Bukola Ogunyemi

16 Added | 6 Magazines | 18 Likes | 17 Following | 32 Followers | @zebbook | Social Media, Digital Marketing, Corporate Communications

Which Digital Marketing Tools are Most Effective in 2015? Statistics and study

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business.What digital tools are …

Marketing

Google search vs doctor diagnosis – always an imperfect balance

Bronte Doyne’s death from cancer after she was told to stop googling her symptoms raises questions about the doctor-patient relationship<p>The death of teenager Bronte Doyne from cancer after she was told to stop googling her symptoms exposes how many professionals want to ignore the advances of the …

8 Ways Financial Technology Will Evolve in 2016

Whenever inefficiencies pop up in the financial world, you can bet some entrepreneur is working on a solution to cut it down.<p>Financial technology, or FinTech, is changing how money changes hands. From offering solutions that may eventually create a global currency to establishing efficient payment …

Small Business

Tim Hunt's findings in lab disproved as stress expert says men cry more at work

Contrary to Nobel laureate’s remark, quickly defended by London mayor Boris Johnson, Prof Ad Vingerhoets says his study found women wept less at work<p>He was cited by Boris Johnson as the world’s leading expert on crying, whose evidence supports the claim that female scientists were more likely to …

Abel Prize 2015: John Nash, Louis Nirenberg and the maths of ice cream

Today King Harald of Norway will present John Nash and Louis Nirenberg with the £500,000 Abel Prize, one of the top honours in mathematics. Here Norwegian mathematician and TV presenter Jo Røislien explains their groundbreaking work<p>I once spent a couple of hours chatting with John Nash, the …

Billionaire David Tepper Makes A Billion Dollar Bet On Stocks

This past Friday was the deadline for the biggest-most influential investors in the world to publicly disclose their first quarter portfolio holdings to the U.S Securities and Exchange Commission.<p>At BillionairesPortfolio.com, this quarterly event is our bread and butter. We scour through hosts of …

Investing

Google has a team of 100 people working on a project so secretive most of them can reveal only their first names

Advertising fraud is a serious problem. The Internet Advertising Bureau predicts ad fraud could cost brands as much as £6.5 billion ($10.1 billion) in wasted spending each year.<p>For Google — the world's biggest seller of online advertising — that's a huge problem. Google requires trust that ads …

Identity Theft

Snapchat's CEO on the question he's asked the most: 'Why didn't you sell?'

Snapchat CEO Evan Spiegel came full circle on Friday when he gave the commencement speech at the University of Southern California's Marshall School …

Google will reportedly let Android developers A/B test apps on Google Play

Google is reportedly planning to give Android developers more flexibility on Google Play and will allow apps to display different icons, descriptions, and even prices for various users. <i>The Information</i> reports that Google could introduce this A/B testing feature at the company's I/O conference later …

Google

Mike Tyson Goes Off on Floyd Mayweather for Saying He's Better Than Muhammad Ali

Everyone in the world is preparing for the fight of the century, as Floyd Mayweather will take on Manny Pacquiao on May 2 in Las Vegas. In the press conference Wednesday, cameras caught up with former boxer Mike Tyson to get his take on the bout.<p>He did not hold back.<p>Tyson went off about …

Cross a Kangaroo, Koala, Sloth, Monkey, and Bear and This Is What You Get

Changing Planet<p>“When you’re a kid and you think of a very magical place, this is it,” says Lisa Dabek, picturing the lush Papua New Guinea cloud forest. Even the wildlife sounds like something out of a children’s book. “It’s kind of a hybrid of a kangaroo, a koala, a sloth, and a monkey. And a …

Indigenous Peoples