zachary leifer

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3 Japanese E-Commerce Trends to Watch • ECN | E-Commerce Nation

When it comes to searching for a product you want, even during busiest days, online shops will be an ideal option for you. E Commerce is a rapidly …

Why Traditional Vision Statements Don't Work (And What to Do Instead)

For the past 20 years, Cameron Herold has had a hand in some of the most successful businesses in North America.He helped grow 1-800-GOT-JUNK from $2 …


Five tourism websites guaranteed to give you wanderlust

Number one: That New York would invest so heavily into promoting an already highly-desirable travel destination.Number two: Do people even use …

Great Barrier Reef

How long will the Head of Digital role exist?

So as digital becomes ever more ingrained in everything we do, will there still be a need for a specific Head of Digital role in future?We sat down …


This is how you explain to HR what 'digital' means

<b>Words often take on more than their original meaning, and 'digital' in business now stands for something much more than technology.</b><p>Yes, that is a bit …

15 Mind-Blowing Stats About How Mobile Is Reshaping Travel

Aah, getting away from it all. Those lazy, crazy days of summer, when you can tune out the work-a-day world to feel restored and refreshed—not. …

Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns You Can Set Up This Weekend

You’ve heard that marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on …

Big Data
UX Design
Web Design
Big Data
Customer Experience
Customer Experience
New York City
Digital Advertising
Seth Godin

The Advanced Guide to Transactional Emails That Convert

In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant …

UX Design
Richard Thaler

Go for the Email Gold by Using These Winning Strategies [Infographic]

Win more business by using these medal-worthy email marketing strategies.<p>"Use demographic and location data and target offers based on past purchase …

Why You Need a New Approach to Managing Data

"80% of our sales come from 20% of our customers." Sound familiar? Companies usually use that phrase to explain that the most loyal customers buy …

Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

As digital marketing has gone mobile, call conversions have skyrocketed. That's because smartphones are, after all, still phones, and using a …

Six Email Habits That Are Alienating Your Customers

Businesses depend on email as the glue that pulls marketing tactics together, yet many otherwise-savvy marketers misuse email in a way that …

The 11 Most Common Website SEO Issues [Infographic]

Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush.<p>The report was based on anonymous …

7 Ways to Build Credibility When You're a New Leader

Learn seven leadership tips for creating trust, engagement, and confidence within the …