Zoe Y. Chen

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Game academic Richard Bartle investigates why players quit games

Richard Bartle became famous in game circles in the 1990s when he identified the four basic players in online games: killers, socializers, achievers, and explorers. Those categories held up extraordinarily well, and it helped game developers design their games with those four audiences in mind.<p>Now, …

Game Design

Internet Trends Report 2018

We use data to tell stories of business-related trends we focus on. We hope others take the ideas, build on them & make them better.<p>At 3.6B, the …

7 Reasons Why You Can't Stop Playing Clash Royale

Gacha for Beginners

<b>The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.<br>The thoughts and opinions expressed are those of</b> …

A Look at Gacha Design in F2P Games

<b>The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.<br>The thoughts and opinions expressed are those of</b> …

Design and Monetization Analysis of Fire Emblem Heroes - by Motoi Okamoto

Fire Emblem Heroes had a large success in Japan and the US. I'd like to explain the analysis of game design and monetization of the mobile game, the …

25 book recommendations from some of the smartest people in tech

Our goal has always been to give you rare, unprecedented access to the people shaping the tech industry— specifically, the advice that they've gained through experience, or used to get where they are today.<p>So when we sat down earlier this year to double down on this mission, we wondered who these …

Warby Parker

Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy

<i>Jon Walsh is CEO and founder of Fuse Powered.</i><p>For free-to-play designers, having access to a detailed breakdown of your game's most relevant data, and …

Four Books That Every Entrepreneur Must Read in 2016

With a new year upon us, there is no better time than the present to start actually abiding by that New Year's resolution to start reading more. If you are an entrepreneur, chances are you may feel like you simply don't have time to read for fun, but it is very important that you do what you can to …

Entrepreneurship

15 Books by Billionaires On How to Run the World

Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Advertisement<p>Adverti …

F2P game data analysis: 3 ways to calculate LTV

By Isaac Roseboom<p>In Data analysis, How-to guides, Uncategorized<p>0<p>Calculating the exact value of each install is a critical component of F2P business …

3 things all F2P games should be doing with deep data

By Andrew Turner<p>In Data analysis, Free to play, Uncategorized<p>0<p>The gap between the ‘haves’ and the ‘have-nots’ in the F2P games market has never been …

Two Methods for Modeling LTV with a Spreadsheet

The following presentation was given on Wednesday, November 13th at the Slush Conference in Helsinki, Finland. Linked to within the presentation is a …

Analytics

Glu CEO Niccolo de Masi on comparing whale behavior in Kim Kardashian: Hollywood and Deer Hunter 2014

<b>Niccolo de Masi</b> <i>is Chairman & CEO of Glu Mobile Inc.</i><p>For nearly a decade I've believed that the free-to-play business model is the most efficient in …

此文翻译和推送得到作者Patrick Hechinger的同意。Patrick常驻芝加哥,偶尔来来洛杉矶。我说:“要不我来翻译一下,推送给很多关心洛杉矶的创业者看。”他说:“反正我不懂中文。能有更多的人看,当然很乐意,不过记得把原文链接放上去。”我说:“你就别期待我一个字一个字翻译了……我也就娱乐一下。”他说:“……”<p>他想了好半天,突然出来一句:“10月4号,在南加州大学的南加创新论坛,如果那天我能安排出时间,让我当一个panel的主持人吧。”我说:“……”我想了好半天,“机票钱,你自己掏。”<p>言归正传。<p>此文根据公司的雇员数量,统计了洛杉矶前一百名的科技公司。这些科技公司,提供了大概28000个 …

幕迷影評 | XXY(視覺動物的電影觀點) / 星際效應(Interstellar) 完全圖解分析 暴雷暴光光

80 Articles and Books that will Make you a Great Product Manager

From Horowitz to Christensen to Graham to Spolsky and more, a collection of the best articles and books from the best product leaders.<p>Must reads<p>Good …

《Game of War》美籍华人雇员遭FBI逮捕,当天正准备登机回中国 - 触乐

最近《列王的纷争》在国内表现很好,引起了一些讨论和关注,而它的模仿对象《Game of War》最近却遇到一件糟心的事情。据《华尔街日报》的报道,一份周二由美国旧金山地方法院披露的联邦刑事控诉报告显示,FBI工作人员于8月20日逮捕了《Game of War》手游研发商Machine …

Measuring mobile ad performance: Why we need to borrow a metric from TV

By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $200 billion. This is …

《太极熊猫》分析报告

Mobile Games: A Flawed Industry

<i>(This is a guest post by Michael Velkes, the VP of Marketing at Plamee Games.)</i><p>With over 2MM apps across the various mobile app stores, …