Zippy

305 Flips | 1 Magazine | 24 Likes | 1 Following | 1,972 Followers | @zippytheironman | Keep up with Zippy on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Zippy”

Difficult decisions

These are the decisions that are forced on us, the ones that feel unfair, the ones where there are no seemingly good outcomes.How to …

Sunk Costs

Price and satisfaction

You don’t need to read many reviews to realize that the correlation between price and satisfaction isn’t what you might have guessed.It’s super rare …

Shopping

After the hiccup

Most customer relationships don't stumble because something went wrong. Your best customers know that mistakes happen.It's what happens next that can …

“Where did you go to school?” | Seth's Blog

An interesting question, perhaps, but irrelevant to a job interview.<p>The campus you spent four years on thirty years ago makes very little …

Job Interviews

The first law of organizational thermodynamics | Seth's Blog

<i>Energy is either created or destroyed.</i><p>Newton was right about physics, but in organizations and cultures, the opposite is true.<p>You're either the …

How to talk about your project | Seth's Blog

Not in a marketing sense, but strategically, to yourself, your partners, your coaches, your investors:<p>What is it for? When someone hires your product …

The four elements of entrepreneurship | Seth's Blog

Are successful entrepreneurs made or born?<p>We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes …

Justice and dignity, the endless shortage | Seth's Blog

You will never regret offering dignity to others.<p>We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but …

First, de-escalate | Seth's Blog

It's very difficult to reason with someone if their hair is on fire. Customer service (whether you're a school principal, a call center or a …

Getting paid what you deserve | Seth's Blog

You never do.<p>Instead, <i>you get paid what other people think you're worth.</i><p>That's an empathic flip that makes it all make sense.<p>Instead of feeling …

Kindness scales | Seth's Blog

It scales better than competitiveness, frustration, pettiness, regret, revenge, merit (whatever that means) or apathy.<p>Kindness ratchets up. It leads …

Make better tacos | Seth's Blog

In a competitive business like the local taco shop, here's how it's supposed to work:<p>Keep the place clean<p>Hire friendly staff<p>Make better tacos<p>Offer a …

Seth's Blog

The old-boy's network is powerful indeed, an unfair impediment to those that would seek to make a contribution, but it can be defeated with a …

What will you do with your surplus? | Seth's Blog

If you have a safe place to sleep, reasonable health and food in the fridge, you’re probably living with surplus. You have enough breathing room to …

The pre-steal panic, and why it doesn’t matter | Seth's Blog

When I started as a book packager, there were 40,000 books published every year. Every single book I did, every single one, had a substitute.<p>Every …

Books

“Will this be on the test?”

<b>Rethinking online education</b><p><b>by</b> <b>Seth Godin</b><p><i>The first generation of online learning came with a lot of hype but didn’t fully deliver on its promise. What</i> …

One step at a time | Seth's Blog

If you want to teach, to change minds or to cause action, a consistent curriculum is always better than a single event.<p>Drip by drip, with enrollment.

Curriculum Development

Seth's Blog

A hygiene factor is something you miss when it's gone, but barely notice when it's there.<p>Clean sheets at a hotel, for example. The base salary at a …

Waves are free | Seth's Blog

When someone lets you into the flow of traffic, or holds a door, or takes a second to acknowledge you, it's possible to smile and offer a wave in …

The right effort of generosity | Seth's Blog

Don’t expect much from a drowning man. He’s not going to offer you a candy bar or ask how your day was.<p>He’s too busy not drowning.<p>Generosity takes …

When in doubt, connect | Seth's Blog

What are things like around here?

A manifesto for small teams doing important work<p>The small team is the essential unit of forward motion.<p>Small teams get stuff done. They have a goal, …

Caring is free | Seth's Blog

In the short run, of course, not caring can save you some money.<p>Don't bother making the facilities quite so clean. Save time and hassle and let the …

In search of enrollment | Seth's Blog

Back in the day, hitchhikers held cardboard signs with their desired destination city clearly written out. After all, if you're headed to New York, …

Denver

All deals are handshake deals | Seth's Blog

The only variable is how specific you're willing to be about who is promising what.<p>Specific contracts don't completely protect you from dishonorable …

Creating discomfort | Seth's Blog

If you're seeking to create positive change in your community, it's almost certain you'll be creating discomfort as well.<p>Want to upgrade the local …

Just because you can doesn’t mean you should | Seth's Blog

It might be a market you can enter, but that doesn't mean it will reward your time and effort.<p>It might be an all-you-can-eat situation, but there's a …

Marketing

Seth's Blog

Tasks, decisions, and initiation...<p>Doing, choosing, and starting...<p>Each of the three adds value, but one is more prized than the others.<p><b>Tasks</b> are set …

In defense of the tree emoji | Seth's Blog

The boom emoji gets a lot of play. It happened. It worked. We won.<p>Boom.<p>The tree emoji, on the other hand, celebrates the patient and generous acts of …

Emoji

Seriously vs. personally | Seth's Blog

Professionals take their work seriously. The work matters, the impacts and externalities are real.<p>On the other hand, we can't take it personally. …