Yvette Yu

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Don't Make These 4 Assumptions About Leaders

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Leading isn’t easy. In fact, there’s a reason why they say, “it’s lonely at the top.” Leaders must make decisions that serve the greater purpose of the company, thereby removing emotion and self-interest from the equation.<p>People often …

Leadership

Are you right-brained or left-brained?

Follow these instructions to find out which side of your brain is dominant and how it may explain your personality.<p>In no particular order, I am visual, outspoken, artistic, impulsive, intuitive, a daydreamer and disorganised. I am right-brained, according to this uncannily accurate guide to …

How US trade negotiators are secretly changing intellectual-property law

If someone buys a book in Thailand, should she be able to sell it to a used bookstore—or anyone else—in the US? The US Supreme Court says yes. But US trade negotiators say no, and they’re working to make sure the same prohibition would apply around the world.<p>Public interest groups have, as we …

Intellectual Property

Humans Share Food Chain Level With Pigs, Study Finds

Scientists calculate a trophic level for humans.<p>Where do humans fall in the food chain? You can probably already guess it's somewhere between cows and polar bears, but a new study now puts a number to it: Somewhere between 2.0 and 2.6, depending on where you live. That's on a scale of 1 to about 5, …

National Academy of Sciences

Male and female brains wired differently, scans reveal

Maps of neural circuitry show women's brains are suited to social skills and memory, men's perception and co-ordination<p>Scientists have drawn on nearly 1,000 brain scans to confirm what many had surely concluded long ago: that stark differences exist in the wiring of male and female brains.<p>Maps of …

10 Job Interview Myths Debunked

You probably get a little nervous before you go into a job interview. Even if you’ve copiously prepped, you figure the interviewer will hold all the cards. She knows everything about her company and the job you want, and she’s got a vision of the perfect employee that doesn’t exactly describe …

America must avoid a catastrophic mistake

A US default after reaching the ceiling for its national debt would trigger financial panic<p>For weeks the world has watched, agog, as the richest and most powerful nation in history sets itself firmly on a course of self-destruction. First came the partial shutdown of the government over Congress’s …

US default threat will not go away, even if the can is kicked down the road

With a temporary increase to the debt ceiling, though, we risk going through this crisis all over again quite soon<p>By the time you read this, the US fiscal crisis may appear to be over. But beware. Even if a deal is patched up soon, you can be fairly sure that the crisis will reappear in some form …

Starbucks Offers Free Coffee, Urging Lawmakers to 'Come Together'

On day nine of the government shutdown, Starbucks' CEO and president Howard Schultz is offering free coffee to customers to encourage lawmakers to …

30 Books You Should Read Before You're 30

The best books aren't static stories, but living entities with meanings that change and grow along with you. That's why we strongly recommend rereading the classics that were assigned to you in high school; you may find that they're nothing like they were before.<p>Still, some books are best …

San Francisco

The Brands Of The Future Will Help You Consume Less

Right now, companies get by by pushing more and more stuff we don’t need. But with data and personalization, they might earn our loyalty and dollars by giving us exactly what we do.<p>It is an article of faith in mass marketing that more consumption is good. Marketers focus on increasing penetration …