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Now & Next: Programmatic Out-of

<b>Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and</b> …

AdTech

PROGRAMMATIC - Facebooks neue Header-Bidding-Lösung für Mobile Publisher

Facebook hat die Nutzerdaten und en masse Werbekunden, die mobilen Publisher wiederum das Umfeld und ebenfalls Traffic und schon wird ein Schuh …

Facebook Exploring Revenue Sharing Models as Incentive for User Content Creation

Facebook wants to give its users an incentive to create more content for the social media site.<p>To do that, it's considering sharing revenue generated …

Social Media

7 Top Secret Ways To Connect With Influencers and A-Listers

One of the biggest mistakes we make with online marketing is relying on a single traffic source…<p>Where does all your website traffic come from?<p>Social …

Artificial Intelligence Will Make Advertising Obsolete

“I don’t listen to sales pitches. Talk to my software assistant.”<p>The advertising market will shrink in size dramatically in the next 20 years, and …

Artificial Intelligence

The best Meeker 2016 Internet Trends slides and what they mean

This is the gospel according to Mary Meeker, a living legend amongst venture capitalists. Instead of just blindly clicking through her 200+ page 2016 Internet Trends report, here we’ve picked the most important graphs and stats, and explained what they actually mean for people who work in tech. You …

The List of Marketing Tools You Won’t Be Able to Live Without

Marketing tools streamline and speed up your everyday job and relieve the pain of time-consuming and draining tasks by automating them. They organize …

15+ Clever Guerrilla Marketing Ideas By Store Owners Who Use Their Heads Instead Of Money

Marketing can be e-x-p-e-n-s-i-v-e... Luckily, there's always the guerrilla marketing alternative. For those who don't know, it's a marketing …

Marketing

6 Examples of Awesome Social Media Campaigns

Social media networks are where most businesses and brands are focusing their marketing efforts these days. The world is mobile, the world is social …

Think Twice Before Saying These Three Things to the Marketing Department

<b>These three sentences may indicate that your organization is having a hard time coming to grips with 21st century realities.</b>I specialize in market …

SEO Is Now 'Search Experience Optimization'

10 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon …

SEO

Social Media Is Too Important to Be Left to the Marketing Department

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they …

Public Relations

This Brand’s Amazing New Logo Responds to Voice and Looks Different to Each Person

Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a …

Graphic Design

4 Ways to Blow Your Marketing Budget

<i>Not all marketing dollars are created equal. How are you utilizing your budget?</i><p>Between traditional and digital marketing, there are more ways than …

Marketing

Optimize for Competitors’ Branded Keywords, 80/20 Rule For Marketing, Perfect On-Page SEO, #Speedlink 07:2016

Hi everyone, hope you all had a great and productive week!It’s probably crossed your mind before. Should you optimize for your competitors’ branded …

4 Google Analytics features which you must use

Google Analytics is one of the most useful online tools available that helps you track the performance of your website by determining how many …

Programmatic advertising: Key terms and acronyms explained

Do you know your DMP from your DSP? If not, this glossary of programmatic advertising terms by Ben Walmsley of Sizmek, an independent open ad …

Publishers struggle with programmatic ad selling

As advertisers move toward automated computer systems that help them buy ad space online faster and cheaper, the publishers that sell that space are "leaving money on the table" because of a lack of understanding of this fast-growing marketing tool.<p>That's according to a new study released on Friday …

L'Oréal Canada programmatic case study - DoubleClick

Shu Uemura is a L'Oréal Luxe make-up brand created in 1983 by Shu Uemura, a pioneering Japanese makeup artist known worldwide. Shu Uemura was …

What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions

A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl advertising for auto …

Samsung's Android browser gets ad blocking capabilities

Content blocking plugins are now supported in Samsung Internet<p>Samsung is today adding support for content and ad blocking plugins to the web browser preinstalled on its Android phones. The updated browser, which is being pushed to Samsung phones with Android Marshmallow starting today, with plans …

Digital Advertising

The cutest Super Bowl commercial yet is Heinz's stampede of wiener dogs

As far as Super Bowl ads go, it's hard to go wrong with a horde of wiener dogs.<p>This year, Heinz dressed dozens of dachshunds as hot dogs and sent …

Are you ready for Google’s Accelerated Mobile Pages (AMP)?

And the other similar initiatives from Facebook, Apple, and Twitter.<p>Google’s Accelerated Mobile Pages, Facebook’s Instant Articles, Twitter’s …

Social Media

Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

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Advertising Industry

New Twitter Conversion Lift Reports Will Show Ad Conversion

Twitter conversion lift reports were recently introduced to help the site’s advertisers to better understand the impact of their Twitter Ads …

How Arby’s Broke Its Marketing Slump and Became One of Today’s Beefiest Brands

A few year's back, Arby's had a big problem with its advertising: it wasn't working. The brand had been through a host of different taglines, ad …

Advertising Industry