually take to "work," and what kind of results can you expect to see?<p>To people unfamiliar with SEO, it often seems complicated, unpredictable, and questionable in value. Its black-hat history and somewhat steep learning curve have led to countless business owners writing the …

Transparency

Domain Authority is a Flawed Metric

• 8<br>• 17<br>• 16<br>• 0<br>• 111 shares<p>I have more conversations about SEO metrics than I’d like to.<p>Not because I don’t love talking about SEO, but because there are so …

Everything You Need to Know About How Content Marketing Is Changing

Since 2010, content marketing has been one of the fastest-evolving aspects of marketing. From what’s being written, to where and how it’s published, businesses are constantly reformulating how they engage potential customers using content.<p>As we head into 2016, your content marketing success will …

Marketing

Study - Outgoing Links Used As Ranking Signal

February 21, 2016 by Shai Aharony • SEO Guru; prodding Google’s algorithms just for fun.<p>There are various myths and fables within the online …

Oxford University

Storytelling Is the Future of Business Intelligence | Blog | Merkle

Storytelling? I know. I was skeptical too. What on earth could that random creative writing course you took in college have to do with business …

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They …

Marketing

Content Planning Guide

FREE RESOURCE<p>A Guide to Content Production Planning<p>Content production planning helps you to establish a fluid workflow around the creation and …

My Single Best SEO Tip for Improved Web Traffic

Howdy Moz Fans,<p>After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer.<p>Make no …

How a retailer left $700,000 on the racks on Black Friday

Or put another way, when success is still a failure…<p>C<b>all me a data geek if you like</b> — I’ve been working with data for 30 years and I still get a …

Analytics

It's Not How You Think)

We analyzed which type of call-to-action generates the most leads for our blog. The results may surprise you.

Marketing