Zenia Enghave

29 Flips | 3 Magazines | 3 Likes | 23 Following | 1 Follower | @zeniaenghave | Digital Marketing and Brand Development

How to Make Your Digital Marketing Strategy Relevant for 2017

Is your business prepared to adapt to the shifting trends this year will bring?<p><i>By Marcela De Vivo, CEO of Gryffin.com.</i><p>As marketers kick off the new year, they can expect some trends from last year to carry over, as well as for new ones to emerge. Having started in digital marketing in 1999, I'm …

20 Life-Changing Books You Must Add to Your List for 2017

Every book on this list has the power to change your life.<p>The magical thing about books is that they have the power to change your life. It's a big reason why reading is an activity shared by the most successful people on earth.<p>The right book at the right time is priceless. With the investment of a …

How to Build a Marketing Campaign that Appeals to Generation Z

Technology enables brands to connect with audiences on a personal level cost effectively, at incredible scale. Facebook, Twitter, and Snapchat all …

While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads

Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up.<p>Placed, a location-based data company, …

6 New Social Media Marketing Tools the Experts Use. You Should, Too.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has <i>already</i> changed things in a big way.<p>New platforms have emerged that continue to transform the way we communicate. These …

Social Media

We’re Hiring: Branded Content Editor

<b>Branded Content Editor</b><p><b>Department: Marketing</b><p>Clique.—parent company to WhoWhatWear.com, Byrdie.com, and MyDomaine.com—is seeking a Branded Content …

Create a Dynamic Search Ad - Previous

How to create Dynamic Search Ads<p>Sign in to your AdWords account.<p>Click the <b>Campaigns</b> tab.<p>Click the <b>+ Campaign</b> drop-down menu and select <b>Search Network</b> …

A Cheat Sheet for Marketers on the Future of Digital Platforms

Steven Moore for HBR<p>Customer engagement has never been more urgent or more elusive. Real engagement – the kind that goes beyond a momentary impression to a meaningful interaction – isn’t happening on traditional channels. It’s happening today on digital platforms such as Twitter, Facebook, …

A Very Sensible (Genius) Lentil Soup, Until the Sherry

<i>Every week—often with your help—Food52's Executive Editor Kristen Miglore is unearthing recipes that are nothing short of genius.</i><p><i>Today: Make a richly flavored lentil soup from nothing (and then tip in some sherry, for kicks).</i><p>Until the very end, this recipe seems to be an exercise in austerity.<p>It's …

5 Miracle Ingredients You Should Look for in Your Moisturizer

A dictionary of skin-changing goodness.<p>You think you found a great moisturizer–but how can you be sure? Here, five ingredients found in the best of the best.<p>1. Hyaluronic Acid<p><b>How to Say It:</b> "hal-yur-ON-ic" acid<p><b>What It Does:</b> Hyaluronic acid (HA), naturally found in skin, is a powerful hydrator that …

This 3-D Camera App Will Make Food Photography That Much More Addictive

<i>The post below entitled, “This 3-D Camera App Will Make Food Photography That Much More Addictive,”</i> <i>originally appeared on FWx.</i><p>Our photo-obsessed food …

The Best Tools & Resources For Your Content Promotion

<i>This article first appeared on Mention.</i><p>A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent believe they are effective at it. Testing a few different tools and strategies allows you to figure …

The 50 Most Essential Kitchen Secrets

Helpful tips and tricks.<p>These helpful tips and tricks, adapted from Rebecca DiLiberto's Penny Saving Household Helper, will save you time and money. This article originally appeared on countryliving.com.

Herb, Feta, and Quinoa-Filled Frittata + Penelope Casa's Garlic Green Beans

<i>Today: Make eggs and cheese part of your daily diet.</i><p>Eating eggs and cheese at least once a day should be a marker of a successful human being. Not only are eggs and cheese a whole and versatile source of protein, they're also a delicious pair that makes every meal better, no matter if it's …

The emerging fine food scene in Málaga and around

'Today you're going to eat food that will make you cry!" shouted Fernando Rueda by way of introduction. I was buckling my seatbelt. I don't think I'd even offered my hand or my name. He was shouting because Málaga's late-morning traffic was loud, and because he liked shouting. "It will take you …

Millennials Most Interested in Luxury Real Estate

Millennials make up a third of the United States’ population, and are changing the residential real estate market. Worries that the younger …

KB Homes on how the Internet of Things will appear in your house - Silicon Valley Business Journal

The connected home is a big driver of new business for technology firms, but the trend's impact is being felt in less nerdy realms. Take residential …

Real-estate investor has the vision and will to succeed

David Toynbee, 33<p><b>Occupation</b><p>Technical sales consultant<p><b>The portfolio</b><p>Nearly a dozen commercial and residential properties.<p><b>The investor</b><p>David Toynbee suffered a traumatic head injury at the age of 25 and was given "a 50-50 chance of dying or being a quadriplegic." He defied the odds and walked out of …

Dacula Real Estate Market Update

When on the search for a new home it is crucial that you stay informed of the real estate trends in your target area. There are 452 homes listed for …

Chinese Are Dominating The International Real Estate Market Without Even Leaving China

Social media is the catalyst, connecting Chinese buyers and overseas agents. At least one prospective buyer entrusted an agent with $100 million to invest in residential housing. Others bought houses in Houston or plots of land in Colorado, sight unseen, according to real estate agents.<p>In the last …

Social media fuels Chinese overseas real estate purchases

HONG KONG (Reuters) - For some Chinese investors, the first step to purchasing millions of dollars in property on the other side of the globe is a lot like ordering a new t-shirt online - search and click.<p>Social media is the catalyst, connecting Chinese buyers and overseas agents. At least one …

Celebrity Real Estate

<b>Robert Downey Jr.</b> just picked up a <b>$2.5M</b> ranch-style abode in Pacific Palisades, Calif. The actor, it seems, is a prolific L.A. estate buyer: he already has a contemporary sprawl in Rustic Canyon, a seven-acre Malibu compound, "at least two" properties in Venice Beach, and two separate live-work …

Catering to Chinese buyers in San Francisco’s real estate market

One year ago, Pacific Union CEO Mark McLaughlin attended a game-changing lecture about the future of Chinese investment in the U.S. The speaker was Elizabeth Harrington, the U.S. publisher at large of the Hurun Report, an authority on the wealthiest people in China thanks to its annual “Rich List.” …

Celebrity Real Estate

Speaking of baseball players' forays into the real estate market, former Met and current Yankee <b>Carlos Beltran</b> just sold his custom-built mansion in the North Fork section of Long Island for <b>$4.48 million</b>. Beltran had listed the house, which includes a large gym, bar, game room, and swimming pool, …

China's Overseas Real Estate Investment Rose By 25% In 1st Qtr; Chicago Takes Top Spot

China’s outbound real estate investment increased by 25% in the first three months of 2014 from a year earlier to $2.1 billion, according to the figures out today from Jones Lang LaSalle.<p>Growth in residential projects led the way, gaining 80% to $1.1 billion in the first quarter, the Chicago-based …