Zippy

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Seth's Blog

An interesting question, perhaps, but irrelevant to a job interview.<p>The campus you spent four years on thirty years ago makes very little …

Employment

Seth's Blog

<i>Energy is either created or destroyed.</i><p>Newton was right about physics, but in organizations and cultures, the opposite is true.<p>You're either the …

Physics

Seth's Blog

Not in a marketing sense, but strategically, to yourself, your partners, your coaches, your investors:<p>What is it for? When someone hires your product …

Seth's Blog

Are successful entrepreneurs made or born?<p>We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes …

Entrepreneurship

Seth's Blog

You will never regret offering dignity to others.<p>We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but …

Education

Seth's Blog

It's very difficult to reason with someone if their hair is on fire. Customer service (whether you're a school principal, a call center or a …

LiveChat

Seth's Blog

You never do.<p>Instead, <i>you get paid what other people think you're worth.</i><p>That's an empathic flip that makes it all make sense.<p>Instead of feeling …

Marketing

Seth's Blog

It scales better than competitiveness, frustration, pettiness, regret, revenge, merit (whatever that means) or apathy.<p>Kindness ratchets up. It leads …

Seth's Blog

In a competitive business like the local taco shop, here's how it's supposed to work:<p>What often happens instead is that you coin some clever …

Seth's Blog

The old-boy's network is powerful indeed, an unfair impediment to those that would seek to make a contribution, but it can be defeated with a …

Seth's Blog

If you have a safe place to sleep, reasonable health and food in the fridge, you're probably living with surplus. You have enough breathing room to …

Seth's Blog

When I started as a book packager, there were 40,000 books published every year. Every single book I did, every single one, had a substitute.<p>Every …

Books

“Will this be on the test?”

<b>Rethinking online education</b><p><b>by</b> <b>Seth Godin</b><p><i>The first generation of online learning came with a lot of hype but didn’t fully deliver on its promise. What</i> …

Seth's Blog

If you want to teach, to change minds or to cause action, a consistent curriculum is always better than a single event.<p>Drip by drip, with enrollment.

Curriculum Development

Seth's Blog

A hygiene factor is something you miss when it's gone, but barely notice when it's there.<p>Clean sheets at a hotel, for example. The base salary at a …

Hygiene

Seth's Blog

When someone lets you into the flow of traffic, or holds a door, or takes a second to acknowledge you, it's possible to smile and offer a wave in …

Seth's Blog

Don't expect much from a drowning man. He's not going to offer you a candy bar or ask how your day was.<p>He's too busy not drowning.<p>Generosity takes …

Seth's Blog

That's what fast-growing, important organizations do.<p>Making stuff is great.<p>Making connections is even better.

What are things like around here?

A manifesto for small teams doing important work<p>The small team is the essential unit of forward motion.<p>Small teams get stuff done. They have a goal, …

Seth's Blog

In the short run, of course, not caring can save you some money.<p>Don't bother making the facilities quite so clean. Save time and hassle and let the …

Seth's Blog

Back in the day, hitchhikers held cardboard signs with their desired destination city clearly written out. After all, if you're headed to New York, …

Denver

Seth's Blog

The only variable is how specific you're willing to be about who is promising what.<p>Specific contracts don't completely protect you from dishonorable …

Seth's Blog

If you're seeking to create positive change in your community, it's almost certain you'll be creating discomfort as well.<p>Want to upgrade the local …

Seth's Blog

It might be a market you can enter, but that doesn't mean it will reward your time and effort.<p>It might be an all-you-can-eat situation, but there's a …

Markets

Seth's Blog

Tasks, decisions, and initiation...<p>Doing, choosing, and starting...<p>Each of the three adds value, but one is more prized than the others.<p><b>Tasks</b> are set …

Project Management

Seth's Blog

The boom emoji gets a lot of play. It happened. It worked. We won.<p>Boom.<p>The tree emoji, on the other hand, celebrates the patient and generous acts of …

Brazil

Seth's Blog

Professionals take their work seriously. The work matters, the impacts and externalities are real.<p>On the other hand, we can't take it personally. …

Seth's Blog

From restaurants to direct mail, there's pressure to be scalable, to be efficient, to create something easily replicated.<p>Which is often used as the …

Direct Marketing

Seth's Blog

It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that …

Seth's Blog

Organizations that want to increase their metrics either invest in:<p>During their first decade, the core group at Amazon regularly amazed customers by …

Marketing